Get your copy today! Currently at a VERY low price on amazon:
Administering Informix Dynamic Server: Building the Foundation
Amazon says that it "usually ships in 1-4 months"... but I received my copy today... so if you order.. yours should arrive quickly as well.
What is this book about? First of all, this is the first book about Informix to publish in 8 years! That certainly is something to celebrate! Yes... Informix IDS is alive and well!
Second, Carlton Doe is an amazing person to work with and dedicated beyond belief. You can be sure that the content in the book is superb!
Third, this is the Foundation book... and we'd like to publish one that covers more advanced topics... and this is where we NEED you! The publisher is watching closely to the success of this one... and if it does well, will consider more titles.
Fourth, this really is an amazing price. Today the discount that I see is 37% off the list price. This discount may disappear quickly... and without warning.
Congratulations to Carlton and all the dedicated IDS people in the world. I really hope that we see many more books publish in the future :)
Keep on Learning
Prior to joining IBM, I was a Mac user... and recently became one again after nearly 20 years as a mainframe or PC user. In my work-life (19 years at IBM), I've never encountered a Mac, but apparently that is changing.
Listen to Carlton Doe in a replay of the webcast: Developing Informix Dynamic Server applications for Mac OS X to learn how you can bring the advantages of IBM® Informix® Dynamic Server to Mac OS X.
About this webcast:
Love your Mac? Need enterprise computing capabilities? Now you can have both. IBM has announced the availability of Informix Dynamic Server (IDS) on Mac OS X, which brings the high volume transaction processing, low cost administration, and high availability to the Mac platform. Learn about options for application development, and get tips and tricks for creating low cost and low administration applications.
Speaker: Carlton Doe, IDS Specialist
Carlton Doe is, according to his youngest daughter, a “total technical dweeb." She shouldn’t complain though since his involvement with Informix products since the early 1990s has kept her clothed, fed and sheltered. He has been a DBA, data server administrator and 4GL developer and very active in the Informix user group community. In fact, he was one of the five founders of the International Informix Users Group (IIUG). He is best known for having written a number of Informix-oriented books including Administering Informix Dynamic Server, Building the Foundation as well as articles, IBM white papers and IBM Redbooks® (as a co-author), materials for his classes, and presentations. Carlton is an Executive IT Specialist for IBM with responsibilities covering the Americas Geographies.
From the sounds of it... and from the photos from Anil Mahadev... IDUG India was a huge success! Thanks to my publishing partner in India for setting up a bookstore at the conference.
If you are in India and didn't make it to the conference, you may still buy books at local currency from Shroff Publishing.
Thanks to all participants and congratulations to all organizers! We're looking forward to many future events!
For anyone who was at the IOD Conference last year in Las Vegas' Mandalay Bay, you'll remember how **tired** you were after walking the large distances! Do you want an interesting strategy to deal with the strain your poor legs and back will be under?
If you get certified at the conference or were previously certified, you are welcome to join the Certification Lounge. The Lounge will once again be featuring tables, chairs, food, beverages, and best of all.... free massages. We want to ensure that you are specially rewarded for earning your certification.
Prepare in advance to make sure that you can begin using the certification lounge from day 1:
Each exam has a time limit of 90 minutes, except the upgrade exam which has a time limit of 60 minutes. The number of questions and the cutscore for each exam varies. For example, exam 730 has 64 questions and you must score 59 percent or higher to pass it.
How do I prepare to pass an exam?Here is the recommended path I suggest you take to prepare for a DB2 exam:
1) Choose the exam you want to take based on your job role. The DBA and AppDev certifications first require that you are certified as a Database Associate. To help you decide where to start, see the certification roadmaps: ibm.com/software/data/education/cert-roadmaps.html.
2) Read through the exam objectives. Every question on the exam relates directly to one or more of the exam objectives. For a breakdown of the exam objectives and the recommended study materials, see ibm.com/software/data/education/certprep.html
Here are the exams that cover the DB2 9 product: * Exam 730 - DB2 9 Fundamentals
* Exam 731 - DB2 9 DBA for Linux, Unix, and Windows
* Exam 732 - DB2 9 DBA for z/OS
* Exam 733 - DB2 9 Application Developer
* Exam 734 - DB2 9 Advanced DBA for Linux UNIX and Windows
* Exam 735 - DB2 9.5 Developer. Although not specifically written for this exam, the book DB2(R) SQL PL: Essential Guide for DB2(R) UDB on Linux(TM), UNIX(R), Windows(TM), i5/OS(TM), and z/OS(R) (2nd Edition) might help you prepare for this exam.
* Exam 736 - DB2 9 Database Administrator for Linux UNIX and Windows Upgrade. See also Kate's blog entry about the upgrade exam!
3) If you are experienced with DB2 and feel that you are prepared to pass the exam based on what you saw in the exam objectives, take an assessment exam: ibm.com/software/data/education/cert/assessment.html. You'll get a report after taking the assessment exam that can help you pinpoint your weaknesses. Assessment exams cost $10 per take, so if you really think you are ready, come and take the exam to see.
4) If you are NOT experienced with DB2, download a free version of DB2 Express-C and give it a try!
5) Decide on how you want to increase your skills: a) Consider buying one of the Certification Study Guides to refresh and deepen your skills: ibm.com/software/data/education/bookstore.
For exam prep, the best books are these:DB2 9 Fundamentals Certification Study Guide by Roger SandersDB2 9 Database Administration Certification Study Guide for Exam 731 by Roger Sanders DB2 9 Database Administration Certification Study Guide for Exam 732 by Susan Lawson and Daniel Luksetich DB2 9 Database Administration Upgrade Certification Study Guide for Exam 736 by Roger SandersDB2 9 Advanced Database Administration Certification Study Guide for Exam 734 by Roger Sanders and Dwaine Snow.
All five of these certification prep guides were written by members of the exam development team. That is, they created the questions for the certification exam that you are about to take! Also, each chapter of the book corresponds directly to a section on the exam. So, if you take the assessment exam and find out that you are week on a single topic, you simply need to read the chapter that corresponds to the topic where you need improvement. Lastly, the authors created a set of sample questions for the book that provides you with the correct answer to the question as well as an explanation as to why the correct answer is correct and the incorrect ones are not.
