In many companies, one of the major employee complaints is that their managers are quick to punish them for their mistakes but slow to recognize their accomplishments. Enterprise social media can provide a realistic solution to this problem, ensuring that employees feel validated for their efforts.
Once a social media platform has been established, managers can use analytics to measure the activity and content consumption of their employees. Who is responding most often in forums, who is asking the most questions, who is updating their colleagues on best practices within their department etc. Proper recognition can also be achieved by using gamification to drive activity and healthy competition. If activity rankings are displayed on the home screen of every employee's browser, their will be more incentive to collaborate, to move up the ranks, so they can be recognized by upper management.