The arena of digital technology is constantly changing. Sometimes, groundbreaking technologies like blockchain appear and are quickly adopted by consumers and businesses across the world.
Other times, the rise is more gradual, such as in the case of AI and VR, both of which have been becoming steadily more mainstream as the technology has developed over the decades.
VPN technology, perhaps surprisingly, is part of the former camp. In the span of just a few years, it has evidenced a meteoric rise in popularity. Internet users all across the globe now commonly use virtual private networks, and the tech has become surprisingly mainstream. So what is it that has driven this boom in demand for VPN tech? Let’s take a look.
1. Data Privacy
A few decades ago, when the internet was still relatively new, internet users had little concern about data privacy. Most people didn’t shed a second thought as to who was collecting data on their browsing habits, and what that data was being used for.
Now, thanks in part to a surge of headlines about data leaks, consumers are much more aware of the value of their data. Internet users are more concerned about protecting their data from prying eyes.
This has driven demand for VPNs, which provide a neat solution to protecting your data. They route all your internet activity through a private network, so companies and government agencies are less able to collect fewer data.
2. Increasing Censorship
Internet censorship has long been an issue, but users are now more aware of it, and more willing to seek solutions. For example, some countries like China block access to certain mainstream websites like Google, much to the dismay of holidaymakers and travellers in the country. Some employers and workplaces also block access to websites like Facebook.
Internet users can get around these censorships by using a VPN, which allows them to navigate around the blocks by routing their IP through a different server.
3. Video On-demand Services
Video-on-demand services like Netflix and BBC iPlayer restrict what you can watch based on the country you’re accessing the service from. For example, only those in the UK can watch iPlayer, and Netflix lists different available shows in the US than they do elsewhere.
As these kinds of video-on-demand services are becoming more and more popular, so too are VPNs that allow you to navigate around these country restrictions. According to this website, you can “Spoof your location so you can watch services such as US Netflix and BBC iPlayer” using VPN services. This is driving demand for VPN technology.