Look at all the great books that will be for sale at the IOD Conference
at a 20% discount. There are more books that will be for sale at the Conference Bookstore
, of course, but I've arranged a book signing session with the author(s) of the books mentioned in this blog entry.
For the first time ever, I've arrange to have these book signing sessions included into the SmartSite Agenda Builder
! I'm very happy about this as it will help people remember when and where the sessions are taking place. In the past, people had to manually add the sessions to their schedule, which of course rarely happened.
1) Guest Speaker Book Signing
This signing will take place immediately following Atul’s appearance at the IOD General Session (8:00-9:30). Attendees must purchase the book at the conference bookstore and bring it to Atul for him to sign.
2) DB2 for z/OS book --- yes, finally a NEW DB2 book!!
Judy Nall’s book is for sale… she is a Gold Consultant and this is the first DB2 for z/OS book published in a few years.
12:30 – 1:30
DB2 V9 for z/OS Certification Guide - Systems Administration – Test 737
3) Books for MDM, Information Architecture, and Business Intelligence.
This first signing takes place after the General Session on Wednesday.
10:00 – 11:00
New Era of Enterprise Business Intelligence, The: Using Analytics to Achieve a Global Competitive Advantage
12:30 – 1:30
MDM for Customer Data: Optimizing Customer Centric Management of Your Business
12:30 – 1:30
Eberhard Hechler, Martin Oberhofer, Steve Lockwood, Michael Schroek, Mario Godinez, Klaus Koeig
The Art of Enterprise Information Architecture
4) Career Development
This book doesn’t relate technically to the conference, but the book was written by a long term DB2 developer and would benefit all attendees who are in the software industry in terms of career development.
12:30 – 1:30
Making it Big in Software: Get the Job. Work the Org. Become Great.
Watch for future posts where I'll reveal the Flashbooks that will
be launched at this year's conference and also for further details on
each of the books that I've mentioned today.
Did I ever tell you that I love my job? Part of why I do is because I’m surrounded by some of the most creative people in the world! Yes, all these developers in the Toronto are very creative, but right now I want to mention authors.
I’ve met famous authors: Malcolm Gladwell and Steven Covey, famous people who became authors: Devon Harris (bobsled olympian) and Michael Eisner (Mr. Disney) and just plain interesting people who have written books: Mark Jeffries, Chris Anderson, Magnus Lindkvist, and Chad Fowler. Meeting these people is the icing on the cake, but I’ve noticed that they have the same enthusiasm and drive as the lesser known authors who I work with to get books about DB2 and other IBM products produced.
Let’s start with some of the most prolific authors who I know. Enthusiasm is number one, but one of the things that sets these people apart from others is their desire and willingness to teach other people the tricks of the trade:
Then there are the gold consultants. These are people who don’t work for IBM, but may as well. They are essentially IBM’s cheerleaders. I should say that Roger, Craig, and Rebecca listed above are not gold consultants, but they are definitely passionate about IBM’s DB2 products!
Rick Van Der Lans
And then there are the IBMers who are already so busy in their day jobs but still manage to find time to write a book! Paul, George, and Bill also fall into this category:
I should also make a note here to congratulate those authors who are writing in English even though English is their second language!
Finally, there are the people who want to be authors who find the time to create a proposal and send it to me. I hope that these people one day find the right topic to become their book. These people tend to review many of the books that I work on and are amazing reviewers.
What makes a good author? Writing a book is very hard work, so the two primary things that are necessary for success are willingness to work hard and a very strong passion for writing about the chosen topic. Roger Sanders is writing his 21st book and this one is about how to become an author of technical articles and books. If you are interested in writing, I high recommend that you start with Roger’s book: From Idea to Print.
I wasn’t able to list all the authors who I admire in this post, because believe me, there are many more. I appreciate all the experience, passion and hard work that you pour into your projects. I hope you all have many more books in you and that you encourage others to follow your paths.
If you will be at the IBM Information on Demand Conference this October, please stop by the many book signing sessions that I have planned to congratulate an author on a job well done. To find the book signings that are scheduled, search on “signing” when logged into the Smart Site. You should find 15 entries.
The IBM Data Governance Unified Process: Driving Business Value with IBM
Software and Best Practices
by Sunil Soares
What’s the book about? Briefly, in the word of Arvind Krishna, General Manager at IBM:
IBM has assembled a comprehensive approach to Information Governance
that delivers the industry’s strongest portfolio of products, services, and best
practices to address every organization’s needs. This book provides a practical
set of detailed steps and sub-steps to implement an Information Governance
program, as well as the associated automation provided by IBM Software.
