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DB2 9 is a leading-edge hybrid data server that offers optimum storage, scalability, and availability. DB2 pureScale is a new technology primarily optimized for scale-out transactional processing clusters in an active-active manner. This succinct guide will show you how DB2 with pureScale can provide you transparent application scalability, the ability to deliver agile-like computing to your transaction systems, and extreme availability.


Want even more information about DB2 pureScale?  See the blog entry I wrote in August: More on DB2 pureScale.



Meet Neal Fishman, author of Viral Data in SOA: An Enterprise Pandemic

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Viral Data in SOA: An Enterprise Pandemic

by Neal Fishman


“This book is a must read for any organization using data-integration or data-interchange technologies, or simply any organization that must trust data. Neal takes the reader through an entertaining and vital journey of SOA information management issues, risks, discovery, and solutions. He provides a fresh perspective that no corporation should overlook; in fact, corporations might head blindly into SOA implementations without this awareness.”

–Kevin Downey, Senior Partner, Xteoma Inc., Canada

“Neal Fishman’s book on the viral affects of data is a much-needed warning signal for a time when critical consideration of risk and impact take a backseat in the thrive to integrate and apply new technologies. This book alerts its readers of potential risks and indicates how these can be minimized in real-world implementations. A must read for all decision makers for today’s increasingly complex information architectures.”

–Thomas Buehlmann, Ph.D., Senior Manager, Accenture, United States


This year at the IBM Information on Demand Conference, Neal is a speaker at several sessions and will be signing copies of his book.  Neal’s signing session is scheduled for Thursday, October 28 from 11:30  am – 12:30 pm..  Add this book signing to your schedule via the Smart Site Agenda Builder. His session is Anc # 3801.

Book Description:

Ensure the Reliability of the Data Your SOA Environment Depends Upon

Service-oriented environments can share data more widely and rapidly than ever before. Incorrect data can easily trigger inappropriate actions, prevent urgent actions from being taken, disrupt customer transactions and relationships, generate compliance problems, and damage business performance. Companies need a comprehensive blueprint for ensuring data reliability in their SOA environments. Viral Data in SOA provides that blueprint.

Leading IBM information forensics expert Neal Fishman helps you identify the unique challenges of data quality in your SOA environment–and implement solutions that deliver the best results for the long term at the lowest cost. Writing for both business and technical professionals, Fishman shows how to think about data quality on a risk/reward basis...establishing an effective data governance to evaluate data quality, and overcome its inevitable decay...and, last but not least, how to actually derive a data quality initiative that works.

Coverage Includes

• Why poor-quality data in SOA can be dangerous to an organization

• Practical solutions for assessing, improving, and sustaining trusted information

• Why data governance is so critical–and realistic models for implementing it

• Benefits of data provenance

• Why business data is a form of metadata

• Programming and database design techniques to improve data quality



Wine and Cheese and Sam Lightstone at IOD

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 Join us for the 4th Annual Women In Technology Networking Event at the 2010 IOD Conference in Las Vegas.

Hosted by Debbie Landers, VP Information Management Client Support and Education, and Karla Norsworthy, VP Warehouse Solutions, this 'wine and cheese' reception provides an opportunity to build connections with fellow IBM colleagues as well as women clients and partners. 

This year, we'll also have the opportunity to hear Sam Lightsone discuss key findings from his book entitled "Making it Big in Software: Get the Job. Work the Org. Become Great".

It is preferable that attendees register for the event via the IOD website. (Note: You must be registered for the conference to attend this event.)

Reception Details:
Women in Technology: Leveraging Our Unique Abilities to Build Success
Wednesday, October 27th @ 6pm
Session Reference: 3613A
Room: South Seas A/B

 If you have a copy of Sam's book, bring it to the Wednesday reception for Sam to sign it.  If not, attend Sam's official signing session at the IBM Information on Demand Conference, on Thursday, October 28 from 12:30 – 1:30 pm.  Add this book signing to your schedule via the Smart Site Agenda Builder. His session is Anc # 3618.


