I've been encouraged to update my blog with activities that I'm currently involved with. I'm sorry that I didn't make the time in the past year to keep this blog alive with fresh content. Let's see if I can get my writing "mojo" back with content to please my readers.
Let me whet your appetite with what I have been doing for IBM in the past year. I'm a social strategist for IBM Analytics Financial Solutions. That means that I have been writing, podcasting and creating content about IBM's Industry Solutions that are aimed at Banks, Insurance Companies, and Wealth Managers. I've been involved with the Dave Haase story as well as looking at fraud solutions and more.
For the next while, I'll create blogs that step you though what this means to me and those of you reading this blog.
Susan
Modified on by svisser1 2700018UK9
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Opting In: Lessons in Social Business from a Fortune 500 Product ManagerDoes social business work, or is it just the latest marketing buzzword?I
think I know a product manager or two who I’d recommend this book to!
Do you? I’ve only been able to read the foreword and preface of this
book so far, but I can see the value the readers will gain in using a
more social way of performing their jobs.Take a look at the content from the back cover of the book: "Social
business isn't some hot new fad that will be over in an Internet
minute." So says IBM executive Ed Brill, in his new book Opting In.
Whether you are a product or brand manager, marketer, customer
satisfaction expert, strategist, HR executive, IT manager, or CFO, this
book will help you understand how you -- and your organization -- can be
more successful through becoming a social business.In Opting In,
you will learn how to be successful in social business, based on the
strategy and lessons learned as IBM adopted a culture of transformation
and engagement. Brill candidly shares the best practices, challenges,
and results of IBM's social business transformation. Opting In
outlines the process of becoming a social business, through
organizational commitment, cultural change, the right tools, and a
strategy for engagement. Brill helps readers develop individual
strategies and a roadmap for using social business tools, from time and
place considerations, volume and amplification, offense and defense
considerations, through building an army of advocates.Opting In will
help you learn how to use social business tools to grow your business
through customer intimacy, global reach, and product lifecycle
acceleration. You will improve your individual and organizational
effectiveness through influence and reach. You will learn when and how
to engage with customers as individuals and the marketplace through
unique voice. Brill also shows how social business helped him enhance
his personal brand through leadership, influence, balance, and inclusion
-- and how it can do the same for you.From the Inside FlapUsing
today's social business tools and approaches, product and brand
managers can bring new products and services to market faster, identify
new opportunities for innovation, and anticipate changing market
conditions before competitors do. In Opting In,
IBM's Ed Brill demonstrates how product managers can fully embrace
social business and leverage the powerful opportunities it offers.Brill explains why social business is not a fad, not "just people wasting time on Facebook, Twitter, and YouTube," and not
just for marketers. He shows how to drive real value from
crowdsourcing, interactivity, and immediacy, and from relational links
across your organization's full set of content and networks.Drawing
on his extensive experience at IBM, Brill explores powerful new ways to
apply social business throughout product, service, and brand
management. Using actual IBM examples, he offers candid advice for
optimizing products by infusing them with the three core characteristics
of social business: engagement, transparency, and agility.Also see the Amazon page for a large and growing list of reviews of this book.Get your book:IBM PressAmazonIf you want the audio version, make sure you make the request on Amazon.com.At the IBM Connect Conference.
Buy the book at a 20% discount and have your book signed by author Ed
Brill on Monday, January 28 from 6:00 pm – 7:00 pm at the Conference
Bookstore.See also:Information Management Sessions at IBM Connect 2013Ed’s BlogI’m looking forward to reading the entire book as I see many ways I can improve my day-to-day job with the advice in this book.Susan
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What
have former contestants of “DB2’s Got Talent” competition been able to
achieve since they improved their presentation skills as a result?Some
of the former contestants have been telling me about their published
articles and IDUG presentation. If you haven’t contacted me already and
you were a contestant, tell me about what you’ve been up to.Before
you read the list, I first want to say that I’m very proud of each and
everyone one of these people as becoming presenters and writers isn’t
always easy. I’m also very glad that I took a small part in encouraging
these people to try something new.Rajasekhar @raja_iafwas
one of the finalists in the 1st year of the contest and had to withdraw
due to a work project that involved travel. He says that his
appearance on the DB2Night Show enabled him to connect with the Database
community, build confidence & networking. Clearly he thoroughly
enjoyed being part of this contest. In the second year Raja didn’t take
part, but he mentored 5 people from his organization to participate.
