By now you have probably seen us delivering useful tidbits of support information to you through the IBM Business Process Management Twitter account, or have read an article or two through the IBM Business Process Management products support blog. What's exciting is that in addition to these two social media channels, we are expanding into the YouTube and LinkedIn universe!
Why are taking the approach of using playlists on established channels vs. creating our own channel to start? Well, to avoid client fatigue and dissatisfaction. It would be yet another place to go for content. Additionally, if we were to establish our own channel but not have a steady stream of content, people will unsubscribe because they will see it as a flash in the pan as opposed to something that is here to stay.
And we're also expanding in to LinkedIn. Our accounts on Twitter, Facebook and developerWorks allow for the creation and promotion of relevant and useful content to our clients as the primary goal. We also take feedback through direct messages, @replies, and comments. However, on LinkedIn, we are trying to establish more interactivity with our clients and engage them in actual discussions. LinkedIn has the unique structure which will allow us to have open "discussions". I invite you to join the group and join in or start a new discussion. I look forward to linking up with you on LinkedIn.