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Here's another book I'm adding to my reading list:
by Jay Baer
I'm fairly new to working in a marketing organization, so rather than learn the "old" methods, I'm focusing on learning from people who have learned from the old ways and are transforming them to more effective methods that are reaching the people in today's modern, fast, mobile world.
One of the first messages that I got from Jay's book is that people prefer to be informed about what's available rather than being "sold". So marketers should inform rather than promote.
Here is the information from the back cover of the book:
You can get a discounted copy of this book and meet the author, Jay Baer at the IBM InterConnect Conference on Wednesday, February 25 from 5:10 pm -6:00 pm at the conference bookstore.
The difference between helping and selling is just two letters, but those two letters make all the difference.
What if - faced with more competition than ever before - you stopped trying to be amazing, and just started being useful?
Jay Baer's Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
See why Jay Baer's Youtility framework is now a standard part of the marketing framework in many of the world's leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business
Other books that will be featured at the conference with book signings are:
by Judith Hurwitz, Marcia Kauffman, and Adrian Bowles.
You can pick up this book at the IBM InterConnect Conference. Also, be sure to attend Judith's talk and have her sign your copy of the book. She'll be speaking at the Expo Cloud Theatre on Tuesday, February 24 from 6-6:30 pm (Vegas time).
Rob will be at the IBM InterConnect bookstore on Wednesday February 25 from 10:30 – 11am (Vegas time).
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If you are attending the IBM InterConnect Conference this month, you can pick up this book at a discount and have it signed by the author:
This is a collaborative work by IBM Vice President of Big Data Products, Rob Thomas and Oxford Research Fellow, Patrick McSharry.
They wrote the book in a story format that demonstrates the power and potential of Big Data within the business realm. Research has shown that stories are one of the best ways to connect with readers. I've heard a few of Rob's stories and can tell you that months later I still remember them.
Big Data has been mentioned more often than any other technical term in the past 5 years, but what does it actually mean? By reading this book, you'll be guided through tried-and-true methodologies for getting more out of data, and will learn how to use it to your utmost advantage.
Big Data keeps evolving, and this book also describes the major trends emerging in the area. You'll hear about the pitfalls and triumphs being experienced, and will learn the many considerations surrounding Big Data, and how you can make better decisions by analyzing your own data.
Rob will be at the IBM InterConnect bookstore on Wednesday February 25 from 10:30 – 11am (Vegas time).
Read more about this book directly from Rob via his blog entries:
Congratulations on your book Rob! I'm looking forward to reading it once I get my hands on it!!
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Just published by IBM Press:
Performing Information Governance: A Step-by-step Guide to Making Information Governance Work
By Anthony David Giordano
Unfortunately Tony will not be at IBM Insights this year, so you won’t get a chance to get him to sign his latest book. His book, however, will be at the conference, and it looks like Tony has another best seller on his hands!
About the book:
Most enterprises recognize the crucial importance of effective information governance. However, few are satisfied with the value of their efforts to date. Information governance is difficult because it is a pervasive function, touching multiple processes, systems, and stakeholders. Fortunately, there are best practices that work. Now, a leading expert in the field offers a complete, step-by-step guide to successfully governing information in your organization.
Using case studies and hands-on activities, Anthony Giordano fully illuminates the “who, what, how, and when” of information governance. He explains how core governance components link with other enterprise information management disciplines, and provides workable “job descriptions” for each project participant.
Tony helps you successfully integrate key data stewardship processes as you develop large-scale applications and Master Data Management (MDM) environments. Then, once you’ve deployed an information asset, he shows how to consistently get reliable regulatory and financial information from it.
Performing Information Governance will be indispensable to CIOs and Chief Data Officers…data quality, metadata, and MDM specialists…anyone responsible for making information governance work.
Recognizing the hidden development and operational implications of information governance—and why it needs to be integrated in the broader organization
Integrating information governance activities with transactional processing, BI, MDM, and other enterprise information management functions
Establishing the information governance organization: defining roles, launching projects, and integrating with ongoing operations
Performing information governance in transactional projects, including those using agile methods and COTS products
Bringing stronger information governance to MDM: strategy, architecture, development, and beyond
Governing information throughout your BI or Big Data project lifecycle
Effectively performing ongoing information governance and data stewardship operational processes
Auditing and enforcing data quality management in the context of enterprise information management
Maintaining and evolving metadata management for maximum business value
About the Author
Tony Giordano is an experienced executive with more than 25 years of global professional services experience in the information management field in the areas of business intelligence, data warehousing, customer relationship management and program management. He has significant work experience in the financial services, life sciences, and automotive sectors. Mr. Giordano has functioned in various roles, including positions such as IBM Japan BAO Service Line Leader, Financial Services Practice Partner, and other consulting roles.. Tony has been dedicated to implementing customer-focused business analytics and information management platform that deliver business outcomes.
Watch this video I recorded with Tony about his last book.
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Another great book that will be featured at the IBM Insight conference this year is:
IBM SPSS Modeler Cookbook
By Keith McCormick, Scott Mutchler, Dean Abbott, Meta Brown, and Tom Khabaza
At IBM Insight:
If you are attending the IBM Insights Conference, you can purchase this book and have Keith and Scott sign your copy. They will be available for signing on Monday, October 27 from 12:00 – 1:00 pm.