For reference and guidance beyond the exam, I suggest the following: DB2 9 for Linux, UNIX, and Windows: DBA Guide, Reference, and Exam Prep (6th Edition) by George Baklarz and Paul Zikopoulos
b) For self-study, also check out the free tutorials that IBM provides for most of the exams. The tutorials are broken into hour long segments of information based on the exam objectives. If you have a great deal of experience, this may be all you need to prepare for the exam. To see the full set of exam prep tutorials that are available, see ibm.com/software/data/education/selfstudy.html.
c) Take an education class from IBM or one of its partners. These classes typically have a fee, even for employees, so check with management to see if you can take one of these classes. Classroom education is an excellent way to learn, but may be difficult to justify due to costs. Don't forget to look into ILO training as this type of training gives you all the benefits of classroom education, but eliminates the travel costs. The best place to start to determine the classroom education that best fits your needs is with the training roadmaps: ibm.com/software/data/education/roadmaps.html.
d) Take a pre-conference class at the ILO Conference:
DB2 for z/OS DBA Certification Crammer (Exam 732)
Speaker: Susan Lawson
This high level certification preparation review is intended to help you take IBM Certification Test 732, DB2 9 DBA for z/OS. Gain an intense overall review of those areas that are on the certification exam.
DB2 9 for Linux & Windows DBA Certification Crammer (Exam 731)
Speaker: Roger Sanders
This training is designed to introduce the student to the concepts a test candidate must know in order to take and pass the DB2 9 DBA for Linux, UNIX, and Window certification exam (Exam 731). The material for this course is aligned with the 731 exam objectives.
6) If this is your first time taking a certification exam, review the steps on this site: ibm.com/certify/process/t_proc.shtml.
Can I gain experience by reading DB2 Forums and Blogs? Absolutely! There are several DBAs who firmly believe helping out on the various forums have helped us gain a deeper understanding of subjects that were on the exams. So, contribute to those forums. You're not only helping other people, you're helping yourself as well! Most likely you'll find members of the DB2 development team actively taking part in the forums as well.
Here are the sites that I recommend, at the least:Planet DB2 - a blog aggregator that combines DB2 blogs from around the world.IBM developerWorks - DB2 PortalIDUG – International DB2 User’s GroupMy blog: ibm.com/developerworks/blogs/page/susanvisserKate's blog: ibm.com/developerworks/blogs/page/katedawson
Enjoy the lounge!
Maybe it's a bit sad that in the book world, a book that was published in 2004 is considered a classic! But with the number of new books being published on a daily basis... such is life!
Developing Quality Technical Information: A Handbook for Writers and Editors (2nd Edition) by Gretchen Hargis, Michelle Carey, Ann Kilty Hernandez, Polly Hughes, Deirdre Longo, Shannon Rouiller, and Elizabeth Wilde.
I have this book on my desk and think fondly of the team of people who wrote the book. Seven talented women from IBM wrote the book using their collective years of skill that they built working in Information Development. Sadly, Gretchen is no longer with us and several of the other authors have since retired from IBM. But, we can still benefit from their learned experience.
The book was so well-written that amazon displays 20 reader comments... most of them four or five star reviews! I recently went back to the author team to ask whether an update was needed. The answer came back... NO. The content is still very relevant and useful to anyone who is writing or reviewing technical content.
Who is writing technical content these days? I would have to say... just about everyone! Yes, the talented people working on the Information Development team are the leading contributors as they write the product docs, online help, and more. But... I write a blog, friends of mine write articles, tutorials, white papers, and IBM Redbooks. I work with many technical people and ask them to write books.... or chapters of books. Not many of these people took actual training to write about technical subjects, so this is very much a skill that people build over a number of attempts via trial and error, repeated writing, and learning from reviews.
I also ask many people to review chapters of books before they are published. Developers working on IBM are constantly asked to review documents to ensure that they are technically accurate. For that matter, developers are required to write technical specs before they design and code.
So, really the answer is just about everyone is required to write or review as part of their technical career. Do you feel qualified? Help yourself... and increase the quality of your work, with the help of this book. It is one of the books that I'll forever be proud to be part of... in the small way that I was.
Read the customer comments on amazon regarding this book, and take advantage of the 35% discount you can get when buying this book directly from the publisher.
Developing Quality Technical Information: A Handbook for Writers and Editors, 2nd Edition
* List Price: $49.99 * Your Price: $32.49 (Save 35%)
Every thing is becoming green these day! Lucky me... I was born with green eyes... so I'm already in style!
In my role as Program Manager for IM Publishing... you can imagine that I love books. My office and cabinets are filled with them... and so is my house. Although you may not consider my habits green, in reality, I have reduced most other paper from my life. I read many magazines online. I rarely print an email or anything else for that matter. I recycle all paper I do end up with... like newspapers and junk mail.
I don't really like to read an entire book online, but when possible, I read what I can electronically before I make a decision to buy a printed book. For example, I will extensively research a book via the reader comments on amazon or other online site. For example, you can see that there are eight 5-star reviews for Roger Sanders book DB2 9 Fundamentals Certification Study Guide. Not that there is a comparable book to purchase, but if you read these comments, you may choose to buy the book.
Instead of buying the printed copy, however, you may want to read or browse the electronic version of the book. All retails books about IBM software is in electronic format. You can buy PDF versions of some books directly from the publisher... for example, Understanding DB2®: Learning Visually with Examples, Adobe Reader, 2nd Edition. If you have a subscription to Books 24x7 or Safari, you can also read entire books electronically or search through a library of books for a specific topic. If you work for IBM, you likely already know that IBM has a company-wide license for Books 24x7... if you need information, let me know. These sites quite often have trial periods, so you can see what the electronic books are like before you sign up for a subscription.
Amazon Kindle and other reading devices are becoming much more accessible and affordable. If you don't know what Kindle is... read the reader reviews on amazon and you'll learn all that you need to know. The thing that you should know about IBM books... is that they are ALL Kindle ready. I'm looking forward to the day when kids in school have their books on a device such as this so that they aren't forced to carry heavy knapsacks around any longer!
If you consider IBM Manuals and IBM Redbooks... you can easily make a case that IBM was on the "green" bandwagon long before it became cool. On top of all that great information, you can also find e-books, articles, and tutorials for nearly every topic that exists!
Even IBM Training classes are becoming "green". I've mentioned ILO several times... but what could be greener than taking a class while staying at home. No need to travel anywhere!
I'm sure many more examples can be mentioned. I'm pleased with the progress being made but only wish I could afford a kindle!
