The evolution of betting in the recent years has been nothing short of miraculous. The entire industry has been turned on its head in the recent year's thanks to the internet and the invention of the smartphone. In the days gone by, sports’ betting was almost a spectator sport. The person who wanted to place the bet had to leave his home and travel to the venue of the sports events on almost daily basis.
The actual betting was a slow and tedious process. Sports tend to take a long time to finish, so the betting was almost a preamble to the actual sporting event. For example, the horse races were a favorite betting venue and people were seen placing their bets quite a long time before the start of the race. All this changed with the invention of the internet.
Betting during the Age of PC and Dialup Internet
The invention of the internet and then the smartphone has affected every single part of our life. However, the influence of the internet has been immense in some areas of our life, while mild in others. For example, many people have not yet felt the influence of the internet on their daily grocery shopping. This is due to the fact that grocery shopping has yet to be hit by the smartphone wave. However, some areas have been completely changed by the invention of the internet. One of these areas is betting.
With the internet, came freedom. Betting could now be done from the comfort of one's house. However, there was still the issue of reliability and availability. In the early 1990's the internet was not available to all, and the speed was not fast enough. The incredible increase in network speed and availability took the betting scene by storm in the late 90's and the early 2000's. However, there was still something missing. People had to still sit at their computers to place bets, so there was still something lacking.
The Smartphone Revolution
With the advent of the smartphone, the betting industry evolved into something new entirely. Betting became fashionable. When Apps were introduced, the betting industry was quick to capitalize. It was not long before betting apps sprung up in large numbers. Almost all websites migrated to the app world. The betting industry was keen to take advantage of this new-fangled trend, so they gave amazing incentives to attract new customers. Daily bonuses and other incentives drove throngs of customers to the betting apps.
One of the most amazing aspects of online betting using apps was the freedom that customers enjoyed. While they had to actually be present a specific location to place a bet in the old days, they were able to place their bets on the go with the smartphone and apps. Another important aspect of this evolution was the ability to bet websites to offer information. The people who placed their best in the past had to glean information about their sports and the status of players and teams from a number of newspapers and magazines.
However now you can just click on any reputable website and it will not only give you the latest odds, it will also be jam-packed with the latest information about the state of your sport. There will be reviews, there will be predictions and there will be records. With this kind of incredible information at their fingertips, the customers were quick to realize that they could actually be better at betting if they used smartphones. So the physical aspect of going to the bookies was almost abandoned as more and more customers made the move to the smartphone.
Another incredible freedom that came with the arrival of the smartphone was the ability to not only share one's thoughts about the current state of play in sports but also the ability to see what other people had in mind. This was unheard of in the early days.
The Future of Online Betting
So, what does the future of betting hold for us? Will there be an evolution like this again? Will the entire industry be changed once again? Although these questions are going to be answered only as time passes, we can make educated guesses. One of the predictions, that is coming true as we speak today, is the arrival of first timers on the field. These are new customers who have never placed a bet in their life. Many of them did not like the hassle of betting, and many others were not impressed by the field. However, the new trend of betting on the smartphone drove them to these apps.
As we go further ahead, we will see more and more new people coming to place bets through these online venues. Another prediction that is coming true pertains to the revenue generated through betting. According to experts, the revenue generated through these apps will continue to grow, but there will come a time when the revenue of each single entity will stop its exponential growth. The main reason for this is that more and more and more apps are developed; the customer share will steadily decline. Even though new customers are flocking to the market, the number of new apps far surpasses the increase in customers. So we will see a steady rise in overall revenue, but a normalization of the market share.
On the darker side of the picture is the threat to personal information. As more and more people use the online method of betting, there are serious risks of a data breach. Experts opine that data being stolen from these apps is not a question of if; rather it is a question of when. Although there have been many attacks on financial institutions before, apps like these have yet to face any sustained attacks to breach their security and gain access t users personal data.
So, we can safely say that the future is indeed bright for betting through smartphones and tablets. It is a fun and easy way to place your bets that are here to stay.