He’s been teaching DB2 for 8 years.Jeyabarathi Chakrapani @JBChakra's presentation was accepted for IDUG 2013: "Evolution of the DB2 HADR Tool". JB has also had an article published on developerWorks: Use concurrent I/O to improve DB2 database performance And she wrote a guest blog entry for me: DB2, DB2Night Show and IDUG as viewed by JB . has a blog Xtivia. His latest entry: "DB2 Update Anywhere Replication for Dummies". http://bit.ly/Y4OSnt. Brian will also be presenting at IDUG Orlando in May 2013: “A DB2 LUW Fitness Plan”.Norberto Gasparotto Filho @norbertogfpublished a tutorial on developerWorks: "DB2 10.1 fundamentals certification exam 610 prep, Part 1: Planning" and keeps a blog Insights on DB2 LUW database admin, programming and more.Ember Crooks on her first developerWorks article: "Mining your package cache for problem SQL in DB2 for Linux, UNIX, and Windows" and maintains a blog: DB2 for WebSphere Commerce: Expert
tips on building and administering DB2 LUW databases for WebSphere
Commerce. She will be presenting at IDUG in Orlando: "The 10
Commandments of Supporting E-Commerce Databases” . AND she is appearing
on tomorrow’s DB2Night Show: "Do what I mean, not what I say! Back-Out Strategies for DB2 Database Changes"
. (Note, if you miss the show on Dec 14, remember that you can watch
all DB2Night Show episodes in replay... whenever you want.Kohli Kshitij @kohli83 had
a great year! He won the “DB2’s Got Talent Competition” from the
DB2Night Show, he attended IDUG in Denver and IDUG in Berlin, he says
that his favourite sessions were:and... he thinks he’d like to volunteer for IDUG!https://www.ibm.com/developerworks/mydeveloperworks/blogs/KohlisDB2_Adventures/?lang=en_usHe’s reviewing a book that will be published next year by IBM PressAndres Gomez Casanov (@angoca) has a DB2 blog in Spanish, where he puts opinions, tricks & tips.Would
you like to be involved more in the community and achieve some of the
successes that these people have? You can! Become a contestant on next
year’s “DB2’s Got Talent” competition and build your skills, network,
and possibly win a prize!See my recent blog for details: Become a DB2 evangelist by being speaker!Susan
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This is it. We’ve done all that we can do and now we get to reap the rewards of our hard work. Show time!IBM
Information on Demand starts this weekend. Many of us are flying to
Las Vegas tomorrow already. The weekend will be filled with customer
meetings, business partner sessions and the inevitable last minute
details.What
can you expect? You’ll walk a lot, meet many people, maybe even eat
too much. You’ll learn about many new products and technologies.
You’ll be tired by the end of the week, but I hope you’ll end the
conference saying that you had fun and that every minute was worth it!If you want a running commentary on what’s happening at the conference, be sure to check out the Official IOD Blog and Twitter and Facebook. Several of us will be posting to these sites throughout the week.Here’s a list of the blog entries I’ve published in the past month to support this IOD: A few of my entries went straight to the Official Blog. Here are mine and a couple of my favourites:Have fun, learn a lot... and stay safe!Susan
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I am looking forward to going to Denver this weekend in preparation of IDUG NA which starts on Monday, May
14. I’m hoping to blog and tweet from there, so regardless if you are at the
conference or not, you can follow what’s going on. Here are some key links:
From Twitter:
- #idugna for conference level tweets
- #idug for IDUG in general
- @IDUGConference will be used for announcing room changes and formal
announcements
From Facebook:
IDUG’s Facebook page will also be pretty busy during the conference too: www.facebook.com/IDUGDB2
Aggregator
Scott Hayes has set up an aggregator site
that includes all of the tweet related to IDUG: http://bit.ly/idugna12
Challenge
Mike Krafick is the social media guru for IDUG. He tweets from IDUGDB2 and is looking
for more followers. He’s trying to get more followers than my twitter account
susvis. Let the
challenge begin!
