Do you ever have to segment customers by decile? How about generate a histogram for a large set of data?
Typically processes like these are custom coded in ETL, or better yet answered by about 1000 queries auto generated by a BI tool. In either case, the multi-pass SQL for these types of questions can take hours to run (okay, maybe a couple of minutes).
What if there were pre-built function already in the database to execute the rules for these processes and generate the same results, but in minutes and seconds instead of hours and minutes?
In-database analytics are not just for "analytics". They can be used to solve everyday processing and query performance too. Don't disregard the in-database analytics that come with your system, take a look and start applying them to everyday problems, today.