About the book:
IBM SPSS Modeler is a data mining workbench that enables you to explore data, identify important relationships that you can leverage, and build predictive models quickly allowing your organization to base its decisions on hard data not hunches or guesswork.
IBM SPSS Modeler Cookbook takes you beyond the basics and shares the tips, the timesavers, and the workarounds that experts use to increase productivity and extract maximum value from data. The authors of this book are among the very best of these exponents, gurus who, in their brilliant and imaginative use of the tool, have pushed back the boundaries of applied analytics. By reading this book, you are learning from practitioners who have helped define the state of the art.
Follow the industry standard data mining process, gaining new skills at each stage, from loading data to integrating results into everyday business practices. Get a handle on the most efficient ways of extracting data from your own sources, preparing it for exploration and modeling. Master the best methods for building models that will perform well in the workplace.
Go beyond the basics and get the full power of your data mining workbench with this practical guide.
What you will learn from this book:
Use and understand the industry standard CRISP_DM process for data mining.
Assemble data simply, quickly, and correctly using the full power of extraction, transformation, and loading (ETL) tools.
Control the amount of time you spend organizing and formatting your data.
Develop predictive models that stand up to the demands of real-life applications.
Take your modeling to the next level beyond default settings and learn the tips that the experts use.
Learn why the best model is not always the most accurate one.
Master deployment techniques that put your discoveries to work making the most of your business’ most critical resources.
About the Authors:
Keith McCormick is an independent data mining consultant, trainer, and author. He has a wealth of consulting experience in statistics, predictive analytics, and data mining. For many years, he has worked in the SPSS community, first as an External Trainer and Consultant for SPSS Inc., and then in a similar role with IBM. He possesses a BS in Computer Science and Psychology from Worcester Polytechnic Institute. He is an expert in IBM's SPSS software suite including IBM SPSS Statistics, IBM SPSS Modeler, AMOS, and Text Mining. He is active as a moderator and participant in statistics groups online including LinkedIn's Statistics and Analytics Consultants Groups. He also blogs and reviews related books at KeithMcCormick.com.
Scott Mutchler is the Vice President of Advanced Analytics Services. Scott has a long track record of delivering enterprise class Advanced Analytics solutions that drive massive customer value. Scott is equally proficient at building high-performing teams, where ever team member focuses on their individual strengths. This approach has resulted in a team this is passionate about Advanced Analytics. That passion for Advanced Analytics is reflected in every client engagement.
For a full list of the book signing events at the conference, see http://bit.ly/BooksatIBMInsight
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I met Sanjeev last year at the IOD Conference. We had tried to set up a booksigning, but the information came in late and there were issues. So, we’re promoting this book this year.
IBM Cognos Insight
By Sanjeev Datta
At IBM Insight:
Buy your copy of the book at the conference bookstore and have it signed by Sanjeev in his booth. Sanjeev will be available for signing copies on Tuesday October 28 from 12:30pm – 3:30pm in the Solution EXPO - Booth 802.
About the book:
Based on in-memory technology with write-back capabilities for What-if scenario planning, Cognos Insight gives spreadsheets the rich visual appeal for better analysis and planning. Leverage the collaborative features to seamlessly publish the personal analysis workspaces to an enterprise-wide Cognos Business Intelligence solution.
"IBM Cognos Insight" is a fast paced, practical hands-on guide with step-by-step instructions to build Cognos Insight workspaces. Take advantage of the in-memory TM1 cubes as the underlying engine to answer business questions by analyzing data in the form of reports & dashboards. Share these insights with other Cognos services or mobile devices to empower users with real-time data.
This book introduces Cognos Insight as a personal yet powerful analytics application. It covers how decision making is applied in all domains of the business world and how data can be analyzed effectively in the form of fast in-memory cubes. Leverage the write-back functionality to build budgets, plans and forecasts.
"IBM Cognos Insight" will empower new and existing users to maximize the features of the application and analyze data by building visually rich reports and dashboards in minutes.
This book takes a practical tutorial approach to teaching users the features of Cognos Insight.
Who this book is for
New and existing users of Cognos Insight who are looking to gain more knowledge about the product and Business Analytics in general.
About the Author
Sanjeev Datta is a seasoned Consultant, passionate text and video blogger, and Business Analytics enthusiast. As Practice Director at PerformanceG2, Inc., he works extensively with executives and decision-makers across finance, manufacturing, retail, and pharmaceuticals as a trusted advisor in corporate performance management, building client relationships and managing Business Analytics implementations.
Sanjeev's work as a strong Project Manager, Pre-sales and Post-sales Consultant, trainer, and mentor has led to many successful implementations. While at Merador, LLC, Sanjeev worked as a Consultant/Architect building solutions for global organizations.
Previous to that, Sanjeev was a Cognos Developer/Consultant while at Softpath Systems, LLC and lead successful Cognos BI solutions and developed Cognos BI training material for numerous clients.
He is certified in numerous IBM products and is an IBM Technical Specialist and IBM Sales Mastery Professional.
Sanjeev has a degree in Computer Science from Mumbai University and a degree in Interdisciplinary Studies from The University of Texas.
