In general, people tend to learn more on the job than they do in a classroom. I want to start a program where part of each student's degree involves completing 16 of their total 128 units outside of school. This gives the student the opportunity to learn if a specific field is for them, what it takes to be a successful employee, and most importantly help them gain experience. Each internship they complete would be worth a certian amount of units and their would be certain criteria that the internship must fulfill. So many of us come out of school learning stuff that we simply just forgot once we start our first job or just in general find not useful at all. I can say from personal experience that I have learned a lot more from internships than I have in school, so I might be bias. Concepts and principles learned in the classroom can only be so effective. Most principles are valid but are limited to very few circumstances. For example, in economics class why do we assume its a closed economy when doing supply and demand related problems? The world functions as an open economy!! Learning principles that don't complement actual events is useless. I think by having this program it would open up our eyes to actual life conditions and help us make more efficient decisions. Having internship units as part of our degree will allow students to be more prepared for the working world. As a result, there would be a smoother transition from the classroom to the working world.
The Next Big Thing at Marshall
Dual degree program that allows undergraduate students to earn a Bachelor of Science degree in Business Administration and the Hospitality Industry with a focus in either Hotel Administration or Culinary Arts.
Business Aspect :
Business classes tailored towards the operations of a hotel, restaurant, food service and night clubs such as:
This was discussed within my group in class- we suggested a partnership between Marshall School of Business and Price School of Public Policy. A certain amount of students would be enrolled in a program beginning freshman year to come up with a non-profit idea (start to finish). By senior year, they could propose a clear action plan, assess financial needs, network and get the NGO running. The following is a very brief outline of what kind of curriculum the student would go through:
Freshman year: @USC
- Complete GE requirements
- Form groups within program to come up with an NGO idea
Sophomore year: @USC
- Take business courses
-Take public policy classes
- Solidify plans for NGO
- Understand what the logistics are of starting a business
Junior year: 1 semester ABROAD & 1 semester @USC
- Groups can study in the destination of interest of their NGO
- FInalize plans
- Continue with major courses
Senior year: @USC
- finish upper division courses
- Include one required class similar to TED talks where the students teach the class of their interests and experience
- Network with USC Alumni to get the NGO started
We kind of touched base with this concept in class but many students have troubles with choosing a school to attend already during their senior year of high school. Not only that, many students decide to stay local or at least somewhat local, for example, I was born and raised in Orange County but here I am at a school in Los Angeles. What I want to propose is the idea that for the business school, we can do kind of like a track program where if you want to look into say, business law, you can do a year here at USC, one at a university close to Sacremento, and another year at Washington D.C. before you go back to USC to complete your degree and that way you would have exposure to multiple university campuses as well as exposure to the country that we live in. Some kind of track program that lets you study at schools all throughout the States because many students don't have the option or ability to see the full extent of what the United States has to offer and it'd be cool to have a program that promotes such travel and thinking as well. Perhaps a business finance track where you would study up in New York for a bit, and so forth.
Our generation and the generations below us are becoming harder to advertise to, market to and persuade. Traditional routes of these practices are becoming extinct and new, innovative measures need to be taken.
I am a public relations major and have thought about a program that incorporates business marketing (Marshall), public relations (Annenberg) and applied psychology (Dornsife) to more efficiently and effectively market various publics.
This program will allow students to not only learn the strategies and tactics of marketing and public relations, but the deep psychological reasons why consumers act the way they do. Public relations is becoming a new means of advertising and marketing. It uses persuasion to get consumers to act or feel a certain way; encourages two-way communication, which builds relationships with publics and solidifies brand loyalty; and strategically uses media coverage to publicize companies, brands, issues, etc. Marketing and public relations are both dependent on social sciences and psychology, so making an undergraduate program that incorporates the three would be a great idea.
Currently I am studying a Master's in Applied Psychology at Dornsife to compliment my undergraduate degree in marketing.
I got into it because it's one of the only programs that offer a focus in Consumer Behavior. However, as this program is hosted by Dornsife, it is geared more towards psychology majors who want to get into the business world. I think it would be a great idea if Dornsife and Marshall could contribute in creating a program that is suited for business undergrads and even graduate students, who already have a background in business but want to learn more about how psychology can be applied in a business setting. This course is relevant, as every aspect of business is related with human interactions; specializations could include consumer psychology, organizational psychology, and others. Even now, with technology changing the face of businesses it is important to have a deeper understanding of the human mind, and how to obtain better motivated workers, more relevant brand and higher sales.
