Let's talk about social gaming.
Past decade, gaming industry was focused on Massively Multiplayer Online (MMO) video games. However, the trend is climbing to a whole new platform. Companies are investing their time into the social media and incorporating their resources in social business. Therefore, gaming itself is morphing into gaming within social networks. FarmVille and Mob Wars are one of the few successful social games online and it has attracted more than millions of people as well as generating millions of dollars in revenue.
Among all, Zynga is a social network gaming company that recently went IPO. Its user base is massive. People all around the world plays the same games they have created. It's not surprising to know that social media and social business has become a complementary structure to online games because of the addictive element of social network and games.