The International Informix User Group
conference is talking place this week in Overland Park. Unfortunately the conference is too small for us to set up a bookstore, so instead we came up with this offer:Administering Informix Dynamic ServerBuilding the Foundation
by Carlton Doe
> Special Offer forCONFERENCE ATTENDEES
Get the lowest price on the Web!Shop the MC Press Store
and get 33% off
the list price of $59.95 for a special price of only $39.95
! No coupon code is necessary to receive this discount.
> Special Offer forBUSINESS PARTNERS
Buy 10 or more copies and receive a 50% discount (only $29.98
each!). Enter coupon code "BP-5074-50
" during checkout.
Both offers expire May 31, 2009.Redeem these offers at the MC Press Store.
In this book, author Carlton Doe describes and explains the functionality of the IDS data server and the procedures required to administer and maintain database systems. It takes a “what do I need to know and do to make this work?” point of view, covering all of the major functional areas of the database server including designing, installing, initializing, and monitoring the data server; creating instance objects; protecting against failure; and managing day-to-day activities. If you’re dealing with IDS and have better things to do than read the 1,600-plus pages of documentation included with the server, then this is exactly the book you need!Table of Contents
- Introduction to Informix Dynamic Server
- An Introduction to Extensibility
- Preparing for Initialization
- Installing and Initializing IDS
- Basic Administrative Tasks
- Building a Database Environment
- Backing Up and Restoring
- Monitoring the Instance
- Appendix: Table Sizing Worksheets
Note... we need to prove to the publisher that there is demand for Informix titles. There are two more titles in the works, but they are in jeopardy because of the sales of this book :( Please help if you can!
I just found out that the US tax deadline is today. In Canada we have another 2 weeks. I'm getting a refund, so I should have filed sooner than I did... but I had to wait for receipts. What can you do?
I was on a call this morning and someone asked if I was planning to buy a Kindle 2 with my refund. I would love to have a Kindle... and would have bought one... except they aren't available outside of the US at this time. Something to do with the limitations of the wireless connection to the mother ship... I think. In any case, I'll wait... and if some other cool book reader comes available in Canada before Kindle 2 (like Plastic Logic or Apple tablet) then perhaps I'll check that out.
But if you are in the US and like to read... I hear that the Kindle is well worth the investment! All IBM Press books are available in Kindle format as are most books these days. If you prefer printed books, we have plenty for you to choose from. Just yesterday I recommended DB2 books to a VERY technical professor. Here was my response:
Here are the books that I suggest... with reasons why. Click the link to see my blog entries about the books.DB2 9 for Linux, UNIX, and Windows: DBA Guide, Reference, and Exam Prep (6th Edition) See my previous blog entry.Expert Preparation for Exam 734 - DB2 9 for Linux, UNIX, and Windows Advanced Database Administration Certification Study GuideSee my previous blog entry.Understanding DB2(R): Learning Visually with Examples (2nd Edition)
The book is the best way to learn (or relearn) DB2 for Linux, Unix and Windows. The book is filled with case studies, study questions, and well-written details on everything you'll need to know. Some competitively trained people who have read this book have told me that this is exactly what they needed to take the fear out of switching to DB2! See my previous blog entries.
~~~~~~~~~~~~~~~~If this professor is a member of the Academic Initiative
, he should check that out as well. If he will be using the book to build a curriculum around, choose the third one.
Make an author / bookseller / publisher happy.... and buy a book :)
I have a question for you.... before you buy something these days... do you do what I do and check for online feedback or referrals? If the feedback from someone with actual experience is positive, I am more likely to seriously consider buying the item myself.
If the feedback is overwhelmingly positive from many people, my buying decision gets easier. If the feedback is negative, it helps as well... but only if a clear description of the problem is described and multiple people have experienced the same problem / dissatisfaction.So... will you be willing to provide feedback to others regarding the books that you've read?
Let's face it, making a decision to buy a book isn't only made based on the price of the book, but also on whether it is worth your valuable time to read the book. We're all short on time, so we want to be sure that we aren't wasting our time by reading a book that won't help us.Where can you post your feedback?