In the new era of technology and with the boom of tech startups in the Silicon Valley, many emerging graduates are eager to become a part of the fast-growing industry that is responsible for the emergence of many of the most popular social media platforms and applications that exist today. However, without an acumen of business knowledge, many of these startups that might have great ideas are destined to fail from the start. Without careful management, marketing, and financing, some of these potentially great creations crash and burn. I suggest implementing a joint business degree with computer programming, so that emerging techs can have more business savvy and entrepreneurial skills to get their projects off the ground. Students would learn computer programming skills such as C++ and app development, while also taking classes in entrepreneurship, marketing, and finance. San Francisco is a popular destination for USC students post graduation, so teaming up with Stanford to do a semester exchange program could be a good opportunity to not only expose current students to the market in San Francisco, but also allow students to help bring what they have learned at Stanford to Los Angeles, where there is a small but growing tech community.
Similar to Marshall's BCA (Business with Cinematic Arts program) this BSM (Business with Sports Management) major will be a joint program between Marshall School of Business and Annenberg School of Communication and Journalism. Focusing primarily on the sporting entertainment industry. The students will take all required business classes but their free elective space will be filled with Comm classes that are related to sports. They will graduate with a bachelors of science, business administration degree with an emphasis in sports management.
The idea that I had is to create a program which would be more international than domestic. It would mostly benefit young entrepreneurs, who need to build their network. Also, students who are not fully certain about their choice could decide in the first year at USC.
A) 1st year @ USC
Fundamentals to many basic subjects necessary in opening and running business:
4.International Business Strategy/ Global strategy
5. Entrepreneurship classes.
Right before the Spring semester students would choose business-based partner universities in other big countries and by summer they would know which universities they got into.
B) 2nd year @ HEC Paris (for example)
Students would choose courses that deepen skills like:
2. Public speaking
Students could choose to study in partner university for the semester or the whole year. Or they could choose 2 different universities in one year.
Other possible options: IE Business School (Madrid, SPAIN); Imperial College Business School (London, UK); Copenhagen Business School (Copenhagen, DENMARK); or Politecnico di Milano School of Management (Milan, ITALY).
C) 3rd year @ NYU (for example)
Students come back to the US to learn about the domestic markets, opportunities, but at the same time they are on exchange.
I understand there might be some dissatisfaction because of not seeing home that often (“homesickness” ), but actually putting yourself into situations that force you to start communication to new people, will be the most relevant experience in your lives. (I felt that on my own when I came to USC for an exchange year – I did not know anyone here!)
Stepping out your comfort zone – that’s what makes a difference. You improve your critical thinking, logic skills, as well as learn new traditions, be better at reading other people.
Other options: Amherst, Massachusetts; University of Virginia, Virginia.
D) 4th year @USC
Finishing the degree back home with loads of experience.
Therefore, you only need to take courses that actually benefit your specific path chosen.
Besides, having a mentor throughout the years in all universities (for example, from some companies that would agree to sponsor the program) would help.
Variations of this idea have been raised and what I am essentially suggesting is creating an exchange program between schools located in big cities such as New York, Chicago, Dallas, and Miami. Many students come to USC looking for the big city experience and although USC is located just outside of the downtown area, it still offers students a look at the big city of LA. But what if students could gain experiences in multiple big cities throughout the USA? I think it would be beneficial to create partnerships between universities to allow students to see more than one big city throughout their time in college. Because many huge corporations have headquarters in more than one big city, perhaps some sort of internship track could also be linked to the exchange program. Many students look for a study abroad program, but they are not always prepared for the culture shock they experience. Offering an exchange program within the borders of the United States that still lets students travel to new places would certainly be an attractive proposition. I like some of the ideas raised regarding domestic study programs and I think combining some of the aspects of those ideas would make for a very intriguing program.
I would like USC to offer majors that are more innovative, less structured, and less traditional. I basically would like to see a track just like Stanford’s Science, Technology, and Society offered here. If you are an STS major, your learning environment is completely inspiring and very Silicon Valley. You do not attend monotonous lectures where your fingers are working hard to keep up with the professors lecture slides. No way…. You have tons and tons of guest lectures, take field trips, have open discussions, and frequently have breakout group work.