Making it Big in Software: Get the Job. Work the Org. Become Great.
by Sam Lightstone
Sam’s book shines light on the differences between the skills acquired in university versus those needed to succeed in the business world. It also shares what recruiters look for in a candidate and what preferred skills will help you get your dream job. How can you differentiate yourself from the others who are similarly educated or similarly skilled, climb the ladder, become a technical leader and innovator, or even start your own successful software company? This book tells you how to accelerate your career and includes interviews with 17 of the industry’s biggest stars including inventors, researchers, entrepreneurs and leading executives, to find out what they did to stand out in this industry. Even if you are modest about your goals of making it in the software industry, this book will give you an edge that will last your entire career.
This year at the IBM Information on Demand Conference, Sam Lightsone will be speaking at several sessions and he’ll be signing copies of his latest book. Sam’s signing session is scheduled for Thursday, October 28 from 12:30 – 1:30 pm. Add this book signing to your schedule via the Smart Site Agenda Builder. His session is Anc # 3618.
About the book:
Software development is unique industry that includes many of the trappings of corporate American culture, and many odd divergences. It’s an industry where teenage hackers compete head-to-head with MIT PhD graduates. A world where crinkled t-shirts and unlaced running shoes coexist with stock options and executive titles. The dynamic and somewhat bohemian quality of the software industry introduces unique challenges in building a successful software career.
More importantly the insight on how to get ahead in the software business simply isn’t taught in formal degree programs. With supporting data from Gartner Group, IBM, KPMG, Standish Group and others this book discusses the dynamics of software development organizations, and how to build a successful career. In addition the book includes interviews with some of the most influential software innovators and leaders of the past 30 years – ACM Turing Award winners, and CEOs of major corporations alike; people who literally changed the world. These interviews add an intimate and profound quality to the book.
*** Mark's signing time changed to Tuesday, Oct 26 from 11:00 am - 12:00 noon.
Last year at the IBM Information on Demand Conference in Las Vegas, I was lucky to meet Mark Jeffries who was host for the General Sessions. Mark had written the book “What’s up with Your Handshake” and I arranged a book signing session for him. I really enjoyed meeting Mark and reading his book.
This year at the IBM Information on Demand Conference, Mark is also hosting several sessions and will be signing copies of his latest book:
The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted, and Get Ahead
About the book:
Description: These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling yourself, getting re-hired everyday with everything you do and say.
"The Art of Business Seduction" elevates your game by allowing you to recognize what's essential in getting noticed for the right reasons and by the right people. You'll get powerful tools you can use immediately, including A Strategic Communication plan The no-fail, four-step L-WAR process (Listen, Watch, Anticipate, React) Real-life exercises you can implement over thirty consecutive days that will then become a winning part of your routine and lifestyle
Your secret weapon in today's business struggle, "The Art of Business Seduction" peels away the hype to give you the unadorned facts on what will drive your continued, consistent success.
Mark’s signing session is scheduled for ***Tuesday, Oct 26 from 11:00 am - 12:00 noon. Add this book signing to your schedule via the Smart Site Agenda Builder. His session is Anc # 3766.
by Elizabeth Woodward, Steffan Surdek, and Matthew Ganis
This year at the IBM Information on Demand Conference, Matt Ganis will be signing copies of his latest book. Matt’s signing session is scheduled for Wednesday, October 27 from 3:00 – 4:00 pm. Add this book signing to your schedule via the Smart Site Agenda Builder. His session is Anc # 3767.
Succeed with Scrum in Even the Largest, Most Complex Distributed Development Projects
Forewords by Ken Schwaber, Scott Ambler, Roman Pichler, and Matthew Wang
This is the first comprehensive, practical guide for Scrum practitioners working in large-scale distributed environments. Written by three of IBM’s leading Scrum practitioners—in close collaboration with the IBM QSE Scrum Community of more than 1000 members worldwide—this book offers specific, actionable guidance for everyone who wants to succeed with Scrum in the enterprise.
Readers will follow a journey through the lifecycle of a distributed Scrum project, from envisioning products and setting up teams to preparing for Sprint planning and running retrospectives. Each chapter presents a baseline drawn from “conventional” Scrum, then discusses additional issues faced by distributed teams, and presents specific best-practice solutions, alternatives, and tips the authors have identified through hard, empirical experience.
Using real-world examples, the book demonstrates how to apply key Scrum practices, such as look-ahead planning in geographically distributed environments. Readers will also gain valuable new insights into the agile management of complex problem and technical domains.