For books, amazon.com is likely the most useful place. I'm in Canada, but still chose to read the feedback that is posted on amazon.com rather than one of the Canadian sites. Why? Simply because there tends to be much more feedback on amazon.com than anywhere else.
But, you can still provide feedback on any of the sites that take feedback. Even db2inbooks
is a good site to post feedback.What should you avoid?
It won't help anyone if your feedback is negative, but you haven't actually read the book. Yes, it does happen. For instance, my first book had a negative comment made by a reader because of the title. I don't think the reader read a single word of the book, but decided to trash it based on the title alone. Is this fair? Absolutely not. I'm sure most people would disregard this type of feedback, but save yourself some time, if you didn't actually read the book, don't bother posting comments... positive or negative.
This is actual feedback that I've personally received from a reader who read one of Roger Sander's books.
If you find errors in the book that aren't very serious but that should be corrected.... I suggest that you contact the author directly if you can. It is near impossible to produce an error-free book. Most of the authors who I work with make it easy for you to reach them. Check in the front of the book... you may find an email address. Also check on ChannelDB2.com
as many of our authors are members and would be happy to hear from you.
If you'd rather not contact the author directly... you can always go directly to the publisher... or to me. I'll make sure your comments are sent to the author who can then make the corrections for future iterations of the book.
If you really like reviewing books... and think that you are good at it.... did you know that you may qualify to get free books from the publisher? In some cases we ask people to review the book before it publishes and ask reviewers to provide a comment that may be included on the cover of the book. If this interests you, let me know.
Share your opinion... everyone will appreciate it :)
One of the publishers that I work with quite often is MC Press
. You may know of MC Press through the large number of books that they have published on IBM products and technologies. For instance, you'll find books within the following categories:
I've blogged many times about the amazing series of certification guides that have been published by MC Press, including:
We're working on two more certification guides that will be part of this series.... so stay tuned to find out more details.
When you go to the book links above... you'll notice that there is a banner on the site reminding you of our Assess & Save Promotion
. Remember that this promotion is only active till the end of the month, so don't miss out.
Two more things you should know.... One... you can save 20% on all books
that you purchase before April 19, 2009
through the MC Press Online bookstore.
Two... if you are a registered member of MC Press Online
, you'll have access to a rich collection of resources such as white papers, articles, and podcasts. MC Press Online likes to reward its members with cool prizes. Currently you have a chance to win a pair of Zetronix 80” Video Glasses
. Interested? Check out the free resources and enter for your chance to win
Today I "met" fellow blogger Steffan Surdek
. I encourage you to check out his blog
. Steffan is the User Experience Lead and self-proclaimed Agile Champion for the WebSphere® Business Services Fabric team. He uses his experience facilitating the two-day Software Group Agile Workshops to help his team work on improving their agile processes.
Steffan has written articles that are published on developerWorks and is currently attempting to write a book about Distributed Scrum. This is something that I know very little about, so I had to look it up in wikipedia: Scrum (development)
. His blog provides his experience as a first time author as well as his thoughts about his area of expertise.
For those of you who do know something (or want to know something)about Agile software development, check out Steffan's latest article: Agile planning in real life: What did and didn't work in developing releases with agile planning
It was nice to chat with Steffan today and I hope that you have a chance to check out his blog
Congratulations to new author Antonio Cangiano
from the DB2 Toronto Lab Team for the publication of his book:Ruby on Rails for Microsoft Developers
You may know Antonio because of his blogs or tweets, especially if you are part of the Ruby on Rails community.
Order this book now from amazon and receive a 33% discount:
List Price: $49.99Price: $33.74
You Save: $16.25 (33%)Who should read this book?
This book is for programmers who have experience developing the Microsoft Windows platform and are interested in learning more about, and getting the most out of, Ruby on Rails.
