The WebSphere Portal Blog
During Lotusphere, we announced several updates and additions to our Portal cloud strategy.
First of all, we updated our Amazon EC2 Development AMI to be at the WP 6.1.5 level, as well as updated our Open Beta image to be on the Beta 2 level of WP.Next (http://aws.amazon.com).
We also introduced a WP/WCM 6.1.5 image on the IBM Smart Business Development and Test Cloud Beta (http://www.ibm.com/cloud/developer). This cloud sports several images from each of our software divisions. The plan is over time to help customers build out complex test and development topologies with a few clicks of the mouse, integrating the best of our application platforms with the best of our development and test automation tooling.
Lastly, we have introduced a Beta of a WebSphere Portal/Lotus Web Content Management V6.1.5 Hypervisor Edition, for use with the WebSphere CloudBurst private cloud management appliance (https://www14.software.ibm.com/iwm/web/cc/earlyprograms/lotus/portalopenbeta/). For more information on WebSphere CloudBurst, visit their site (http://www.ibm.com/software/webservers/cloudburst/).
WebSphere Portal's popularity on Amazon's Elastic Computing Cloud is growing in popularity. These new offerings are helping bridge from single machine provisioning into complex topology management and private cloud computing, a particularly strong play for Portal I think.
Two Conferences in One! See the sessions in plan for the Exceptional Web Experience Conference 2011 Europe!
We're very excited about all of the content, hands-on labs, demonstrations, certifications and networking activities with leading business and engineering experts in plan for the Exceptional Web Experience Conference - Europe 2011, at the ICC Congress, Berlin Germany October 10 - 14, 2011.
Better still - attendees can leverage the offerings of two events through their event registration.
Attend sessions from both the Exceptional Web Experience and WebSphere Technical Conferences. Choose from over 275 unique sessions across 12 conference tracks: Design your individual conference agenda to make the most of this one-stop education opportunity!
Expert speakers provide deep insights into business value assessment approaches, technologies, IT strategies and best practices. Learn how software innovations can increase your company's efficiency and accelerate better business outcomes!
Field reports and success stories from customers and partners, along with the demo points of the conference exhibition, offer you a direct practical approach. Numerous hands-on labs give you the opportunity to explore and evaluate the latest technologies. Network and exchange ideas with worldwide experts, top executives, architects and peers. Deep technical education enables you to bring efficiency and the latest innovations to your company. You can see the offerings for the Exceptional Web Experience event, including over 15 customer case study sessions, at the event page, (See Conference Sessions):
We look forward to meeting and working with you there! - - Lauren Wendel
If you weren't able to make it to Lotusphere in Orlando, FL (where the weather, unlike the past few years, was perfect!), I thought I'd share the highlights from the WebSphere Portal keynote session delivered by Larry Bowden, as part of the new Exceptional Web Experience track . Different from previous years, each Lotus product segment held its own keynote session after the opening general session (which featured the original Capt. Kirk - William Shatner - who was both amusing and interesting)...and it worked well. Here were the key messages delivered during the Portal keynote:
So, those are the highlights from the Portal keynote...if you want more insight on any this, or any of the other session from the Exceptional Web Experience track at Lotusphere, let me know or ask your favorite IBMer for more details. Also, keep an eye out for the upcoming "Lotusphere Comes To You" events that will be traveling to select locations soon!
-- Brian Chaput
bchaput 060001JFPJ Tags:  blogs wiki portal social_networking social profiles bookmarks 1 Comment 6,663 Views
Is there a social networking "perfect storm" brewing for organizations? Consider these facts, and it sure seems like it:
So, what this shows is that the use of social networking tools is not limited to just a few demographics, and that the use is growing...rapidly. I just returned from a few days at the Enterprise 2.0 conference in Boston, and the overriding theme was social networking tools and technology (I estimate that 95% of the exhibitors were hawking some sort of social networking software). IBM had a display featuring most of the Lotus offerings, including Lotus Connections, our own social networking solution (which was well received), as well as WebSphere Portal. A lot of the discussion on the show floor was centered on the question of how social networking can be effectively implemented by an organization for business gain - with a lot of opinions!
