Our generation and the generations below us are becoming harder to advertise to, market to and persuade. Traditional routes of these practices are becoming extinct and new, innovative measures need to be taken.
I am a public relations major and have thought about a program that incorporates business marketing (Marshall), public relations (Annenberg) and applied psychology (Dornsife) to more efficiently and effectively market various publics.
This program will allow students to not only learn the strategies and tactics of marketing and public relations, but the deep psychological reasons why consumers act the way they do. Public relations is becoming a new means of advertising and marketing. It uses persuasion to get consumers to act or feel a certain way; encourages two-way communication, which builds relationships with publics and solidifies brand loyalty; and strategically uses media coverage to publicize companies, brands, issues, etc. Marketing and public relations are both dependent on social sciences and psychology, so making an undergraduate program that incorporates the three would be a great idea.