Mobitel Chief Information Officer Boštjan Robežnik described how they increased speed to market, lowered costs and enhanced regulatory compliance in a highly competitive market. He said, “We have embraced the challenges of managing complex processes, systems, applications and interfaces by adapting BPM and SOA from IBM.” The company innovates to match mobile solutions in more advanced countries. At Impact, Robežnik unveiled Mobitel’s exciting new mobile television capability called “Planet.”
A shiny, black Audi A5 sports coupe was a hit onstage while Armin Büttner, chief technology officer of Audi AG, described how the company achieved its best year ever in 2008, selling over 1 million vehicles. Because of increasingly complex electronics, he said, “We have to integrate the IT in the car and the IT in the back-end infrastructure.” Their success requires flexible organizational processes and structures. “Smart SOA helps Audi align business with IT,” Büttner said. For the future, Audi is focused on electric drive systems and lightweight aluminum construction. They aim to be #1 in the premium market globally, and to reduce consumption and emissions for a smarter world.
Dr. Richard Soley, chairman and chief executive officer of Object Management Group, announced the new Business Ecology Initiative that focuses on SOA, BPM, Sustainability and Open Standards. Sandy Carter announced that IBM is a Founding Sponsor of this initiative. Carter and Soley discussed the importance of Business Ecology for minimizing waste, whether it is environmental or related to inefficient business processes.
Al Zollar, general manager of IBM Tivoli, discussed the smarter planet theme of Dynamic Infrastructure. It helps deliver business agility by enabling companies to stay in control of IT structure as they integrate siloed business processes. Tivoli’s Service Management solutions provide visibility to show how well all assets are working together, control to manage risk and compliance, and automation to build agility into operations. Service management cuts across infrastructure silos. “We need to manage for the end user experience, from the outside in,” Zollar said. Also during the session John Callies, General Manager, IBM Global Financing discussed how to speak to your CFO and Craig Hayman, Vice President, WebSphere showcased the BPM demo for the first time live.
- Keynote Video: Smart Work for a Smarter Planet. Featuring IBM Customers & Business Partners
- Download Impact 2009 Keynote Presentations
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2009 SOA customer case study award winners
During Monday’s keynote session, the first annual SOA customer case study award winners were announced. IBM has over 900 references in its customer reference database. Award winners were chosen based on business value of their solution, impact to their industry, agility and flexibility, and how the solution fit within the smart work theme. Award winners for 2009:
- Atlas Air Worldwide Holdings
- DTE Energy
- Groupe Mutuel
- Lockheed Martin
- Professional Provident Society with Business Partner Silvermoon Group
- Standard Life
- State of Texas Health and Human Services Commission