Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
Good day to all! Well, this southern girl broke her ankle about 2 weeks ago! Since there can be no "weight bearing on that leg now" for a while, I started thinking about where we put our weight in our first SOA implementations! From our recent survey, most companies are viewing BPM capablilities are the highest rating SOA capability. BPM being Business Process management. BPM is how you design, automate, and manage operational business processes at the pace required by changing market conditions and business priorities, aligned with strategic and operational goals. The value comes in around your ability to adapt quickly and cost effectively. By deploying the right BPM tooling, infrastructure, and methods, you will be able to respond at the speed of business while maintaining business controls and, where necessary, regulatory compliance. BPM improves your bottom line and enables innovation, helping you to compete effectively and win. Gartner recently gave a Market Opportunity number of $806M in 2006. Business Process Management Suites will be the Next Big Thing, February 2005, Jim Sinur
I am curious how many of our SOA folks are leveraging this capability of BPM and what processes are top of your list?
Til next time!
Judith Hurwitz as my Guest for Q&A! SOA for Dummies Second Edition back by popular demand! Get the ebooks at IMPACT 2009
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I still remember when the first edition of SOA for Dummies came out two years ago! These books were snapped up and the feedback was tremendous. With cost optimization and business agility being more critical than ever to companies in these economic times, the timing for a second edition could not be better. So I interviewed Judith Hurwitz a leader in the industry!
Sandy Why do you think that SOA is hot today?Judith: SOA has moved from a technology initiative to a business initiative. Many companies are looking to SOA to codify their business practices in repeatable manner. Many of the CIOs we have been speaking to are looking at the advantage of being able to create reusable services that they can use to gain flexibility. Companies are also looking at SOA to replace some of the inflexible packaged applications that are costing companies too much money to maintain and change. SOA is proving to companies that it can also allow them to innovate in ways that have direct impact on the bottom line.
Sandy: What was your motivation to work on the second edition for SOA for Dummies?Judith: When we wrote the first edition of SOA for Dummies more than two years ago most companies were still in the pilot stage. Many executives we spoke with had a sense that this was something important but didn't really understand it. Things changed dramatically in the past two years and we really wanted to provide more insight not just into the technology but into the ways that real companies across a wide spectrum of markets were being successful with SOA. We were so pleased that 24 customers were willing to not only talk to us but be named in the book.
Sandy: I understand you have spoken to 24 companies across 9 different verticals. Can you give us a sneak peek to some of their experiences?
Judith Hurwitz: There are so many significant stories that the CIOs told us. What has stayed with me is that these companies were starting with business strategy rather than starting with writing code. These companies were setting up centers of excellence to help guide the progress towards SOA. They were also spending considerable time on the organizational issues and business process issues. Several of the CIOs we talked to were able to use SOA to positively change the relationship they had with customers.
Sandy: Judith, I do believe this is your third consecutive year at IMPACT! Anything you could share with the readers about your IMPACT experience?
JudithImpact is really a unique conference. At the first Impact we noticed that attendees were so pleased to find like minded people that were trying to achieve the same goals for their companies. Before that first Impact these executives didn't realize there was a real movement happening. The next year there was a clear change. Executives and mangers now had real experience under their belts and were eagerly sharing best practices with each other. I have found Impact to be a very customer centric event offering real value. I am also struck by the fact that Impact takes a holistic view of both software and business aspects of SOA.
Great insights, Judith. Thank you!
I know we will be giving away the mini book versions at IMPACT and you will be there in person. At IMPACT, we will give away a copy of a Mini Book of SOA For Dummees V2!
Looking forward to seeing you in Vegas next month.
I am in Atlanta due to snow in NY!!! I love Atlanta -- sun, great people, and even Sweet Ice tea!!
So in honor of Atlanta, today I will highlight AFLAC! Quack Quack! A great company using a great Approach!
AFLAC is dedicated to delivering quality products and services at affordable prices and to utilizing new technology to better serve policyholders. Georgia-based AFLAC is people-focused, providing unmatched service to its employees, policyholders and associates. The company's business philosophy is stated simply by Daniel Amos, chairman and chief executive officer of AFLAC: "If our employees do it right, our business flourishes."
The Web has created new ways to connect home-office employees, sales associates and policyholders. AFLAC’s users are demanding easier access to services such as account access and online claims processing. Taking advantage of these recent trends could help optimize AFLAC’s overall business operations, cut long-term costs and keep customers satisfied - ultimately making the company more competitive. AFLAC’s IT infrastructure, however, was ill-equipped to accommodate the changes. They needed to establish a flexible infrastructure that would allow it to Web-enable existing systems cost-effectively and continue to adapt them according to changing business needs.
AFLAC implemented an open-standards-based, services-oriented architecture that enables it to bring services online faster - keeping employees, sales associates and customers connected and informed - with less extensive development efforts. The solution allows AFLAC to reengineer existing application functionality into modular, portable Web components that can be reused, thus simplifying the development and integration of new online services. With the strategic adoption of the flexible middleware platform, AFLAC is prepared to meet the demands of a customer base that increasingly uses the Internet to do business. New process efficiencies gained through cost-effective channels mean that AFLAC can handle a greater volume of business - more policies, more quickly. The AFLAC solution represents innovation through evolution rather than revolution.
Leveraging the best attributes of previous systems with the latest, open-standards-based technology, the new solution lowers both the cost and the risk of change. The new architecture also opens existing core business systems to emerging technologies like service-oriented architecture and business process management. By extending legacy data to the Web, AFLAC dramatically shortened the time it takes to issue new insurance policies. Instead of taking days to issue new policies, it takes just hours. As a result, the revenue flow from policy premiums begins much sooner, optimizing business returns.[Read More]
SOASOA 060000JRQN Tags:  business_partners soa_business_value_assess... soa_business_catalog 1,301 Views
I just arrived in last night from Vegas where we had our major SOA announcements for Partners. While I used my scooter to voom around (remember I have a broken ankle!), we received very good response to the announcements -- over 42 press articles, some great analyst feedback and the best, is the partner community! Here are just a few of my favorites.
"No vendor is in a better position to make SOA a reality for customers than IBM. The breadth of their offering and depth of their SOA expertise are driving this market. The value they are providing to partners who are working with IBM to capture the opportunity that SOA represents makes the IBM partnership value proposition a no-brainer." -- Jason Bloomberg, Senior Analyst, ZapThink LLC
"IBM has made an extraordinary investment in the success of its advanced SOA partners." Judith Hurwitz, President, Hurwitz & Associates
"Business partners who add their experience and skills to IBM’s technical expertise and market power should find the SOA opportunity nearly unlimited. I’m particularly impressed that firms can have a substantial look with no commitment before choosing how much of their resources they’ll engage in return for IBM’s considerable offerings. " Amy Wohl, Wohl Associates
So what did we announce?
1) Early enablement for HOT SOA products like DB2 Viper and WebSphere Service Registry and Repository.
2) Tools to demonstrate real value .... SOA Busines Central Catalog and the SOA Business Value Assessment tool!This tool is super! Its outcomes are best practice models, a business case, and a propsed architecture based on SOA maturity level. The ROI is crucial -- IDC and others say that ROI is the cricial input into the customer process.
3) The new Zero Barrier to SOA.....without registration redbooks, development assistance, etc Just go here!
Also we added SOA sales connection to link partners into our Sales process!!
So much power for the partners who are critical for the success of Customers!
Talk to you soon! 8 days until cast comes off![Read More]
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We are running out natural resources. I am passionate about making sure that the planet is set for the next generation..my 2 precious girls!!!!