More information about this year’s IDUG Conference:
On Tuesday in the Exhibit Hall, we'll be handing out a limited supply of
signed copies of the New Flashbook
for DB2 10. For those of you not at the conference, follow my blog for
information on how you can download a copy for free.
Two other books will be launching at IDUG this year. We don’t have a
bookstore, but be sure to speak to the authors for information on ordering a
copy for yourself at a discount offered to IDUG attendees:
The winner of this year’s DB2’s Got Talent competition was Kohli (We HAVE a winner! DB2’s Got Talent
Competition) and he chose to attend IDUG Denver as his prize. I’m looking
forward to meeting Kohli. If you were also a competitor, please find me at the
show and introduce yourself.
If you’re interested in writing articles or books, or reviewing any of the
upcoming books… also find me and let me know. I may have some interesting
opportunities for you!
Susan
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The IBM Information on Demand (IOD11) Conference is a little more than a week away. I feel the excitement through the IOD Social Media Aggregator. If you haven’t been to this site yet, you should check it out. It combines tweets & blogs & photos from many different sources and allows you to watch some of the events via livestream. You can even sign up and make comments yourself. We always like to hear from people so come and join the fun! Explore this site a bit… you can filter the content by contributor’s name, find all content for a particular topic, see who has been singled out as the featured contributor, and see who is the top contributor. I’ll be located at the Conference Bookstore starting on Sunday and hope to meet as many of the attendees as possible! Come by and check out all the books that are available for a 20% discount. You’ll be truly amazed at the great books that have published this year, many just in time for the conference. I plan to blog & tweet while onsite, but normally I get so busy with the crowds that this is impossible. I’ll try though! For a summary of the books & flashbooks that are being featured at the conference, see these two blog entries: Flashbooks at IOD Bookstore Activities – IBM Information on Demand Conference Whether you’re at the conference or not, you can stay in the loop with what is happening via the IOD Social Media Aggregator. Definitely a page worth book marking! Susan
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Sandy Carter has just published her third book. This one is: 
Get Bold: Using Social Media to Create a New Type of Social Business
I have a book signing session scheduled for Sandy, so you can pick up a book and get it signed. Sandy is speaking Wednesday October 26 in the Mandalay Bay South Convention Center - South Seas D from 10:00 am – 11:00 am. Sandy’s signing is scheduled later that afternoon at the Conference Bookstore from 3:00 pm – 4:00 pm. Sandy’s latest book will be sold at the bookstore at a 20% discount. In the past we’ve sold out of books from the special guest speakers, so make sure you purchase these books early if you are interested. Soon you’ll be able to add this signing and others to your Smart Site schedule. About this Book Get Bold offers a systematic approach to creating and implementing an effective and successful Social Business strategy that moves your company beyond just looking at social media to realizing tangible results. The author has worked with thousands of clients in more than 60 countries to create an “AGENDA” that can boldly take your business forward. - Attract and engage customers with exceptional brand experiences and personalized interactions across touch points
- Achieve targeted savings and increased revenue
- Improve customer insight
- Outpace your competition and accelerate growth
