I’m currently reviewing a chapter from an upcoming book by Roger Sanders,
The chapter I’m reading now is about promoting your book after it is published. Coincidentally I also found an article on LinkedIn about the same topic: Do authors really need to promote their own books?
The answer is yes! Authors need to promote their books in as many ways as possible. Today I want to tell you about some of the videos that promote books:
1) My video that was filmed at IBM’s Information on Demand Conference this past October. My video is to encourage people to come to the bookstore but also to promote some of the books that were available and of course to promote the 16 book signings that I had set up. I’m happy with how it turned out… and I was correct on some of the top selling books at the conference.
2) I was filmed a second time while at the conference as well. This team filmed many people on a variety of topics. Thanks to Conor and Irshad for putting these videos together!
3) Ellice Uffer from IBM Press filmed several authors while at the conference and intends to continue adding short videos to promote the books. Currently there are three videos:
- Author Matt Ganis talks about his book, A Practical Guide To Distributed Scrum
- Author Martin Oberhofer discusses The Art of Information Architecture
- Mike Biere discusses his book - The New Era of Enterprise Business Intelligence - which teaches how to compete with analytics.
Are you an author and are looking for ways to promote your book? Consider filming yourself and putting your video on YouTube.
I was interviewed for a TV show shortly after my second book published. I think it helped sales and back then (2005) the videos weren’t as easy to share as they are now.