pureXML™ – “The two most beautiful words in the English language" when it comes to storing and handling XML data.
The pureXML capabilities unique to IBM DB2 software allow you to store your XML data natively in a database table, providing seamless integration of XML and relational data and allowing you to use both SQL and XQuery to query your XML data. What does this mean? Performance improvements, productivity improvements, and cost savings, just like those being realized by other businesses like yours.
OK... sure, this is product information. But check out these videos:
The Pitch Part 1The Pitch Part 2The Pitch Part 3
Do you like watching videos for this kind of thing? Take a look at the large number of videos that are now available on ChannelDB2.com and YouTube.com.
See also Kate's Blog and PlanetDB2.
PS... I need to remember to bring my headphones into work so I don't disturb all those around me by watching / listening to these videos!