The Information Management Technical Conference (IMTC) is taking place this week in Bangalore, India. Two of my colleagues, Susan Dykman and Bonnie-Lynn Murphy, are providing free certification testing for attendees. I've arranged for Shroff Publishers and Distributors Private Limited to set up a bookstore on site so we can showcase the large number of Information Management books that we have available to the Indian population.
Vineet Mishra, one of the attendees... has told me that the conference is quite useful and that he was amazed at the number of books that are available. One thing that I should make clear... these books are not just available to conference attendees, but we have them available in India... all the time. Just a URL away.
You may buy IBM Press books directly from Pearson Education India. Here you'll find primarily DB2 V8 editions of books, but soon the DB2 9 books will be available as well.
If you want printed IBM Redbooks at a very good price, see Shroff Publishing - Printed IBM Redbooks. Shroff Publishers is also selling the complete set of DB2 9 Certification Study Guides.
Please pass this information onto anyone who thinks that there is a lack of retail books to support DB2.... I'm trying to get every possible resource made available throughout the world!
PS.... See Kate's Blog: www.ibm.com/developerworks/blogs/page/katedawson[Read More]
You are invited to experience IBM's new learning format, Instructor Led Online Training (ILO) at no charge to you. ILO offers you all the benefits of traditional eLearning, but with the luxury of having the IBM instructor right there with you, live! Two special online lecture topics will be offered: SQL procedural language February 26, 2008 & DB2 for LUW Advanced Monitoring March 18, 2008. These offerings have been created for IDUG members only!
Sign into idug.org for session descriptions, instructor information and to register.
Get the full use out of your IDUG membership!
Also see my blog on http://planetdb2.com/[Read More]
Do you ever wonder what everyone else is making, and how your salary measures up? The CertMag’s 2007 Salary Survey was recently released... and guess what? IBM Certified DBAs are on top!
* IBM Certified DBA / Application Developer - $87,390 * Microsoft MCDBA - $78,420 * Oracle DBA OCA - $79,730 * Oracle DBA OCP - $84,520 * Oracle Developer OCP - $78,250
So... if you are working as a DB2 DBA.... I hope you're making this much and are happy that you are on top. If you are not working with DB2 yet.... there is always time to make a conversion.
Craig Mullins also blogged about this news, so make sure you read his perspective as well.
Finally the most essential DB2 book for DBAs has been updated for the latest release of DB2: DB2 9 for Linux, UNIX, and Windows: DBA Guide, Reference, and Exam Prep (6th Edition).
Congratulations to both George Baklarz and Paul Zikopoulos! As you may know, Bill Wong was George's co-author for the fourth and fifth editions to this book (as well as one of mine :). Bill had moved to a job in Tivoli, but is now back in DB2... which I'm quite happy about. Paul joined the team and I'm sure that this edition follows the tradition of the previous editions: well-written, easy to read, thorough, and essential!
What can you find in this book? Well, 1136 pages, for starters! As you can tell from the sheer size of the book is that you'll find much more than exam prep details! In fact, I would suggest that you continue to buy / read the Exam Study Guides by Roger Sanders to prepare for DB2 Certification Exams, but buy this book as your way to learn what you need to know, beyond the exams.
The sections of the book that I'd like to draw your attention to include:
1) Security. Although it doesn't cover the topic as thoroughly as Understanding DB2 9 Security does, it does include important security and resiliency enhancements, including advanced access control; fine-grained, label-based security; and the new security administrator role
2) SQL. There is an entire section of the book devoted to SQL. In my mind, there IS no other book you need for SQL beyond this one. Coverage includes pure XML, advanced SQL, and yes, even SQL for beginners. George is somewhat of an SQL expert and creates examples of all sorts to demonstrate a variety of SQL. But, George and Paul rarely rely solely on their own knowledge alone. They are well-connected with the entire development team and the book benefits from additions and reviews by the top experts in the area.
3) Autonomics. Want to make your environment more automatic? Learn about the operational improvements that can enhance your efficiency. Coverage includes self-tuning memory allocation, automated storage management, and storage optimization.
4) Partitioning. Perhaps an advanced topic, but important none-the-less. Learn about the new table-partitioning features that improve scalability and manageability.
5) Development. My dream would be to publish a book for this area alone, but since that isn't in the cards right now, read this book to learn about the powerful improvements for more agile and rapid development, including the new Eclipse-based Developer Workbench and simple SQL or XQuery access to all data.
I plan to work with both George and Paul to further feature unique aspects about their book, so stay tuned.
Interestingly, this book is not on special on amazon.com. I'm not sure why that is, but I'll keep watching to see if they put a sale on this book that matches their usual 37% discount. You may buy the book from the IBM Press websites at a discount:
United States - Use the coupon code DB2SAVE to get 35% off this and other books.Canada - 35% off all IBM Press titlesEMEA - 35% off all IBM Press titles.
IBMers may choose to purchase the book through an Internal Site.
Buy today and keep up to speed on the latest features.
If you're a book lover like me... then you have many bookshelves filled to the brim with books, many of which have been read, but many others waiting to be read. And then there is the inevitable purchase of more books every time you walk into a bookstore! But how can you choose which one is best for you?
If you are looking for technical books, you should try either Safari or Books 24x7 (or really, both!). These online book engines allow you to search across an entire collection of books helping you pinpoint the information that you need RIGHT NOW! If you like, you can simply just continue to search, as you do on Google, and then read the sections that come up. Or you may choose to read the entire book electronically. Your choice.
A few years ago I ran a pilot of Safari in the Toronto Lab. Some of the feedback I received then was that this tool helped them discover a book that they didn't know existed. The person then went to an online bookstore and purchased the printed version of the book. So, not only can you read the entire book online, but you can use these tools as a way to screen / filter the unbelievably large collection of tech books to find what is best for you.
Now is a great time.... as Safari is offering a 10-day free trial to use the tool. If you work for IBM, you should already know that you have a free subscription to Books 24x7. The internal link can be found on the page w3.ibm.com/learning.
So, what's the difference between these two tools? The primary difference is the selection of books. Safari is jointly owned by O'Reilly and Pearson, so you'll find all of their titles in Safari. Books 24x7 typically covers all other books from a variety of publishers. The good news for IBM Press books is that these titles can be found in both.
