Part of CEMEX's success in the implementation and adoption of the IBM social enterprise platform was due to a pre-test. A few selected groups and pre-formed communities started using the platform before it was implemented in the whole organization. They had clear instructions and goals, as in, they were not an organically formed community.
This way of testing the platform allowed CEMEX to troubleshoot for problems. As they started the pilot with several groups, the organization had various opinions and experiences to help them with implementation, which they could contrast and compare. The communities had clear goals, and therefore could present results by the end of the pilot, which could be used as a best practices example when presenting the platform to the rest of the organization.