So today we are highlighting DTE Energy -- a 150-year-old company with $9B in revenues that manages $23B in assets.
DTE Energy operates non-regulated businesses in 38 states. With the utility business becoming more competitive by the day, Midwestern energy giant DTE Energy needed to position itself for the future. Disparate systems and process fragmentation across nearly 200 different business units prevented the company from realizing all of the underlying synergies from acquisitions. DTE Energy undertook a massive consolidation of its business systems, which made possible the complete redesign and standardization of its business processes across all business units. DTE Energy can now drive optimization efforts as an enterprise—not a collection of business units.
Unlocking the potential efficiencies embedded in utility business models requires a level of operational orchestration across the entire business, whether it’s common processes, common resources or supply-chain integration. In the wake of industry consolidation, many utilities have assembled a business portfolio that looks synergistic on paper, but still faces tremendous challenges in aligning with their acquired or merged businesses. Like most utilities that have grown through acquisition, DTE Energy’s efforts to consolidate the business were constrained by a proliferation of IT systems, which—by keeping information confined to pockets within business units—made it difficult to gain insight required to make critical business decisions. Disparate systems across the organization provided difficulties with a number of activities, from financial reporting to spare parts inventories.
DTE Energy used SOA to improve the management of all business units and functions, link them together and make them best-in-class. The project eliminated more than 400 legacy systems and interfaces. The broad theme of the DTE Energy story is how flexibility and integration enable even the most complex companies to think, act and optimize as a single company. It’s seen in the way process standardization and flexible, SOA-based integration enables DTE Energy’s business units to share and adopt best practices for the benefit of all, and how these same attributes enable DTE Energy to rapidly and fully integrate future acquisitions
A new Wintergreen Report is out "Services Oriented Architecture (SOA) Market Opportunities, Market Forecasts, and Market Strategies, 2006-2012' July 2006.
IBM increased its market share to 46% in 2005, up from 2004. IBM has SOA business process management (BPM) initiatives that benefit companies by implementing streamlined processes, improved customer service, more effective compliance and risk management, and improved responsiveness to changing business conditions helped drive the results.
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Hello All !!!
I am getting a lot of emails to summarize the announcements that we made at IMPACT 2008! So what I decided to do after a great dinner last night with our IBM friends in the North End of Boston, was to do a blog for each of our six announcements!
The first one I would like to highlight is the announement on our IBM BPM Suite with events capability.
Just a few facts before we get into the announcement. Fact: The BPM Market is predicted to grow over 35% CAGR to $6B by 2011 (Forrester Research)Fact: IBM is the Marketshare leader in BPMS (Gartner Dataquest)Fact: IBM is rated a leader in more Magic Quadrants and Waves than any other vendor (six), including: BPMS (Gartner), Business Process Analysis (Gartner), Integration-Centric BPMS (Forrester), Document-Centric BPMS (Forrester), Human-Centric BPMS for Banking/Financial Markets (Forrester); and Human-Centric BPMS for Insurance (Forrester).
In fact, IBM was first to market with an integrated BPM/SOA offering (Bruce Silver Associates/Bloor Research)Fact: IBM is the recognized "clear" leader in Content-Centric BPMS (Forrester)
These announcements at IMPACT took a another step ahead for our client's value -- around our announcement of the BPM Suite. Accordining to Wikipedia, a suite is "a collection of computer programs, usually application software and programming software of related functionality, often sharing a more-or-less common user interface and some ability to smoothly exchange data with each other." -Wikipedia
(By the way did you guys see Jimmy Wales speak at IMPACT? He was amazing!) IBM's BPM Suite is a comprehensive set of role-based, SOA-enabled product capabilities that provide customers with the ability to continuously optimize processes, and adapt processes rapidly to changing needs.
The suite contains key functionality from across IBM to control and manage business processes across their lifecycle, with an emphasis on business user empowerment and greater collaboration across multiple roles within a client's organization
IBM’s BPM Suite combines product capabilities from across IBM Software Group that match the way customers purchase, implement, and upgrade BPM software while protecting and reusing their existing IT investments.
To make it easier for customers to get started with BPM, we’ve created Starter Sets for the IBM BPM Suite. The IBM BPM Suite includes a choice of two starter sets – Dynamic Business Processes Set and Content-Aware Processes Set. Starter sets are packaged offerings and are designed to address key customer scenarios.
Each starter set contains tools to model, deploy and monitor core business processes. The suite also offers a number of optional extended-value offerings to enhance and advance overall capabilities.
The starter set for Dynamic Business Processes supports process optimization across heterogeneous, dynamic, transaction-rich environments, requiring enterprise-wide integration capabilities and SOA. This starter set is best for processes that require choreography across multiple divisions, departments or applications and which may involve higher frequencies of change. Products include WebSphere Business Modeler, WebSphere Business Services Fabric and WebSphere Business Monitor.
The starter set for Content-Aware Processes supports process optimization where content is core to your processes or integrated compliance requirements exist. This starter set is best for processes that require the content object to be managed as the item of work utilizing content repository services (document management, versioning, imaging, etc) that you expect in a world class enterprise content management system. Products for this starter set include FileNet Business Process Manager, FileNet Business Activity Monitor, FileNet P8 eForms, and FileNet Business Process Framework.Extended value offerings are capabilities that augment the foundational starter sets and regardless of which starter set you choose, you can leverage additional capabilities in areas such as events, rules, and analytics. Specifically, the extended value offerings include: Business event processing (through WebSphere Business Events), Asset repositories for BPM (with Rational Asset Manager and WebSphere Service Registry and Repository), Collaboration (with WebSphere Business Modeler Publishing Edition, Lotus Connections, Lotus Quickr, and plug-ins for Sametime), and Advanced analytics (with Cognos).
In addition, pre-built industry-specific solution accelerators and assets based on industry best practices are available (these include the Process Automation Accelerator for Portal, and the Dashboard Accelerator for Portal, along with Industry Content Packs and Industry Models).
Details on Suite and Starter Set packaging, pricing and support available in Q2 2008
I hope that helps! Let me know ok!!! Announcement #2 details will be coming tomorrow!!
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Well, I am very excited as we just went live with Project Zero, an incubation initiative focused on helping to simplify the development of next generation web applications. This project is unique in that it is being developed openly on the public website -- utilizing feedback from the internet community -- under the technical leadership of Jerry Cuomo and Jason McGee. (Great techies if you haven't met them -- they have blogs too!!)
The website will offer a radically simplified scripting runtime with application programming interfaces. The site also features forums to encourage developers to give feedback and join a community interested in taking advantage of this new technology.
Since this is a view of how SOA and Web 2.0 work together, I'd love you guys to check it out! Let me know what you think!
It’s free – visit Project Zero
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IBM is the SOA Market Leader and Vendor of choice for SOA Deployments! (Based on results from Springboard Research conducted in Asia Pacific)
A recently published report from Springboard Research. IBM and other SOA vendors were interviewed. Assessments were made on 261 CIOs and IT decision-makers' level of awareness, familiarity and a range of issues related to SOA deployment. Countries involved in the study were Australia, China, India and Singapore. Springboard has been kept up to date re our SOA solutions and strategy through various briefing sessions and through the recently concluded Analyst Insights event in New Delhi, India.
IBM is a clear leader in the Asia Pacific SOA market; among the 113 SOA users interviewed in the region, 47% said they have deployed a solution from IBM while 41% of these said they consider IBM as the market leader. IBM is a favourite with respondents planning to deploy SOA also as 49% of the 128 respondents interviewed by Springboard Research considered it best suited to help them migrate to SOA..."