Connect with Sanjeev on LinkedIn or Twitter: @1dsanjeev
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This book was published earlier this year, so I was given a few free copies and had them at the IDUG conference in Phoenix. I didn’t think people at the conference would be interested in this book, so I had put them aside. But, when people started noticing the book, they wanted to know how they could get a copy. On the spur of the moment, I decided that if people tweet the message “I want a copy of the Hadoop book from Susan”, I’d give it to them. To my huge surprise, I gave out more than 20 copies of this book in this way. Of course a data centric audience is interested in a book that teaches them how to modernize their data environment!
Hadoop for Dummies
by Dirk deRoos and Paul Zikopoulos
At IBM Insights:
The book signing is scheduled for Monday October 27 from 4:30pm - 5:00pm at the Conference Bookstore. I’m pretty sure Dirk will be there… and I made sure it was on Paul’s calendar, but I’m sure Paul will be in huge demand the entire week, so it is possible that Paul will not be able to make it at this time.
About the book:
Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and this easy-to-understand For Dummies guide. Hadoop For Dummies helps readers understand the value of big data, make a business case for using Hadoop, navigate the Hadoop ecosystem, and build and manage Hadoop applications and clusters.
Explains the origins of Hadoop, its economic benefits, and its functionality and practical applications
Helps you find your way around the Hadoop ecosystem, program MapReduce, utilize design patterns, and get your Hadoop cluster up and running quickly and easily
Details how to use Hadoop applications for data mining, web analytics and personalization, large-scale text processing, data science, and problem-solving
Shows you how to improve the value of your Hadoop cluster, maximize your investment in Hadoop, and avoid common pitfalls when building your Hadoop cluster
From programmers challenged with building and maintaining affordable, scaleable data systems to administrators who must deal with huge volumes of information effectively and efficiently, this how-to has something to help you with Hadoop.
Understand the value of big data and how Hadoop can help manage it
Navigate the Hadoop 2 ecosystem and create clusters
Use applications for data mining, problem-solving, analytics, and more
The easy-to-use, practical guide to using Hadoop for big data
With most of the world’s data created in only the past two years, Hadoop has emerged as the definitive computing paradigm to handle big data. This comprehensive guide from IBM big data experts provides a hands-on resource for those who want to dig into the details of HDFS and MapReduce to take data storage and processing to the next level.
Get started with Hadoop — discover the origins of Hadoop, the realities of worldwide data growth, and practical use cases for this revolutionary platform
Under the Hadoop hood — dig into Hadoop’s distributed framework, including HDFS and MapReduce and the best tools for working with data in Hadoop
Hadoop and structured data — modernize data warehouses with Hadoop and discover data utilities like HBase, Hive, and Sqoop
Hands on with Hadoop — get your hands dirty with details on configuring Hadoop clusters and an overview of day-to-day Hadoop administration
Take your Hadoop knowledge to the next level — use additional Hadoop resources to understand the technology at a deeper level
Open the book and find:
Coverage of the Hadoop 2 ecosystem and Yarn
Real-world use cases to help you get started
Details on Hadoop distributions and cluster setup
How to use Oozie for scheduling workflows
How to add structure with Hive and HBase
Details on running native SQL queries on Hive
On-premise and cloud deployment options for Hadoop
The challenges faced by administrators
About the Authors:
Dirk deRoos is the technical sales lead for IBM’s InfoSphere BigInsights. Paul C. Zikopoulos is the vice president of big data in the IBM Information Management division. Roman B. Melnyk, PhD is a senior member of the DB2 Information Development team. Bruce Brown and Rafael Coss work with big data with IBM.
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One of the best books I’ve read in the last while was this book by Roger Sanders that is about how to write and publish articles and books. Roger has done very well in his career by writing technical books and articles and this book is his crowning achievement that teaches others how to do what he does. Well…. I should say… to try to do what he does. I wish everyone was able to write like Roger, including myself!
You can purchase the full book from many bookstores, including amazon: From Idea to Print: How to Write a Technical Book or Article and Get It Published.
To make it more convenient for you to benefit from this book, the publisher MC Press has decided to sell each chapter individually, in electronic format. Although I enjoyed the entire book, there are individual chapters I’d recommend to specific people. Here are the chapters along with descriptions as to why you’d want to read it.
Chapter 1, "Before You Begin," provides some opening thoughts of the task of writing and discusses tips and techniques you can use to stay on task once you decide to embark on the journey to become a published author. Learn how Roger got into writing and know that you don’t have to have a degree in writing. You just need to write, revise, and write more!
Chapter 2, "First Steps – Technical Articles," introduces the process for writing a technical article -- how to find a publication that might be interested your work, how to construct a query letter, how and when to follow up, and advice on what to do if your article idea is rejected. I’m now managing the intake of IM articles for developerWorks. Great advice here if you want your article published!
Chapter 3, "First Steps – Technical Books," introduces you to the initial steps that get you to the point at which a publisher extends you an offer to print and sell your book. It covers how to locate a publisher, how to write a book proposal, how to compose a query letter, how to respond to requests for your proposal, when and how to follow up, how to handle rejection, and what to take into consideration if you decide to use a literary agent.
Chapter 4, "The Publishing Agreement, the Author Questionnaire, and Working with an Editor," is designed to help you understand the terminology s found in most publishing agreements, to show you the questions you're likely to encounter on an author questionnaire, and to provide some basic guidelines to help you build a strong working relationship with an editor.