Wrox guides are crafted to make learning programming languages and technologies easier than you think. Written by programmers for programmers, they provide a structured, tutorial format that will guide you through all the techniques involved. Book Description
This definitive guide examines how to take advantage of the new Agile methodologies offered when using Ruby on Rails (RoR). You’ll quickly grasp the RoR methodology by focusing on the RoR development from the point of view of the beginner- to intermediate-level Microsoft developer. Plus, you’ll get a reliable roadmap for migrating your applications, skill set, and development processes to the newer, more agile programming platform that RoR offers.From the Back Cover
With its valuable combination of simplicity and productivity, Ruby on Rails is a portable, extendable, open source web application framework that quickly gained worldwide acclaim. The aim of this book is to make the enticing Rails methodology more approachable for developers who are already familiar with Microsoft tools.
After an overview and brief history of the framework, you'll focus on learning Rails development from the point of view of a beginner-to-intermediate level Microsoft developer.
The author explores all the fundamental aspects of Rails, and includes comparisons and references to Microsoft development tools that you may already be familiar with. In doing so, he provides you with an easier path to learn how Rails simplifies the design and implementation of web applications.
By serving as a roadmap for migrating your skill set, development processes, and applications to the newer Agile programming platform that Rails offers, this book will help you leverage your existing skills so you can quickly take advantage of the full potential of Rails.What you will learn from this book
- The Rails history and culture, as well as common misconceptions
- How to install Rails on Windows and other platforms
- How to grasp the Model-View-Controller (MVC) architecture pattern as implemented by Rails
- The different philosophies between Rails and Microsoft frameworks like ASP.NET and ASP.NET MVC
- The essentials of the Ruby language and its datatypes
- Techniques for creating and developing a new RESTful Rails application
- Using the ActiveRecord Object-Relational Mapper (ORM) to work with databases
- Publishing and consuming Web Services with Rails
- Getting ready for deployment in production
Enjoy the book!
I met with Dave Steinberg
from the Toronto Lab today. I have a display of published books in two areas of the lab: the front lobby and the CAS area, and I added Dave's latest book to the displays. If you are a visitor to the lab, make sure you check out these displays.
The interesting thing about all the books is that at least one of the authors on the author team is an employee from the Toronto Lab. You'll very quickly notice that employees of the Toronto Lab produce a significant number of published technical books.
Here are the details of this latest book... Congratulations Dave, Frank, Marcelo and Ed!EMF: Eclipse Modeling Framework (2nd Edition)
by Dave Steinberg
, Frank Budinsky
, Marcelo Paternostro
, and Ed Merks
: Erich Gamma
• Lee Nackman
• John WiegandThe Authoritative Guide to EMF Modeling and Code Generation
The Eclipse Modeling Framework enables developers to rapidly construct robust applications based on surprisingly simple models. Now, in this thoroughly revised Second Edition, the project’s developers offer expert guidance, insight, and examples for solving real-world problems with EMF, accelerating development processes, and improving software quality.
This edition contains more than 40% new material, plus updates throughout to make it even more useful and practical. The authors illuminate the key concepts and techniques of EMF modeling, analyze EMF’s most important framework classes and generator patterns, guide you through choosing optimal designs, and introduce powerful framework customizations and programming techniques. Coverage includes
About the AuthorsDave Steinberg
- Defining models with Java, UML, XML Schema, and Ecore
- NEW: Using extended Ecore modeling to fully unify XML with UML and Java
- Generating high-quality code to implement models and editors
- Understanding and customizing generated code
- Complete documentation of @model Javadoc tags, generator model properties, and resource save and load options
- NEW: Leveraging the latest EMF features, including extended metadata, feature maps, EStore, cross-reference adapters, copiers, and content types
- NEW: Chapters on change recording, validation, and utilizing EMF in stand-alone and Eclipse RCP applications
- NEW: Modeling generics with Ecore and generating Java 5 code
is a software developer in IBM Software Group. He has worked with Eclipse and modeling technologies since joining the company, and has been a committer on the EMF project since its debut in 2002.Frank Budinsky
, a senior architect in IBM Software Group, is an original coinventor of EMF and a founding member of the EMF project at Eclipse. He is currently cochair of the Service Data Objects (SDO) specification technical committee at OASIS and lead SDO architect for IBM.Marcelo Paternostro
is a software architect and engineer in IBM Software Group. He is an EMF committer and has been an active contributor to several other Eclipse projects. Before joining IBM, Marcelo managed, designed, and implemented numerous projects using Rational's tools and processes. Ed Merks
is the project lead of EMF and a colead of the top-level Modeling project at Eclipse. He holds a Ph.D. in Computing Science and has many years of in-depth experience in the design and implementation of languages, frameworks, and application development environments. Ed works as a software consultant in partnership with itemis AG.