* Vendors Best Suited for SOA Deployment IBM ranked highest at 49% * Leading SOA Vendors in Asia Pacific - IBM leads with 47% * Perceived SOA Leaders in Asia Pacific - IBM leads with 41%[Read More]
SOASOA 060000JRQN Tags:  service_registry business_process_mgmt service_component_arch composite_apps 1,165 Views
A lot of discussions have occured around semantics for SOA. Any thoughts on these definitions for SOA "terms"..
Service – a repeatable business task represented by a software module deployed on network accessible platforms provided by the service provider. Its interface is described by a service description. It exists to be invoked by or to interact with a service requestor. It may also function as a requestor.
Service Orientation – an approach to integrate business tasks as loosely coupled, linked services
Service Oriented Architecture –An architectural style of the structure of a software system in terms of its components and the services they provide, without regard for the underlying implementation of these components, services and connections between components
Composite application - a set of related & integrated services that support a business process built on an SOA
Components - Definition of a modular unit of functionality, accessed through one or more interfaces. A component may be composed of other components, but a component is not necessarily a service.
Service Component Architecture (SCA) - a set of specifications which describe a model for building applications and systems using a Service-Oriented Architecture. SCA extends and complements prior approaches to implementing services, and SCA builds on open standards such as Web services.
Business Process Management - Covers the full range of application-to-application, inter-application, workflow and person-to-person process management, including process design, automation, management, and continuous improvement.
Service Registry - a searchable registry of service descriptions where service providers may publish their service descriptions. Service requestors may find services and obtain binding information (in the service descriptions) for services during development for static binding or during execution for dynamic binding.[Read More]
I just attended the Gartner BPM conference in San Diego. There were over 1000 attendees -- growing considerably from last year's conference. It was a very interesting conference -- starting with Simon Hayward's Keynote walking through critical success factors for BPM. This was the talk of town -- there was a lot of discussion on the keys to success for BPM enabled by SOA.
I had lots of discussion on "What BPM is?" -- a discipline that involves thoughtful focus on process -- selecting the right process to focus on, looking at the organization, the culture, and the way you manage process improvement and innovation. Also I had lots of great discussions on the required Software Capbilitty and the value of SOA (Which to me is when you see the real value of BPM -- with SOA flexibility !)
IBM is investing heavily in BPM, and have seen numerous clients from small to enterprise across every industry see its value in growing their competitive advantage. We introduced 5 starting points -- flexible starting points -- to assist customers to deploy BPM with SOA at the rate and pace they need for real business results. The 5 starting points are Modeling and Simulation, Monitoring, Rules and Frameworks, Content centric processing, and process choregraphy. We have also expanded our BPM with SOA capability and expertise showing off the WebSphere Business Services Fabric, the BPM methodology, the SOA business catalog, the Filenet BPM capabilities, and new process models based on opens standards like PCF.
I also saw some great customers talking about their lessons learned. Speaking with me on stage was ANZ -- Barry McGibb - and he did a great job outlining his vision and approach for BPM with SOA. Another favorite of mine was the customer speaker - Tom -- from Sloan!
The biggest debates that I heard at the conference were:1) How to align business and IT and get them as excited about BPM as IT is. In fact, about 40% of the attendees at this conference were from the business side.
2) The second was the relationship of BPM and SOA -- in fact Darryl Plummer did a great talk on how BPM and SOA are joined at the hip. Here are my thoughts on the subject that we recently had published!!
The role of Business Process Management in a Service Oriented Architecture StrategySandy Carter, Vice President, SOA and WebSphere Strategy, Channels and Marketing, IBM
In today's competitive environment where companies are merging, consolidating and striving to uncover new growth opportunities, savvy business leaders are recognizing the value that comes from working more closely with information technology (IT) professionals.
Driven in large part by the growing adoption rates of a service oriented architecture (SOA) strategy, more and more organizations are realizing that the alignment of IT and business delivers tangible results and significant returns in terms of productivity, competitive advantage and cost savings.
However, to seize these new opportunities and realize the benefits that can be derived from an SOA, companies need to streamline their business processes and eliminate the recreation of the wheel that too often happens when an organization and its technology resources are locked into silos.
For example, these business processes can include such functions as ordering supplies, reimbursing expenses or booking business travel. When each department or team within a larger organization has its own ‘system’ to handle these types of business processes, it may prove effective for a smaller subset of the company but is largely ineffective for the entire business. Consider the advantages that can be reaped in terms of productivity and cost savings when there is an agreed upon approach to filing an expense report or automating travel requests.
Addressing these issues and uncovering ways to automate and improve business processes without requiring additional resources is top of mind for today’s organizations as they aim to more effectively and efficiently compete in an ever changing marketplace. This growing need has led to the rise of the business process management (BPM) market.
The Growing Demand for BPMBPM is a discipline combining software capabilities and business expertise to accelerate process improvement and facilitate business innovation. One could argue that BPM is based on the principles of SOA with both aiming to empower the organization to more quickly respond to changing market conditions that result from planned events such as mergers and acquisitions or external influences such as competitor moves.
There are several factors driving the increased focus on BPM. These include the need to:
Ensure consistency throughout the company, especially with regard to compliance;Optimize processes for maximum efficiency;Automate manual processes to reduce time consuming administrative tasks;Integrate complex, redundant processes to avoid the constant recreation of the wheel;Mitigate risks through a single, unified view of the organization.
A successful BPM solution will take existing processes, streamline them to meet business goals and ultimately impact the bottom and top lines in a positive way. The value of BPM is further evidenced by the results that can be realized from business and IT working more closely together. One of the most significant benefits is the fact that BPM helps to put business process control in the hands of business managers. By providing decision makers with up-to-date business information, BPM allows them to make better decisions immediately without relying on IT support.
The Role of Business Process Management in an SOABPM is growing in popularity and is complementary to SOA due to its ability to help make business processes more efficient and effective while enabling an organization to more easily adapt to changing business requirements.
BPM based on SOA is technology’s response to the growing demand for a flexible business environment that is not hindered by application silos.
When business processes are automated and streamlined and supported by a strong SOA governance framework, BPM can deliver on its promise of transforming IT processes to dynamically adapt to business needs. For these reasons, BPM is being widely embraced. In fact, analysts at IDC state that the BPM tools market will reach $3 billion by 2009.
The powerful combination of BPM to streamline business processes within an SOA strategy will help position companies to become industry leaders while ensuring they are poised for continued success.
For this to happen, however, business processes must become independent of specific information resources and specific task automation applications. Specifically, the integration technology must loosely couple the applications and resources that make up the process, otherwise the logic of a process will get hard-coded into a particular technology platform, which may be expensive to change and therefore defeat the entire purpose of BPM.
Business Process Modeling: The ‘Other’ BPMThe need to model business processes before they are deployed in an SOA is becoming increasingly more important, especially as the demand for BPM continues to rise. First, however, let’s understand that BPM is both a management discipline and a technology platform and that modeling is a complementary and critical aspect within a larger BPM strategy.
As a management discipline, BPM replaces traditional views of business based on discrete functional organizations, systems, and metrics with those based on cross-functional core processes aligned with high-level business objectives. As a technology platform, BPM provides the set of software tools needed to optimize performance, make abstract performance goals concrete, connect them to process data, automate and monitor process activities, and provide a platform for agile performance improvement.