The chapter examines the basic structure of a typical publishing agreement and introduces the terms and conditions commonly found in this important document. It describes the author questionnaire and shows you the types of information you might be expected to provide if you're asked to complete and return one to your publisher. The chapter concludes with a discussion on things you can do when working with an editor to ensure that, together, the two of you will create an article or book that's the best that it can possibly be.
Chapter 5, "Developing the First Draft," introduce you to the process of writing a first draft and provides tips that will make the writing effort easier. It shows you how to develop a working outline, how to create a strong opening, and how use headings and subheadings appropriately. The chapter also provides recommendations on how to develop a clear and concise manuscript, how to find your voice and set the proper tone, how to use transitions effectively, and how to craft a strong closing. It concludes with a brief discussion on using publisher templates.
Chapter 6, "Using Tables, Artwork, and Sidebars," provides guidelines for creating and using tables, artwork, and sidebars. It begins by telling you what tables are and how they should be created and referenced. Then, it introduces the types of artwork often found in technical articles and books. It shows you how to create line drawings, screenshots, photographs, and text figures that can be easily reproduced without sacrificing quality. It continues with an overview of sidebars and concludes by describing how and when sidebars are typically employed.
Chapter 7, "Staying Out of Trouble," provides tips on how to avoid trouble whenever you write anything for publication. It explains how to write bias-free text and how to avoid making libelous statements, plagiarizing others, and infringing on copyright.
The chapter begins by explaining what bias-free text is and continues by providing some guidelines you can follow to ensure your writing treats all of your readers equally. Then it provides definitions for terms like defamation, libel, and slander, and it shows you how to avoid making statements in your writing that could be considered libelous. This is followed by a discussion of plagiarism and how to avoid it. Then, in-depth information on copyrights, copyright law, the public domain, the “fair use” doctrine, and how to acquire permission to use copyrighted material is provided. Some tips on how to avoid copyright infringement are offered. The chapter concludes with a brief discussion on self-plagiarism and when it is appropriate to reuse your material.
Chapter 8, "Revising for Perfection," is designed to help you understand what revision actually is and to provide some basic guidelines on how to revise a manuscript and polish your writing. It begins by telling you why revision is important and continues with some suggestions on how to turn a first draft into a second draft, a second draft into a third, a third into a fourth, and so on until you have a near-final draft that you are satisfied with. Then, it shows you how to polish your prose so that every sentence is written in the most powerful way possible. It continues by offering recommendations on how to develop and analyze the final draft, and it concludes with a discussion on revising as you write and on finding a way to revise that works best for you.
This is a very important chapter and something that will distinguish a good author from a not-so-good author. Rule of thumb: read and revise your writing so much that you are completely sick of it. If you’re not sick of it yet, you haven’t reviewed and revised enough yet!
Chapter 9, "Soliciting Feedback," shows you how to solicit feedback from others and provides suggestions on how to incorporate reviewer feedback into your work. It begins by telling you why feedback is important and continues with suggestions on how to find reviewers who will carefully critique your work and make recommendations on ways you can improve it. Then, it offers advice on when and how to ask others for feedback, and it provides suggestions on what to do with any feedback you receive Finally, it discusses how to deal with your feelings if you receive feedback that's less than favorable, and it concludes with some recommendations on how to reward those who offered their services to help you improve your writing.
Chapter 10, "Last Steps," introduces the elements that most publishers will expect you to supply as part of your “completed manuscript,” provides guidelines for reviewing your material as it moves through the publication process, and gives you some ideas on how to promote your work after it is published.
The chapter begins by showing you how to prepare a byline and a credit line for an article, as well as the elements that make up the front matter and back matter of a book. Then, it offers some suggestions on how to obtain endorsements and testimonials—important items that can convince others to read your work. It continues by providing some basic guidelines for manuscript submission and recommendations for reviewing copy edits and page proofs. It concludes with a discussion on how to handle mistakes found after printing and offers suggestions on how to promote your finished article or book.
See also my blog entry Interested in Writing
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A couple of years ago, an author who I’ve worked with on a few projects, Dan Wolfson, introduced me to his friend Mandy Chessell who was interested in writing a book. A few months later, Mandy was in Toronto and we met to discuss her book. She told me that it was based on work that she was doing with her clients and that many of her clients were very excited to get their hands on this book.
Mandy showed me the work that she had already completed and I was astounded at the level of completeness and quality that she had already put into the book. I introduced her to the people at IBM Press and the book was accepted and after much more work... the book is complete and will publish next week! I’m looking forward to getting my hands on the book and intend to read it cover to cover.
Here are details about the book, Mandy, and her co-author Harald Smith.
By Mandy Chessell, Harald Smith
Use Best Practice Patterns to Understand and Architect Manageable, Efficient Information Supply Chains That Help You Leverage All Your Data and Knowledge
In the era of “Big Data,” information pervades every aspect of the organization. Therefore, architecting and managing it is a multi-disciplinary task. Now, two pioneering IBM architects present proven architecture patterns that fully reflect this reality. Using their pattern language, you can accurately characterize the information issues associated with your own systems, and design solutions that succeed over both the short- and long-term.
Building on the analogy of a supply chain, Mandy Chessell and Harald C. Smith explain how information can be transformed, enriched, reconciled, redistributed, and utilized in even the most complex environments. Through a realistic, end-to-end case study, they help you blend overlapping information management, SOA, and BPM technologies that are often viewed as competitive.