I hope that you're able to take advantage of these trial offers and that you find the book you need! See our IBM IM Bookstore for the books that I'd suggest.
Did you know that Viper 2 brings new capabilities to you as a developer, whether you're using SQL, XML, PHP, Ruby, .NET, or Java™?
As a developer it is difficult to stay on top of what is going on in the industry as technology is constantly changing. Learn how Viper 2 brings new productivity capabilities to you as a developer regardless of what programming environment you are in. In this webcast, you'll get all the details about what's new for developers in the latest release of IBM® DB2® for Linux®, UNIX®, and Windows®.
Grant and Chris will discuss trends in the industry that affect developers and describe what IBM Information Management is doing to help your development. You probably already know that DB2 Express-C is free for developers to develop, deploy and distribute. Now, Viper 2 provides a variety of means that help move your application from the development stage to deployment more rapidly.
New features will be covered in the following areas:
* The latest developer tools * Java development productivity * XML and XQuery * SQL * Database driver support * Web services creation and deployment
Date: November 7, 2007, 11am Eastern (10am Central, 8am Pacific)
* Grant Hutchison, Product Manager, IBM Data Server Clients and Tools * Chris Gruber, IBM >Developer Initiatives
Click here to register for this webcast: Webcast: What is new in Viper 2 for developers?[Read More]
I've mentioned before that the book to prepare you to pass the DB2 9 Advanced DBA Exam 734 will be published early in 2008. If you are getting ready to take the exam now, here are a few ideas to help you prepare for the test.
Read the excellent book by Dwaine Snow and Tom Phan: Advanced DBA Certification Guide and Reference for DB2 UDB v8 for Linux, Unix and Windows. This book prepares people to pass the V8 Advanced DBA Exam 706.
Read the IBM DB2 9 New Features book to learn the new functions for DB2 9. I'd pay particular attention to the XML and Security sections. For this exam, I recommend that you gauge your readiness by taking the assessment exam.
I've had a few people in the Toronto Lab successfully pass Exam 734 using this strategy. Let me know how it works for you.
It has been pretty tough to find time to create blog entries while at the IOD conference! One of the things I was really proud of this week was the launch of 3 NEW certification guides! I've blogged about this before, but the books were displayed in their full splendor at the conference. With the 20% discount for attendees, the book seller was very happy that the books were flying off the shelves...
Here are the books that made their debut while at the conference:
DB2 9 for z/OS Database Administration Certification Study Guide for Exam 732 (MC Press) by Susan Lawson and Dan Luksetich
DB2 9 Database Administration Certification Study Guide for Exam 731 (MC Press) by Roger Sanders
DB2 9 Database Administration Upgrade Certification Study Guide for Exam 736 (MC Press) by Roger Sanders.
Congratulations to Roger, Susan and Dan for their excellent achievements! If you bought one of the books, I hope you found it useful in your quest to pass an exam or two. I would love to hear about your experience.
Here are a couple of new books that you may be interested in reading:
Reaching The Goal: How Managers Improve a Services Business Using Goldratt's Theory of Constraints by John Ricketts
Managing services is extremely challenging, and traditional “industrial” management techniques are no longer adequate. In Reaching the Goal, Dr. John Arthur Ricketts presents a breakthrough management approach that embraces what makes services different: their diversity, complexity, and unique distribution methods. Ricketts draws on Eli Goldratt’s Theory of Constraints (TOC), one of this generation’s most successful management methodologies...thoroughly adapting it to the needs of today’s professional, scientific, and technical services businesses. He reveals how to identify the surprising constraints that limit your organization’s performance, execute more effectively within those constraints, and then loosen or even eliminate them. This book’s relentlessly practical techniques reflect several years of advanced IBM research and consulting with enterprise clients. Step-by-step, Ricketts shows how to apply them throughout your most crucial business functions...from project management to finance, process improvement to sales and marketing.
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran
For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly! In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement. You’ll master specific techniques for making the Web’s “two-way marketing conversation” work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it…achieving unprecedented efficiency, accountability, speed, and results.
The links above go to amazon.com where excellent discounts are offered. The books may also be purchased at other bookstores / websites. For IBM employees, you may want to look at these sites:
IBM Learning Bookstore
IBM Learning Website with a link to Books 24x7
Both of these books are brand new, so be one of the first to read them and to comment on them. Word of mouth feedback drives the sales of books and can help make them best-sellers.
Two more books by Roger Sanders are ready to preorder and will ship in October! If you are going to be at the IOD conference, you'll also have an opportunity to buy the book at the bookstore onsite. Your choice!
Expert Preparation for Exam 731: DB2 9 for Linux, UNIX, and Windows Database Administration Certification Study GuideAuthor: Roger E. SandersPrice: $64.95On Sale: $38.95
Roger E. Sanders—one of the world's leading DB2 authors and an active participant in the development of IBM's DB2 certification exams—covers everything a reader needs to know to pass the DB2 9 DBA Certification exam (Exam 731). This comprehensive study guide steps you through all of the topics that are covered on the test, including Server Management, Data Placement, Database Access, Analyzing DB2 Activity, DB2 Utilities, High Availability, Security, and much more. Each chapter contains an extensive set of practice questions along with carefully explained answers.
Taking and passing the DB2 9 UDB DBA Certification exam (Exam 731) provides validation that you have mastered the next level of DB2 9. Passing this exam also earns you the IBM Certified Database Administrator certification.
The book includes sample questions in each chapter and a complete practice test of 150 questions that closely models the actual exam along with an answer key with a full description of why the answer is the correct one. No other source gives you this much help in passing the exam.
Expert Preparation for Exam 736: DB2 9 for Linux, UNIX, and Windows Database Administration Certification Upgrade Exam Study GuideAuthor: Roger E. SandersPrice: $34.95On Sale: $24.95
Roger covers everything a reader needs to know to pass the short—but notoriously challenging—DB2 9 for LUW DBA Certification Upgrade exam (Exam 736).
This specialized study guide steps you through all of the topics that are covered on the exam, including server management, data placement, XML concepts, activity analysis, high availability, database security, and much more. Everything new to DB2 9 that you will need to know in order to successfully pass the exam is covered in this book.
Taking and passing the DB2 9 for LUW DBA Upgrade Certification exam (Exam 736) provides validation that you have mastered DB2 9. Passing this exam also earns you the IBM Certified Database Administrator certification.