I just arrived home from SOA Summits in both Paris and Prague.
In Paris, with over 500 attendees, we were able to share real customer stories and deployments as well as new news like our own SOA Business Catalog..
You should really check this out as it allows you to really bring home the value of reuse and the industry or business push of SOA. I would be curious as to your best practices around the infusion of the business and IT.
In Prague, we had 90 very high level business leaders to hear about SOA. Very insightful crowd -- we hosted a dinner at St Agnes's Convent (Klášter sv. Anežky). It is a monastery built in the 1230s -- and since one of the main value propositions is reuse, a customer from an Oil Company in Russia said "I see the tie in to SOA of this dinner location. You have us in a monastery that today we are reusing as a restaurant!"
Today, St Agnes's is used by the National Gallery to display a collection of European medieval art. Check it out!
I will talk to you later!!!
I am sitting here at the US Open at what ESPN calls the best day of tennis at the US Open yet! We are hosting a set of customers here at the IBM suite (yes,this is the way to see tennis!) I got to see 2 unseeded men's double teams, Martina Navratilova with her double partner Petrova and tonight is Federer and Blake. It was a great day, great sun, and perfect games. Funny, I went shopping for my mother in law and saw Lauren and Lacoste and other name brands selling cool US Open logoed wear. Interesting how things have changed!
Now why I am here besides the tennis and weather? Well, of course, SOA is behind the US Open!! How?
Well, IBM has been the US Tennis Association’s official IT partner since 1990 because it can do things like support the 27 million visits that came from all around the world to the US Open’s web site for live scores in 2005.
Thumbnail sketch of how score updates happen: Umpires officiating each of the US Open matches hold a device in their hands that they use to keep score. All these devices feed into a database which holds all the scores from all the matches. From there, the constantly changing score information is fed to servers that can be accessed by people like you and me through the US Open web site.When score updates are sent to the Web servers, they begin their journey in a format that is incompatible for use by the Web servers. IBM uses WebSphere software to transform messages in-flight between one protocol and another so that when the message arrives, it’s usable.
All this takes place without ever altering or touching the source information. This WebSphere software has the ability to transform the messages into dozens of different formats simultaneously so that the same information can be used by many different kinds of consumers at the same time. Score information is less than 7 seconds old by the time it reaches computer screens and it reaches tens of thousands of users simultaneously.
US Open achieves outstanding flexibility by accomplishing the repeatable business tasks that make up its scoreboard processes with modular, interchangeable software services. This is a hallmark of SOA.When a match begins or ends, when a game is won, or when a point is scored, these are examples of “events”. SOA from IBM gives US Open the ability to sense and detect events such as these and trigger an appropriate reaction or response with is based on business rules.
Without the flexibility that comes from SOA, US Open would have had to custom-code the system and then suffer the cost, risk, and expense of re-coding it every time they wanted to make a change. The US Open Web site’s volume of traffic spikes to 50 times its annual average during the tournament and then falls back to a trickle during the off season. The infrastructure to support this massive jolt relies on a concept called “virtualization” which allows US Open to handle huge loads without having to over-invest in a bloated infrastructure that sits idle in the middle of winter.
Check it out!! US Open Site!!
This stuff is so very cool!!!!
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Zapthink has referenced a TechTarget survey completed in February by SearchSOA.com and TheServerSide.com. Topics are SOA, BPM, and Cloud. Respondents (376, total) comprised a mix of developers, architects, C-level execs, managers, consultants and others. Potentially useful statistics for use in spring plan / marketing plans. Text below.
* SOA is in fact motoring forward. Among the survey respondents, 49% said their organization has one or more SOA projects under way, and 60% characterize their current or future SOA projects as enterprise level as opposed to departmental/divisional level (21%), or single, isolated projects (19%).
* Interest and uptick in Business Process Management with 29.7% of respondents marking BPM as one of the critical areas for their organization's technology efforts. At the same time, 35.8% respondents counted Business Process Management software among the types of infrastructure software currently used, with 38% planning to use it in the future.
* Grid/cloud software is now used by 17% of respondents, with 38% planning to use grid/cloud in the future.
*Today's SOA projects are largely about integration. The top benefits organizations hope to achieve are improved data integration (32%), enable legacy application integration (32%) and integrated disparate department applications (23%), followed by cost cutting (21%). Staying competitive (8.4%) and driving innovation (8%) tracked low on the expected benefits list.
*Those not doing SOA said it was because of skills.
* Governance is becoming more and more popular as an issue.
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OK Gang! One of our big announcements this 2H SOA Launch is Process Integrity. End to end process integration is required to hold your services, information and users together. This integration must be robust and scalable – otherwise it will restrict you from growing your SOA and building on your initial successes. As you move from basic to advanced SOA, you should be able to use the same products and architectures in an expanded and more advanced way.
So the architecture must start with the ability to provide Process Integrity, even if you don’t use all the capabilities in every project. Robust capabilities must be part of the middleware layer. For example, let’s look at the Enterprise Service Bus. There are several types of ESBs, depending on what they are being used for. An in fact, it’s very possible that you might have different ESBs running in different domains. But whatever ESBs you are running, they must be able to grow with you and provide scalable connectivity as your SOA becomes more advanced. This also means that you might federate multiple ESBs, so that various ESBs are integrated into a larger architecture.
Security and quality of service are key to a successful SOA environment. Even if you don’t need the full set of capabilities in your first couple of projects, you need to ensure that your SOA environment is capable of growing with you. As SOA matures, it will very likely be the basis of a large percentage of IT projects in the future. It’s hard to think of large IT projects that don’t focus on security, scalability, availability and performance. Don’t think of your initial project as something that will be thrown away in the future. Think of them as laying the groundwork for your long-term architecture.
Want to know more about this one?
Watch the process integrity video now.[Read More]
I am here in a great hotel in London ...! Today we had the SOA Business Centric Summit in London at another cool place... with over 400 customers!
The SOA summit was a great way to hear from the London customers doing SOA, like City University, Standard Life (Ian writes that "Our measured re-use benefit now stands at 8.5 miillion sterling (16 million US) Feel free to quote us. Well over 100 applications from large to small deployed to our SOA now and many more planned", Norwich Union, and Travelex!
Check out John Patrick's Blog on the SOA AR day as well!
Many thanks for the notes and pings on our SOA for Dummies -- the IBM edition! If you want a copy, please send me your address in a note to email@example.com!!
Thanks for the great response!!![Read More]
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OK. I admit it. I am hooked -- the Wii and even my daughter's DS! That's why I love this SOA reference!
Sega, as a computer game company has received worldwide praise. While focusing on their core content, Sega as a company has produced entertainment products and services one after another. In recent years it has released hit products creating a market for children’s computer entertainment, including “Mushi [Bug] King, The King of Beetles”.
The company aims at dynamically developing businesses with unique products that can create new game markets, like the first ever sensory video games, “Hang-on”, and “UFO Catcher” did in the past. New ideas and new ideas are the two most important requirements for succeeding in doing this, though of course since it is also necessary to smoothly hitch a timely ride on market trends, speed is essential for such development. This means that the information systems supporting such development, must also be very fast.
To meet this demanding business landscape, Sega had to rethink their IT systems to enable business. They decided that the solution was to build a human workflow system using Business Process Execution Language (hereinafter “BPEL”) with a Service Oriented Architecture. It could then define things like service orders and branches accessed during business processes.
For the execution environment for the BPEL human workflow system, they use IBM WebSphere Process Server IBM WebSphere Integration Developer for development. The basic principle was to start small, and initially it focused on building a new human workflow engine and a new payment slip workflow system which use BPEL for its basic functions.