Sandy Carter provides lessons on doing it both right and wrong so you gain valuable perspective on techniques using the most critical communication vehicles in social networking. She also provides a shortcut on how to get started, patterning on successes in various companies and more than 50 case studies. Table of Contents Ch1 -The AGENDA for Social Business Success
Ch2 - Align Organizational Goals and Culture
Ch3 - Gain “Friends” through Social Trust
Ch4 - Engage through Experiences
Ch5 - Network your Business Processes
Ch6 - Design for Risk and Reputation management
Ch7 - Analyze your Data
Ch8 – Technology as a competitive ingredient
Ch9 – Draw up your Agenda The book publishes Sept 25, 2011. If you pre-order a copy, you can take advantage of a 35% discount. Also part of this promotion, you can download a free sampler of the book. This free sampler contains Get Bold's Foreword by Mike Rhodin, and Chapter 1: The AGENDA for Social Business Success. Sandy Carter is Vice President, Social Business Evangelism, where she is responsible for setting the direction for IBM’s Social Business initiative, working with companies who are becoming Social Businesses, and being the evangelist for the concept and best practices around Social Business. Other Books from Sandy Carter 
The New Language of Business: SOA & Web 2.0
Winner of the 2008 Platinum Marcom Award 
The New Language of Marketing 2.0: Social Media
Winner of the 2009 Silver MarketingSherpa Award Sandy is speaking at the IOD Conference on Wednesday October 26 in the Mandalay Bay South Convention Center - South Seas D from 10:00 am – 11:00 am. In this session, Sandy Carter, Vice President, IBM Social Business Evangelism, will discuss how to take advantage of social tools for business process improvement in all areas of your business. This session will address topics such as how a company can apply social techniques to customer service, HR or product development and yield the same benefits achieved in marketing. Sandy Carter will also share how you can use frameworks that can be acted upon and provide case studies of successful transformation from social media to social business. Susan
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I’ve heard that there is something like a Brontobyte of data on the internet these days… How can you possibly keep on top of what you really want & need to know? Answer: Let some trusted people filter this data for you! On the Season 2 Finale of The DB2Night Show z/OS Edition, join Surekha, Willie and myself as we show you the sites that you should bookmark and visit in order to keep up to date with minimal effort. The three of us enjoy reading, researching, and filtering & then blogging, tweeting, and inviting you to the events that we think are most important & interesting to those who work in the DB2 z/OS area of the world.
Details: Topic: Stay in the loop with minimal effort via social media Speakers: Surekha Parekh, Susan Visser and Willie Favero Host: Klaas Brant Date: Monday, June 27 Time: 11:00 am Eastern Time Register Because this is the last episode for the vacation break we would like to point out to you some great sites, blogs and communities that will keep you busy while we are planning new shows for you. This show will cover the top DB2 for z/OS e-Communities, collaboration groups and blogs that are available for DB2 for z/OS users. With the growth of the internet. mobile devices and particularly social media there are multiple tools and communities which enable DB2 for z/OS users to share information, experiences, and grow skills.
It can be confusing to know which communities to join, how to engage in active discussions and how to find the information you are looking for quickly . This webcast will take you through the top DB2 for z/OS communities and blogs which try and integrate multiple communities and groups with RSS feeds and real-time information. We will also provide a list of contact names in DB2 community.
