Keep on Learning
I don't know about you, but I keep running into examples in the world where technology could be used to improve the experience. Here are a few recent examples:
A friend of mine was charged a fee for not using her chequing account for a 3 month period. When she called the bank they told her that they are trying to encourage people to come into the branch. That doesn't make much sense... but that's what they said. So, my friend plans to write herself a cheque every month for the amount of $1 and deposit it into the same account. Complete silliness!
I've been using the Toronto Transit lately and the last time I needed to buy tokens, I noticed two things. First of all, you can only buy tokens for cash. Credit cards are not accepted. I can use my credit card to pay $1.50 for parking somewhere, but can't buy 8 tokens for $20 unless I pay cash. The day I was there, the machine wasn't working, so I had to walk a fair distance to find a ticket booth that had an employee to sell me tokens. I don't carry cash very often, so I must first find a bank machine. Don't you think this could be easily automated and simplified?
In some cases the technology exists, but someone chooses to bypass the technology and end up making the experience a miserable one. For instance, I ordered a Blackberry that was to be shipped to my home via UPS. The phone company I purchased the Blackberry from decided to limit UPS in how and when they delivered the phone to me. UPS could only deliver during regular business hours when it just so happens that I'm at work! I asked for them to deliver to the local UPS store so I could pick up the phone after hours, but again the phone company restricted UPS and forced them to deliver to their central warehouse which is very far from my house. I should have cancelled the phone, but instead I had to work from home in order to receive the shipment.
What can we do about all this stupidity? IBM's current campaign about a SMARTER PLANET is the ultimate answer... and hopefully they are successful in improving the situation somewhat.
There are three books that I've read where the answer is provided... and I encourage all to read these books and help find people to build a smarter planet:
Also take a look at some cool videos that IBM put together:
Do you have examples of stupidity as well? Share them if you like.
svisser1 2700018UK9 Tags:  book infosphere information architecture smarter_planet 5,340 Views
The Art of Enterprise Information Architecture: A Systems-Based Approach for Unlocking Business Insight
Architecture for the Intelligent Enterprise: Powerful New Ways to Maximize the Real-time Value of Information
Tomorrow’s winning “Intelligent Enterprises” will bring together far more diverse sources of data, analyze it in more powerful ways, and deliver immediate insight to decision-makers throughout the organization. Today, however, most companies fail to apply the information they already have, while struggling with the complexity and costs of their existing information environments.
In this book, a team of IBM’s leading information management experts guide you on a journey that will take you from where you are today toward becoming an “Intelligent Enterprise.”
Drawing on their extensive experience working with enterprise clients, the authors present a new, information-centric approach to architecture and powerful new models that will benefit any organization. Using these strategies and models, companies can systematically unlock the business value of information by delivering actionable, real-time information in context to enable better decision-making throughout the enterprise–from the “shop floor” to the “top floor.”
Amazon - currently 22% discount, but this could change at any time.
IBM Press - Save 35% on this title, plus get FREE ground shipping in the US when you use Coupon Code IBM5717 at ibmpressbooks.com.
Are you attending the IOD EMEA Conference in Rome the week of May 17? If you are, you will have a chance to receive a free copy. What do you need to do? Besides being at the conference, you must attend sessions that are hosted by one of the authors.
If you tweet & blog, you KNOW the importance of word of mouth feedback! Spread the word about a favorite topic. The world wants to hear you!