Sandy Carter has just published her third book. This one is:
I have a book signing session scheduled for Sandy, so you can pick up a book and get it signed. Sandy is speaking Wednesday October 26 in the Mandalay Bay South Convention Center - South Seas D from 10:00 am – 11:00 am. Sandy’s signing is scheduled later that afternoon at the Conference Bookstore from 3:00 pm – 4:00 pm. Sandy’s latest book will be sold at the bookstore at a 20% discount. In the past we’ve sold out of books from the special guest speakers, so make sure you purchase these books early if you are interested.
Soon you’ll be able to add this signing and others to your Smart Site schedule.
About this Book
Get Bold offers a systematic approach to creating and implementing an effective and successful Social Business strategy that moves your company beyond just looking at social media to realizing tangible results. The author has worked with thousands of clients in more than 60 countries to create an “AGENDA” that can boldly take your business forward.
- Attract and engage customers with exceptional brand experiences and personalized interactions across touch points
- Achieve targeted savings and increased revenue
- Improve customer insight
- Outpace your competition and accelerate growth
Sandy Carter provides lessons on doing it both right and wrong so you gain valuable perspective on techniques using the most critical communication vehicles in social networking. She also provides a shortcut on how to get started, patterning on successes in various companies and more than 50 case studies.
Table of Contents
Ch1 -The AGENDA for Social Business Success
Ch2 - Align Organizational Goals and Culture
Ch3 - Gain “Friends” through Social Trust
Ch4 - Engage through Experiences
Ch5 - Network your Business Processes
Ch6 - Design for Risk and Reputation management
Ch7 - Analyze your Data
Ch8 – Technology as a competitive ingredient
Ch9 – Draw up your Agenda
The book publishes Sept 25, 2011. If you pre-order a copy, you can take advantage of a 35% discount. Also part of this promotion, you can download a free sampler of the book. This free sampler contains Get Bold's Foreword by Mike Rhodin, and Chapter 1: The AGENDA for Social Business Success.
Sandy Carter is Vice President, Social Business Evangelism, where she is responsible for setting the direction for IBM’s Social Business initiative, working with companies who are becoming Social Businesses, and being the evangelist for the concept and best practices around Social Business.
Other Books from Sandy Carter
The New Language of Business: SOA & Web 2.0
Winner of the 2008 Platinum Marcom Award
The New Language of Marketing 2.0: Social Media
Winner of the 2009 Silver MarketingSherpa Award
Sandy is speaking at the IOD Conference on Wednesday October 26 in the Mandalay Bay South Convention Center - South Seas D from 10:00 am – 11:00 am.
In this session, Sandy Carter, Vice President, IBM Social Business Evangelism, will discuss how to take advantage of social tools for business process improvement in all areas of your business. This session will address topics such as how a company can apply social techniques to customer service, HR or product development and yield the same benefits achieved in marketing. Sandy Carter will also share how you can use frameworks that can be acted upon and provide case studies of successful transformation from social media to social business.