With the increasing importance of the Healthcare Industry, I think that is an appropriate time to create an unique degree to capitalize on student's knowledge of the Healthcare Industry from a Business perspective. As I have found interest in both of these areas personally, I have found that "Healthcare" is very broad, and more than just Healthcare Management or Medical Professionals. There is also biotechnology and medical devices, pharmaceuticals, nonprofit organizations who focus on health related outreach, healthcare finance and consulting, and many more that are grouped into the "Healthcare" realm.
As there currently classes at USC which would provide education and insights into this area, I have found there is not a clear undergraduate major to explore the Business of Medicine on a broader scale beyond through Health Administration or minoring in Business while taking Pre-Med classes. With this in mind, I think it would be interesting to have a joint-major to combine Healthcare Management Degree Track in Price School of Public Policy and Marshall's Business Administration Degree. This would provide a core base in Business (finance, accounting, marketing, management) with several economics and policy classes to understand Healthcare system development, and include several other electives of focus outside of Marshall to select from depending on interests, for example: Health Communications, Basic Biology or Chemistry, Biotechnology, Gerontology, Global Health, etc.
This interdisciplinary major would be offered through Marshall for those interested in a career in the Business of Medicine, but unsure of which direction they would like to take. Healthcare is a growing industry, and will continue to expand in new directions for the future. Building leadership skills focused for this industry will be crucial for the future and can reflect positively on the Marshall school in years to come.