Business Intelligence Strategy: A Framework for Achieving BI Excellence

by John Boyer, The Nielsen Company; Bill Frank, Johnson & Johnson; Brian Green, Blue Cross, Blue Shield of Tennessee; Tracy Harris, IBM; Kay Van De Vanter, The Boeing Company

• Book Information on our Blog
• Amazon version
• Electronic version (1.1MB)

 

Business Intelligence is a top priority for organizations around the world. The

value of its promise is well known: BI can yield valuable insight that will help

achieve competitive advantage, productivity gains, and cost savings. However,

for many organizations, achieving this type of success is difficult; user adoption

is low, politics and culture run deep, and BI programs can be derailed by factors

beyond technology—often related to people and process.

 

To address these challenges, a team of BI professionals from leading

organizations has come together to offer practical advice and proven practices

for preparing a BI strategy that will help you achieve excellence in your initiative.

You will learn:

•  How to create a business alignment strategy that helps prioritize business requirements, demonstrate value, and generate a series of wins for your organization
• What you need to consider in your organizational and cultural strategy to better navigate politics and culture, organize, and communicate for success
• How to deliver a technology strategy that will improve total cost of ownership, provide greater IT efficiencies, and address factors that hinder user adoption.

Susan

Tags:  cognos iod2010 iodgc signing book bi