If you haven't yet upgraded your skills to DB2 V9, here is some incentive for you:
Expected to publish April 25, you can now pre-order this book:The Greening of IT: How Companies Can Make a Difference for the Environment
by John Lamb
IT can drive immense business value by "going green."
John Lamb provides the business case and best practices
for making it happen, including multiple case studies of IT organizations that have successfully gone green, and lessons from IBM's $1B green computing initiative.Table of Contents
Chapter 1. IntroductionChapter 2. The Basics of Green ITChapter 3. Collaboration is Key for Green ITChapter 4. The Government’s Role - Regulation and EPA ActivityChapter 5. The Magic of “Incentive” - The Role of Electric UtilitiesChapter 6. A Most Significant Step — “Virtualizing” Your IT SystemsChapter 7. The Need for Standard IT Energy Use MetricsChapter 8. What about Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT?Chapter 9. Green IT Case Studies for Energy UtilitiesChapter 10. Green IT Case Studies for Universities, Large and Small CompaniesChapter 11. Worldwide Green IT Case StudiesChapter 12. The Future of Green IT for CorporationsAppendix A. Tools for IT Power and Cooling EstimatesAppendix B. Comparison of Different Power Generation MethodsAppendix C. Worldwide Electricity Average PricesGlossaryBibliographyJohn Lamb
is a Senior Technical Staff Member and IBM Senior Certified IT Architect for IBM Global Business Services. A senior member of the IEEE and ASME engineering societies, he has published more than 50 technical papers and articles
, and has authored four books including Lotus Notes and Domino 5 Scalable Network Design
and IBM WebSphere and Lotus: Implementing Collaborative Solutions
. Lamb holds a B.A. from Notre Dame, and a Ph.D. in Engineering Science from the University of California at Berkeley.
I mentioned the first-ever Information Management Virtual Event that begins Feb 25th: "Data in Action - Solutions for an Efficient Environment"
Today I will give you a listing of all the "green" options that are available to you.
- First... audio books. I've been asked to look into recommending some audio books that we can showcase at conference bookstores this year. I'm sure your first reaction is "not for a technical book"... and I would agree with you. But we can all benefit from a good business book or two. Most of us have ipods or something similar that we can use to listen to these audio books. I've selected 4 titles that I thought would be good to try at the conference:
Let me know what you think... and if you have others to suggest. You can download just about anything from this site: audible.com. The titles listed above were found on amazon.com.
- On the same lines are podcasts. For starters, I would suggest that you take a look at the collection listed on channeldb2.com: podcasts, but also check out DB2 Chat with the Lab, Author podcasts, and IDUG podcasts.
- If you would prefer to read, there are many books that can be read electronically. All IBM Employees have a subscription to the electronic books found on Books 24x7. You can get to this site via employee home pages. I've found that many schools are going this route as well, so if you are in school, see if they offer you a subscription to Books 24x7. All IBM Press books are on this site as are books from many publishers.
Safari Books Online is another electronic book engine. Again, all IBM Press books are here as are Pearson Education and O'Reilly titles. If you are looking for a personal subscription, the prices for Safari are pretty reasonable... and if you're lucky you can find a free trial to Safari Online.
- If you prefer smaller pieces of information, then developerWorks is for you. developerWorks has an amazing amount of content for you to read / learn electronically and for free. You'll find articles, tutorials, and more.