After implementing this, the project grew to be company wide. Their business processes included circular memoranda of approval and 30 old workflow systems that would have been wasteful to just eliminate them, but remaking them would have been very costly. So they decided to take an SOA approach and to wrap as services the processes of the old workflow systems, allowing them to seamlessly connect with the new workflow system. What the users see is identical to what they saw before, and the application procedures are as simple to use as they were previously.
When it is demanded, each unit of existing assets is individually wrapped so through loose coupling the new system can access it as a service, thus making real the potential of SOA while designing a new process layer.The system is extremely agile and productive from the design and development stage through operational implementation.[Read More]
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Well, I have been in a whirlwind couple of weeks of travel around our 1H SOA announcements.
We started with the IMPACT event in Orlando. It was great seeing many of you there! The announcements, the great people, the partners... all were very energizing!
What did we announce? A set of announcements in Business Impact, Technical Impact, and Personal Impact. This blog will focus on the Business Impact announcements!! Let me hear from you on what questions you have!!
Well, first we had announcements in the Business Impact area.We announced 8 SOA Industry Roadmaps in 6 different industries. What is an SOA Industry Roadmap? It is an end to end horizontal view of how to get started with quick time to value with SOA enabling key processes by industry. The roadmaps have 2 parts to them: a Business Blueprint and SOA Industry Frameworks.
The Business Blueprint is a set of thought-leadership papers to help outline industry challenges and some solutions. These thought-leadership papers then drill into specific business scenarios, describing how those processes are typically run today and how they will be improved in the future with SOA. Each thought-leadership paper also includes a recommended SOA entry point so businesses know the best place to start to drive immediate business benefits. (The SOA Entry Points are People, Process, Information, Reuse and Connectivity.
IBM SOA Industry Roadmaps also include IBM SOA Industry Frameworks that provide industry-specific content available from IBM to support a client’s solution. IBM SOA Industry Frameworks contain composite business services and IBM Business Partner content that are built on a common foundation. Composite business services are packaged, interrelated, reconfigurable groups of optional software modules called business services that perform individual tasks tailored to the relevant industry’s users, policies and methods. The foundation on which they are built is made up of industry-specific domain models and defined product capabilities from the IBM SOA software portfolio. The SOA Industry Roadmaps that we announced are:*Banking (payments), to help realize a significant return on investment in electronic payments processing *Healthcare (member enrollment), to improve provider loyalty *Healthcare (benefits and eligibility verification), to optimize the benefit and eligibility inquiry process used by providers *Insurance (agent collaboration), to provide real-time access to policy, claims and related data through multiple modes of communication *Industrial: Product Lifecycle Management - Supply Chain Collaboration *Retail store integration, to deliver a personal shopping experience *Telecommunications (OSS), to improve order-to-cash efficiencies *Telecommunications (Internet Protocol [IP] multimedia service), to speed time to market for new converged voice, video and data services
If you see other processes that we should focus on? We have been planning out the next set of deliveries and I'd love to see your feedback on industries and processes.
See the next blog for the Technical Impact Announcements!!!
My top 5 highlights from IMPACT!!!
1) 104 customer speakers showcasing their SOA success was a highlight of the inaugural IBM SOA and WebSphere event which attracted 4.264 attendees. Having this many customers tell their Stories was amazing! It generated widespread interest and enthusiasm for SOA!
2) The client value of the New SOA announcements at IMPACT 2007! Dozens of new offerings were built upon the three major SOA launches executed over the past 18 months and centered on the Business, Technical and Personal Impact of SOA. Noteworthy new offerings include: Eight SOA Industry Roadmaps representing six industries (banking, healthcare, telecom, retail, insurance and industrial); six new integrated SOA professional services; BPM enabled by SOA; new support for System z and p; Innov8, a BPM Simulator; and expanded SOA education.
3) 250+ Press articles (35 business press), 100 postiive blog entries and 8 analyst reports showcase the energy momentum of the event and SOA announcements. We announced 4,500 IBM customers have used IBM SOA offerings. This amount of energy was amazing. My favorite quotes were:"SOA is the bridge between IT and business that IBM has been pioneering. And, as far as I can tell it must be hot, hot, hot! The event had the flavor of a kind of corporate Woodstock because…one got the feeling that something about this gathering was going to have a big effect on the wider culture."-- Crossing Digital Divides - Virtual Realities in World 2.
with TechTarget reporting, “SOA is now infused throughout IBM's software platform. Its WebSphere, Tivoli and Rational lines literally ooze SOA from every pore. Behind the software, IBM has an army of Global Services consultants.”
4) The interest in the Skills area. With 56% of companies seeing skills as a big inhibitor, it was incredible that over 500 clients took the SOA certification test and the interst in new forms of education like the Innov8 simulator for BPM!See the latest story on this one!!A screen shot of the game is posted on BusinessWeek's Technology section: BusinessWeek
5) Showcased the strength of the IBM SOA ecosystem. A total of 542 Business Partners attended IMPACT, including 250 attendees at Business Partner day.
This event demonstrated cross-IBM alignment and industry leadership for extreme Client Value! Business Leaders, IT Executive, Technical and Virtual IT-Business tracks highlighted the breadth of IBM offerings in SOA and WebSphere. The Business leader track included 300 business leader attendees, and there were 2100 attendees at 20 industry sessions.
Let me know how you found the conference!!
It was great to see so many of you at last week's IMPACT conference. I really enjoyed the chance to meet with you and get your feedback.
We want to continue the dialogue we started with you at IMPACT throughout 2008 via virtual events & the SOA Social Network.
Our next virtual event is our April 30th webcast, IBM's Smart SOA™ Approach: Aligning Business & IT for Maximum Impact
This is a a great follow-on to IMPACT. The webcast gives you the opportunity to hear IBM Executives
explain new IBM SOA Announcements. We'll also offer a LIVE Q & A session as part of the program.
Steven A. Mills, Senior Vice President & Group Executive, IBM Software Group
All registrants who attend this live Web Seminar will receive complimentary access to the "IBM SOA Case Studies e-Book".
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I am just back from Dubai where I saw a lot of the marina area. (More on Dubai later!)
So I thought of Crowley Maritime for our SOA story time who operates globally in a variety of businesses with a mantra of “Small Company Mentality, Big Company Efficiency.” Founded in 1892, and family run ever since, Crowley Maritime began with a single 18 ft. rowboat servicing ships and sailors in San Francisco Bay.
Their primary logistics operations are based here in Florida. Over the following century, the Crowleys have grown and transformed the business into a major provider of maritime services ranging from tugs and barges to containerships, with operations from Central America and the Caribbean to Alaska’s North Slope.
Their CEO is not guiding a carefully paced streamlining and repositioning of the company to meet the new challenges of its second century of operations. As Crowley Maritime has grown, it has accumulated business lines and strategies that needed reexamining and improvement in light of changing market conditions that have made ‘return to core competencies’ the new reality for many industries. Crowley turned to SOA as the foundation for reshaping their business for the next century.
The started with IBM Advanced Enterprise Service Bus as the backbone for corporate integration to connect disparate application components without each application component having complete dependency on other application components by service enabling existing assets. One early benefit was a reduction — by at least half — of the usual time and costs incurred in tying new, third-party applications into the Crowley core infrastructure, which included a legacy mainframe-based customer-information system. With a 30-year-old system that was heavily customized, this was no small achievement. Under previous practices, integration projects typically ate up about 300 work hours of people in the Crowley information technology group. More important for Crowley Maritime were the strategic benefits, which are part of the ongoing savings and increased operational efficiencies. Early results were seen when a major business initiative at Crowley was launched.