Perhaps the most interesting part of the event, however, was an interactive session called "Socializing Enterprise Portals". It featured Larry Bowden, IBM's VP Portal & Mashups, along with a speaker from Oracle and an analyst from the Burton Group. The session focused on the topic of the convergence of Web portals, a predominant enterprise technology, with social networking, currently most often an external destination site. Based on the fact that many enterprises leverage a portal to deliver a controlled Web experience to all types of users - and that these same users are (or soon will) participate in one or more social networks outside of the portal (be it for personal or professional reasons) - the reality is that it is a not a question of "if" portal and social networks will converge, but "when"?
Of course here at IBM we absolutely think that a "collaborative portal" has tremendous value, especially when it goes beyond simply allowing real-time chats, and incorporates social software capabilities (to become a "social portal" ). This blog for example is delivered through the My developerWorks portal so we can share our collective portal-related knowledge, insights, ideas and questions directly to, and among, people of common interests...easily and we hope effectively! For another good example, maybe you saw this demo at Lotusphere that showed the combination of IBM's social & collaborative capabilities seamlessly within WebSphere Portal. But what about social services, like Facebook and Twitter, that are outside an enterprise's boundaries? Here is a new video of an actual demonstration of WebSphere Portal bringing those external social services into a portal application to show how that concept might work. (TIP: click the "HD" icon on the video player toolbar to view the video in high def!)
It should get very interesting over the next year or so to see how enterprises go about bringing social networking into their portals; keep an eye on this space as we will work to keep you informed on the approaches, trends and successes related to this hot topic...and of course, we welcome your thoughts!
-- Brian Chaput
Looking for a way to convey the power of Portal to business users? Or how a Portal can add value for personalized Web apps within specific industries? How about a visual example of WebSphere Portal (and related software) capabilities and features in real examples? To help with all those, check out the "WebSphere Portal channel" on YouTube. There you will find a range of concise, informative, demo examples, which you can also subscribe to for notification of future demo examples. Click here to check it out!
-- Brian Chaput
The Americas IBM Exceptional Web Experience Conference 2011 will be held on May 15 -19th at the Buena Vista Palace, Lake Buena Vista, Florida. The Call for Abstracts is now open and we invite you to submit conference breakout session and hands-on-lab abstracts for consideration to one of six tracks in either the Business Impact or Technology Program.
Examples of session topics are listed to provide guidance in alignment of solution areas to conference tracks. Actual sessions and labs selected for presentation at the conference will vary, and be based on submissions received through the conference Call for Abstracts process.
Business Impact Program
Track 1: Customer Case Studies and Industry Solutions
Detailed presentations of client solutions,including Project Goals and Analysis,Industry Specific Approaches,Implementation and Governance Techniques, Best Practices.
Track 2: Accelerating Solution Time to Value and ROI
Proven Strategies to Build the Vision and Value of an Exceptional Web Experience; Building a Portal Delivery Roadmap: Paths to Success; How to Successfully Justify and Deploy Portal and Social
Software in Your Organization; The Real Scoop on Understanding the Portal Competitive Landscape.
Track 3: Optimize Customer Experiences to Build Brand and Generate Revenue
You are What You Market: Leveraging New Rules of Marketing; Getting Smart with Retail Portals to Address the Accelerated Shift in Buyer Behavior; Delivering Your Portal Solutions to Mobile Audiences: Best Practices; User Experience Optimization Initiative: Understanding and Applying Web Analytics.
