In Dec 2009 I posted a blog entry called “Tis the Season to be Social” and it was primarily about the books that were then available for the Social side of business. I thought this post needed updating for a number of reasons:
1) Is there an area of business that is changing as fast as social media? Or being talked about as much?
2) I just attended IBM’ Social Business Jam, which is about to end and was pleased to see the brainstorming that people from a wide variety of backgrounds were doing this week on the Jam. I was interested in primarily ROI issues, and I found much to read. What’s a Jam? Read here. There’s one day left in the Jam, so join in the discussion.
One of the comments that I really liked was this one:
Recalled from our Lotusphere 2011 event where Sandy Carter our VP, IBM Social Business says at IBM we do not have "ROI" but "ROE" i.e. return on everything.
Miss Lotusphere? You may want to replay some of the keynote sessions: IBM Software Channel Video Library. Many of the sessions were about collaboration and social business. If you’re interested in this topic, you don’t want to miss the insight given at this conference.
3) I had to present to my management team about where our team should be going in terms of social marketing. To do my research for this presentation, I read the book “Inbound Marketing – Get Found using Google, Social Media, and Blogs”. I was in a hurry and found it to be an easy read, so I sped read it in one night. I read the electronic version on Books 24x7. The premise of the book is that we need to do everything different when using social media to reach people than we did in traditional marketing.
4) I recently joined IBM’s Social Media Community group and have attended several meetings and met some truly amazing people who are looking at how to improve our social interactions to improve everything about our business by connecting with people who use our products.
Some of the articles that I read that you may find interesting are:
- Formulas to measure Social Media ROI - Jeremiah Oyang from Altimeter Research teamed with John Lovett of Web Analytics Demystified to answer this very question.
- Tools to Measure Social Media ROI in 2011
- Can You Measure the ROI of Your Social Media Marketing?
- Return on investment in interaction (ROII) – Not your Father’s ROI
My conclusion? There is much value in interacting with our customers, partners, competitors, collaborators, and fellow employees around the world. We can only benefit in all of our objectives by embracing ideas from the many people in the world that have opinions on what we do.
Will you see changes? Yes, there are a few things we’re going to change immediately and once they are made, I’ll blog about the changes so you won’t miss a beat.
5) 14 months is a long time in terms of book publishing, so what books are available that I could recommend.
I need to read more of these books before I’m comfortable recommending them! I do recommend the following books, but I’ll do some reading and get back to you on what else I’d recommend.
Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization
by Joey Bernal
This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications.
Save 35% and Free Shipping with the Following Coupon Code: IBM4898 (coupon codes are case sensitive)
Harness the Power of Social Networking to Promote Innovation and Drive Growth
A treasure trove of strategic and tactical insights for the business leader
Provides relevant experience from a host of powerful case studies and compelling business scenarios
Secrets for avoiding costly mistakes that can cripple a social networking initiative
Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers.
Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.
Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds.