Add additional communities in the beginning such as "Photography" or "food" or "books" etc. Employees will be encouraged to use the web site to get to know other employees anywhere in the company and want to learn to use the software because it is something that already interests them. After employees learn how easy the technology is to use and be comfortable with it, the company scan easily begin to integrate more specific work related business into the site and people will already be somewhat self-trained on how to use it.
Make non-work related communities to encourage employee usage
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