Business Intelligence Strategy: A Framework for Achieving BI Excellence
by John Boyer, The Nielsen Company; Bill Frank, Johnson & Johnson; Brian Green, Blue Cross, Blue Shield of Tennessee; Tracy Harris, IBM; Kay Van De Vanter, The Boeing Company
Business Intelligence is a top priority for organizations around the world. The
value of its promise is well known: BI can yield valuable insight that will help
achieve competitive advantage, productivity gains, and cost savings. However,
for many organizations, achieving this type of success is difficult; user adoption
is low, politics and culture run deep, and BI programs can be derailed by factors
beyond technology—often related to people and process.
To address these challenges, a team of BI professionals from leading
organizations has come together to offer practical advice and proven practices
for preparing a BI strategy that will help you achieve excellence in your initiative.
You will learn:
- How to create a business alignment strategy that helps prioritize business requirements, demonstrate value, and generate a series of wins for your organization
- What you need to consider in your organizational and cultural strategy to better navigate politics and culture, organize, and communicate for success
- How to deliver a technology strategy that will improve total cost of ownership, provide greater IT efficiencies, and address factors that hinder user adoption.