Using this book’s patterns, you can integrate all levels of your architecture–from holistic, enterprise, system-level views down to low-level design elements. You can fully address key non-functional requirements such as the amount, quality, and pace of incoming data. Above all, you can create an IT landscape that is coherent, interconnected, efficient, effective, and manageable.
Understanding how a pattern language can help you address key information management challenges
Defining information strategy and governance for organizations and users
Creating orderly information flows you can reuse and synchronize as needed
Managing information structure, meaning, and lifecycles
Providing for efficient information access and storage when deploying new IT capabilities
Moving information efficiently and reliably to support your processes
Determining how information should be processed and maintained
Improving quality and accessibility, and supporting higher-value analytics
Protecting information via validation, transformation, enrichment, correction, security, and monitoring
Planning new information management projects in the context of your existing IT resources
About the authors:
FREng CEng FBCS
Mandy has worked for IBM since 1987. She is an IBM Distinguished Engineer, IBM Master Inventor, and member of the IBM Academy of Technology Leadership Team. As the chief architect for InfoSphere® Solutions in IBM’s Software Group, Mandy designs common information integration patterns for different industries and solutions.
In earlier roles, Mandy’s work has focused on transaction processing, event management, business process management, information management, and model-driven development. This breadth is reflected in her invention portfolio, which to date stands at over 50 issued patents worldwide.
Outside of IBM, Mandy is a fellow of the Royal Academy of Engineering and a visiting professor at the University of Sheffield, UK. In 2001, she was the first woman to be awarded a Silver Medal by the Royal Academy of Engineering, and in 2000, she was one of the “TR100” young innovators identified by MIT’s Technology Review magazine. In 2006, she won a British Female Innovators and Inventors Network (BFIIN) “Building Capability” award for her work developing innovative people and the BlackBerry “2006 Best Woman in Technology - Corporate Sector” award. More recently, she was granted an honorary fellowship of the Institution for Engineering Designers (IED) and she won the “2012 everywoman Innovator of the Year.” For more information on Mandy’s publications, see http://en.wikipedia.org/wiki/Amanda_Chessell.
Harald has worked for IBM since 2005. Harald is a software architect in IBM’s Software Group specializing in information quality, integration, and governance products, and is IBM certified in delivering IBM Information Management solutions. In this role, he develops best practices, methodology, and accelerators for common information integration use cases.
Harald has 30 years of experience working with data quality products and solutions; product and project management; application development and delivery; system auditing; technical services; and business processes across the software, financial services, healthcare, and education sectors. Harald was the product manager at Ascential® Software and IBM responsible for designing and bringing the IBM InfoSphere Information Analyzer product to market as a key component in IBM’s information quality portfolio. He has been issued three patents in the field of information quality and rule discovery and was recently recognized as an IBM developer- Works Contributing Author.
His publications include the IBM developerWorks articles “The information perspective of SOA design” [parts 6, 7, and 8], “Use IBM WebSphere® AuditStage in a federated database environment,” “Using pre-built rule definitions with IBM InfoSphere Information Analyzer,” “Designing an integration landscape with IBM InfoSphere Foundation Tools and Information Server” [part 1], and “Best practices for IBM InfoSphere Blueprint Director” [parts 1 and 2]. For the IBM InfoSphere Information Server documentation, Harald contributed to the “IBM InfoSphere Information Analyzer Methodology and Best Practices Guide” and “IBM InfoSphere Information Server Integration Scenario Guide”; he has also contributed to three IBM Redbooks®.
You can pre-order this book from the IBM Press bookstore.
Remember if you are an IDUG member, you are entitled to 45% off all IBM Press books, including this one. Find the secret code on the IDUG.ORG site after you sign in.
Rick van der Lans is an IBM Gold Consultant and has authored yet another book: Data Virtualization for Business Intelligence Systems: Revolutionizing Data Integration for Data Warehouses
About the book:
virtualization can help you accomplish your goals with more flexibility
and agility. Learn what it is and how and why it should be used with Data Virtualization for Business Intelligence Systems.
this book, expert author Rick van der Lans explains how data
virtualization servers work, what techniques to use to optimize access
to various data sources and how these products can be applied in
different projects. You'll learn the difference is between this new form
of data integration and older forms, such as ETL and replication, and
gain a clear understanding of how data virtualization really works.
Data Virtualization for Business Intelligence Systems outlines
the advantages and disadvantages of data virtualization and illustrates
how data virtualization should be applied in data warehouse
environments. You'll come away with a comprehensive understanding of how
data virtualization will make data warehouse environments more flexible
and how it make developing operational BI applications easier. Rick
also describes the relationship between data virtualization and related
topics, such as master data management, governance, and information
management, so you come away with a big-picture understanding as well as
all the practical know-how you need to virtualize your data.
independent book on data virtualization that explains in a
product-independent way how data virtualization technology works.
- Illustrates concepts using examples developed with commercially available products.
you how to solve common data integration challenges such as data
quality, system interference, and overall performance by following
practical guidelines on using data virtualization.
- Apply data virtualization right away with three chapters full of practical implementation guidance.