- Developing user stories and working with Product Owners as a distributed team
- Recognizing and fixing the flaws Scrum may reveal in existing processes
- Engaging in more efficient Release and Sprint planning
- Conducting intense, brief daily Scrum meetings in distributed environments
- Managing cultural and language differences
- Resolving dependencies, performing frequent integration, and maintaining transparency in geographically distributed environments
- Successfully running remote software reviews and demos
- Brainstorming what worked and what didn’t, to improve future Sprints
This book will be an indispensable resource for every team leader, member, product owner, or manager working with Scrum or other agile methods in any distributed software development organization.
Recently published: The New Era of Enterprise Business Intelligence
Using Analytics to Achieve a Global Competitive Advantage
By Mike Biere
This year at the IBM Information on Demand Conference, Mike is a speaker at several sessions and will be signing copies of his latest book. Mike’s signing session is scheduled for Wednesday, October 27 from 11 am – noon. Add this book signing to your schedule via the Smart Site Agenda Builder. His session is Anc # 3619B.
About his latest book:
A Complete Blueprint for Maximizing the Value of Business Intelligence in the Enterprise
The typical enterprise recognizes the immense potential of business intelligence (BI) and its impact upon many facets within the organization–but it’s not easy to transform BI’s potential into real business value. In The New Era of Enterprise Business Intelligence, top BI expert Mike Biere presents a complete blueprint for creating winning BI strategies and infrastructure, and systematically maximizing the value of information throughout the enterprise.
This product-independent guide brings together start-to-finish guidance and practical checklists for every senior IT executive, planner, strategist, implementer, and the actual business users themselves. Drawing on thousands of hours working with enterprise customers, Biere helps decision-makers choose from today’s unprecedented spectrum of options, including the latest BI platform suites and appliances. He offers practical, “in-the-trenches” insights on a wide spectrum of planning and implementation issues, from segmenting and supporting users to working with unstructured data.
• Understanding the scope of today’s BI solutions and how they fit into existing infrastructure
• Assessing new options such as SaaS and cloud-based technologies
• Avoiding technology biases and other “project killers”
• Developing effective RFIs/RFPs and proofs of concept
• Setting up competency centers and planning for skills development
• Crafting a better experience for all your business users
• Supporting the requirements of senior executives, including performance management
• Cost-justifying BI solutions and measuring success
• Working with enterprise content management, text analytics, and search
• Planning and constructing portals, mashups, and other user interfaces
• Previewing the future of BI
This is not Mike’s first book. Also from Mike:
2003’s Business Intelligence for the Enterprise
and Flashbook: New Intelligence for a Smarter Planet: Driving Business Innovation with IBM Analytic Solutions
by Neal Fishman
“This book is a must read for any organization using data-integration or data-interchange technologies, or simply any organization that must trust data. Neal takes the reader through an entertaining and vital journey of SOA information management issues, risks, discovery, and solutions. He provides a fresh perspective that no corporation should overlook; in fact, corporations might head blindly into SOA implementations without this awareness.”
–Kevin Downey, Senior Partner, Xteoma Inc., Canada
“Neal Fishman’s book on the viral affects of data is a much-needed warning signal for a time when critical consideration of risk and impact take a backseat in the thrive to integrate and apply new technologies. This book alerts its readers of potential risks and indicates how these can be minimized in real-world implementations. A must read for all decision makers for today’s increasingly complex information architectures.”
–Thomas Buehlmann, Ph.D., Senior Manager, Accenture, United States
This year at the IBM Information on Demand Conference, Neal is a speaker at several sessions and will be signing copies of his book. Neal’s signing session is scheduled for Thursday, October 28 from 11:30 am – 12:30 pm.. Add this book signing to your schedule via the Smart Site Agenda Builder. His session is Anc # 3801.
Ensure the Reliability of the Data Your SOA Environment Depends Upon
Service-oriented environments can share data more widely and rapidly than ever before. Incorrect data can easily trigger inappropriate actions, prevent urgent actions from being taken, disrupt customer transactions and relationships, generate compliance problems, and damage business performance. Companies need a comprehensive blueprint for ensuring data reliability in their SOA environments. Viral Data in SOA provides that blueprint.
Leading IBM information forensics expert Neal Fishman helps you identify the unique challenges of data quality in your SOA environment–and implement solutions that deliver the best results for the long term at the lowest cost. Writing for both business and technical professionals, Fishman shows how to think about data quality on a risk/reward basis...establishing an effective data governance initiative...how to evaluate data quality, and overcome its inevitable decay...and, last but not least, how to actually derive a data quality initiative that works.
