My purpose at the conference is to sell books to attendees, but I wasn't able to arrange for a bookseller to set up shop. I'm not able to sell books myself so instead I've decided to do something completely different. I'm going to be promoting both electronic books and buying books directly from the publisher.
Safari Books Online is joining me as they provide one of the available options for electronic books.
has published a wide variety of books that can be purchased in the traditional book format, Kindle format
, PDF format
, or through online book engines such as Safari Books Online
and Books 24x7
. Although owning a book reading device is nice, it isn't necessary. There are apps that run on smart phones and computers to optimize the online reading experience.
If you are an employee with IBM, you automatically have access to all the books available on Books 24x7. If you are a student at a University, you may also have access to Books 24x7. Check with your administrator.
The publishers who I work with are presenting e-book strategies to me for future publications. The idea is that the books will be available immediatly in an online format of some kind, but the books are only printed when they are requested / purchased by a reader. This means that the book can be more easily updated when necessary and the publisher will not have a warehouse full of printed books.
Do readers want online books exclusively? I don't think so, yet. Perhaps there will always be a need for a printed book... and if you could see my desk, you'd know immediately that I am a big fan of printed books! I got a Kindle for Christmas, so I've started to see the benefits of reading on such a device. And really, Kindle is just the beginning. Everywhere you look there are different devices being made available: Sony, Nook, iPad, apps on iPhones and Blackberries, etc. I can't keep up with all the new devices, but I found this website
that lists many that I've never even heard of! So, take a look if you are interested.
I digress... back to the conference: Safaria Books Online and I will set up in a central location and have plans to showcase many of the books that have been recently published. For an idea of the books that you'll see there, see my previous blog entries:
I'll also be setting up book signings for a few of the authors:
Magnus Lindkvist, keynote speaker and facilitator
Magnus is a trendspotter and futurologist based in Stockholm, Sweden, His mission is to help companies make sense (and money) out of future possibilities and inspire people into action. He founded his company Pattern Recognition AB in 2005 and have a mix of large conglomerates and nimble upstarts within finance, energy, media and IT on the client list. Furthermore, he was elected Sweden’s Business of Speaker of the Year in 2009.
Mario Godinez, Eberhard Hechler, Klaus Koenig, Steve Lockwood, Martin Oberhofer, and Michael Schroeck
Learn from this team of authors who are high ranked specialists in this field.
Besides the books, you'll also be able to buy IBM-logo merchandise. A wide range of items are being made available for you to purchase.
And then of course the conference:
1) Susan Dykman will be administering Certification Exams at the event, free to attendees.
2) Expert speakers from Analysts, Industry, IBM , and customers will share ideas and experience on the value of combining information and analytics.
3) Join in on an industry round table to get the latest in strategy.
4) Browse the Expo Centre for a wide range of real-world solutions, the latest innovations, and demos.
5) Meet IBM executives, solution and industry experts one to one.
6) Take part in Hands-on and Usability Labs.
7) And my favourite... network! Meet people from a variety of backgrounds and amaze yourself at the amount you have in common by being part of IBM's IOD.
Do you need some ideas to justify attending the conference? Get some tips from the "Why Attend?"