Participants in our virtual studio audience will have the opportunity to ask questions and give the presenters feedback on their experience with DB2 communities. About the speakers: Host Klaas Brant, an IBM DB2 GOLD Consultant. Surekha Parekh, IBMer, the world wide DB2 for z/OS Marketing Manager, blogger, tweeter, author. Susan Visser, IBMer, Publishing Program Manager, blogger, tweeter, author. Willie Favero, IBMer, zChampion, Dynamic Warehouse on z/OS Swat Team, DB2 SME, University Ambassador z, Sr Cert IT Specialist, Software Specialist : SW IM DB2-Host, blogger, tweeter, author. Hope you can join us! We’ll make the season finale fun!! Susan
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In Dec 2009 I posted a blog entry called “Tis the Season to be Social” and it was primarily about the books that were then available for the Social side of business. I thought this post needed updating for a number of reasons: 1) Is there an area of business that is changing as fast as social media? Or being talked about as much? 2) I just attended IBM’ Social Business Jam, which is about to end and was pleased to see the brainstorming that people from a wide variety of backgrounds were doing this week on the Jam. I was interested in primarily ROI issues, and I found much to read. What’s a Jam? Read here. There’s one day left in the Jam, so join in the discussion. One of the comments that I really liked was this one: Recalled from our Lotusphere 2011 event where Sandy Carter our VP, IBM Social Business says at IBM we do not have "ROI" but "ROE" i.e. return on everything. Miss Lotusphere? You may want to replay some of the keynote sessions: IBM Software Channel Video Library. Many of the sessions were about collaboration and social business. If you’re interested in this topic, you don’t want to miss the insight given at this conference. 3) I had to present to my management team about where our team should be going in terms of social marketing. To do my research for this presentation, I read the book “Inbound Marketing – Get Found using Google, Social Media, and Blogs”. I was in a hurry and found it to be an easy read, so I sped read it in one night. I read the electronic version on Books 24x7. The premise of the book is that we need to do everything different when using social media to reach people than we did in traditional marketing. 4) I recently joined IBM’s Social Media Community group and have attended several meetings and met some truly amazing people who are looking at how to improve our social interactions to improve everything about our business by connecting with people who use our products. Some of the articles that I read that you may find interesting are: My conclusion? There is much value in interacting with our customers, partners, competitors, collaborators, and fellow employees around the world. We can only benefit in all of our objectives by embracing ideas from the many people in the world that have opinions on what we do. Will you see changes? Yes, there are a few things we’re going to change immediately and once they are made, I’ll blog about the changes so you won’t miss a beat. 5) 14 months is a long time in terms of book publishing, so what books are available that I could recommend. I need to read more of these books before I’m comfortable recommending them! I do recommend the following books, but I’ll do some reading and get back to you on what else I’d recommend. Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization
by Joey Bernal
This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications.
Save 35% and Free Shipping with the Following Coupon Code: IBM4898 (coupon codes are case sensitive)
The Social Factor Harness the Power of Social Networking to Promote Innovation and Drive Growth A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social networking initiative
Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers. Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities. Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds. Purchase this title enter coupon code MARKETING during checkout to receive your discount.
Susan
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This is it… the last day in the office before I leave for the IBM Information on Demand Conference. I’ll be located at the Conference Bookstore starting on Sunday and hope to meet as many of the 9000 attendees as possible! Come by and pick up a bookmark that I created just for this event. Whether you’re at the conference or not, you can stay in the loop with what is happening via the following ways: IOD GC Social Media Aggregator This Aggregator site combines tweets from at least the following accounts: – InfoSphere
– IBM solidDB
– DB2
– Informix
– ECM
– susvis <----- me :)
– soaresc
– iodgc2010
Facebook accounts to follow before, and at
– ECM
– IBM solidDB
– Informix
– IBM DB2 Training and Certification
– Information On Demand 2010 and Business Analytics Forum
LinkedIn Account to Follow
– Information On Demand 2010 and Business Analytics Forum Susan
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If you're interested in social networking, take a look at this survey request from IDUG: IDUG is looking to improve its social networking sites in order to better meet the needs of the DB2 community. To capture a true picture of how we're doing, we need your feedback! The survey will take no more than five minutes of your time and will provide us invaluable insight into your social networking needs. Take the IDUG Social Networking Survey We appreciate your feedback! Regards, The IDUG Social Networking Committee
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Books on Social Networking Just in time for Christmas and / or a break in busyness are a couple of interesting books that you can read about the social networking phenomena. If you're reading this blog, perhaps you are already knee deep in social networking! But maybe you know someone who might benefit from learning more about what's happening? From IBM Press:Try, then buy. Read sample chapters from our exciting new books The Social Factor, Web 2.0 and Social Networking for the Enterprise, and Multisite Commerce as well as from other bestselling titles. Then get a 35% discount with coupon when you order direct from ibmpressbooks.com/marketing. From IBM Press Books, free chapters from stellar titles on navigating social
media, energizing the channel, optimizing content and more.