Track 4: Web Experience Platforms and Solutions
Getting Started with IBM WebSphere® Portal and IBM Web Content Management; WebSphere Portal 7
Technical Overview and Strategy; Leveraging Portal NOW to Deliver Exceptional Web Experiences; IBM
Forms Technical Deep Dive; What’s New in Lotus® Quickr™?; Extending your Portal to Mobile Devices; IBM Mashup Center Overview; Exceptional Web Experience in the Cloud – How to Use IBM WebSphere Portal; IBM Web Content Management; Forms and Mashups in the Cloud.
Track 5: Developing Exceptional Web Experiences
Improving the Online Experience: Building Next Generation Web sites;Using Adobe FLEX to Deliver IBM
WebSphere Portal and Collaboration Services; Developing Web Applications using IBM WebSphere Portlet Factory, IBM Rational® Application Developer and IBM Lotus Widget Factory; Powering Exceptional Web Experiences Using Industry Toolboxes; Leveraging WebSphere Commerce and IBM Web Content Management; Deliver Operational and Real-time Business Intelligence with Cognos® Business Intelligence; IBM Forms Technical Deep Dive.
Track 6: Best Practices and Implementation
Managing the Portal Deployment Project: Best Practices, Effective Portal Governance; High Availability Designs and Implementation with WebSphere Portal, Virtualizing Portals, Successfully Managing Your WebSphere Portal, Virtualizing Portals; Successfully Managing Your IBM Web Content Management Solution; Hands On Lab; Administrating WebSphere Portal.
To submit an abstract to be considered for presentation at this event click here or visit:
Note: You must be a registered user of Lotus Greenhouse to access the form. To register, access this link. https://greenhouse.lotus.com/home/login.jsp and select Join Now !
Hurry! Deadline for submissions is Friday, March 4th, 2011.
Lectures: 60 minutes (including Q&A)
Hands-on labs: 75 minutes
If you have any questions about your submission, please feel free to contact the IBM Exceptional Web Experience Conference content team:
Lauren Wendel - firstname.lastname@example.org
Sonia Malik - email@example.com
Sean Flanagan - firstname.lastname@example.org (Partner/Business Development Day)
We hope to see you there!
-- Brian Chaput
IBM Study Reveals Strong Alignment Between Business & Technical Teams
It's no secret that the Internet has leveled the playing field for all organizations. No matter the size, location or industry, any organization today can easily “hang a shingle” on the Web and start competing for attention. In fact executive leaders clearly recognize this challenge, as evidenced in the recent IBM Global CEO Study which illustrates that CEOs have identified “reinventing customer relationships” with “getting closer to customers” as an imperative – and in today's world that means exceptional customer experiences in all touch points, spearheaded in many cases by the Web experience.
The recent introduction of the IBM Customer Experience Suite directly addresses that CEO demand for better customer insight and service through exceptional online experiences. Given that CEO imperative, where then, does the responsibility fall in an organization to define, craft, deliver and sustain this most valuable part of the overall customer experience? And, what is most important to IT and the business teams when it comes to online experiences? Recently, IBM commissioned a study to gain that insight so we could share the summary results with other organizations. To ensure a balanced perspective, the study included 432 respondents globally (216 from IT roles and 216 from non-IT roles) drawn from large enterprises.
Better Understanding Customers is Paramount
Perhaps the most telling data point (and a testament to the importance of the customer across the organization) revealed that the alignment between IT and the line-of-business (LOB) groups within many organizations is in lock step when it comes to the single goal of better understanding the customer. When asked to rate the importance of various benefits, both IT (87%) and the LOB (90%) placed the highest priority on this benefit: “Developing a deeper understanding of customer needs, behaviors and access methods”.
IBM Customer Experience Suite includes all the capabilities organizations cite as most important to delivering the right web experience the customer expects, thereby gaining valuable insight into the customer for ongoing refinement for even better customer experiences. The combination of personalized content, Web 2.0 social features, dynamic multichannel delivery and instrumented analytics integration, among other capabilities helps organizations not only support that benefit, but others. For example, of the other benefits proposed, slight differences were evidenced in the next highest rated, between IT and LOB, but each are well served by IBM Customer Experience Suite. For the LOB, the next most important benefit (at 87%) was: “Providing a consistent customer experience across all of our online properties”; while IT rated both (tied at 86%) of these benefits as the next most important: “Having a website that differentiates from competitors” and “Anticipating and capturing new business opportunities quickly and efficiently”.