- Understand the big picture of data virtualization and its relationship with data governance and information management.
the author: Rick F. van der Lans is an independent consultant, author,
and lecturer specializing in business intelligence, data warehousing,
and database technology. He is the managing director of R20/Consultancy
which is based in The Netherlands. Rick has advised many large companies
worldwide on defining their data warehouse architectures. He is the
chairman of the annual European BI and Data Warehousing Conference
organized in London, he writes for B-eye-Network.com, BI-platform.nl,
and for Database Magazine. He is the author of several books on database
technology, including Introduction to SQL (Addison-Wesley, 2006),
currently in its fourth edition.
Just in time for IBM’s Information on Demand Conference: a new book by Sunil Soares: No
doubt the biggest topic in tech these days is Big Data. Sunil uses
this guide to focus on Big Data plus one of the most important tech
topics: Governance. This
guide focuses on the convergence of two major trends in information
management—big data and information governance—by taking a strategic
approach oriented around business cases and industry imperatives. With
the advent of new technologies, enterprises are expanding and handling
very large volumes of data; this book, nontechnical in nature and geared
toward business audiences, encourages the practice of establishing
appropriate governance over big data initiatives and addresses how to
manage and govern big data, highlighting the relevant processes,
procedures, and policies. It teaches readers to understand how big data
fits within an overall information governance program; quantify the
business value of big data; apply information governance concepts such
as stewardship, metadata, and organization structures to big data;
appreciate the wide-ranging business benefits for various industries and
job functions; sell the value of big data governance to businesses; and
establish step-by-step processes to implement big data governance. Sunil
is a leading expert in the field and is the founder of Information
Asset LLC, a consulting firm focused on helping clients build
information governance programs, and a former director of information
governance at IBM. He is the author of two other high rated books: The IBM Governance Unified Process and Selling Information Governance to the Business. Susan
House Advantage: Playing the Odds to Win Big In Business
by Jeff Ma
Jeff is speaking at the General Session in the Business Partner Summit. Jeff has agreed to be available on
Sunday, October 21 from 11:00 –12:00 at the IOD bookstore immediately following
the General Session. The bookstore will open an hour earlier than normal to
accommodate Jeff’s signing and you can purchase his book there at a 20%
About Jeff & his book:
As part of the notorious MIT Team depicted in Ben Mezrich’s now classic Bringing Down the House, Jeff Ma used math and
statistics to master the game of blackjack and reap handsome rewards at casinos.
Years later, Jeff has inspired not only a bestselling novel and hit movie, but
has also started three different companies—the latest of which, Citizen Sports,
is an innovative marriage of sports, betting, and digital technology—and
launched a successful corporate speaking career.
The House Advantage reveals Jeff’s cutting-edge mathematical insights
into the world of statistics and makes them applicable to a wide business
audience. He argues that numbers are the key to analyzing nearly everything in
the world of business, from how to spot and profit from global market
inefficiencies to having multiple backup plans in anticipation of every
probability. Ma’s stories and business lessons are as intriguing as they are
I’m looking forward to meeting Jeff and reading his book. I hope you are
inspired to as well!
Administration: The Complete Guide to Practices and Procedures (2nd
by Craig Mullins
This is Craig’s second book this year! Make sure you congratulate him on
this amazing accomplishment!
The DB2 Developer’s Guide 6th Edition: A
Solutions-Oriented Approach to Learning
the Foundation and Capabilities of DB2 for z/OS came out earlier this year
Administration: The Complete Guide to Practices and Procedures (2nd
Edition)will be launched at the IBM
Information on Demand Conference.
If you're in Europe, you can purchase this book
and many others in the IBM Press series at 35% off the retail price,
plus free shipping in the UK and discounted in other countries.
About the book:
Database Administration, Second Edition is the definitive,
technology-independent guide to the modern discipline of database
administration. Packed with best practices and proven solutions for any database
environment, this book fully reflects the field's latest realities and
challenges. Drawing on his unsurpassed database experience, Craig focuses on the
problems today's DBAs actually face, and the skills and knowledge they simply
must have. Craig covers every aspect of the DBA role, including creating
database environments; data modeling and normalization; design; performance;
data integrity; compliance and governance; security; backup/recovery; disaster
planning; data and storage management; data movement/distribution; data
warehousing; database connectivity; metadata; tools, and more.
This edition's updates and improvements include:
- New coverage of "Big Data," database appliances, cloud computing, NoSQL, and
other crucial trends
- An all-new chapter on regulatory compliance and the DBA
- New material on data breaches, auditing, data encryption, data retention,
database archiving, data masking and sound metadata management policies
- Coverage of important new features in leading databases (e.g. temporal data,
- End of chapter questions that reinforce readers' understanding and can serve
as project-oriented classroom assignments
- New glossary and updated DBA "rules of thumb"
Meet Craig on Tuesday, October 23 from 12:00 – 1:00 pm at the IOD
bookstore. These books can be purchased at the IOD bookstore for a 20%
discount. Meet Craig and find out how he managed to publish two books in a
Also attend Craig’s IOD session: 1066A Ten Breakthroughs That Changed IBM
DB2 Forever; Thu, Oct 25, 2012; 10:00 AM - 11:00 AM - Islander B
Follow Craig’s Blogs & Twitter account as well:
Yet another great reason for you to attend IDUG in Denver this May… we are launching the latest
Flashbook. This one coincides with the new DB2 10 product release and has an
awesome group of authors: Paul Zikopoulos, Walid Rjaibi,
George Baklarz, Matt Huras, Matthias Nicola, Dale
McInnis, and Leon Katsnelson. Can you imagine a stronger
Here are a couple of details about the book:
Warp Speed, Time Travel, Big Data, and more
DB2 10 for Linux, Unix and Window New Features
- Up to 3x faster performance for complex query workloads
- Breakthrough compression technology that sets us apart from the
- New Time Travel Query for easy and fast historical and trend analysis
- New Continuous Ingest for real-time data warehousing
- And even greater compatibility with Oracle PL/SQ
- Enhancements for a Big Data world
Save Time and Money with DB2 10 for LUW
Even travel through time and shrink data
How would you like to compress data, store it in a cloud, and analyze your
data as though you are traveling through time? Do all this, plus experience
lower costs and faster performance. Sound good? Read this book to understand the
power of DB2 10 and get started immediately!