This major initiative, implementation of a transportation management system for inter-modal transportation, was purchased and effectively “plugging into” the adapter framework and the ESB. This particular inter-modal transportation management system automates the routing of Crowley cargo containers — several hundred per day — to dozens of terminals across North America. The application manages and improves operational efficiency of the intermodal portion of Crowley Maritime’s ocean shipping business. As the first true test of the ability of the Crowley Service Oriented Architecture to easily integrate with a substantial package, the adapter framework and Enterprise Service Bus performed above expectations and with unprecedented flexibility. They began to see immediate operational efficiencies.
The routes chosen were, on average, better, cheaper and faster. They raised the quality of services and increased customer satisfaction. The ability to create services for legacy applications has subsequently added life to legacy applications that were not ready for replacement (due to years of heavy customization and unique abilities of that existing package).[Read More]
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This is a REALLY awesome article!
This story from Businessweek profiles IBM's software business, the impact of the recent acquisitions and the importance of service oriented architecture as "the next big thing" for IBM.
A few highlights include;
Here's the big surprise: Big Blue's $16.8 billion software business now contributes even more profit to the bottom line than services, and it's just now emerging as the $91 billion company's most dependable growth engine. "Software is not only the fastest-growing but the most entrepreneurial and the most profitable part of IBM," says analyst Bob Djurdjevic of Annex Research.
The profit picture for software is even prettier. Annex Research estimates that for 2006, software will account for 20% of IBM's revenues but 37% of its profits.
The most successful products fall within the so-called "middleware" segment—software that sits between computer operating systems and run-the-business applications like payroll that a company's executives and employees use day to day. IBM leads the $80 billion middleware market with an 18% share ($12.6 billion in revenues last year), compared with less than 10% shares for Oracle and Microsoft.
Now a fundamental shift is taking place in middleware that could light a fire under IBM's software business. More and more, companies are using a new kind of technology called service-oriented architectures (SOA) for building new computer systems or revamping old ones.
SOA allows companies to build new applications faster, reuse older software, and reuse the new components they create. So it's fast and efficient. No wonder an April survey of chief information officers by Merrill Lynch showed that 87% of them expect SOA to be the " next big thing" in enterprise computing. IBM is already the leader in SOA, and that puts it in a great position to benefit from its soaring popularity.
Mills' group has a 44% share of the market, compared with 13% for second-ranked Sun Microsystems and 10% for BEA Systems, according to WinterGreen Research.
Motorcycle maker Harley-Davidson (HDI ) shows how SOA works—IBM-style. The company has a vast portfolio of applications for running every aspect of its business. But it found that once its applications are created they're very hard to change. So it bought IBM software and hired IBM consultants to revamp its systems using SOA technologies so they can be more flexible.
To make life simpler for customers, IBM last month introduced a catalog of premade components and a collection of templates designed for more than 15 industries. It developed these pieces in the course of more than 2,000 SOA engagements. The Webify purchase adds pages to the catalog, since Webify has focused on components and templates for the telecommunications industry and government.
> The Full Article Link [Read More]
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In Dubai, in Poland or at the Global Virtual Forum “Work Smarter, Take Out Costs In a Tough Economy last week, there was a common thread emerging from conversations with customers. How do we work smarter in today’s economy to survive and thrive without going extinct? IBM’s vision for a Smarter Planet is based on how much smarter the world has become with all the technology that exists today. We are more interconnected, instrumented and intelligent. This smart is embedded and applies to people, to industries, to companies and countries.
You may have heard my analogy of the cheetah and chipmunk (entire transcripthere thanks to @joemckendrick). The fastest animal is in danger of going extinct despite its speed but the cartoonish chipmunk has adapted to its environment due to its agility and ability to adapt to a changing environment.
Joe’s excellent post onTime to get bullish on SOA, IT and the economy drives the point home where he states “Times of turmoil always equate to times of new opportunity. As I’ve said before time and again, the current rough-and-tumble economy is really a time for SOA — and information technology in general — to shine, to prove their mettle.” @monkchips also expands the viewpoint stating that “soa isn’t about cost cutting, it is a growth engine”
I want to elaborate further on why we believe that service orientation really is the key to agility and cost optimization. By extracting services from your applications, putting those business services in a reusable format, it allows you to quickly change, based on what's happening in the environment, or to invoke change yourself on the industry. It allows you to flexibly connect information, because you isolate the business logic from the underpinning IT and you can reuse.. not just the IT assets, but the business assets as well.
As @dortchonit nicely sums it up, “Yeah, it's hard work. But if you want to run a truly agile, intelligent, and successful business, it's work worth doing. And the alternatives are harder, I promise." More coverage on Michael’s blogThe Big Mash Up
Meanwhile, if you missed the Global Virtual Forum, you can get to the replay athttp://tinyurl.com/bv3489 and we will continue these conversations on working smarter, taking down costs and why it is important in today’s economic climate at IBM IMPACT 2009
Here's to chipmunks![Read More]
I am now in Prague speaking to a marketing group on viral marketing and SOA. As I am here, I just saw this in Blue Blue Article! .
Check it out !!!
Big Blue Goes for Viral MarketingComing soon to a theater near you- IBM's Service Oriented Architecture [SOA]. Is video supposed to be viral? A strange IBM spoof movie trailer which advertises a new movie called "Launch" and which seems to be about a returning executive who tried to implement SOA at a distressed company full of mystery. Is it just us, or does anyone else wish that IBM actually made the full movie. It has "cult film" written all over it and looks far more interesting than most Hollywood fare. They could do an online movie release whereby the SOA is used to conquer some pretty tough obstacles. Perhaps stubborn long term employees, supported by a mysterious Union, could try and sabotage the process. Oh well, maybe its just us. Nevertheless, good to see IBM trying new marketing techniques- we're giving it publicity at least.[Read More]
Ultramatics is the winner for our WebSphere SOA Beacon Award. The Beacon award is a huge honor for our partners!
First let me tell you a little bit about Ultramatics. They are headquartered in Tampa, Florida. Their mission is to deliver vertical domain solutions in the areas of Healthcare, Transportation, Banking, and Telecom. They focus on SOA deployments with a set of templates that are a best practice in the industry. They have many marquis accounts like The Home Depot, Starwood Hotels, Trustmark Bank, Colonial Bank, and Blue Cross Blue Shield of Florida. I have worked many times with their President and CEO, Saru Seshadri, who is a true visionary!
For the Beacon Award, they featured Crowley Maritime Corporation, a global provider of maritime services. Crowley needed to reposition its business operations to meet the challenges of its second century of operations -- including reducing operating costs; increasing profits and ROI of existing routes/platforms; and addressing legacy application modernization Integration of existing disparate systems from acquisitions creating multiple tracking, pricing and servicing process
The SOA solution implemented by Ultramatics included a lot of IBM's leading edge technology include WebSphere Process Server.
Benefits:• $15,000 saving per integration interface; anticipated $225,000 savings over previous practices • Application delivery time and costs were immediately cut in half • Enterprise specific standards and effective SOA governance led to significant operational efficiencies and productivity improvements • Errors and omissions reduced • Creation and exposure of services called for by applications within SOA leveraged for every new application rollout • Technology simplification, application modernization as a result of reusing legacy assets rather than replacement
Wow! What a great customer and partner reference!