Sam's passion is software development and recruiting and mentoring software engineers.  He recently published Making it Big in Software which encompasses everything he learned in a 20+ year career at IBM as a technical leader in management, software architecture and programming.  Come hear tips from Sam on jumpstarting your career, moving up, blazing your way to the top, working the organization,  successfully managing your time, projects and life and more!


PS... Join one of the groups so you never miss a date:

Facebook Fan Page - more than 400 members at the time of this writing.  This has been a fairly active page so far, so even if you haven't read the book yet, become a fan and learn more about the author and events surrounding the book.

LinkedIn Group - Career based articles and events about the book will be posted here.

Sam's Blog: The Making it Big Blog.  Sam has been summarizing some of the points he makes in his book and blogging about them.  Active blog and interesting entries. 


Read one chapter for free online:


Meet Mike Biere, author of The New Era of Enterprise Business Intelligence

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Recently published: The New Era of Enterprise Business Intelligence

Using Analytics to Achieve a Global Competitive Advantage

By Mike Biere


This year at the IBM Information on Demand Conference, Mike is a speaker at several sessions and will be signing copies of his latest book.  Mike’s signing session is scheduled for Wednesday, October 27 from 11 am – noon.  Add this book signing to your schedule via the Smart Site Agenda Builder. His session is Anc # 3619B.

About his latest book:

A Complete Blueprint for Maximizing the Value of Business Intelligence in the Enterprise

The typical enterprise recognizes the immense potential of business intelligence (BI) and its impact upon many facets within the organization–but it’s not easy to transform BI’s potential into real business value. In The New Era of Enterprise Business Intelligence, top BI expert Mike Biere presents a complete blueprint for creating winning BI strategies and infrastructure, and systematically maximizing the value of information throughout the enterprise.

This product-independent guide brings together start-to-finish guidance and practical checklists for every senior IT executive, planner, strategist, implementer, and the actual business users themselves. Drawing on thousands of hours working with enterprise customers, Biere helps decision-makers choose from today’s unprecedented spectrum of options, including the latest BI platform suites and appliances. He offers practical, “in-the-trenches” insights on a wide spectrum of planning and implementation issues, from segmenting and supporting users to working with unstructured data.

Coverage includes

• Understanding the scope of today’s BI solutions and how they fit into existing infrastructure

• Assessing new options such as SaaS and cloud-based technologies

• Avoiding technology biases and other “project killers”

• Developing effective RFIs/RFPs and proofs of concept

• Setting up competency centers and planning for skills development

• Crafting a better experience for all your business users

• Supporting the requirements of senior executives, including performance management

• Cost-justifying BI solutions and measuring success

• Working with enterprise content management, text analytics, and search

• Planning and constructing portals, mashups, and other user interfaces

• Previewing the future of BI


This is not Mike’s first book.  Also from Mike:

2003’s Business Intelligence for the Enterprise

and Flashbook: New Intelligence for a Smarter Planet: Driving Business Innovation with IBM Analytic Solutions





Seduction with Mark Jeffries

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***  Mark's signing time changed to Tuesday, Oct 26 from 11:00 am - 12:00 noon.


Last year at the IBM Information on Demand Conference in Las Vegas, I was lucky to meet Mark Jeffries who was host for the General Sessions.   Mark had written the book “What’s up with Your Handshake” and I arranged a book signing session for him.   I really enjoyed meeting Mark and reading his book.


This year at the IBM Information on Demand Conference, Mark is also hosting several sessions and will be signing copies of his latest book:


The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted, and Get Ahead



About the book:

Description: These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling yourself, getting re-hired everyday with everything you do and say.

"The Art of Business Seduction" elevates your game by allowing you to recognize what's essential in getting noticed for the right reasons and by the right people. You'll get powerful tools you can use immediately, including A Strategic Communication plan The no-fail, four-step L-WAR process (Listen, Watch, Anticipate, React) Real-life exercises you can implement over thirty consecutive days that will then become a winning part of your routine and lifestyle

Your secret weapon in today's business struggle, "The Art of Business Seduction" peels away the hype to give you the unadorned facts on what will drive your continued, consistent success.


Mark’s signing session is scheduled for ***Tuesday, Oct 26 from 11:00 am - 12:00 noon.  Add this book signing to your schedule via the Smart Site Agenda Builder. His session is Anc # 3766.