• Why poor-quality data in SOA can be dangerous to an organization
• Practical solutions for assessing, improving, and sustaining trusted information
• Why data governance is so critical–and realistic models for implementing it
• Benefits of data provenance
• Why business data is a form of metadata
• Programming and database design techniques to improve data quality
Sandy Carter has just published her third book. This one is:
Get Bold: Using Social Media to Create a New Type of Social Business
I have a book signing session scheduled for Sandy, so you can pick up a book and get it signed. Sandy is speaking Wednesday October 26 in the Mandalay Bay South Convention Center - South Seas D from 10:00 am – 11:00 am. Sandy’s signing is scheduled later that afternoon at the Conference Bookstore from 3:00 pm – 4:00 pm. Sandy’s latest book will be sold at the bookstore at a 20% discount. In the past we’ve sold out of books from the special guest speakers, so make sure you purchase these books early if you are interested.
Soon you’ll be able to add this signing and others to your Smart Site schedule.
About this Book
Get Bold offers a systematic approach to creating and implementing an effective and successful Social Business strategy that moves your company beyond just looking at social media to realizing tangible results. The author has worked with thousands of clients in more than 60 countries to create an “AGENDA” that can boldly take your business forward.
- Attract and engage customers with exceptional brand experiences and personalized interactions across touch points
- Achieve targeted savings and increased revenue
- Improve customer insight
- Outpace your competition and accelerate growth
Sandy Carter provides lessons on doing it both right and wrong so you gain valuable perspective on techniques using the most critical communication vehicles in social networking. She also provides a shortcut on how to get started, patterning on successes in various companies and more than 50 case studies.
Table of Contents
Ch1 -The AGENDA for Social Business Success
Ch2 - Align Organizational Goals and Culture
Ch3 - Gain “Friends” through Social Trust
Ch4 - Engage through Experiences
Ch5 - Network your Business Processes
Ch6 - Design for Risk and Reputation management
Ch7 - Analyze your Data
Ch8 – Technology as a competitive ingredient
Ch9 – Draw up your Agenda
The book publishes Sept 25, 2011. If you pre-order a copy, you can take advantage of a 35% discount. Also part of this promotion, you can download a free sampler of the book. This free sampler contains Get Bold's Foreword by Mike Rhodin, and Chapter 1: The AGENDA for Social Business Success.
Sandy Carter is Vice President, Social Business Evangelism, where she is responsible for setting the direction for IBM’s Social Business initiative, working with companies who are becoming Social Businesses, and being the evangelist for the concept and best practices around Social Business.
Other Books from Sandy Carter
The New Language of Business: SOA & Web 2.0
Winner of the 2008 Platinum Marcom Award
The New Language of Marketing 2.0: Social Media
Winner of the 2009 Silver MarketingSherpa Award
Sandy is speaking at the IOD Conference on Wednesday October 26 in the Mandalay Bay South Convention Center - South Seas D from 10:00 am – 11:00 am.
In this session, Sandy Carter, Vice President, IBM Social Business Evangelism, will discuss how to take advantage of social tools for business process improvement in all areas of your business. This session will address topics such as how a company can apply social techniques to customer service, HR or product development and yield the same benefits achieved in marketing. Sandy Carter will also share how you can use frameworks that can be acted upon and provide case studies of successful transformation from social media to social business.
David Birmingham’s latest book is being featured at the IBM Information on Demand Conference this year:
I have a book signing session scheduled for David, so you can buy a book and get it signed. Meet David on Wednesday October 26 at the Conference Bookstore from 2:00 pm – 3:00 pm. David’s latest book will be sold at the bookstore at a 20% discount. In the past we’ve sold out of books from the special guest speakers, so make sure you purchase these books early if you are interested.
Soon you’ll be able to add this signing and others to your Smart Site schedule.
There are many Netezza sessions being held at IOD this year. Use SmartSite to choose the sessions that you are interested in. Here are the sessions that David is involved with:
- When the Netezza technology is introduced into a new environment, it can elicit as much mystery as it does excitement. This session on Wednesday 8:15 – 9:30 am, will demystify and simplify many of the high-performance, sometimes counter-intuitive concepts used in the Netezza architecture, such as how to re-think a solution that is no longer obligated to under-powered technology, how to best approach a migration from existing technology into a TwinFin, and a discussion about using the platform as a data processing machine. This session answers questions many new users have, such as: Where do we start? How do we get the most from the machine? What do our people need to know? Or of equal importance, what do our people need to set aside?
- David will also host IBM Netezza Appliances Best Practices sessions at IOD from 12:30 – 1:30 Wednesday October 26 and Thursday October 27. During these sessions, David will share insights and best practices on IBM Netezza appliance selection and deployment, and encourages open discussion and Q&A.
