Article about IBM in Cert Mag
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I have the printed version of the magazine on my desk, but was able to locate the article online as well: IBM: A Technical and Professional Development Mecca for IT.
I just wanted to add that one of the roles that I have at IBM is to administer DB2 certification exams to employees at the Toronto Lab. We have a very large DB2 development team at this location, so I end up administering quite a few exams to new hires, students, and full-time employees. I'm also one of the regular speakers at the Lab's New Hire Presentations and deliver a message as to why getting certified is an important goal.
DB2 exams are experienced based, meaning an exam candidate using DB2 day-in-and-out in a particular job role (for example, DBA), will have a fairly easy time passing the exam, regardless of the amount of studying. On the other hand, not many of the people working on the DB2 development team have job experience as professional DBAs, so the exams are much harder to pass and these people must learn the product through books, tutorials, courses, and trial & error using the product. The benefit is that in preparing to pass the exam, IBM employees are putting themselves in the mindset of professional DBAs and this knowledge will in turn help him or her build more usable features for future releases.