- Classroom education has also become "green". I've quite often mentioned ILO courses before, but if you need a reminder, ILO = Instructor Led Online Training. This kind of training fits into modern life so perfectly. With the world focusing on "green" options, is there anything more green than attending a class to upgrade your skills while staying at home? With the financial pressures that the world is currently under, everyone needs to do their part to reduce costs, but keeping skills up to date remains CRITICAL. ILO provides the same excellent transfer of skills that you've come to expect in classroom training, but it eliminates the most expensive part of taking a class: traveling.
ILO also keeps getting better. This time with new scheduling options:
* ILO Select provides targeted information in a packed lecture of three hours or less, at a much lower price than full training courses.
* ILO Flex Time offerings enable you to experience the full scope of ILO from anywhere in the world over several days so that you can balance both work and education.
These two new ILO options give you the ability to enhance your skills when and where it is convenient for you.
And lastly, more ILO classes are being added all the time. See the list of featured classes below, but make sure you check the ILO website to keep current on the latest courses that are available.
Enjoy being green :)
- Intelligent Mentoring: How IBM Creates Value through People, Knowledge, and Relationships by Audrey J. Murrell, Sheila Forte-Trammell, Diana A. Bing
Book DescriptionFor today’s enterprises, few challenges are as daunting as preparing tomorrow’s leaders. Mentoring is one of the most powerful tools at their disposal. But not all mentoring programs are equally effective, and not all companies have learned how to sustain mentoring. One company has: IBM. Intelligent Mentoring reveals how IBM has done it–and offers specific guidance and best practices you can use to achieve equally powerful results. Intelligent Mentoring shows how IBM has fully integrated a diverse portfolio of formal mentoring initiatives into both talent development and innovation promotion. Whether you’re a business leader, strategist, Chief Learning Officer, training specialist, coach, or consultant, this book presents a state-of-the-art framework for making mentoring work.
Drawing on IBM’s experience, the authors demonstrate how to build a diverse portfolio of effective mentoring programs...use mentoring to strengthen organizational intelligence...build sustainable communities of mentors and mentees...promote collaboration across differences... and above all, link mentoring to strategy and use it to sustain competitive advantage.
Free Preview: In this limited-time offer, you can read Chapter 4 – Connecting People: Creating Meaningful Engagement FREE for the next 14 days on Safari Books Online. Audio Podcast: Listen to Audrey Murrell discuss Intelligent Mentoring, including her work on the impact of mentoring, what it means, and how lessons learned from IBM can be applied to other companies in using effective mentoring solutions. Try...Then Buy! Now through February 28th, use coupon code MENTORS at checkout for a 35% discount (plus free FedEx ground shipping in the US) when you purchase this title on ibmpressbooks.com.
- New Language of Marketing 2.0, The: How to Use ANGELS to Energize Your Market by Sandy CarterCongratulations to Sandy Carter for being named among the most influential women in technology by FastCompany magazine!
What’s the secret behind the success of leading companies around the world?
- Learn the secrets of success from industry leaders at organizations of all sizes, from over 50 countries - and why SOA (Service Oriented Architecture) was unanimously chosen as the best way to address their challenges.
- Leverage the IBM roadmap for SOA and Web 2.0 deployment, plus proven best practices learned in the field
- Understand what it means to be flex-pon-sive– and how your organization can get there
In a word: flex-pon-sive*. A flex-pon-sive* business is one enabled by thoughtful, well-designed investments in information technology focused on business models and processes. More and more, this flex-pon-siveness* is enabled by Service Oriented Architecture (SOA), an evolutionary approach to building IT systems focused on solving business problems. Companies that are embracing SOA show, on average, significantly better business results than their peers. SOA can help companies save millions of dollars but more importantly, can help lay the groundwork for future growth.
The New Language of Business: SOA and Web 2.0 is based on thousands of interviews with analysts and industry leaders at organizations of all sizes in over 50 countries, who shared their views, experiences and challenges of aligning technology with business goals. IBM SOA Strategist Sandy Carter examines the best practices methodologies behind hundreds of successful SOA implementations, from companies large and small.
In short, informative chapters, it provides readers with a specific roadmap on how, where, when, and why to embrace an SOA strategy – including “Top Ten Don’ts.”
Free Preview: Read Chapter 10, "The New Vessels" from Sandy's book as it is part of the Web 2.0 Marketing ebook.