About the book
- A deep dive into the mechanics and pitfalls of migration
- The advantages and disadvantages of in-the-box data processing
- A review of some ETL tool positives and negatives
- How-to's on set-based patterns like slowly-changing-dimensions, change-data-capture, exception handling, referential integrity and how to make it all metadata-driven and metadata-aware
- Parameterized shell-scripting examples, case-studies, vendor proof-of-concept tournaments and converting our Netezza storage machine into a data processing flow-based powerhouse.
Throughout the book is a consistent message of transformation, certainly for data but also for people, corporations, operations, technology and technologists, all leading to an impact on the data warehousing industry as a whole.
Take a look at David’s blog “Netezza Underground” to get more insight into the book and everything else Netezza.
Also of interest:
- A new video series to help you understand the difference between a data warehouse and a data warehouse appliance. The video series is narrated by CEO, Jim Baum and CTO, Justin Lindsey.
- An eBook, written by Mike Kearney, which explores both our technological innovation, resulting performance and our customer's experiences in terms of Simplicity. You can download this ebook for free.
Other posts about the IOD Conference:
Author Robert Laberge is flying in from Ireland to meet people who are interested in having him sign copies of his book at the IBM Information on Demand 2011 Conference. Come to the Conference bookstore Tuesday October 25 from 10:30 – 11:30 am to meet Bob. Soon you’ll be able to add this signing and others to your Smart Site schedule.
by Robert Laberge
What’s in the Book?
In The Data Warehouse Mentor: Practical Data Warehouse and Business Intelligence Insights, business intelligence and data warehousing expert Robert Laberge explains the components and different alternatives in building a data warehouse and describes pros and cons for choosing one path over another. Building a data warehouse is unique for each organization but can be guided by the author’s years of knowledge obtained from working on many differing data warehouse and business intelligence environments in organizations around the world.
The book covers practical and technical aspects of current data warehouse and business intelligence issues with views on realistic solutions within the management and technical arenas. Data warehousing topics are first presented from a high-level overview to ensure the terminology and context is understood, and are then covered in deeper detail to clarify the specifics. These topics all pertain to data warehousing, business intelligence, and performance management.
The Data Warehouse Mentor
- Explains the proper implementation of the many available technologies and practices
- Shares the author’s nearly 30 years of data warehouse and business intelligence experience in more than 20 countries worldwide
- Mentors you to success in determining and deploying the most effective data warehouse and business intelligence solutions for your business
- Helps you anticipate future data requirements and usage to ensure the design and build environment for your solution is flexible and open to change
Data Warehouse and Business Intelligence Overview; Data in the Organization; Reasons for Building; Business Intelligence and Data Warehouse Strategy - The Plan; Project Resources – Roles and Insights; Write it Up – Overview; Business Intelligence: Data Marts & Usage; Enterprise Data Models; Data Warehouse Architecture; ETL and Data Quality; Project Planning; Working Scenarios - Hands On; Data Governance; Post Project Review
About the Author
Robert Laberge is a lead principle consultant for the IBM Industry Models and Assets Lab in Dublin which focuses on data warehousing and business intelligence solutions. He has helped more than 50 large organizations in 20 countries by mentoring, training, and demonstrating data warehouse and business intelligence solutions, including Target, Qwest, ING, Mayo Clinic, Canadian Tire, Shoppers Drug Mart, BMW, Korea Telecom, Scotiabank, Capital One, Reliance Infocomm, and Tata Group. Robert has a Masters of Business Administration from the University of Durham (UK) and has nearly 30 years of experience in IT.
Proven strategies for implementing the right data warehouse and business intelligence solutions for current and future business needs: order the book now!
Other Warehouse events taking place at IOD:
The best way to find out the warehouse specific sessions that are available at IOD this year is to review the roadmaps that were put together to guide you. Here is the mega list!
Other blog entries about IOD Events:
Roger is taking part in three highly accessible events that are taking place at IOD this year:
What’s in the book?
- Read this book to prepare to pass Exam 541 – DB2 for Linux, Unix, Windows Database Administration.
- All test objectives for this exam are covered in the same degree as they are covered on the exam.
- Roger was a member of the exam development team, so if fully aware as to what questions are on the exam!
- This book isn't like Roger’s previous books, rather this is a copy of the slides that he uses for his Crammer Courses to teach people at conferences what they need to know to pass the exam. The material has been tested multiple times and updated based on feedback from people after they’ve taken the exam.
What do you need to know to pass the exam?
