From IBM Press: Spotlight on Web 2.0 Marketing
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free downloadable ebook, Web 2.0 Marketing. This is a collection of chapters from 10 existing books that focus on the latest techniques on search marketing, PR 2.0, business blogging, email marketing, Facebook, YouTube, and more.
The chapters include:
Measure Your Search Marketing SuccessChapter 7 from book Search Engine Marketing, Inc., Second Edition by Mike Moran and Bill Hunt. The Social Media News Release: An Overdue FaceliftChapter 7 from book PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge.
Don’t be cheap: email cuts other costs, so invest in itTruth 5 from book The Truth About Email Marketing by Simms Jenkins.
Blogging for Business Chapter 3 from book How to Win Sales & Influence Spiders by Catherine Seda.
Hosting Your Own Facebook EventsChapter 4 from book Facebook Marketing by Steven Holzner.
The New VesselsChapter 10 from book The New Language of Marketing 2.0 by Sandy Carter.
How YouTube Can Help You Market Your BusinessChapter 1 from book YouTube for Business, Online Video Marketing for Any Business by Mike Miller. O.P.E.N. For Business Chapter 2 from book The Open Brand by Kelly Mooney and Nita Rollins.
Customers Votes with Their MiceChapter 6 from book Do It Wrong Quickly by Mike Moran.
A social networking marketing plan is not a traditional marketing plan Truth 19 from book The Truth About Profiting from Social Networking by Patrice-Anne Rutledge
If you like on of the sample chapters, you may decide to buy the entire printed book where the chapter came from.
Enjoy the free ebook: Web 2.0 Marketing!