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I love my iPhone. My husband would say it is my best friend! I use the iPhone apps from it to see the movie times, the weather (yes all that snow up here in the NE!), and even work!! (If you know of great iPhone apps please let me know!!) So it is exciting to see mobile providers using SOA to even provide more capabilities!
mBlox, the world’s largest mobile transaction network, enables businesses to deliver mobile services and content around the world. Specializing in global operator connectivity and mobile billing, mBlox maintains connections to more than 500 mobile operators in over 180 countries through its carrier-grade network. With the increasing maturity and standardisation of the mobile messaging market, mBlox wanted to simplify its IT platform to deliver greater efficiencies, accelerate speed-to-market, and reduce the costs of change.
Replacing its custom-developed billing system with an off-the-shelf solution and integrating it across the enterprise was a first priority. mBlox built a service-oriented architecture around 3rd party billing and accounting software.
The services are orchestrated by IBM WebSphere Process Server and surfaced through an IBM WebSphere Portal server front-end. The solution was created using a suite of IBM Rational requirements management and software development tools. Billing runs that used to take up to 10 days can now be completed within just 36 hours. Process-driven service-oriented architecture enables rapid development of new applications by reusing and orchestrating existing components, allowing mBlox to set up services for new mobile carriers within half a day.
Check out more details at http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=RF&subtype=CS&htmlfid=STRD-7MDMUK&appname=crmd[Read More]
Yesterday I had a super experience being interviewed on the radio (yes, a live radio show!) on VoiceAmerica with Dave Sasson about SOA (what else!). Dave is not only a super cool radio personality but a CTO as well. He set up a "dialogue" with me on SOA....how to get started, lessons learned, case studies and much more. It was a fun experience and I've already gotten lots of good notes from listeners across the US!
The replay is available at: Listen now
Don't forget to sign up for IMPACT 2007! A defining event for SOA ! Enroll me now [Read More]
As I was sitting in my doctor's office (yes! I got the cast off!), I was reading through some of our recent SOA implementations and noticed that as more and more companies are seeing the power of SOA to drive business results. One of their surprises is the value they are seeing in modeling -- it seems that modeling is becoming one of the most critical steps to SOA success.
Reading more deeply and talking to several customers while icing my ankle, it seems that most companies deliver modeling to help organizations fully visualize, comprehend, and document business processes in order to close the gap that exists between an organization’s lines of business and IT’s understanding of the business drivers. Given that a business process is a defined set of activities leading to specific results, modeling provides the added assurance that best practices are well documented and communicated throughout the organization before deployment.
For example, one large insurer is having their business analysts use modeling to define alternative scenarios, differing in resource allocation, branching assumptions at decision points in the flow, and other parameters, and see which alternative results in the lowest cost, fastest average cycle time, lowest percentage of service level agreements violations, or other optimum business measure. In addition, tbecause they leveraged simulation can help reveal bottlenecks in the process, allowing new alternative scenarios to be analyzed -- resulting in significant time and cost savings before they are implemented throughout the SOA.
I believe that BPM with SOA is the keys the kingdom and SOA will help facilitate the next phase of the business process evolution. The evolution is occurring now because of the heightened need for enterprises to compete more effectively by adapting to market changes faster, continuously improving efficiencies and streamlining collaboration across traditionally siloed departments.
Well, at least it may be the key that opens the door that allows you to explore all the benefits to SOA. What are your thoughts? By the way, I have now proceeded in my recovery and hope to be walking with my cane at the NYC SOA summit -- that is sold out!
If you are one of the lucky 400 that got a seat, I'll see you there!
Til then....back to icing the ankle!
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Over the last week, I have been asked a dozen times if an SOA approach requires that you start over. So today I thought I would show another example of reusing current applications and systems to achieve results toward the SOA approach.
Meyer Werft is a shipbuilder basd in Germany. Their IT infrastructure—based on siloed, heterogeneous systems that the company had inefficiently weaved together over time—no longer supported Meyer Werft’s need to run an adaptable, integrated business. To boost its competitive advantage, the shipbuilder needed to transform its IT infrastructure into a modern environment that would support the integration and automation of enterprisewide business processes as a set of linked services.
The service-oriented architecture (SOA) solution gives Meyer Werft an overall picture of the entire shipbuilding process and allows employees to quickly implement changes at every stage of the production process. Meyer Werft is now able to react quickly to customer needs, build its ships to even higher standards of quality and deeper levels of customization, and compete dynamically in the global marketplace. The company used IBM WebSphere Process Server and IBM WebSphere MQ to integrate with the company’s back-end Dassault Systèmes ENOVIA product lifecycle management (PLM) system.
Using Business Process Execution Language (BPEL) the new system provides an overall picture of the entire shipbuilding process. In addition to using the SOA approach to help it switch from a siloed IT infrastructure to an integrated IT environment, Meyer Werft is using the SOA approach to transform how various divisions conduct business.
Had the company not embraced the SOA solution, Meyer Werft estimates that it would have closed its doors within five years.
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Atlas Air is the world’s largest cargo airline and the world’s largest fleet operator of Boeing 747s. Over the past several years, Atlas Air’s operations had become increasingly complex and process-intensive. Its infrastructure was also complicated, comprising a variety of “homegrown” messaging applications that did not integrate well with its back-end systems. Atlas Air needed to simplify this infrastructure and coordinate the various moving parts, and it decided to do so by implementing a middleware solution that was based on Service Oriented Architecture (SOA). They replaced their existing messaging system with a true enterprise service bus (ESB) through which all messages flow. They now have the ability to integrate real-time information with process workflows, improving efficiency, reducing costs and enhancing their ability to respond rapidly to customer needs.
Tell me your SOA Story!!!
Today, we jointly announced a curriculum at GeorgeTown university around SOA! This is in response to the needed skills that will be required from the market as SOA continues to be deployed.
Executives from Marriott International, The US Department of Interior and the Air Force today joined Paul Burnet, one of my lead soa marketeers, Professor Blake and Judith Hurwitz. Customers attending the event next week include the World Bank, Fannie Mae, Navy Federal Credit Union, FBI, IRS, and the Department of Homeland Security. In addition to these customers, other influences from the National Science Foundation, Educause, American Society for Engineering Education and the National Institute of Standards & Technology.
Here is the agenda! Very cool!
ABSTRACT“Applying SOA to Real World Problems”
Imagine a world where organizations and individuals can realize their capabilities, products, knowledge, even talents into services that can be accessible from the Internet. In the electronic commerce domain, it is easy to imagine when we consider product ordering and purchasing (e.g. Amazon or E-bay). Other examples transcend business, military, and even space travel. The purpose of this event is to introduce this emerging area of service-oriented computing and to illuminate the benefits of this methodology to organizations and consumers.
AGENDA8:15am – 8:45am Light Breakfast, ICC Auditorium Foyer
8:45am – 9:00am Introduction, ICC AuditoriumDr. M. Brian Blake, Associate Professor, Department of Computer Science, Georgetown Univ.