This book provides you with the comprehensive knowledge you need to get
started with the latest DB2 release. Try the new features by downloading DB2
Express-C - it is free to develop, deploy, and distribute (with no user and
database size limitations) and features Big Data and Cloud technology. Go to
Technical editor: Roman B. Melnyk
Only 250 copies are being shipped to IDUG, so make sure you get your printed
copy if you are attending. After the conference, we’ll post a free e-version of
the book on our Bookstore website.
While at IDUG, make sure you attend all the sessions geared towards the new
Want to know what the labs are working
on for the next release? IDUG in collaboration with IBM is featuring DB2
v 10 by offering a dedicated track for DB2 vNext as well as
offering in-depth knowledge on the coming releases. This session and others are
available for registered conference attendees free of charge.
Storage & Multi-Temperature Data Management -- Making DB2 Storage Management
Easier With Each New Release - H05 - Kelly Schlamb
May 16, 2012 (08:30 AM
- 09:30 AM)
Dive into Multi-Temperature Data Management: Best Practices for Implementing
MDTM - H02 - Jim Seeger
May 15, 2012 (02:00 PM - 03:00 PM)
Dive into Query Performance Optimization: Statistical Views - H14 - John
May 18, 2012 (09:15 AM - 10:15 AM)
Dive into Query Performance Optimization: Zigzag Join , Jump Scan - H13 -
May 18, 2012 (08:00 AM - 09:00 AM)
Dive into Row and Column Access Control: How to Define and Implement Security
Policies - H11 - Walid Rjabi
May 17, 2012 (01:30 PM - 02:30 PM)
Dive into Storage Optimization: When and How to use Adaptive Compression - H06 -
May 16, 2012 (09:45 AM - 10:45 AM)
Dive into Time Travel Query: Best Practices for Implementing Temporal Tables
while reusing existing applications - H10 - Matthias Nicola
May 17, 2012
(09:45 AM - 10:45 AM)
Dive into Time Travel Query: First Steps using Temporal Tables - H09 - Matthias
May 17, 2012 (08:30 AM - 09:30 AM)
HUMONGOUS improvements in warehouse query performance in DB2 10 for Linux, Unix,
Windows - H12 - Calisto Zuzarte
May 17, 2012 (02:45 PM - 03:45 PM)
Update: Multiple Stand-by (DB2 10 for Linux, Unix, Windows) - H03 - Dale
May 15, 2012 (03:15 PM - 04:15 PM)
Ways to Tame your Database with DB2 Workload Management - H15 - David
May 18, 2012 (10:30 AM - 11:30 AM)
Compatibility Update for DB2 10 for Linux, Unix, Windows - H08 - Sandra
May 16, 2012 (02:45 PM - 03:45 PM)
Best Practices for Performance and Monitoring - H04 - Steve Rees / Matt
May 15, 2012 (04:30 PM - 05:30 PM)
Data Warehousing Best Practices: Using Ingest Utility - H07 - Sandra
May 16, 2012 (11:00 AM - 11:55 AM)
New in DB2 10 for Linux, Unix, Windows – Overview of all New Features and
Functionality - H01 - Les King / Sandra Bialek
May 15, 2012 (12:45 PM -
My favourite quote about the new release comes from IBM Champion Jean-Marc
BLAISE: "This makes DB2 10.1 a very talented release.
For this and more
quotes, see http://ibm.co/HvBrUp
Just published: IBM DB2 9.7 Advanced Administration Cookbook by Adrian Neagu and Robert Pelletier.
This book was published by Packt Publishing and is available in several formats. The book contains over 120 “recipes” focused on advanced administration tasks to build and configure powerful databases with IBM DB2 V9.7. Although there is a new release coming out soon, there are many people still at the 9.7 level.
The book allows you to:
- Master all the important aspects of administration from instances to IBM's High Availability technology pureScale
- Learn to implement key security features to harden your database's security against hackers and intruders
- Empower your databases by building efficient data configuration using MDC and clustered tables
DB2 for Linux, UNIX and Windows offers industry leading performance, scalability, and reliability on your choice of platform on various Linux distributions, leading Unix Systems like AIX, HP-UX and Solaris and MS Windows platforms. With lots of new features, DB2 9.7 delivers one the best relational database systems in the market.
