Power of Word of Mouth
svisser1 2700018UK9 Visits (1996)
Even if you don't personally know the person who made a review, you'll likely be influenced if a large number of people had similar positive or negative comments.
Book sales are strongly impacted by reader comments and reviews.
What you can do:
1) Add a reader comment on amazon.com, amazon.ca, or any other online bookstore.
2) Create a listmania list on amazon.com that groups all your recommended titles in one place.
3) If you are a blog owner, consider recommending useful or well-written books to your readers.
4) If you are a blog reader, post a comment here or on other blogs mentioning books that you have read that you liked.
IBM Press books can build mindshare
IBM Press now has a large collection of books published related to various IBM technologies. If you are reading these books and like them, it would help if you would put your thoughts on amazon.com.
What would this idea do? What would it accomplish?
Amazon is a very popular tool that is used throughout the world. Most people think of it as a place to buy books, but they also sell many other products as well. The extreme popularity of amazon can have a large impact on the sales of books. Books that get many positive reviews on amazon get noticed and are often featured on leading pages. This can lead to more sales for the book and may earn the book a spot in the bookshelves of leading bookstores.
How would this idea work?
IBM Press books are being published by Pearson Education, but IBM Press is new relative to competitor series such as Microsoft Press and Oracle Press, so volumes are currently lower. More reader comments can help build the popularity of these books. Our competitors have had much success in gaining placement at the stores and as a result are attracting new and future customers who feel that IBM's products are not established well enough to warrant a retail book to be available. Many people may wrongly assume that Oracle is a better product than DB2 just by walking into a bookstore or viewing the reader comments on amazon.com.
BLOGs are also helpful in creating an audience for a book or an idea. Check this out:
Recently, the WebFountain crew has been tracking blogs to predict which books would hit the online best-seller lists (it correctly predicted the U.S. success of the self-help book "What Not to Wear"), see http