Selling Information Governance to the Business: Best Practices by Industry and Job Function
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Another book that is launching at the IBM Information on Demand Conference this year is by Sunil Soares, “Selling Information Governance to the Business: Best Practices by Industry and Job Function”. You may remember Sunil from last year when we launched his very popular Flashbook, “The IBM Data Governance Unified Process: Driving Business Value with IBM Software”. Based on the feedback and enormous success of last year’s book, Sunil was offered a book contract with MC Press for a new book.
The new book, Selling Information Governance to the Business: Best Practices by Industry and Job Function” is so amazing, I’m not sure where to start. First of all, the publisher and the copy editor were completely wowed with both Sunil and the content he created for the book. I haven’t read the book yet, but Sunil has just sent me a draft and from a simple browse I can completely understand why they are so excited.About the book:
One of the major challenges with any information governance program is explaining the value to the business. Most information governance programs deal with certain themes that are common across every enterprise including poor data quality, inconsistent business terms, fragmented data, high storage costs, regulatory compliance, and security and privacy issues. However, these themes present themselves differently across different industries and job functions. For example, poor data quality manifests itself in the form of duplicate customer records in a bank, which affects the ability of the credit risk group to establish the overall exposure to an individual customer across product lines. In retail, poor data quality results in duplicate mailings of multiple catalogs by the marketing department to the same household. I have spoken to hundreds of organizations across multiple industries and geographies about their information governance programs. The conversation quickly proceeds along the following lines: “I get the value of information governance. However, it is very hard for me to convince the business about the value of an information governance program. What best practices do you have to help me do this?” That is why I am writing this book; to help you apply best practices in your organization based on what I have learned, heard, and observed through my industry experience.
This book discusses the best practices to sell the value of information governance, and is divided into four parts:
The objective of the book is to provide a representative sample, rather than an exhaustive list, of best practices to sell the value of information governance within an organization. You should use these best practices as inspiration for what might work within your organization. It is important that you read chapters from industries and functions outside of your own because there are a number of case studies that you might find useful for your specific situation.
Another unique thing about this book is the number of case studies and forewords. There are more than 50 case studies and 16 forewords. I think what I’ll do is list the names of the people writing the forewords for the book. This might give you an idea of how well connected Sunil is and the depths that are covered in this book:
From a banking perspective: David W. Bailey
From a telecommunications perspective: Komalin Chetty
From a financial markets perspective: Paul Ranaldo
From an analyst perspective: Aaron Zornes
From a consumer packaged goods perspective: Jay Yusko, Ph.D.
From a European banking perspective: Banu Ekiz
From a retail perspective: Michel Boudrias
From a manufacturing perspective: Anthony Harris
From a distribution perspective: Cengiz Barlas
From an information services perspective: Gustavo Tadao Okida
From an analyst perspective: Claudia Imhoff
From an analyst perspective: Andy Hayler
From a retail perspective: Charles Hunsinger
About the Author:
Sunil Soares is the director of information governance within IBM Software Group. Sunil has worked with hundred of clients across multiple industries including banking, insurance, life sciences, retail, telecommunications, media and entertainment, energy and utilities, manufacturing, healthcare, and government. Sunil helps clients establish information governance programs that align IT and the business around common business objectives. Sunil’s first book The IBM Data Governance Unified Process detailed the 14 steps and almost 100 sub-steps to implement an information governance program. The book is already in its second print, and has been translated into Chinese.
I’ve just learned that Sunil is also blogging now! You can find his entries in the Mastering Data Management website. Some of his entries:
Congratulations Sunil for finishing your second book!