IBM DB2 9.7 Advanced Administration Cookbook covers all the latest features with instance creation, setup, and administration of multi-partitioned database.
This practical cookbook provides step-by-step instructions to build and configure powerful databases, with scalability, safety and reliability features, using industry standard best practices.
This book will walk you through all the important aspects of administration. You will learn to set up production capable environments with multi-partitioned databases and make the best use of hardware resources for maximum performance.
With this guide you can master the different ways to implement strong databases with a High Availability architecture.
What you will learn from this book
- Learn to make best use of scalability with multi-partitioned databases
- Get to grips with advanced technological breakthroughs with RBAC, and pureScale technology
- Sharpen your troubleshooting skills
- Design and implement the best backup strategy
- Master the new exciting features added to the DB2 9.7 version
- Get step-by-step instructions to tune and optimize DB2 to achieve best performance
- Understand the database objects and their integration
This cookbook has recipes written in a simple, easy to understand format, with lots of screenshots and insightful tips and hints.
Who this book is written for
If you are a DB2 Database Administrator who wants to understand and get hands on with the underlying aspects of database administration, then this book is for you.
This book assumes that you have a basic understanding of DB2 database concepts.
About the Authors
Adrian Neagu has over ten years experience as a database administrator, mainly with DB2 and Oracle databases. He started working with IBM DB2 in 2002.
He is an IBM DB2 Certified Administrator version 8.1.2 and 9, Oracle Database Administrator Certified Master 10g, Oracle Database Administrator Certified Professional 9i, 10g and Sun Certified System Administrator Solaris 10. He is an expert in many areas of database administration such as performance tuning, high availability solutions, replication, backup and recovery.
In his spare time he enjoys to cook, take photos and catch big pikes with huge jerkbaits and bulldawgs.
Robert Pelletier is a Senior DBA Certified Oracle 8i, 9i, 10g, and DB2. He has twelve years experience as a DBA, as production/development support, database installation and configuration, tuning and troubleshooting.
He has more than thirty years IT experience in many applications in development in central Environments, client-server, and UNIX. More recently he has added expertise in Oracle RAC 11gR2, 10gR2, 9i, DB2 UDB DBA, ORACLE 9iAS, Financials, PeopleSoft and also SAP R/2 and R/3.
His expertise has been recognized by many major organizations worldwide, and he has a solid consulting background in well-known firms.
Congratulations to Jeffrey Laskowski on the release of his new book “Agile IT Security Implementation Methodology”, published this week by Packt Publishing.
Security is one of the most difficult areas in today’s IT industry. The reason being; the speed at which security methods are developing is considerably slower than the methods of hacking. One of the ways to tackle this is to implement Agile IT Security. Agile IT security methodology is based on proven software development practices. It takes the best works from Agile Software Development (Scrum, OpenUp, Lean) and applies it to security implementations.
This book combines the Agile software development practices with IT security. It teaches you how to deal with the ever-increasing threat to IT security and helps you build robust security with lesser costs than most other methods of security. It is designed to teach the fundamental methodologies of an agile approach to IT security. Its intent is to compare traditional IT security implementation approaches to new agile methodologies. Written by a senior IT specialist at IBM, you can rest assured of the usability of these methods directly in your organization.
This book will teach IT Security professionals the concepts and principles that IT development has been using for years to help minimize risk and work more efficiently. The book will take you through various scenarios and aspects of security issues and teach you how to implement security and overcome hurdles during your implementation.
It begins by identifying risks in IT security and showing how Agile principles can be used to tackle them. It then moves to developing security policies and identifying your organization's assets. The last section teaches you how you can overcome real-world issues in implementing Agile security in your organization including dealing with your colleagues.
What you will learn from this book :
- Understand the various modern-day security risks and concerns and how Agile IT security is useful in dealing with these risks
- Learn Agile principles like pairwise, refactoring, collective ownership, collaboration, track project divergence and velocity rates
- Develop security policies and articulate security value and take steps to ensure your employees’ security awareness
- Identify your organization’s high value assets and apply risk-driven security
- Employ Lean implementation principles like eliminating waste, amplified learning, late decisions and fast deliveries
- Learn what teams in your organization can help you with security, and tie up with them
- Learn how to overcome Agile barriers and fears and train your security professionals
- Learn Agile team success factors and Agile risk success factors
The book is a tutorial that goes from basic to professional level for Agile IT security. It begins by assuming little knowledge of agile security. Readers should hold a good knowledge of security methods and agile development.
Who this book is written for
The book is targeted at IT security managers, directors, and architects. It is useful for anyone responsible for the deployment of IT security countermeasures. Security people with a strong knowledge of agile software development will find this book to be a good review of agile concepts.
All this… and did you see the price!
Book and eBook available now
Print only price: $17.99 save 10%
eBook only price: $10.19 save 15%
Print + eBook + PacktLib: $19.79 save 38%
Jeff Laskowski is a senior IT Specialist with IBM's Software group, the author of Agile IT Security Implementation Methodologies, and a freelance author for IBM Developer Works. His expertise in the area of software delivery and security spans more than a decade. During this tenure, Jeff was a principal consultant for application quality at Compuware. As such, Jeff enabled businesses around the globe to proactively integrate effective security practices into their organizations. Jeff joined the IBM team in 2006 and is now a Lead Engineer for the Great Lakes software business unit for Security.