A program that gives students interested in pursuing a career in the non profit sector, specifically founding a nonprofit, an opportunity to do so while in college is something Marshall should consider. By partnering with the USC Price School of Public Policy, students admitted into this program would learn the foundations of business and non profit management simultaneously while taking meaningful steps toward starting non profits of their own with the help of a faculty advisor. My vision is students admitted into the program will be placed in small cohorts of 25-30 students during their freshman year and will remain in this group throughout their time at USC. During their freshman year, they will begin with the basics of starting a not for profit business (an idea that they're passionate about, a name, a business plan, etc.) and continue developing it throughout their college career. At some point during their junior or senior year, students will have the opportunity to spend a semester gathering real life experience in creating their organizations. Students who wish to use that time to travel abroad to research the population that their nonprofit would serve would be allowed to do so as part of their program (example: a student is passionate about starting an organization that builds baseball fields in Africa. That student during his/her junior/senior year would be allowed to spend the 6 months in Africa with an advisor). At the end of the 4 years, each student in the cohort will have started a non profit organization made possible through experiential and traditional learning methods.
The Next Big Thing at Marshall
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This program would be offered to transfer and older students who want to be in and out of school with their bachelor’s degree. The program would have the same/current Marshall courses.
The duration of each term would be 14 weeks including finals week throughout the year.
Beginning of the year
Total of 52 weeks in a year
This format would allow older students accepted directly from USC to finish their degree in 2 ½ years taking an average of 16 units.
For transfer students who take 16 units per semester would be able to finish within 1 yr and 4 months. Transfer students won't have to worry about the other 2 GE classes (they will be waived).
This would be a program for dedicated students who wish to finish as soon as possible. Though it would be continuous there is 4 week gap between each semester to get ready for the new semester.
Currently I am studying a Master's in Applied Psychology at Dornsife to compliment my undergraduate degree in marketing.
I got into it because it's one of the only programs that offer a focus in Consumer Behavior. However, as this program is hosted by Dornsife, it is geared more towards psychology majors who want to get into the business world. I think it would be a great idea if Dornsife and Marshall could contribute in creating a program that is suited for business undergrads and even graduate students, who already have a background in business but want to learn more about how psychology can be applied in a business setting. This course is relevant, as every aspect of business is related with human interactions; specializations could include consumer psychology, organizational psychology, and others. Even now, with technology changing the face of businesses it is important to have a deeper understanding of the human mind, and how to obtain better motivated workers, more relevant brand and higher sales.
Our generation and the generations below us are becoming harder to advertise to, market to and persuade. Traditional routes of these practices are becoming extinct and new, innovative measures need to be taken.
I am a public relations major and have thought about a program that incorporates business marketing (Marshall), public relations (Annenberg) and applied psychology (Dornsife) to more efficiently and effectively market various publics.
This program will allow students to not only learn the strategies and tactics of marketing and public relations, but the deep psychological reasons why consumers act the way they do. Public relations is becoming a new means of advertising and marketing. It uses persuasion to get consumers to act or feel a certain way; encourages two-way communication, which builds relationships with publics and solidifies brand loyalty; and strategically uses media coverage to publicize companies, brands, issues, etc. Marketing and public relations are both dependent on social sciences and psychology, so making an undergraduate program that incorporates the three would be a great idea.
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With the increasing importance of the Healthcare Industry, I think that is an appropriate time to create an unique degree to capitalize on student's knowledge of the Healthcare Industry from a Business perspective. As I have found interest in both of these areas personally, I have found that "Healthcare" is very broad, and more than just Healthcare Management or Medical Professionals. There is also biotechnology and medical devices, pharmaceuticals, nonprofit organizations who focus on health related outreach, healthcare finance and consulting, and many more that are grouped into the "Healthcare" realm.
This interdisciplinary major would be offered through Marshall for those interested in a career in the Business of Medicine, but unsure of which direction they would like to take. Healthcare is a growing industry, and will continue to expand in new directions for the future. Building leadership skills focused for this industry will be crucial for the future and can reflect positively on the Marshall school in years to come.
I liked the discussion we had in class and the one Jonathan Nguyen posted about as well but I do not want to take away from the direction either was heading or get them off track. If USC Marshall could partner with other schools with similar prestige who have specific renowned programs and allow Marshall students to study for a year at that school getting specific Core classes. The rules would have to be strict and USC could offer to NYU students for example, an opportunity to take courses in the Business Cinematic arts program allowing students to study business in cinema in the heart of the industry. In return Marshall students could spend a year studying at NYU Stern school of business in finance and be open to a completely new network of internship opportunities. Another possibility is with MIT and allow students who want to get into operations management or production. All GE classes and most required courses would be completed during their three years at USC but with one year at another prestigious university would open a fantastic networking opportunity as well as with students from those universities coming here for a year could potentially improve the Trojan network in a way when those students see how close this university is with its alumni.
