Fall Reading for IT Managers
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Fall Reading for IT Managers. I haven't read any of the books on the list, but the titles sound interesting. I'd like to make my own list of business titles in the IBM Press series that you should consider as well:
Can Two Rights Make a Wrong?: Insights from IBM's Tangible Culture Approachby Sara J. Moulton Reger
This book leverages the lessons learned during IBM’s $3.5 billion acquisition of Pric
In this book, two world-renowned consultants preview the industry’s future–from online gaming to telehealthcare, and beyond. Next, they present a powerful new blueprint, offering indispensable guidance on everything from technology platforms to user interface design, branding to channel strategies. You’ll discover how to uncover new sources of value, design better models for doing business, and fuel growth by reaching new geographical markets.
Inescapable Data: Harnessing the Power of Convergenceby Chris Stakutis, John Webster
As communications, computing, and data storage converge, data is becoming utterly ubiquitous...and that changes everything. In this book, two leading data management visionaries reveal how data transforms the way you do business, the technologies you use, the investments you make, the life you live, and the world you live in. ...More Reaching The Goal: How Managers Improve a Services Business Using Goldratt’s Theory of Constraintsby Dr. John Arthur Ricketts
Managing services is extremely challenging, and traditional “industrial” management techniques are no longer adequate. In Reaching the Goal, Dr. John Arthur Ricketts presents a breakthrough management approach that embraces what makes services different: their diversity, complexity, and unique distribution methods. Ricketts draws on Eli Goldratt’s Theory of Constraints (TOC), one of this generation’s most successful management meth
The New Language of Business SOA and Web 2.0by Sandy Carter
The New Language of Business: SOA and Web 2.0 is based on thousands of interviews with analysts and industry leaders at organizations of all sizes in over 50 countries, who shared their views, experiences and challenges of aligning technology with business goals. IBM SOA Strategist Sandy Carter examines the best practices methodologies behind hundreds of successful SOA implementations, from companies large and small.
Outside-in Software Development: A Practical Approach to Building Successful Stakeholder-based ProductsBuild Software That Delivers Maximum Business Value to Every Key Stakeholderby Carl Kessler, John Sweitzer
Imagine your ideal development project. It will deliver exactly what your clients need. It will achieve broad, rapid, enthusiastic adoption. And it will be designed and built by a productive, high-morale team of expert software professionals. Using this book's breakthrough "outside-in" approach to software development, your next project can be that ideal project.
In Outside-in Software Development, two of IBM's most respected software leaders, Carl Kessler and John Sweitzer, show you how to identify the stakeholders who'll determine your project's real value, shape every decision around their real needs, and deliver software that achieves broad, rapid, enthusiastic adoption.
The authors present an end-to-end framework and practical implementation techniques any development team can quickly benefit from, regardless of project type or scope. Using their proven approach, you can improve the effectiveness of every client conversation, define priorities with greater visibility and clarity, and make sure all your code delivers maximum business value.
Mining the Talk: Unlocking the Business Value in Unstructured Informationby Scott Spangler, Jeffrey Kreulen
In Mining the Talk, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking the business value hidden in virtually any form of unstructured data–from word processing documents to websites, emails to instant messages.
Search Engine Marketing, Inc.Driving Search Traffic to Your Company's Web Siteby Mike Moran, Bill Hunt
Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it™s never been more chal
For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly!
In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement.
If you look through these links to amazon.... you'll notice that the rated books all scored 4 1/2 stars or greater... out of a max of 5 stars..... and most of the amazon prices are discounted by 34%.