Scalability / Reliability Are “Must Haves”
Interestingly, the alignment of IT and LOB extends beyond the business value of ensuring the highest level of customer web experience satisfaction. Both also agree that any software solution must be one that can scale to meet the changing business needs, be always “on” (as that is a primary Web tenet) and of course, be secure. Built upon the proven WebSphere Portal platform – a web delivery platform at the heart of numerous award-winning web experience across a range of industries – IBM Customer Experience Suite exhibits all the qualities to meet that most important requirement.
So, one could surmise, based on these and other data points from the study, that organizations are rallying around the customer, which – since it is a common CEO imperative – is to be expected (and is a good thing). The study did reveal that among organizations participating in the study, slightly over half (51%) reported it is a team-based decision process among IT and customer-facing groups (i.e., sales, marketing, product management and/or customer service) to agree upon an exceptional web experience solution approach. Ask your IBM representative about more details of the study and how IBM Customer Experience Suite can help your organization serve your current and ongoing customer web experience requirements.
-- Brian Chaput
We just wrapped the America's edition of the IBM Exceptional Web Experience Conference last week in Orlando, Florida. There were lots of terrific sessions by customers sharing their Portal, WCM, Mobile and related web experience approaches and successes - as well as insightful and informative IBM Business Partner solutions - plus the latest IBM technology and innovation updates. On behalf of IBM, many, many thanks and kudos to all that presented, attended and provided feedback...we appreciate and value your time!
So, what's next? The European edition of the conference, of course, so start planning now! This year, the event will be held in Berlin, Germany, October 10-14 at the International Conference Center. The call for abstracts for the event is now officially open; there are both Business-specific and IT-specific tracks (click here to see them all), so many web experience topics will be considered and we encourage you to submit an abstract of interest.
Deadline for submissions is Friday, June 10th, 2011!
-- Brian Chaput
IBM WebSphere Portlet Factory Application Builder is a browser-based tool enabling business users to simply and quickly create custom IBM WebSphere Portal applications without involving the IT organization.
Key Value Propositions
· Improves business agility for exploiting and countering emerging threats and opportunities · Helps resolve technology organization resource constraints by extending application creation capabilities to business users · Minimizes technology organization application conversion costs when transitioning from departmental to enterprise usage Key Features · Enables simple and fast, browser-based custom application construction using intuitive wizards · Creates applications from common data sources including Microsoft Excel and relational databases with list, view, update and create capabilities and provides application templates with contact or task list functionality · Tightly integrates with IBM WebSphere Portal UI providing a seamless, in-line application authoring experience · Delivers exceptional web experiences by creating rich, interactive applications with the latest Dojo UI widgets, dynamic validation, eventing and person card support · Enables the IT organization to customize applications with IBM WebSphere Portlet Factory Integrated Development Environment (IDE) · Provides extensibility for creation of custom wizards or templates to automate application creation for any customer requirement View the pdf file here to review all the IBM WebSphere Portlet Factory Application Builder features in detail. Download and Learn More Customers, partners and IBM personnel can download and experience IBM WebSphere Portlet Factory Application Builder today from here. Provide Feedback Tell us what you think and provide product feedback by adding comments to the IBM WebSphere Portlet Factory Application Builder wiki page here. Disclaimer IBM WebSphere Portlet Factory Application Builder functionality is not currently part of a committed product plan. The technology preview is intended to gauge market demand and gather feedback on capabilities.