In the new era of technology and with the boom of tech startups in the Silicon Valley, many emerging graduates are eager to become a part of the fast-growing industry that is responsible for the emergence of many of the most popular social media platforms and applications that exist today. However, without an acumen of business knowledge, many of these startups that might have great ideas are destined to fail from the start. Without careful management, marketing, and financing, some of these potentially great creations crash and burn. I suggest implementing a joint business degree with computer programming, so that emerging techs can have more business savvy and entrepreneurial skills to get their projects off the ground. Students would learn computer programming skills such as C++ and app development, while also taking classes in entrepreneurship, marketing, and finance. San Francisco is a popular destination for USC students post graduation, so teaming up with Stanford to do a semester exchange program could be a good opportunity to not only expose current students to the market in San Francisco, but also allow students to help bring what they have learned at Stanford to Los Angeles, where there is a small but growing tech community.
We kind of touched base with this concept in class but many students have troubles with choosing a school to attend already during their senior year of high school. Not only that, many students decide to stay local or at least somewhat local, for example, I was born and raised in Orange County but here I am at a school in Los Angeles. What I want to propose is the idea that for the business school, we can do kind of like a track program where if you want to look into say, business law, you can do a year here at USC, one at a university close to Sacremento, and another year at Washington D.C. before you go back to USC to complete your degree and that way you would have exposure to multiple university campuses as well as exposure to the country that we live in. Some kind of track program that lets you study at schools all throughout the States because many students don't have the option or ability to see the full extent of what the United States has to offer and it'd be cool to have a program that promotes such travel and thinking as well. Perhaps a business finance track where you would study up in New York for a bit, and so forth.
I would like USC to offer majors that are more innovative, less structured, and less traditional. I basically would like to see a track just like Stanford’s Science, Technology, and Society offered here. If you are an STS major, your learning environment is completely inspiring and very Silicon Valley. You do not attend monotonous lectures where your fingers are working hard to keep up with the professors lecture slides. No way…. You have tons and tons of guest lectures, take field trips, have open discussions, and frequently have breakout group work.
Experiential learning is what I think we should be after. Collaboration, innovation, and transparency is what these classes would facilitate. Also, leadership – even if you are not majoring in leadership, leadership competencies and skills should be intertwined in your learning environment and curriculum.
A new USC major would offer a few concentrations within STS – one that is more Media and Society driven, another about technology and organizations, or even one about Policy and Technology. Basically, the concentrations would all differ, but the major core requirements should be the same, and the approach to learning.
o Example partnerships
§ Bucknell – Markets, Innovation and Design
§ Georgetown – Management, Innovation, and Leadership
§ Stanford – Science, Technology, and Society
In general, people tend to learn more on the job than they do in a classroom. I want to start a program where part of each student's degree involves completing 16 of their total 128 units outside of school. This gives the student the opportunity to learn if a specific field is for them, what it takes to be a successful employee, and most importantly help them gain experience. Each internship they complete would be worth a certian amount of units and their would be certain criteria that the internship must fulfill. So many of us come out of school learning stuff that we simply just forgot once we start our first job or just in general find not useful at all. I can say from personal experience that I have learned a lot more from internships than I have in school, so I might be bias. Concepts and principles learned in the classroom can only be so effective. Most principles are valid but are limited to very few circumstances. For example, in economics class why do we assume its a closed economy when doing supply and demand related problems? The world functions as an open economy!! Learning principles that don't complement actual events is useless. I think by having this program it would open up our eyes to actual life conditions and help us make more efficient decisions. Having internship units as part of our degree will allow students to be more prepared for the working world. As a result, there would be a smoother transition from the classroom to the working world.
Dual degree program that allows undergraduate students to earn a Bachelor of Science degree in Business Administration and the Hospitality Industry with a focus in either Hotel Administration or Culinary Arts.
Business Aspect :
Business classes tailored towards the operations of a hotel, restaurant, food service and night clubs such as:
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I believe experiential, hands-on learning is the most effective method of education. I propose a program where students can conduct research and learn about a specific industry, social issue, or anything that the student is interested in exploring. Partnering with a professor(s) who has compatible interests/expertise, the student will be able to pursue their intellectual curiosities in a dynamic and interactive way.