Audio Podcast: Sandy Carter, with interviewer Greg Wiegand, presents concepts from her new book in three new audio podcasts (hosted by IBM Press partner InformIT.com):
Try...Then Buy!: Enter the coupon code: CARTER654X during the checkout process to receive 35% off the list price, plus free shipping in the U.S.
- Podcast: Part 1 - Focuses on the relationship between SOA and Web 2.0 (0:16:03, Mar 12 2008)
- Podcast: Part 2 - Discusses what SOA means for organizations of all sizes and examines growth opportunities for SOA (0:17:15, Mar 12 2008)
- Podcast: Part 3 – Provides real-world examples of companies who have achieved success by aligning information technology with business goals through an SOA (0:14:00, Mar 12 2008)
I'm not sure where to start today... yesterday was such a momentous day! Obama's inauguration speech inspired much hope around the world (remember, I'm a Canadian and wasn't able to vote).. I can almost feel the change happening around me!IBM released their 4th quarter results
... and guess what? They were fantastic! I'm sure there are lots of reasons for such results, but maybe a part had to do with the Smarter Planet
initiative which... again is inspiring change in organizations world wide.
On a much smaller level... let me try to inspire some hope.. and perhaps change.Craig Mullins
recently blogged about Ten Tips for DBAs to Get a Raise
based on the article DBAs: Get a Raise! 10 Tips for Success at Review Time
by Bob Zurek
. When reading the article, I realized that it isn't very difficult to achieve what Bob suggests, especially since my team works tirelessly at providing you the tools that you need. 1. Expand your knowledge beyond the “Big 3” commercial databases to include popular open source database systems.
OK... for starters.. do you know all the "Big 3" commercial databases? If you don't yet know DB2... the best place to start is the book Understanding DB2(R): Learning Visually with Examples (2nd Edition)
. If you do know all three and are looking for an open source database to learn... look into DB2 Express
. Technically it isn't "open sourced", but it is free and easy to use.2. Get certified.
Now this is an easy one! I've been encouraging people to get certified for nearly 10 years now! We have an excellent program that allows you to go very deep in a technical way. You'll find everything you need on our Training and Certification page
. And don't forget the series of certification guides that we have published to help you deepen your skills and pass the exam. See a discussion of the books in the DB2 in Books
group on ChannelDB2.3. Learn about high availability, clustering, and replication.
I don't know of a recent book on replication... but you can learn more about high available with this book: High Availability Guide for DB2
by Chris Eaton
and Enzo Cialini
. And clustering with this book: DB2 9 for Linux, UNIX, and Windows Advanced Database Administration Certification
by Roger Sanders
and Dwaine Snow
.4. Enrich your database administration skills with expertise and experience in data security.
Ah... security... it keeps coming up, doesn't it? Here is the best book on the market to help you as a DBA figure out what you need to know: Understanding DB2 9 Security
. Rebecca Bond
, the lead author, is a DBA and a security expert. Learn from her and her many experiences, including Katrina.5. Know about data quality and how to implement a data quality and auditing solution in conjunction with your database projects.6. Drive the adoption of metadata management capabilities across the organization including establishing a metadata business glossary.
For both of these points, I would suggest the book Enterprise Master Data Management: An SOA Approach to Managing Core Information
. 7. As a DBA, you might not be writing any application code, but you will need to become a SQL expert over time.
There are many resources available in this area. See my blog entry about SQL resources
. Soon a book on pureXML will publish, so stay tuned.8. Become a member of the customer advisory board of your company’s database vendor.
This item fits loosely in the category of joining a community. See my blog entry on several communities
that you might wish to join. Also remember that those who do get involved could get rewarded via the IBM Data Champion Program
.9. Mentor other DBAs in your organization.
See this brand new book for some tips on mentoring: Intelligent Mentoring: How IBM Creates Value through People, Knowledge, and Relationships
.10. Dig into the topic of database analytics.