· Improves business agility for exploiting and countering emerging threats and opportunities
· Helps resolve technology organization resource constraints by extending application creation capabilities to business users
· Minimizes technology organization application conversion costs when transitioning from departmental to enterprise usage
· Enables simple and fast, browser-based custom application construction using intuitive wizards
· Creates applications from common data sources including Microsoft Excel and relational databases with list, view, update and create capabilities and provides application templates with contact or task list functionality
· Tightly integrates with IBM WebSphere Portal UI providing a seamless, in-line application authoring experience
· Delivers exceptional web experiences by creating rich, interactive applications with the latest Dojo UI widgets, dynamic validation, eventing and person card support
· Enables the IT organization to customize applications with IBM WebSphere Portlet Factory Integrated Development Environment (IDE)
· Provides extensibility for creation of custom wizards or templates to automate application creation for any customer requirement
View the pdf file here to review all the IBM WebSphere Portlet Factory Application Builder features in detail.
Download and Learn More
Customers, partners and IBM personnel can download and experience IBM WebSphere Portlet Factory Application Builder today from here.
Tell us what you think and provide product feedback by adding comments to the IBM WebSphere Portlet Factory Application Builder wiki page here.
IBM WebSphere Portlet Factory Application Builder functionality is not currently part of a committed product plan. The technology preview is intended to gauge market demand and gather feedback on capabilities.
bchaput 060001JFPJ 6,146 Views
Just itching to evaluate the latest releases of WebSphere Portal or IBM Web Content Manager, but not ready or prepared to migrate? Want to see what's new in the latest releases firsthand?
Well, now you can -- at no cost -- with a download trial of WebSphere Portal Server and IBM Web Content Manager Hypervisor Editions V7.0, available for use for 60 days. These are complete offerings (all of the product features are enabled), available as Hypervisor Editions for an environment that is highly available, dynamically scalable, and easily managed. Learn more and get the download here.
-- Brian Chaput
A few weeks ago when I was up in Cincinatti, Ohio at a Lotusphere Comes to you event, I met Ken Freedlund, the portal architect for NewPage, a paper company. Ken had come to the event to hear about WebSphere Portal since he is a portal customer running WebSphere Portal 6.0 for their public web presence as well as their intranet. Ken is planning their migration to WebSphere Portal 6.1 and the seminar had a migration session in addition to the portal keynote and Web 2.0 sessions. After the morning portal sessions I had a good discussion with Ken.
The unique thing about NewPage's portal implementation is that NewPage is running both their internet site and their intranet from a single portal installation. They use a reverse proxy firewall to secure the traffic coming into the portal from the internet. Their intranet site is a virtual portal on that same portal installation. Although there are many customers that use WebSphere Portal for both internet and intranet portal sites, this is the first customer that I have talked to that did both one portal installation, using the virtual portal feature of WebSphere Portal.
When we introduced virtual portals back in WebSphere Portal 5.0, the goal was to enable customers to quickly roll out new portals. A virtual portal is a "portal within a portal". It is a way to create a portal that looks like a separate, independent portal to the end user, but it runs on the same portal installation and can utilize delegated administration to allow a different portal administrator to manage the portal creation and management of the virtual portal. The key design points are:
1. A graphical user interface for the portal administrator to create and manage multiple virtual portals.
2. Virtual portals are created from a template which defines the pages and portlets that are pre-populated when the virtual portal is created.
3. Administration of virtual portals can be delegated to a different portal administrator or a business user.
4. Virtual Portals share the resources (themes, portlets, etc) of the existing portal installation.
5. Portal Access control is used to ensure security so that users of a virtual portal only have access to that portal or can be optionally allowed to access other virtual portals.
By not having to install the software again and providing the administration benefits, virtual portals can drastically reduce the amount of time expense it takes to roll out new portals. We have many customers that run virtual portals for both internal and external web sites. Some of those customers allow their business users to create virtual portals when a business need arises. This it is also a great way to empower business users to solve their business needs themselves--self-service IT. Care must be taken to prevent unwanted proliferation of virtual portals through policies, governance or monitoring.
