Most of the work-related blogs that I read these days are found on PlanetDB2.com. I must say that Willie Favero's blog entries are quite entertaining... as well as informative. His entry yesterday was about a series of 4 new IBM commercials that were recently launched. Since I rarely watch TV these days, I had Willie give me the URL so I could watch them. They are entertaining!
The overall message is that IBM can help other people / companies win at innovation, so "Stop Talking, Start Doing".
The URL that I have is on an internal IBM website... so for IBMers, here are the four commercials. For the rest of you... try watching more TV to see these ads! I'll post them here if I find them on an external site.
Message: Talking about innovation is great. A manager giving a presentation quickly discovers that doing innovation is better.
Message: There’s nothing wrong with “ideating” a few “out-of-the-box” ideas. But if that’s all you’re doing to innovate, then, well...“good luck,” as one astute businessman puts it.
Message: A business guy is tasked with “firing up” the troops for innovation. Innovation is good. But what about implementation?
Message: A company embraces the trappings of innovation. They create a special room where people can come to innovate. Now what?