Experiential learning is what I think we should be after. Collaboration, innovation, and transparency is what these classes would facilitate. Also, leadership – even if you are not majoring in leadership, leadership competencies and skills should be intertwined in your learning environment and curriculum.
A new USC major would offer a few concentrations within STS – one that is more Media and Society driven, another about technology and organizations, or even one about Policy and Technology. Basically, the concentrations would all differ, but the major core requirements should be the same, and the approach to learning.
o Example partnerships
§ Bucknell – Markets, Innovation and Design
§ Georgetown – Management, Innovation, and Leadership
§ Stanford – Science, Technology, and Society
This program would be offered to transfer and older students who want to be in and out of school with their bachelor’s degree. The program would have the same/current Marshall courses.
The duration of each term would be 14 weeks including finals week throughout the year.
Beginning of the year
Total of 52 weeks in a year
This format would allow older students accepted directly from USC to finish their degree in 2 ½ years taking an average of 16 units.
For transfer students who take 16 units per semester would be able to finish within 1 yr and 4 months. Transfer students won't have to worry about the other 2 GE classes (they will be waived).
This would be a program for dedicated students who wish to finish as soon as possible. Though it would be continuous there is 4 week gap between each semester to get ready for the new semester.
I liked the discussion we had in class and the one Jonathan Nguyen posted about as well but I do not want to take away from the direction either was heading or get them off track. If USC Marshall could partner with other schools with similar prestige who have specific renowned programs and allow Marshall students to study for a year at that school getting specific Core classes. The rules would have to be strict and USC could offer to NYU students for example, an opportunity to take courses in the Business Cinematic arts program allowing students to study business in cinema in the heart of the industry. In return Marshall students could spend a year studying at NYU Stern school of business in finance and be open to a completely new network of internship opportunities. Another possibility is with MIT and allow students who want to get into operations management or production. All GE classes and most required courses would be completed during their three years at USC but with one year at another prestigious university would open a fantastic networking opportunity as well as with students from those universities coming here for a year could potentially improve the Trojan network in a way when those students see how close this university is with its alumni.
lgreg 270006XT0E 512 Visits
This program allows students to essentially create their own major, in a similar program to NYU (but even better because we are in LA). Too often students are conflicted about what major to pursue OR even worse are unsure they picked the right major after committing. This program resolves the issue and allows students to showcase their independence and motivation. The student creates their own curriculum with their advisor; essentially a student would pair business courses with one or more USC schools including public policy, cinematic arts, keck, annenberg, thorton, leventhal, etc.
These would be a general curriculum outline for students to follow regardless of their chosen individualized major:
An example below is someone who would want to be a journalist or writer for the entertainment industry:
YEAR 1: GE's + business course
YEAR 2: business courses + cinematic arts (critical studies)
YEAR 3: business courses + annenberg (journalism)
YEAR 4: thorton (music industry) + intern at a publishing company
Besides helping decide if a particular field is right for a student, the internships will provide firsthand experience that could lead to a full-time position after graduating thanks to USC's incredible alumni network.
danield23 270006XTCS 540 Visits
I am proposing a four year program that would provide for a bachelors degree in business while giving students a great deal of access to communication and entertainment. It would focus primarily on the business aspects of sports franchises and how it has become such a huge entertainment field. Students would complete a great deal of their prerequisite business classes during their first year as well begin some of the entertainment classes. There would be no GEs. During year 2 they would study in a different city in the US that features a great deal of sports and entertainment - meaning it would have to be big cities. They would take classes at a partnering institution while interning for a company in the related fields. Classes they would take would include some of the standard prerequisites that can be taken at any prestigious university. Year 3 would take place abroad where again they would take relevant classes at a school while learning about the international market for all of this. Year 4 would conclude back at USC and would include a lot of small classes focusing on future growth. The purpose of this program is to give kids with a passion for sports and entertaining the ability to understand all that is necessary to put on an event. It would deal with marketing and branding of sponsors and teams. There would be finance involved. As well as a lot of entertainment classes about the television industry. There would be classes that focus on digital trends and technology and the future of sports statistics and tracking.The movie Moneyball revealed to the world the art of sabremetrics and in-depth statistical analysis is growing across all sports, especially basketball.