There are several choices, but my suggestions are the following:Competing on Analytics
by Tom Davenport Managing Your Business Data: From Chaos to Confidence
by Maria Villar
and Theresa Kushner
Also, I recently watched Baseline's Career Slideshow: 10 Hot IT Jobs for 2009
. Again, I was pleasantly surprised to see that I am able to recommend books that may suit a few of these jobs.1. Business Intelligent Experts
See these two books:Competing on Analytics
by Tom Davenport Managing Your Business Data: From Chaos to Confidence
by Maria Villar
and Theresa Kushner5. Enterprise Architects
See this book: Enterprise Master Data Management: An SOA Approach to Managing Core Information 6. ITIL Managers
Check out this book: Implementing ITIL Change and Release Management
by Larry Klosterboer8. Security Architects
See this book:Understanding DB2 9 Security9. AJAX Developers
In the description for this job, they also mention XML Developers. There will be a book published this year specific to XML, but in the meantime, check out these resources listed in previous blog entries
I wish you much success in this year of change!
I stumbled on this yesterday and have started to read this free downloadable ebook
, Web 2.0 Marketing
. This is a collection of chapters from 10 existing books that focus on the latest techniques on search marketing, PR 2.0, business blogging, email marketing, Facebook, YouTube, and more.
The chapters include:
Measure Your Search Marketing SuccessChapter 7 from book Search Engine Marketing, Inc., Second Edition
by Mike Moran
and Bill Hunt
. The Social Media News Release: An Overdue FaceliftChapter 7 from book PR 2.0: New Media, New Tools, New Audiences
by Deirdre Breakenridge
Don’t be cheap: email cuts other costs, so invest in itTruth 5 from book The Truth About Email Marketing
by Simms Jenkins
Blogging for Business Chapter 3 from book How to Win Sales & Influence Spiders
by Catherine Seda
Hosting Your Own Facebook EventsChapter 4 from book Facebook Marketing
by Steven Holzner
The New VesselsChapter 10 from book The New Language of Marketing 2.0
by Sandy Carter
How YouTube Can Help You Market Your BusinessChapter 1 from book YouTube for Business, Online Video Marketing for Any Business
by Mike Miller
. O.P.E.N. For Business Chapter 2 from book The Open Brand
by Kelly Mooney
and Nita Rollins
Customers Votes with Their MiceChapter 6 from book Do It Wrong Quickly
by Mike Moran
A social networking marketing plan is not a traditional marketing plan Truth 19 from book The Truth About Profiting from Social Networking
by Patrice-Anne Rutledge
If you like on of the sample chapters, you may decide to buy the entire printed book where the chapter came from.
Enjoy the free ebook: Web 2.0 Marketing
A recent article published in Certification Magazine
entitled Developing your Leadership Skills
by Katherine Spencer Lee lists some basic ways to develop into a leader:
1) Keep Learning2) Increase your Involvement3) Develop Your Communication Skills4) Serve as a mentor and/or mentee
I think that Katherine provides sound advice for all... and would like to embellish a bit with some suggestions in each of these categories:
1) Keep Learning
My blog is filled with suggestions for books, tutorials, and articles to read. I'll add to that list with some suggestions for books more in the business area:
* Reaching The Goal: How Managers Improve a Services Business Using Goldratt's Theory of Constraints
* Can Two Rights Make a Wrong?: Insights from IBM's Tangible Culture Approach
* SOA Governance: Achieving and Sustaining Business and IT Agility
* New Language of Marketing 2.0, The: How to Use ANGELS to Energize Your Market
* Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site, 2nd Edition
2) Increase your Involvement
One of the best ways that I can suggest for you to become involved is via ChannelDB2.com
. With 1057 members as of today, this is the perfect place for you to get and/or share information with other database experts in the world.
As a reward for those who get involved, they have a chance to win the IBM Data Champion Award
. There is still time to nominate a champion... so if you have someone in mind, please go to the site and give them recognition. And who knows, maybe you'll be nominated next year!
3) Develop Your Communication Skills
You'll find loads of advice regarding how to improve your communication skills, just about everywhere you look, but the best advice I can give is that practice makes perfect. So look for opportunities to write, present, review, blog, podcast, etc. The more you do, the better you'll be.