This concentrated guide includes an extensive set of practice questions in each chapter that closely model the actual exam, along with an answer key with a full description of why the answer is the correct one. No other source gives you this much help in passing the exam.
Have you seen this yet?
Watch DB2 on YouTube
Rav Ahuja has been posting video interviews with DB2 Viper 2 architects on YouTube. This is part of his Voice of the DB2 Community podcast series.
You can find all the videos on YouTube’s Channel DB2. The videos are also available at the Channel DB2 social network.
Thanks to John P. Kennedy for this information!!
I wanted to make sure that you were aware of this promotion that my team is currently running:
With every qualifying IBM Information Management classroom training course you attend between June 5, 2007 and October 31, 2007, you will receive a certification discount voucher good for 50% off the cost of an eligible Information Management certification exam. Along with industry recognition, IBM Certified Professionals proudly get to display the IBM Certified Professional Logo and will receive an official Information Management Certified Professional t-shirt!
For a list of the eligible courses and exams... as well as the usual legal verbiage, see our Train and Save Promotion page.
Distinguish yourself in this highly skilled marketplace by joining our elite group of IBM Certified Professionals, there is no better time!
The latest Certification Today ejournal was recently published on the ibm.com/certify website. In this journal you'll learn about all the latest IBM certification exams, study resources, and offers that are available to you.
If you were one of the many people to take an exam at an IBM conference or an employee who took an exam at one of the Labs, you likely used the PRIME system. Did you know that you may log into PRIME at any time, using the username and password that you indicated when you created your profile. From this site, you may change any of your demographic information plus you can review the score reports for any exam that you took using PRIME (under that username and password, of course).
If you don't remember your username or your password, you may recover them from this site as well. If you choose Method # 2, you won't need to have access to your mail system.
If you didn't take the exam through this system, you may find some of the same information through the Member Site on ibm.com/certify. Also from this site, you can request a missing certificate or merge IDs should you have multiple by mistake.
These may not be the tips that you were looking for... but they are questions that I seem to answer quite frequently.
An IBM Certified Advanced Database Administrator is the lead DBA for the DB2 products on one or more of the following platforms: Linux, UNIX (including AIX, HP-UX, and Sun Solaris), and Windows. This individual has extensive experience as a DBA and extensive knowledge of DB2 9. This person is capable of performing the advanced tasks such as performance, high availability, security and networking that are required.
To earn an IBM Certified Advanced Database Administrator Certification for DB2 9, you must pass the following exams:
1) Exam 734 - DB2 9 for Linux, Unix and Windows Advanced Database Administrator2) EITHER Exam 736 - Upgrade Exam for DB2 9 for Linux, Unix and Windows Database Administrator OR Exam 731 - Full Exam for DB2 9 for Linux, Unix and Windows Database Administrator3) EITHER Exam 700 - DB2 V8 Family Fundamentals OR Exam 730 - DB2 9 Fundamentals (Either exam is acceptable as a pre-requisite.) The test contains six sections with 51 multiple-choice questions. You must score 64% or greater to pass the exam. The percentages after each section title reflect the approximate distribution of the total question set across the sections.
Section 1 - Database Design - 14%Ability to design, create and manage table spacesAbility to design, create and manage buffer poolsAbility to design and configure federated database access
Section 2 - Data Partioning and Clustering - 15%Ability to design, create, and manage database partitioningAbility to design, create and manage multi-dimensional clustered tablesAbility to design, create, and manage table partitioningKnowledge of Balance Configuration Unit (BCU)
Section 3 - High Availability and Diagnostics - 20%Ability to manage database logs for recoveryAbility to use advanced backup featuresAbility to use advanced recovery featuresAbility to enhance database availabilityAbility to use diagnostic tools (db2pd, db2mtrk, inspect, db2dart, db2diag)
Section 4 - Performance and Scalability - 33%Identify and use DB2 registry variables that affect database system performanceIdentify and use configuration parameters that affect database system performanceKnowledge of query optimizer conceptsAbility to manage and tune database, instance and application memory and I/OAbility to use Data CompressionAbility to analyze performance problemsAbility to manage a large number of users and connectionsAbility to determine the more appropriate indexAbility to exploit parallelism
Section 5 - Security - 8%Knowledge of external authentication mechanismsAbility to implement data encryptionAbility to implement Label Based Access Control (LBAC)Ability to use DB2 Audit
Section 6 - Connectivity and Networking - 10%Ability to configure client server connectivity (e.g., db2discovery)Ability to manage connections to host systemsAbility to identify and resolve connection problems
Assessment ExamsTake the Assessment Exam for Exam 734 to gauge your readiness. There is a $10.00 fee per assessment test.
Schedule Your ExamIBM exams are offered worldwide at Prometric and VUE Testing Centers.
Explore Study ResourcesYou can choose from the number of recommended books, self-study tutorials and classroom courses that are available to assist you with your certification preparation.
There aren't any specific books planned at this time to help you prepare for this exam, but it is one of the books that I am pushing for. I have an author team that is working on a proposal, so stay tuned. The following books have some sections that will help you learn the required topics:
IBM DB2 9 New Features by Paul Zikopoulos, George Baklarz, Leon Katsnelson, and Chris Eaton
Understanding DB2 9 Security by Rebecca Bond, Kevin Yeung-Kuen See, Carmen Ka Man Wong, Yuk-Kuen Henry Chan
DRAFT: High Availability and Scalability Guide for DB2 on Linux, UNIX, and Windows
Recommended Reading List - a series of useful article Groups of articles are separated by topic to help you quickly find a series of articles that can provide needed insight into the topics.
Title: DB2 9 for LUW Performance Tuning Monitoring WorkshopNumber: CF41Length: 4 Days
Title: DB2 UDB Advanced DBA for ExpertsNumber: CF46Length: 5 Days
Title: DB2 for LUW Quickstart for Experienced Relational DBAsNumber: CF48Length: 4 Days
Title: DB2 Advanced Recovery for Single Partition DatabasesNumber: CF49Length: 4 Days
All three offers on our IBM Information Management Books web page are expiring soon. Here are the details:
Buy IBM DB2 9 New Features & get 50% off select DB2 9 Certification!
This book has just been released and was written by key members of the IBM database product teams. It offers a concise roadmap to the new features of IBM DB2 Version 9 - the first major release of the database in five years. From now until May 15, 2007, when you visit your favorite US bookstore and purchase the IBM DB2 9 New Features Book (ISBN: 0072264594), you can receive a discount certification voucher good for 50% off one of the two new DB2 9 Certification Exams, 730 and 731. For more information, click here.
