I'm going talk about the process it needs to take to implement a social media system into a business.
The fundamental idea of social business is simple, but the actual process to have it take place in a business actually requires a lot of effort to utilize it before receiving the benefit of it. Social Business is a powerful tool to have customers giving feedback and companies should definitely not ignore this.
The process of social business first starts with customer service. Company needs to provide thorough training to customer service agents. This is because the core of social business is where a company interacts with a customers where other people are able to see also. It will become a ripple effect if something goes wrong and it creates a bad reputation if a company doesn't address the issue right away. Therefore, it's important have the customer service agent to understand how important social business means to the company.
Next we have the business intelligence shift. With all new the information gathered through social business, the team needs to recognize the feedback given by the customer to avoid further dissatisfaction. It's better to admit the mistake right away and take initiative to address the issue as company's priority to ensure customer experience.
Social business is powerful and it requires time to have proper implementation before it actually performs the way it should be.