This is an outline of the Exam Objectives. You can see the details on the website: Exam 541 Objectives
Section 1 - DB2 Server Management (10%)
- Demonstrate the ability to configure/manage DB2 servers, instances, and databases (e.g. scope)
- Demonstrate the ability to schedule jobs
- Demonstrate the ability to use autonomic features
Section 2 - Physical Design (20%)
- Demonstrate the ability to create a database and manipulate various DB2 objects
- Demonstrate knowledge of partitioning capabilities
- Demonstrate knowledge of XML data objects
- Demonstrate knowledge of compression
Section 3 - Business Rules Implementation (5%)
- Demonstrate the ability to create constraints on tables
- Demonstrate the ability to create views WITH CHECK OPTION
Section 4 - Monitoring DB2 Activity (15%)
- Demonstrate the ability to use Admin views and SQL functions for monitoring
- Demonstrate the ability to use Work Load Manager
- Demonstrate the ability to use additional auto-monitoring tools
- Demonstrate the ability to identify the functions of Problem Determination Tools
- Demonstrate the ability to capture and analyze EXPLAIN/VISUAL EXPLAIN information
Section 5 - Utilities (15%)
- Demonstrate the ability to use the data movement utilities
- Demonstrate the ability to use the REORG, REORGCHK, REBIND and RUNSTATS utilities
- Demonstrate the ability to use the DB2 Advisor utility
- Describe the purpose of Data Studio Administrator (basic concepts - replacing existing DB2 tools)
Section 6 - High Availability (20%)
- Describe DB2 data integrity actions
- Demonstrate the ability to perform database-level and table space level backup and recovery operations
- Demonstrate the ability to configure and manage HADR
Section 7 - Security (10%)
- Describe DB2 authentication
- Describe DB2 authorizations and privileges
- Describe the ability to set and remove user, group, and role authorities and privileges
- Demonstrate general knowledge of the Audit facility
- Demonstrate knowledge of the DB2 Security Infrastructure
Section 8 - Connectivity and Networking (5%)
- Demonstrate the ability to configure database connectivity
- Demonstrate knowledge of using JDBC/SQLJ connections with DB2
Other blog entries about IOD Events:
More information about Roger & Certification Exams:
Roger Sanders was featured in the latest edition of the DM Magazine - The Man to See About Certification - “The guru of DB2 certification tests talks about how he puts them together—and how they can help your career” by Howard Baldwin
I wrote an entry on my blog some time ago that I still recommend: Certification 101. I do need to update the entry to include the DB2 9.7 exams such as Exam 541, but the content is still accurate in most ways:
Benefits of Earning a Certification
New in Certifications
How to Prepare to Pass a DB2 Certification
Details about DB2 Certification Program
Once you are Certified... What Next?
Study Materials Electronically
Roger Sanders Books, Videos, and Crammer Course
Customer Experience Analytics: Fast, Intelligent and Action-Packed
by Arvind Sathi
- Book information on blog
- Link to an online
- Electronic Version (6.98 MB)
Today’s customers have the ability to use a variety of media (including Facebook or Yelp) to broadcast their good and bad experience in real time. You must match their velocity! This book will help your organization create the capabilities to sense, isolate and alter the customer experience to your competitive advantage – creating a real time, adaptive relationship with your customers.
Analytics is one of the hottest IT topics of interest among organizations world wide. It has attracted not only the interest of IT organizations, but also has grown considerably in the minds of sales and marketing professionals. Applying analytics to customer experience provides the highest business value and is often the most sought after application area for Analytics. IBM has declared Analytics to be one of the four most important areas of growth towards our 2015 plan.
The role and business capabilities offered through analytics are rapidly changing. Customers are increasingly connected with their suppliers using a variety of electronic touch points – Web browsers, Interactive Voice Response, wireless devices, kiosks, etc. Customer experience can be altered through these electronic touch points in real-time. Also, Customers can use a variety of ways to express their satisfaction or lack thereof, publicly, in real time world wide. The associated data is accumulated by the supplier organizations in peta bytes. This data must be sorted, correlated and analyzed rapidly and intelligently to make a positive long lasting impact on the customer. Last but not the least; it is no longer sufficient to report customer problems to an analyst who routes to business owners on a monthly basis. The actions must be inserted in appropriate customer facing customer service, sales, billing or operational functions to alter the customer experience – often in near real time. While the internet has provided enormous power to the consumers, the business markets have also gained an enormous amount of sophistication in multi-supplier management, electronic gateways and use of customer and product data across the supply food-chain.