I need to recommend a book as well! This is one of our classics, but is so highly rated that it is clearly a winner in providing advice for improving writing and reviewing skills:
* Developing Quality Technical Information: A Handbook for Writers and Editors, 2nd Edition
4) Serve as a mentor and/or mentee
Mentoring is such a key opportunity for improving both your skills and your network. Benefit from this book that was written by a team of IBMers: Drawing on IBM's experience, the authors demonstrate how to build a diverse portfolio of effective mentoring programs...use mentoring to strengthen organizational intelligence...build sustainable communities of mentors and mentees...promote collaboration across differences...and above all, link mentoring to strategy and use it to sustain competitive advantage.
* Intelligent Mentoring: How IBM Creates Value through People, Knowledge, and Relationships
All of the books I've mentioned in today's blog are IBM Press books. You may purchase these books in a number of places... the obvious is through amazon
. Direct from the publisher sites include:USA
and in India
, try our publishing partner Shroff Publishers
. If they don't have the book on their site, send a message to them requesting a book and they will see if they can sell it on their site.
And last, but not least, for electronic versions of these books, you can purchase Kindle
versions from amazon or subscribe to Books 24x7
or Safari Books Online
I have a math degree from University of Waterloo..... and many of the courses that I took way back then used IBM software and / or hardware to teach the concepts. I remember using SQL/DS on VM/CMS to learn about database concepts. We also had a lab filled with Mac Pluses... and I owned one myself, so the school didn't focus on mainframe even back then :)
IBM and higher education institutes continue to work together as can be seen in this announcement about IBM And DeVry University Launch New Enterprise Computing Track
: The new track will provide students with critical computing skills designed to meet the increased demands of IBM clients and Business Partners. The new Enterprise Computing track is planned to be available to DeVry University students beginning in March 2009.
DeVry University is a member of IBM's Academic Initiative
where faculty members worldwide can access more than 1,000 other hardware, software and services training resources at no cost.
If you are a member of ChannelDB2
you'll notice that Agatha Colangelo
and Raul Chong
are making excellent progress in building ambassadors at universities around the world.
If you are looking for a book that would be helpful at a university level... here are my suggestions:Database Design
* Physical Database Design: the database professional's guide to exploiting indexes, views, storage, and more Advanced Topics
* Enterprise Master Data Management – An Architectural Perspective
* Understanding DB2 9 Security
* Mining the Talk: Unlocking the Business Value in Unstructured Information
* Cognos 8 Business Intelligence: The Official Guide
* Managing Your Business Data: From Chaos to ConfidenceDatabase Concepts
* DB2 9 New Features
* DB2 9 for Linux, UNIX, and Windows DBA Guide, Reference, and Exam Prep
* Understanding DB2 9.5
* Administering Informix Dynamic Server, Building the Foundation
* Beginning DB2: From Novice to Professional
* An Introduction to IMS(TM): Your Complete Guide to IBM's Information Management System
* The Official Introduction to DB2 for z/OS (2nd Edition)Certification
* DB2 9 Fundamentals Certification Study Guide
* DB2 9 for Linux, UNIX, and Windows DBA Guide, Reference, and Exam Prep
* DB2 9 DB2 z/OS DBA Certification Study Guide
* DB2 9 Database Administration Certification Study Guide for Exam 731
* DB2 9 Database Administration Upgrade Certification Study Guide for Exam 736
* DB2 9 Advanced Database Administration Certification Study Guide for Exam 734 Database Programmer
* Building an Intelligent Web: Theory and Practice
* DB2 for Developers Technical WritingDeveloping Quality Technical Information: A Handbook for Writers and Editors (2nd Edition)Web DesignBuilding an Intelligent Web: Theory and PracticeSOA
* SOA Governance: Achieving and Sustaining Business and IT Agility
* Executing SOA: A Practical Guide for the Service-Oriented Architect
* Service-Oriented Architecture (SOA) Compass: Business Value, Planning, and Enterprise RoadmapMarketing
* The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
* Search Engine Marketing, Inc., 2nd Ed.