Opting In: Lessons in Social Business from a Fortune 500 Product Manager
- By Ed Brill.
Does social business work, or is it just the latest marketing buzzword?
I think I know a product manager or two who I’d recommend this book to! Do you? I’ve only been able to read the foreword and preface of this book so far, but I can see the value the readers will gain in using a more social way of performing their jobs.
Take a look at the content from the back cover of the book:
"Social business isn't some hot new fad that will be over in an Internet minute." So says IBM executive Ed Brill, in his new book Opting In. Whether you are a product or brand manager, marketer, customer satisfaction expert, strategist, HR executive, IT manager, or CFO, this book will help you understand how you -- and your organization -- can be more successful through becoming a social business.
In Opting In, you will learn how to be successful in social business, based on the strategy and lessons learned as IBM adopted a culture of transformation and engagement. Brill candidly shares the best practices, challenges, and results of IBM's social business transformation. Opting In outlines the process of becoming a social business, through organizational commitment, cultural change, the right tools, and a strategy for engagement. Brill helps readers develop individual strategies and a roadmap for using social business tools, from time and place considerations, volume and amplification, offense and defense considerations, through building an army of advocates.
Opting In will help you learn how to use social business tools to grow your business through customer intimacy, global reach, and product lifecycle acceleration. You will improve your individual and organizational effectiveness through influence and reach. You will learn when and how to engage with customers as individuals and the marketplace through unique voice. Brill also shows how social business helped him enhance his personal brand through leadership, influence, balance, and inclusion -- and how it can do the same for you.
From the Inside FlapUsing today's social business tools and approaches, product and brand managers can bring new products and services to market faster, identify new opportunities for innovation, and anticipate changing market conditions before competitors do. In Opting In, IBM's Ed Brill demonstrates how product managers can fully embrace social business and leverage the powerful opportunities it offers.
Brill explains why social business is not a fad, not "just people wasting time on Facebook, Twitter, and YouTube," and not just for marketers. He shows how to drive real value from crowdsourcing, interactivity, and immediacy, and from relational links across your organization's full set of content and networks.
Drawing on his extensive experience at IBM, Brill explores powerful new ways to apply social business throughout product, service, and brand management. Using actual IBM examples, he offers candid advice for optimizing products by infusing them with the three core characteristics of social business: engagement, transparency, and agility.
Also see the Amazon page for a large and growing list of reviews of this book.
Get your book:
If you want the audio version, make sure you make the request on Amazon.com.
At the IBM Connect Conference. Buy the book at a 20% discount and have your book signed by author Ed Brill on Monday, January 28 from 6:00 pm – 7:00 pm at the Conference Bookstore.
Information Management Sessions at IBM Connect 2013
I’m looking forward to reading the entire book as I see many ways I can improve my day-to-day job with the advice in this book.