Pre-order and Save 35% Off The DB2 9 Fundamentals Certification Study Guide!
The long awaited new certification study guide by Roger Sanders is now available for pre-order from MC Press, with a discount of 35% until May 1, 2007! In DB2 9 Fundamentals Certification Study Guide, Roger Sanders one of the world’s leading DB2 authors and an active participant in the development of IBM’s DB2 certification exams covers everything a reader needs to know to pass the DB2 9 Fundamentals certification exam (Exam 730). The book includes sample questions in each chapter plus a complete practice test of 150 questions that closely models the actual exam. No other source gives you this much help in preparing for this exam.
Save 35% off the list price of Understanding DB2 9 Security
Until May 1, 2007, you can get one of the hottest new Information Management Books at 35% off cover price and even get free Fed Ex ground shipping in the US when you order from the IBM Press Bookstore. This new book is available in both a hard copy and an on-line version.
Understanding DB2 9 Security is the only comprehensive guide to securing DB2 and leveraging the powerful new security features of DB2 9. Direct from a DB2 Security deployment expert and the IBM® DB2 development team, this book gives DBAs and their managers a wealth of security information that is available nowhere else. It presents real-world implementation scenarios, step-by-step examples, and expert guidance on both the technical and human sides of DB2 security.
One of the authors of the book, Rebecca Bond has just held a Q & A session on the book. Check out the dialog and even download a sample chapter of the book before you order!
In order to receive this valuable discount, you must use promotion code BOND5709 during the check out process. To receive complimentary shipping in the USA, please be sure to select the ground option during checkout.
Don't wait till a conference to buy these books... you'll receive a much better deal with these offers than can be offered at conferences.
See the latest DB2 Magazine edition for an excellent article by Roger Sanders:
Could Label-Based Access Control be the Magic Bullet that Tames the Privacy Beast?
After reading the Distributed DBA column on database cloning for Linux, Unix, and Windows in DB2 Magazine, a reader who works in the heavily regulated banking industry cried out for help. How, he wondered, could he keep sensitive information away from developers' eyes without having to obfuscate multiple tables? "I think I'm searching for a magic bullet that doesn't exist." But does it exist? Columnist Roger Sanders thinks DB2 9 might offer a solution in the form of label-based access control. Find the answer, and lots of other useful information, in the DB2 Magazine Email Newsletter Volume 8, Issue 4.
Also on LBAC, see Rebecca Bond and her team's book Understanding DB2 9 Security
Web Chat: DB2 9: Securing your data with Label-Based Access Control
Replay of this Chat held on October 12, 2006 is now available.
Securing information assets and restricting data access to only those with the need to know is becoming a significant challenge for many organizations, especially in highly classified environments such as government agencies, armed forces, healthcare institutions, etc. Label-Based Access Control (LBAC) is a new security capability in DB2 9 that allows you to control access to your data at a very granular level. With LBAC you can limit data access at the row and/or column level based on security labels. Unlike traditional implementations of mandatory access control (e.g., Multilevel Security), the DB2 LBAC capability allows you to tailor the security label definition to best suit your application specific needs. DB2 LBAC integrates well with other DB2 capabilities (like data partitioning) and can be combined with such capabilities to offer an even stronger security.
Join Sal Vella, VP of DB2 Development, and Walid Rjaibi, Senior DB2 Software Engineer - Security and Privacy, for a deep dive into the LBAC capability in DB2 9 on Linux, UNIX, and Windows.
Article:DB2 Label-Based Access Control, a practical guide, Part 1: Understand the basics of LBAC in DB2 by Carmen Wong and Stan Musker.
I blogged about this new voucher promotion last week.... we now have a link to this promotion on the amazon page for the book: IBM DB2 9 New Features and we're getting amazing response. Make sure you don't miss out!
Here is my original post:
Buy a book... get 50% off a certification exam! We only have a limited number of vouchers, so we're expecting to run out quickly. Be one of the first to get a voucher by buying a copy of the IBM DB2 9 New Features by Paul Zikopoulos, George Baklarz, Leon Katsnelson, and Chris Eaton. You don't need to buy the book from amazon, but you do need to send us proof of purchase.
Normally exams cost about $150 ... so this is a savings of $75. For full details, read: Voucher Promotion Details
These days it seems that most DBAs are in the position where they need to know multiple database products. I know that in many cases that means a non-IBM database such as SQL Server or Oracle, in addition to one of IBM's database products, but for many DBAs, the reality is multiple IBM products. I've attempted to pull together useful information for DBAs who are in this position.
Zone: DBA Central Products: DB2 Family
DB2 9 for Linux, UNIX, WindowsDB2 9 for Linux, Unix and Windows is a hybrid data server for both XML and relational data that is enabled for SOA and optimized for SAP.Viper: DB2 9 for Linux, UNIX, Windows DB2 podcast series: Voice of the Community Recommended reading list: DB2 for Linux, UNIX, and Windows database administrationCerts, Education, Books, Tutorials: Education ResourcesRedbook: DB2 9 pureXML GuideRetail book: IBM DB2 9 New FeaturesRetail book: Understanding DB2 9 Security
DB2 9 z/OSUse DB2 on the mainframe to run powerful enterprise applications, and make e-commerce a reality.Products: DB2 for z/OS and OS/390 Redbook: Data Integrity with DB2 for z/OSLaunch page: DB2 for z/OSTool site: DB2 and IMS Blog: Willie Favero'sMost resources coming soon... Certs, Education, Books, Tutorials: Education Resources
IDSExceptional, low maintenance online transaction processing (OLTP) data server for enterprise and workgroup computing.Zone: IBM Informix Launch site: IDS Cheetah Blog: Cheetah ExpertsWebcast: Integrated Data Solutions for Information On Demand using IBM Informix Cheetah Article: How to go hand-in-hand with DB2 and InformixRedbook: Informix Dynamic Server V10 . . . Extended Functionality for Modern BusinessTest Run: IDS CheetahChat with the Lab Series: IDSMost resources coming soon... Certs, Education, Books, Tutorials: Education Resources
Oracle or SQL ServerConsider switching... it's easy with these resources:Redbook: Oracle to DB2 UDB Conversion Guide Redbook: Microsoft SQL Server to IBM DB2 UDB Conversion GuideZone: Porting to DB2 for Linux, UNIX, and Windows Station: Migration
Now this list was a difficult one to put together. In fact, I went to Louise McNicoll from the Toronto Lab for this list... and you may discover that it isn't all inclusive. You may notice that the authors are all employees of the Toronto Lab. Yes, the employees from the US and India have published articles as well, but I have not yet been able to pull together a complete list. One of my goals for the New Year!