The book includes four major segments. First segment introduces the concept of Customer Experience Analytics using a series of customer experience scenarios. It also establishes the scope and focus for the book in types of customer experiences covered linking it to the Customer Life Cycle and a variety of communication touch points. The second segment introduces business value for Customer Experience Analytics. It frames the measurement dimensions, sensitivity across geographies, organizational life cycle and industries, and ways to quantify the business value. Customer Experience Analytics is a journey across maturity levels. We establish here the levels of maturity and what an organization can expect at each level of maturity. The third section covers the solution architecture for CEA solution with components offering real-time processing, intelligence and autonomics. It includes components for data collection, storage, modeling, reporting, and integration with action. This section includes choices that must be made to keep the solution simple and easy to implement. The fourth section concludes our findings and discusses some of the changes we see in the architecture as new disruptive technologies evolve.
This book is intended for semi-technical audience. It uses a series of scenarios (real as well as imaginary), case studies and allegories to illustrate the CEA business opportunity, solution and program to senior and mid level business and IT management. The technical terms are defined and indexed for easy reference. Hopefully, sales executives will also use this book to make their audience aware of the opportunities, and get their interest in exploring a solution for CEA.<
About the Author:
Dr. Arvind Sathi is the Global Communication Sector Lead Architect for Information Agenda team. He is a seasoned professional with twenty-plus years of leadership in Information Management architecture and delivery. His primary focus has been in the delivery and architecture oversight of IT projects to Communications organizations. He has extensive experience with many domestic as well as international Communications service providers as well as with other Services Industries. At Carnegie Group, he was the pioneer in developing knowledge-based solutions for CRM. At BearingPoint, he led the development of Enterprise Integration, Master Data Management and OSS/BSS (Operations Support Systems / Business Support Systems) solutions for the Communications market and also developed horizontal solutions for Communications, Financial Services and Public Services. At IBM, Dr. Sathi has led several Information Management programs in MDM, Data Security, Business Intelligence and related areas and has provided strategic Architecture oversight to IBM’s strategic accounts. Dr. Sathi has also delivered a number of workshops and presentations at industry conferences on technical subjects including Master Data Management and Data Architecture and holds patents in data masking. Dr. Sathi received his Ph.D. in Business Administration from Carnegie Mellon University and worked under Nobel Prize winner Herbert Simon.
Another book that is launching at the IBM Information on Demand Conference this year is by Sunil Soares, “Selling Information Governance to the Business: Best Practices by Industry and Job Function”. You may remember Sunil from last year when we launched his very popular Flashbook, “The IBM Data Governance Unified Process: Driving Business Value with IBM Software”. Based on the feedback and enormous success of last year’s book, Sunil was offered a book contract with MC Press for a new book.
The new book, Selling Information Governance to the Business: Best Practices by Industry and Job Function” is so amazing, I’m not sure where to start. First of all, the publisher and the copy editor were completely wowed with both Sunil and the content he created for the book. I haven’t read the book yet, but Sunil has just sent me a draft and from a simple browse I can completely understand why they are so excited.About the book:
One of the major challenges with any information governance program is explaining the value to the business. Most information governance programs deal with certain themes that are common across every enterprise including poor data quality, inconsistent business terms, fragmented data, high storage costs, regulatory compliance, and security and privacy issues. However, these themes present themselves differently across different industries and job functions. For example, poor data quality manifests itself in the form of duplicate customer records in a bank, which affects the ability of the credit risk group to establish the overall exposure to an individual customer across product lines. In retail, poor data quality results in duplicate mailings of multiple catalogs by the marketing department to the same household. I have spoken to hundreds of organizations across multiple industries and geographies about their information governance programs. The conversation quickly proceeds along the following lines: “I get the value of information governance. However, it is very hard for me to convince the business about the value of an information governance program. What best practices do you have to help me do this?” That is why I am writing this book; to help you apply best practices in your organization based on what I have learned, heard, and observed through my industry experience.
This book discusses the best practices to sell the value of information governance, and is divided into four parts:
- Best practices by industry that deal with the application of information governance principles within banking and financial markets, insurance, healthcare, manufacturing, retail, travel and transportation, government, oil and gas, telecommunications, and utilities.
- Best practices by job function that deal with the application of information governance principles within critical job functions such as sales and marketing, finance, information technology operations, information security and privacy, human resources, legal and compliance, operations, supply chain, and product management.
- Cross-industry best practices that deal with horizontal topics such as roles and responsibilities, metrics, metadata, maturity assessments, and business cases. These themes appear consistently within information governance programs across job functions, industries, and geographies.
- Information-centric applications and information governance software tools that cover the applications that benefit from information governance and the actual software tools that facilitate information governance.
The objective of the book is to provide a representative sample, rather than an exhaustive list, of best practices to sell the value of information governance within an organization. You should use these best practices as inspiration for what might work within your organization. It is important that you read chapters from industries and functions outside of your own because there are a number of case studies that you might find useful for your specific situation.