Chapters include:
- The Social Factor
- Web 2.0 and Social Networking for the Enterprise
- Multisite ecommerce
- Search Engine Marketing Inc.
- The New Language of Marketing 2.0
- Do it Wrong Quickly
A couple of highlights: Web
2.0 and Social Networking for the Enterprise: Guidelines and Examples
for Implementation and Management Within Your Organization
by Joey Bernal
This book provides hands-on, start-to-finish guidance for business
and IT decision-makers who want to drive value from Web 2.0 and social
networking technologies. IBM expert Joey Bernal systematically
identifies business functions and innovations these technologies can
enhance and presents best-practice patterns for using them in both
internal- and external-facing applications. Save 35% and Free Shipping with the Following Coupon Code: IBM4898 (coupon codes are case sensitive)The Social FactorHarness the Power of Social Networking to Promote Innovation and Drive Growth -
A treasure trove of strategic and tactical insights for the business leader -
Provides relevant experience from a host of powerful case studies and compelling business scenarios -
Secrets for avoiding costly mistakes that can cripple a social networking initiative
Millions
of people use social networking sites, and companies are increasingly
turning to social networking to build relationships with customers. But
companies routinely miss the best opportunities to create value and
promote innovation–by using social networking to build thriving
communities of employees, partners, and customers.
Business
leaders and strategists can drive immense value from social networking
“inside the firewall.” Drawing on her unsurpassed experience deploying
innovative social networking systems within IBM® and for
customers, Maria Azua demonstrates how to establish social networking
communities, and then leverage those communities to drive extraordinary
levels of innovation. Azua offers specific techniques for promoting
mass collaboration in the enterprise and strategies to monetize social
networking to generate new business opportunities.
Whatever
your industry, you’ll learn how to choose and implement the right
social networking solutions for your unique challenges...how to avoid
false starts and wasted time...and how to evaluate and make the most of
today’s most promising social technologies–from wikis and blogs to
knowledge clouds.
Purchase this title enter coupon code MARKETING during checkout to receive your discount.
Remember... if you know someone who has a Kindle or is getting one for Christmas... all of our IBM Press books are available in Kindle format.
Enjoy being social... especially this time of year!!
Susan
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We now have more than 2000 members of the ChannelDB2.com site! Are you one? I am... and I have joined many of the groups, created some groups and discussions. If you're not a member yet... take a look and consider joining.
What is ChannelDB2? It is a social networking site that collects people who are interested in IBM's database technologies. Members can build a network of "friends" as you can do on most social networking sites. What is unique is that there is an aggregate feed of a bunch of bloggers... so this is an easy way to keep up with all the latest news. There are videos, papers, presentations, photos, and free books that can be accessed from this site. Really it is the most complete collection of DB2-related content. There are groups for niche groups. You can even create a group if you have a niche that you'd like to communicate with. I've noticed that the site is heavily used by students around the world who are trying to learn DB2, get certified on DB2, and perhaps looking for work too. The group that I take part in the most often is DB2 in Books. Given that my job is to get books published, it isn't surprising that this is my group. I've invited every author who I've worked with to also join the group so you can interact directly with me or authors via this group. Colleagues on my team run the certification, education, tutorials, and Redbooks programs as well, so I try to relay to you the information that I get from my team so that you are aware of the latest news as it happens. I'm also actively working on the My developerWorks site to add content where needed. Right now there may be duplication between My developerWorks and ChannelDB2... but I'm sure that eventually one of these will become more prominent. One question for you ... I'm happy to see that there are more than 2000 members to the site, but not many people have joined a group. I wonder why? If you are a member of a group you can take part in discussions and can control the amount of information you get back from the other group members. So, if you aren't a member, I hope you check it out... and join: ChannelDB2.com. And join a group! Specifically, join my group: DB2 in Books and add me as your friend! See you on ChannelDB2! Susan
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