Nevertheless, you'll notice that this is a very lengthy list, so clearly the list will be much longer when I get all the details.
I hope you find this list useful. Happy Reading :)
Comparing real time cardinality to the optimizer cardinality estimatesby Samir Kapoor, Sid Selvarajah, Kaarel Truuvert
A quick start: Developing and testing SQLJ programs using Rational Application Developerby Yongli An, Joyce Coleman
Set up a Multi-tier SPECjAppServer2004 cluster with DB2by Tony Lau, Meng Fu
Set up a WebSphere v6 SPECjAppServer2004 cluster with DB2 for Linux, UNIX, and Windowsby Tony Lau
Backup/Restore Schemas for DB2 Universal Databaseby Serge Rielau
Configure DB2 UDB ESE V8.2 with the Database Partitioning Feature on SUSE Linux Enterprise Serverby Sam Poon, Fraser McArthur
DB2 9 XML Performance Characteristicsby Irina Kogan, Matthias Nicola, Berni Schiefer
DB2 Partitioning Features: an overview for data warehousesby Paul McInerney
DB2 Developer's releaseby Paul Zikopoulos
DB2 Universal Database: The Database Explorer, Part 1by Paul Zikopoulos
DB2 Universal Database: The Database Definition Windows, Part 2by Paul Zikopoulos DB2 Universal Database: Building Stored Procedures using the Database Expolorer View, Part 3by Paul Zikopoulos DB2 Universal Database: Building User Defined Functions using the Data Definition View, Part 4by Paul Zikopoulos DB2 Universal Database: Generating SQL Statements Using the SQL Editor, part 5by Paul Zikopoulos DB2 Universal Database: Productivity Features of the SQL Builder, Part 6 by Paul Zikopoulos Building Tables with the DB2 Designer and Visual Studio 2005 by Paul Zikopoulos Build a DB2 Bound Data Application using Visual Studio 2005by Paul Zikopoulos How to Build an ASP.NET Web Site Using DB2 Data with Visual Studio 2005by Paul Zikopoulos Binding DB2 Data to Visual Studio 2005 Windows Applicationsby Paul Zikopoulos Creating an XML Schema Document (XSD) with the DB2 Tools for Visual Studio 2005 Database Journal (www.databasejournal.com)by Paul Zikopoulos
DB2 9 Fundamentals exam 730 prep, Part 1: DB2 planningby Paul Zikopoulos DB2 9 Fundamentals exam 730 prep, Part 3: Accessing DB2 data by George Baklarz
Information on Demand Global Conference Web 2.0 Personal Plannerby Leons Petrazickis, Grant Hutchison
DB2 9 Fundamentals exam 730 prep, Part 4: Working with DB2 databy Roman Melnyk
Introducing DB2 9: DB2 9 unveiledby Rav Ahuja
Introducing DB2 9: Application development enhancements by Rav Ahuja
Introducing DB2 9, Part 1: Data compression in DB2 9 by Rav Ahuja
Introducing DB2 9, Part 2: Table partitioning in DB2 9 by Rav Ahuja
Introducing DB2 9, Part 3: Self-tuning memory in DB2 9 by Rav Ahuja
Introducing DB2 9, Part 4: Autonomic and other enhancements in DB2 9by Rav Ahuja
Setting up DB2 for UNIX and Linux on NFS mounted file systemsby Felix Lee
DB2 Developer Workbench, Part 1: Developer Workbench concepts and basic tasksby Chris Eaton
DB2 Developer Workbench, Part 2: Developer Workbench and stored proceduresby Debra Eaton
DB2 XML evaluation guideby Gerald Leung, Grant Hutchison
Kick-start your J2EE applications using DB2 9 with pureXML and WebSphere Community Editionby Gerald Leung, Lin Sun
DB2 Express-C, the developer-friendly alternative by Grant Hutchison
Work with XML Data in the Zend Framework: Getting started with the Zend_Db_Xml Incubator Project by Salvador Ledezma
Take the Fast Trainby Rahul Kitchlu, Boris Bialek
Cost-based Optimization in DB2/XMLby John Hornibrook, Andrey Balmin, Tom Eliaz, Lipyeow Lim, David Simmen, Guy Lohman, Min Wang, Chun Zhang
Automating DB2 HADR Failover using IBM Tivoli System Automation for Linuxby Melody Ng, Steve Raspudic, Chris Felix
Installing the DB2 Plug-in for Nagios System Monitor (PDF download)by Chris Thomason
What's Hot for Javaby Christine Law
HASE: A Hybrid Approach to Selectivity Estimation for Conjunctive Predicatesby Calisto Zuzarte, Xiaohui Yu, Nick Koudas High Availability with IBM® DB2® 9 and xkoto GRIDSCALE (PDF download)by David Tam, Belal Tassi Workload Adaptation in Autonomic DBMSsby Randy Horman, Baoning Niu, Patrick Martin, Wendy Powley, Paul Bird CASCON 2006
Using Zend Core for IBM and IBM® DB2 Technologies to Implement an OLTP System Supporting Tens of Thousands of Simultaneous Database Connectionsby Nailah Bissoon, John Tran, Sunil Kamath Zend Developer Zone
A Recipe for Services Oriented Architectureby Paul Zikopoulos
Taking Control: DB2 Query Patrollerby Paul Zikopoulos, Dwaine Snow
Introducing the db2pd Tool – A Not-So-Well Known Friend for a DBAA Simple Fix to a DB2 Query Patroller Locking Problemby Paul Zikopoulos
Accessible Standy Database in IBM DB2 UDB HADR Environement Using VERITAS Volume Instant Snapshots (PDF download)by Nuzio Ruffolo www.ibm.com[Read More]
Have you heard of the DB2 Detective Game? I was part of a small team that created this game a few years ago with the objective of teaching people how to query a DB2 database. Our original audience was a SHAD Valley group of high achieving high school students (http://www.shad.ca/). One of the people on our team was a former SHAD grad who was on a coop term at IBM. Teaching the students was an amazing experience. They like the competitiveness of playing a game, but it was astonishing how quickly they picked up the skill of writing queries to get important information from the database.