Virtual Portals have gotten even more attractive with the addition of WSRP. By using WSRP to run portlets in a remote portlet container, virtual portals can now be more robust. If a poorly written portlet causes an out of memory error, only that one virtual portal would be affected. So virtual portals can achieve a greater measure of isolation to ensure that the main portal site doesn't go down because of an inadvertant error by a virtual portal administrator. WebSphere Portal 5.1 and later versions support WSRP 1.0 and WebSphere Portal 6.1 and later versions support WSRP 2.0.
In the case of NewPage, an acquisition of a new company force the quick integration of the acquired company's intranet. Since Ken already had WebSphere Portal running NewPage's company internet site, he decided to run the merged companies intranet as a virtual portal on WebSphere Portal 6.0. They moved the existing intranet content from Vignette into Lotus Web Content Management to be displayed through the portal. The spare capacity on their existing AIX servers was more than enough to handle the combined load of the two portals. The business results of the project were impressive. They eliminated the extra planned hardware cost of servers for the intranet portal. They didn't have to pay for additional software licenses to run the newly moved intranet portal. And the project was done more quickly and for less money than anyone expected. (Except Ken).
How are you saving money with WebSphere Portal?
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"The flexibility and openness of SAP NetWeaver Portal 7.3 and IBM WebSphere Portal enable companies to increase the benefit of their investment in SAP and IBM software, increase their utilization, and improve user experience and productivity."
That statement is the focus of a new whitepaper from SAP that defines how SAP customers can extend - and get more value from - it's SAP investment by leveraging WebSphere Portal for broader web experience requirements. These broader requirements can benefit from bringing valuable SAP application access into context with other user application functions in a single personalized user experience. The key features of the approach are simplified navigation with one UI, with a single look & feel, and single sign-on...all for a seamless web experience that deliver these business benefits:
IBM makes this interoperability easy with the IBM WebSphere Portal Integration for SAP feature. Again, get all the detail in the paper here.
-- Brian Chaput
bchaput 060001JFPJ Tags:  industry insurance retail portal government healthcare telco websphere_portal banking 6,058 Views
How are organizations in government using portal technology? What portal applications are providing compelling ROI to healthcare providers? Why are banks leveraging Web portals for competitive advantage?
If you are doing business in one of these industries, or others, you probably already know how Web portals are being used to provide value...but do you know all the ways (or maybe you know a better way!)? Regardless of industry, we see Web portals commonly used for specific applications such as self-service. However within an industry, like healthcare, how "self-service" is delivered via the Web is conceptually the same as say retail, but the implementation differs. So, what we've been doing is looking at how Web technology in general (and WebSphere Portal in particular) is being deployed within specific industries for both business and technical benefit. As part of that, we have collected a lot of good case studies, as well as numerous code assets and other materials IBM has produced - by industry, and all related to WebSphere Portal - in new industry toolboxes for convenient industry-specific reference. Current industry toolboxes include:
toolbox...maybe you'll discover some new idea, asset or positioning for portals that will help you get more value. As always, we on the WebSphere Portal team would also welcome your insight into how you are using portal in your industry (or capabilities you might need)...just drop a comment in the blog or shoot me an email.
-- Brian Chaput
That's right, only a few weeks until the annual IBM Exceptional Web Experience Conference Americas event (this time in Orlando)...are you registered yet? This is a terrific opportunity to hear how organizations from across industries - including healthcare, banking, insurance, and retail - are designing, delivering and deploying their internal and external web experiences. Of course, you'll also have access to the IBM experts, both in their sessions and socially, as well as knowledgeable IBM Business Partners skilled in all things related to exceptional web experiences.
If you still haven't made up your mind, please take a few minutes and check out the directory of sessions. Need to understand how to better deliver web experiences effectively to mobile devices? What about adding social capabilities to your portal site? Is a cloud deployment right for you? That is all covered at the conference, along with much, much more. We hope you can make it!
