Just in time for Christmas and / or a break in busyness are a couple of interesting books that you can read about the social networking phenomena. If you're reading this blog, perhaps you are already knee deep in social networking! But maybe you know someone who might benefit from learning more about what's happening?
From IBM Press:
Try, then buy. Read sample chapters from our exciting new books The Social Factor, Web 2.0 and Social Networking for the Enterprise, and Multisite Commerce as well as from other bestselling titles. Then get a 35% discount with coupon when you order direct from ibmpressbooks.com/marketing.
From IBM Press Books, free chapters from stellar titles on navigating social media, energizing the channel, optimizing content and more.
- The Social Factor
- Web 2.0 and Social Networking for the Enterprise
- Multisite ecommerce
- Search Engine Marketing Inc.
- The New Language of Marketing 2.0
- Do it Wrong Quickly
A couple of highlights:
Web 2.0 and Social Networking for the Enterprise: Guidelines and Examples for Implementation and Management Within Your Organization
by Joey Bernal
This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications.
Save 35% and Free Shipping with the Following Coupon Code: IBM4898 (coupon codes are case sensitive)
The Social Factor
Harness the Power of Social Networking to Promote Innovation and Drive Growth
- A treasure trove of strategic and tactical insights for the business leader
- Provides relevant experience from a host of powerful case studies and compelling business scenarios
- Secrets for avoiding costly mistakes that can cripple a social networking initiative
Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation–by using social networking to build thriving communities of employees, partners, and customers.
Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.
Whatever your industry, you’ll learn how to choose and implement the right social networking solutions for your unique challenges...how to avoid false starts and wasted time...and how to evaluate and make the most of today’s most promising social technologies–from wikis and blogs to knowledge clouds.
Remember... if you know someone who has a Kindle or is getting one for Christmas... all of our IBM Press books are available in Kindle format.
Enjoy being social... especially this time of year!!