Another book that is launching at the IBM Information on Demand Conference this year is by Sunil Soares, “Selling Information Governance to the Business: Best Practices by Industry and Job Function”. You may remember Sunil from last year when we launched his very popular Flashbook, “The IBM Data Governance Unified Process: Driving Business Value with IBM Software”. Based on the feedback and enormous success of last year’s book, Sunil was offered a book contract with MC Press for a new book.
The new book, Selling Information Governance to the Business: Best Practices by Industry and Job Function” is so amazing, I’m not sure where to start. First of all, the publisher and the copy editor were completely wowed with both Sunil and the content he created for the book. I haven’t read the book yet, but Sunil has just sent me a draft and from a simple browse I can completely understand why they are so excited.About the book:
One of the major challenges with any information governance program is explaining the value to the business. Most information governance programs deal with certain themes that are common across every enterprise including poor data quality, inconsistent business terms, fragmented data, high storage costs, regulatory compliance, and security and privacy issues. However, these themes present themselves differently across different industries and job functions. For example, poor data quality manifests itself in the form of duplicate customer records in a bank, which affects the ability of the credit risk group to establish the overall exposure to an individual customer across product lines. In retail, poor data quality results in duplicate mailings of multiple catalogs by the marketing department to the same household. I have spoken to hundreds of organizations across multiple industries and geographies about their information governance programs. The conversation quickly proceeds along the following lines: “I get the value of information governance. However, it is very hard for me to convince the business about the value of an information governance program. What best practices do you have to help me do this?” That is why I am writing this book; to help you apply best practices in your organization based on what I have learned, heard, and observed through my industry experience.
This book discusses the best practices to sell the value of information governance, and is divided into four parts:
- Best practices by industry that deal with the application of information governance principles within banking and financial markets, insurance, healthcare, manufacturing, retail, travel and transportation, government, oil and gas, telecommunications, and utilities.
- Best practices by job function that deal with the application of information governance principles within critical job functions such as sales and marketing, finance, information technology operations, information security and privacy, human resources, legal and compliance, operations, supply chain, and product management.
- Cross-industry best practices that deal with horizontal topics such as roles and responsibilities, metrics, metadata, maturity assessments, and business cases. These themes appear consistently within information governance programs across job functions, industries, and geographies.
- Information-centric applications and information governance software tools that cover the applications that benefit from information governance and the actual software tools that facilitate information governance.
The objective of the book is to provide a representative sample, rather than an exhaustive list, of best practices to sell the value of information governance within an organization. You should use these best practices as inspiration for what might work within your organization. It is important that you read chapters from industries and functions outside of your own because there are a number of case studies that you might find useful for your specific situation.
Another unique thing about this book is the number of case studies and forewords. There are more than 50 case studies and 16 forewords. I think what I’ll do is list the names of the people writing the forewords for the book. This might give you an idea of how well connected Sunil is and the depths that are covered in this book:
Partner and Global Leader
Business Analytics and Optimization – Information Management Foundation
IBM Global Business Services
Global Vice President
IBM Software Group
Business Analytics and Optimization
IBM North America
From a banking perspective: David W. Bailey
Director of Enterprise Product Management
From a telecommunications perspective: Komalin Chetty
Head – Data Governance Office
Telkom South Africa
From a financial markets perspective: Paul Ranaldo
Senior Vice President
Master Data Management/Data Governance
Brown Brothers Harriman
From an analyst perspective: Aaron Zornes
Chief Research Officer, The MDM Institute
& Conference Chairman, The “MDM & Data Governance Summit” Global Conferences Series
(London, Mumbai, NYC, San Francisco, Shanghai, Singapore, Sydney, Tokyo, & Toronto)
From a consumer packaged goods perspective: Jay Yusko, Ph.D.
VP Technology Research
From a European banking perspective: Banu Ekiz
Vice President – Business Intelligence
IBM Information Champion
Akbank Information Technologies
From a retail perspective: Michel Boudrias
Director of Enterprise Architecture
SAQ – Société des alcools du Québec
From a manufacturing perspective: Anthony Harris
Enterprise Information Architect
Air Products Gases and Chemicals Inc.
From a distribution perspective: Cengiz Barlas
Vice President & Global Head of Data Management
From an information services perspective: Gustavo Tadao Okida
Chief Enterprise Architect - LATAM
From an analyst perspective: Claudia Imhoff
President of Intelligent Solutions, Inc.
Founder of the Boulder BI Brain Trust
From an analyst perspective: Andy Hayler
The Information Difference
From a retail perspective: Charles Hunsinger
Chief Information Officer
Harry & David
About the Author:
Sunil Soares is the director of information governance within IBM Software Group. Sunil has worked with hundred of clients across multiple industries including banking, insurance, life sciences, retail, telecommunications, media and entertainment, energy and utilities, manufacturing, healthcare, and government. Sunil helps clients establish information governance programs that align IT and the business around common business objectives. Sunil’s first book The IBM Data Governance Unified Process detailed the 14 steps and almost 100 sub-steps to implement an information governance program. The book is already in its second print, and has been translated into Chinese.
I’ve just learned that Sunil is also blogging now! You can find his entries in the Mastering Data Management website. Some of his entries:
Congratulations Sunil for finishing your second book!