-- Brian Chaput
The 2009 Portal Excellence Conference just began. I'm sitting here in the opening general session. The room is pretty full. With most conferences and events having lower attendance due to the economy, it is heartening to see so many people here. And so many people I know. It's kind of like a family reunion. As I walk through the halls, I don't get very far before I shake a hand or wave to a friend. This is my favorite conference.
The topic for the opening session is "The Future of Portals." It is a fun topic and one that really defines my job. As a project manger, I'm always working on the "next" version of portal. I've heard it said that "I like to talk about the future since we're going to spend so much time there". That really is true for me and my role in IBM. Product strategy is a key part of a product manager's job. Most of my customer meetings are about helping customers use portal technology to solve their business problems. They aren't looking for just a quick fix. They want a solution that meets their current and future needs. So they want to know what the future holds for portals.
There is a lot of good stuff in the presentations. IBM is #1 in Gartner's Magic Quadrant again. IBM is #1 in portal market share again. WebSphere Portal customers have 300 million named users. So 1 in 6 internet users worldwide is a WebSphere Portal user. It is great that Bob Picciano, the general manager of Lotus and WebSphere, is here giving the keynote. I think that is a first for the portal conferences. Larry Bowden, the Vice President of Portals and Mashups, also was speaker. The portal demo presented by Dan Makuch was awesome. Very impressive.
I see some of the future of portal here in the room. The guy sitting next to me is using his iPhone. It looks like he is on Facebook. Social networking is one of the hot trends in consumer web sites. But social networking isn't just for consumer sites. It is also on the the hottest trends in IT. Enterprises are looking to leverage social networks to enable employees to collaborate more effectively, to better communicate with partners, and to build loyal communities of customers. Portals can complement social software by promoting the community, driving users to join the community and injecting social network collaboration into the content, applications and information that users come to the portal to get.
So my guy is now typing an e-mail. I can't see all of what he's typing, but I did see the words WCM. I'm going to guess that means web content management.
Some people see web content management and portals as competitive technologies. They are both technologies that can be used to build a web site. Sometimes when I talk to people about portals, they say "I don't need a portal. I just need a web site." But portals and web content management are used to accomplish the same thing--to deliver exceptional web experiences. Portals are about providing secure, role-based personalized access to information and applications in the context of the task or business process of the user. Web Content Management is more than just organizing content. It is about using the web to influence people--things like delivering a brand message, delivering marketing messages in an engaging manner, creating and managing multi-channel marketing campaigns. Delivering the best web experience for your customers, partners and employees requires both portals and web content management. Using them together is much more effective than pitting them against each other and then duplicating functions of one in the other.
The guy to my right is typing on his laptop. In fact, there are a bunch of people in the room working on their laptops (me included!) They are trying to get more done with less. More work. Less time. I'll bet some of them are checking on their portal servers. Maybe they are the system administrator of a portal site that just went live and they want to make sure that everything is going ok. They're probably bringing up their portal site in their browser. When it comes up quickly, they are happy--relieved. But what they really want to see is how those back-end applications are doing. Because those back-end applications integrated into the portal are the weakest link. If those connections go down, the portal will be "down" or at least not fully functional. But he won't know until the portal page doesn't come up. Most back-end applications have to be integrated at the API level. Any instrumentation of those servers is hard work. So it doesn't get done. Too low on the priority list. Too high on the cost list. But Web 2.0 integration methods could make it easy. What if that back-end application provided operational data in the form of a feed? What if the server memory usage, database connection pool status and average response time where delivered via a WSRP service? And what if that data could be assembled together into a mashup running on the secure, scalable enterprise portal that was accessible in a secure way through the internet on a web browser. That would make it much easier for the system administrator to do his job. Do more with less.
So maybe we don't need an eloquent speaker to tell us the future of portal. The future is sitting right here in the audience. And right here in this portal community. What do you think is the future of portal?