The game has gone through many iterations of improvements and is now called the DB2 business game and is available on developerWorks for all to "play". Give it a try....
Here are the details:
The DB2 business gamehttp://www.ibm.com/developerworks/edu/dm-dw-dm-0609cao-i.htmlTest your DB2 querying skillsLevel: Introductory
If you're a beginner with IBM® DB2® and SQL, you may wonder how the technical skills you're learning are used in the "real world." Here is a chance for you to put your DB2 SQL skills into play in this interactive game! Jump into a "run your own business" scenario, where your company's future depends on a key report needed to secure funds for a critical upgrade. Use your relational database skills to build this report.
Put your DB2 SQL skills into play using a "real world" business scenario.
Have you taken IBM certification exams in the past, but don't remember what you've passed? Have you received the certificates that you are entitled to? Check on the Member Site for IBM Certified Professionals to see where you stand.
IBM's Certification Member Site allows you to:
* View your test and certification history, including shipping status of certificates
* Submit requests to merge multiple candidate/testing IDs
* View and update your demographic information
* Request additional copies of your certificates (softcopy via email or hardcopy)
* Download the IBM Certification marks to which you are entitled
Remember, certification results are confidential to you, so if you have earned a certification, the only way for your manager to know is if you tell them. I suggest that you print a copy of the certificate and give it directly to your manager.
I prefer to send people to amazon and its related sites for people to purchase technical books for their great prices, ranking and review system, and international presence. Outside of amazon, I would recommend the following places:
This is the "bookstore" that my team maintains. We choose a new title roughly every month and usually link from the book to amazon.com.
This is the site that is maintained by IBM and is updated with the latest on the IBM Press books that are available.
This is the site that our publishing partner, Pearson Education, updates. From here you can get a newsletter, purchase books, get chapter downloads, and more. Quite often we'll point to this site if we have an electronic coupon that we are promoting.
If you DO NOT reside in the US and would like to purchase books in your local currency with lower shipping costs, use this link. From here you can get to our Canadian http://www.pearsontechnology.ca/DB2/ or European http://www.pearson-books.com/ibmpressbookshop/ IBM Press pages. We've also listed the books that are available in translated or low cost editions with details as to how you can order them.
5) http://safari.informit.com/ or http://www.books24x7.com
For electronic versions of books see either of these sites. IBM employees have a subscription to books 24x7, but many universities, colleges, and business have a subscription to Safari. Both engines allow individual subscribers as well.
If you work for IBM, go to this site for details on how to access employee purchase sites.
I'd like to say that you can also buy technical books in bookstores, but this is usually only true for mass appeal books. One day I hope that DB2 books move into this category!
If you have another favourite place where you buy books, share your information.
The latest edition of certmag.com has an article about using advanced certifications to advance your career:
After reading this article, I checked our database to see the how many people have been certifed at our Advanced DBA level (you need to pass Exam 704 after achieving a DBA cert): http://www.ibm.com/certify/certs/dbdvud81.shtml.
Although I can't tell you how many certifications have been achieved, I can tell you that only 7% of those who have earned a IBM Certified Database Administrator - DB2 UDB V8.1 for Linux, UNIX and Windows have also earned the Advanced DBA certification.
I really believe that anyone who has passed Exam 701 also has a good chance of passing Exam 704. If you are one of these people, take the challenge and try Exam 704.
Exam 704 contains a total of 57 questions. Candidates are required to score 56% or better to pass the exam and will have 75 minutes to complete the exam.
Section 1 - Advanced Administration (32%)
Ability to design table spaces
Ability to create table spaces
Ability to manage table spaces
Ability to design buffer pools
Ability to create buffer pools
Ability to manage buffer pools
Ability to exploit intra-parallelism
Ability to exploit inter- parallelism
Ability to design and configure federated database access
Ability to manage distributed unit of work
Section 2 - High Availability (19%)
Ability to develop a logging strategy
Ability to use advanced backup features
Ability to use advanced recovery features
Ability to implement a standby database (log shipping, replication, failover, fault monitor)
Section 3 - Performance and Scalability (37%)
Identify and use configuration parameters that affect database system performance
Identify and use DB2 registry variables that affect database system performance
Knowledge of query optimizer concepts
Ability to manage and tune memory and I/O
Ability to analyze performance problems
Ability to manage a large number of users and connections
Ability to partition large amounts of data for performance
Ability to manage the number of partitions in a database
Ability to create and manage multi-dimensional clustered tables
Ability to determine the more appropriate index
Section 4 - Networking & Security (12%)
Ability to configure a partitioned database on multiple servers
Ability to manage connections to host systems
Ability to identify and resolve connection problems
Knowledge of external authentication mechanisms
Ability to implement data encryption
The best way to prepare for this exam is a combination of EXPERIENCE and STUDY. The only book that was written for this exam is:
Advanced DBA Certification Guide and Reference for DB2 UDB v8 for Linux, Unix and Windows
by Dwaine Snow and Thomas Phan
Notice that this book has received 12 customer comments on amazon: all 5 stars, except one 4 star.
One of the features of this book that I want to make you aware of is that there are excellent sample study questions in the book. Each chapter contains several questions that are similar to the questions that you'll see on the certification exam. The authors then tell you which answer is correct, and why. Dwaine was on the exam development team and helped create many of the questions that are on the certification exam, so make sure you benefit from his knowledge by reading this book!
Yesterday I participated in a workshop about business blogs - The Business of Blogging: Being Social in a Pervasive, Networked World.
The speakers discussed the history of blogging, tools that are available, research on who is blogging, as well as the issues of using blogs for business.
Speakers included Alvin Chin and Mark Chignell from University of Toronto, Joey de Villa from Tucows, Ian Graham from BMO Financial Group, and Veronica Holmes from Bell Canada.
From the research, it was shown that people who read blogs are highly educated people in their 30s or 40s who earn high salaries. Primarily, bloggers are looking for information that is hard to find in other places. You can see why businesses are getting more and more interested in setting up blogs to support their products / services.
For more information on CASCON, as well as details of all the conference proceedings, see https://www.ibm.com/ibm/cas/cascon/[Read More]