Another unique thing about this book is the number of case studies and forewords. There are more than 50 case studies and 16 forewords. I think what I’ll do is list the names of the people writing the forewords for the book. This might give you an idea of how well connected Sunil is and the depths that are covered in this book:
Partner and Global Leader
Business Analytics and Optimization – Information Management Foundation
IBM Global Business Services
Global Vice President
IBM Software Group
Business Analytics and Optimization
IBM North America
From a banking perspective: David W. Bailey
Director of Enterprise Product Management
From a telecommunications perspective: Komalin Chetty
Head – Data Governance Office
Telkom South Africa
From a financial markets perspective: Paul Ranaldo
Senior Vice President
Master Data Management/Data Governance
Brown Brothers Harriman
From an analyst perspective: Aaron Zornes
Chief Research Officer, The MDM Institute
& Conference Chairman, The “MDM & Data Governance Summit” Global Conferences Series
(London, Mumbai, NYC, San Francisco, Shanghai, Singapore, Sydney, Tokyo, & Toronto)
From a consumer packaged goods perspective: Jay Yusko, Ph.D.
VP Technology Research
From a European banking perspective: Banu Ekiz
Vice President – Business Intelligence
IBM Information Champion
Akbank Information Technologies
From a retail perspective: Michel Boudrias
Director of Enterprise Architecture
SAQ – Société des alcools du Québec
From a manufacturing perspective: Anthony Harris
Enterprise Information Architect
Air Products Gases and Chemicals Inc.
From a distribution perspective: Cengiz Barlas
Vice President & Global Head of Data Management
From an information services perspective: Gustavo Tadao Okida
Chief Enterprise Architect - LATAM
From an analyst perspective: Claudia Imhoff
President of Intelligent Solutions, Inc.
Founder of the Boulder BI Brain Trust
From an analyst perspective: Andy Hayler
The Information Difference
From a retail perspective: Charles Hunsinger
Chief Information Officer
Harry & David
About the Author:
Sunil Soares is the director of information governance within IBM Software Group. Sunil has worked with hundred of clients across multiple industries including banking, insurance, life sciences, retail, telecommunications, media and entertainment, energy and utilities, manufacturing, healthcare, and government. Sunil helps clients establish information governance programs that align IT and the business around common business objectives. Sunil’s first book The IBM Data Governance Unified Process detailed the 14 steps and almost 100 sub-steps to implement an information governance program. The book is already in its second print, and has been translated into Chinese.
I’ve just learned that Sunil is also blogging now! You can find his entries in the Mastering Data Management website. Some of his entries:
Congratulations Sunil for finishing your second book!
Yesterday I read a blog entry by Sunil Soares called Big Data Governance. This caught my attention as both Big
Data and Governance are huge topics in the industry today. You may recognize
Sunil’s name, and let me remind you where you know his name from. Sunil is an
expert in the Information Governance area and has had two books published on the
This book was published last year and is selling quite well. I wrote a
lengthy blog entry about this book that I encourage you to read: Meet Sunil Soares - Selling
Information Governance to the Business: Best Practices by Industry and Job
Function. In summary this book discusses the best practices to sell the
value of information governance. The objective of the book is to provide a
representative sample, rather than an exhaustive list, of best practices to sell
the value of information governance within an organization. You should use these
best practices as inspiration for what might work within your organization. It
is important that you read chapters from industries and functions outside of
your own because there are a number of case studies that you might find useful
for your specific situation. The book contains more than 50 case studies and 16
This is a Flashbook that was published in 2010. Printed copies of this book
exist, but in small supply. Printed copies are handed at selected events, but
you can get a free e-version of the book: Information Management Bookstore. What’s the book about?
Briefly, according to Arvind Krishna, General Manager at IBM:
IBM has assembled a comprehensive approach to Information Governance
delivers the industry’s strongest portfolio of products, services, and best
practices to address every organization’s needs. This book provides a
set of detailed steps and sub-steps to implement an Information
program, as well as the associated automation provided by IBM
Beyond the blog entry that caught my attention, I found two articles also
written by Sunil:
Information Governance: Big Data and the Road Ahead
Smart meters and Big Data: A clear case for governance best
In Sunil’s words: I am starting to see a convergence of two major trends in
the marketplace: information governance and Big Data. We are coining the term
“Big Data Governance” to reflect this emerging trend. I define Big Data
Governance as the formulation of policy to optimize, secure, and leverage Big
Data as an enterprise asset by aligning the objectives of multiple
I’m looking forward to see how this convergence pans out. If you’re also
interested, I suggest you keep an eye on what Sunil comes up with. I’m sure
he’ll make this emerging trend easy for you to understand and implement.