With the professor's guidance, students can structure their own learning environment and how to go about tackling their interest - whether through research, field trips, conferences, etc. Students could explore these topics in much more depth than what is covered in Marshall's existing core classes. While still taking Marshall's core courses, the breadth of knowledge would still be there, but the depth of knowledge in a student's particular area of interest would dramatically increase. Not to mention the inherent benefits of a program like this, such as: self-motivation, critical thinking/problem solving, and mentorship from a highly education professor who shares your interest, and many more.
Maybe a student chooses a topic Freshman year that takes him all the way through Senior year, resulting in an immense wealth of knowledge and experience on the topic. Alternatively, a student decides to break it up into smaller "term" projects and explore multiple interests throughout his/her four years. If two or more students find that their interests align, then small groups could work together with the professor, fostering teamwork and providing exposure to group dynamics that most jobs require.
In total, this loosely structured program supplies accepted students with the freedom and resources to pursue their academic and intellectual fascinations.
The idea that I had is to create a program which would be more international than domestic. It would mostly benefit young entrepreneurs, who need to build their network. Also, students who are not fully certain about their choice could decide in the first year at USC.
A) 1st year @ USC
Fundamentals to many basic subjects necessary in opening and running business:
4.International Business Strategy/ Global strategy
5. Entrepreneurship classes.
Right before the Spring semester students would choose business-based partner universities in other big countries and by summer they would know which universities they got into.
B) 2nd year @ HEC Paris (for example)
Students would choose courses that deepen skills like:
2. Public speaking
Students could choose to study in partner university for the semester or the whole year. Or they could choose 2 different universities in one year.
Other possible options: IE Business School (Madrid, SPAIN); Imperial College Business School (London, UK); Copenhagen Business School (Copenhagen, DENMARK); or Politecnico di Milano School of Management (Milan, ITALY).
C) 3rd year @ NYU (for example)
Students come back to the US to learn about the domestic markets, opportunities, but at the same time they are on exchange.
I understand there might be some dissatisfaction because of not seeing home that often (“homesickness” ), but actually putting yourself into situations that force you to start communication to new people, will be the most relevant experience in your lives. (I felt that on my own when I came to USC for an exchange year – I did not know anyone here!)
Stepping out your comfort zone – that’s what makes a difference. You improve your critical thinking, logic skills, as well as learn new traditions, be better at reading other people.
Other options: Amherst, Massachusetts; University of Virginia, Virginia.
D) 4th year @USC
Finishing the degree back home with loads of experience.
Therefore, you only need to take courses that actually benefit your specific path chosen.
Besides, having a mentor throughout the years in all universities (for example, from some companies that would agree to sponsor the program) would help.
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Personally, though I'm not a Marshall student, I think having a program that explores the different components involved in starting a LLC would be extremely interesting. Especially with the recent uprising of startups by the young generation, a program that covers a wholesome guide that will nurture aspiring entrepreneurs. Santa Monica is known for being the Los Angeles hub for startups in Southern California; there must be leaders there who would be willing to partner up with USC Marshall and take integrative roles in this new program. The program will cover a wide range of topics including how to pitch to venture capitalists who will invest in the idea to the legal aspect of establishing a Limited Liability Company. This is a truly unique experience because it provides students with all the information and tools that they need to put their creative ideas into action. Only offered in the spring, students can take a spring break trip up to Northern California where many of the startups originated. The idea is to have educational partnerships with organizations that boomed while in the startups stage as well as current startups.
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This program allows students to essentially create their own major, in a similar program to NYU (but even better because we are in LA). Too often students are conflicted about what major to pursue OR even worse are unsure they picked the right major after committing. This program resolves the issue and allows students to showcase their independence and motivation. The student creates their own curriculum with their advisor; essentially a student would pair business courses with one or more USC schools including public policy, cinematic arts, keck, annenberg, thorton, leventhal, etc.
These would be a general curriculum outline for students to follow regardless of their chosen individualized major:
An example below is someone who would want to be a journalist or writer for the entertainment industry:
YEAR 1: GE's + business course
YEAR 2: business courses + cinematic arts (critical studies)
YEAR 3: business courses + annenberg (journalism)
YEAR 4: thorton (music industry) + intern at a publishing company
Besides helping decide if a particular field is right for a student, the internships will provide firsthand experience that could lead to a full-time position after graduating thanks to USC's incredible alumni network.