Opting In: Lessons in Social Business from a Fortune 500 Product Manager By Ed Brill . Does social business work, or is it just the latest marketing buzzword? I
think I know a product manager or two who I’d recommend this book to!
Do you? I’ve only been able to read the foreword and preface of this
book so far, but I can see the value the readers will gain in using a
more social way of performing their jobs. Take a look at the content from the back cover of the book: "Social
business isn't some hot new fad that will be over in... [More]