9:00am – 9:30 am Welcome: ICC AuditoriumMarjory Blumenthal, Associate Provost, Georgetown UniversityPaul Brunet, Director, SOA Strategy and Product Marketing, IBMDr. M. Brian Blake
9:30am – 10:00 am: Applying SOA to Real-World: Commercial SectorMarriott InternationalSteve Wolf, Senior Enterprise Architect
10:00 am - 10:30 a.m: Applying SOA to the Real World: Government SectorUnited States Department of the InteriorDaud Santosa, Chief Technology Officer
10:30 am – 10:45 am Break
10:45 am – 11:15 am Applying SOA to the Real-World: Government SectorUS Air Force, Global Combat Support Services (GCSS)Harvey Reed, Chief Engineer, GCSS Air Force
11:15 am -11:45 am SOA Promises and Challenges Dr. M. Brian Blake, Associate Professor
11:45 am -12:30 pm SOA Panel Discussion Moderator: Judith Hurwitz, IT Industry Analyst and Author of "SOA for Dummies"Panelists: Steve Wolf, Daud Santosa, Harvey Reed, Paul Brunet, Brian Blake, Owen Cline (ISSW)
12:15 pm – 1:30pm Lunch and Poster Sessions, Copley Formal Lounge
1:30 pm – 2:00 pm What does SOA look like? Tools demonstration Russ Weaver, IBM, WebSphere Integration Developer and WebSphere Modeler
2:00 pm – 2:15 pm Closing Remarks
2:15 pm – 3:00 pm Ad-hoc Special Interest Group Session
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I am so excited! Coming to the East Coast — live — a Social Media Tweetup! We had one in the Valley — that was so energizing but being an East Coast girl, we must try one here!
Every day companies are devising innovative techniques to leverage Twitter, MySpace, Facebook, Lotus Connections, WebSphere Commerce, iLog Visualization and other Social Media technologies to develop deeper customer connections. And I see that many many countries are getting more and more interested in Social Media — like India, Brazil, and others
Many of you, have stories about ways you have deployed Social Media tactics to successfully drive demand. And I want to hear about them! I love social media and if you share that passion and quest for Business Savy in measuring it for great business value.
f you do, please plan to share in a casual conversation, Social Media Tweetup, hosted by Sandy Carter, VP of Marketing for IBM’s SOA and Jeremiah Owyang, a Senior analyst for Forrester.
This event will be held in Mid Town Manhattan on Monday, March 23 from 6 - 8 PM. We are limited to 30 attendees so please RSVP quickly
To RSVP or to inquire for more details, please contact firstname.lastname@example.org
I was very excited to see IBM's 3Q earnings yesterday. Due to the great acceptance and use of our SOA offerings, the 3Q results were good. Here are some of the quotes I pulled from Mark Lockridge's discussion to the financial analysts! (Mark is IBM's CFO).
To all our IBM partners and customers -- Thank you for your trust and confidence in us and our portfolio!
Some highlights:"In 2006, WebSphere technology has accelerated the emergence and acceptance of Services Oriented Architecture, contributing to double-digit revenue growth in WebSphere each quarter. IBM’s lead in SOA is well recognized and we are continuing to invest to extend our leadership position."
The WebSphere family of software grew 30 percent, and 28 percent at constant currency.WebSphere provides the foundation for web-enabled applications and is a key product set in deploying a client’s Services Oriented Architecture.
In July, we introduced DB2 version 9, commonly referred to as Viper, with enhanced XML and data compression technologies. This new database is a key component of our SOA and Information on Demand strategies and has proven to be particularly effective in SAP installations.
We are continuing to invest in high value-add Business Solutions. For example, we are enhancing our Global Development Center capabilities in China and India to leverage our Webify acquisition, and to accelerate SOA within our Industry solutions.
Security, energy and cooling efficiency, virtualization, and SOA, together with improved economics, continue to play to the strength of System z. These features are attracting new mainframe customers to this platform. Let me give you a couple of examples:
The largest profit contributor was our Software business. This quarter, our software results once again reflected strong demand for products deploying Services Oriented Architectures and Information on Demand, as well as the value of our systems management, security, and storage offerings.[Read More]
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Yes, I have now lived in NY for 4 years! Coming from Texas, I don't think I have ever thawed out! And definitely not this year with the temperatures falling daily!
My SOA reference today is the Bank of New York Mellon (BNY Mellon), the world’s largest securities servicing provider. If you remember, back in 2007, it was formed through the merger between The Bank of New York Company, Inc. and Mellon Financial Corporation of Pittsburgh.
We saw something then, that we are seeing now which is the new entity, BNY Mellon, needed to integrate the operations of the two organizations—including their cultures, business processes and technology infrastructures. Equally important, the company needed an IT solution that would take into account the complex and rapidly changing nature of financial services and deliver the flexibility needed to support the bank’s business strategies as they evolved.
A driver of SOA value today is mergers. Merging two complex IT infrastructures in a dynamic business environment is an ideal setting for a Service Oriented Architecture (SOA) approach .
The company started its SOA journey by employing shared, reusable IT services as a primary strategy for achieving its stated objectives. Through the use of shared services, the bank can integrate disparate systems, processes and data, and streamline the resulting operations for maximum efficiency.
By taking a services-based approach to its integration needs, the bank has been able to hone in on application details, which has allowed the elimination of extraneous or redundant components. Taking time at the outset to clearly define its principles and standards has helped the bank ensure that future development efforts will support the company’s present and future business strategies and objectives.
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I love shopping! I like the hunt for a bargain, the thrill of getting great quality and the fun of haning out with friends while we hunt!
Yansha is part of my fun of shopping in China! Yansha is one of China’s largest regional retailers. An upscale brand with revenues in the billions of Yuan each year they sell high-end, exclusive goods from brands such as Versace, Prada and Calvin Klein. In order to maintain its market leadership position, they needed to increase its competitiveness against both local retailers and new foreign competitors in an increasingly deregulated Chinese retail industry.
Yansha saw that the best way forward was to transform the way it does business with its supply chain partners through the adoption of new business processes, automation and business intelligence. Yansha deployed a first-of-its-kind supply chain management (SCM) platform that leverages SOA to integrate enterprise resource planning (ERP) and SCM applications. The platform enables Yansha and its suppliers to leverage new real-time performance information to provide transparency into supply chain business processes and generate actionable business intelligence, setting new standards of efficiency.
With the SOA solution, they have reduced order lead time from 2.5 days to 4.5 hours, improved order acknowledgement rate from 80 to 99 percent, and reduced order error rate from nine to one percent. All of this was done with a nine month ROI.
To read more, click here!
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There are just a few short days until IBM Impact 2007 Enroll me now IBM’s largest ever event for SOA and WebSphere! Right now we’ve got about 4,000 registered attendees, who will hear the best that IBM and our customers have to offer… with dynamic keynotes, over 325 technical sessions, a hands-on SOA solution center, and much more.
If you can’t get to Orlando, I have some GREAT news. We think it’s so important for you to stay informed, that we will be bringing our opening keynotes directly to you – virtually – through the IBM Theater on Second Life, the 3D online digital world!
So on May 21st grab your avatar - and a front row seat – and join us in the IBM Theater SOA HUB starting at 8:30 a.m. ET. You’ll be virtually whisked to Orlando in time to see and hear Steve Mills, Senior VP and Group Executive of IBM Software Group, and Robert LeBlanc, IBM Global General Manager for SOA, kick off IBM’s largest-ever SOA and WebSphere event. You’ll also hear from Tom Rosamilia, General Manager of WebSphere, and myself, as we talk about the Technical Impact and Personal Impact of SOA.
To participate, you must be a registered member of Second Life. Not yet registered? It’s free – visit Second Life
Don’t miss out on an Impact-adventure… join us live in Orlando… or virtually. See you there!
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I love flowers! I love Valentine's day partially due to the flowers I receive!
My colleague Georgina Castanon has taken some amazing pictures of flowers! Check them out!
So of course, one of my favorite references, is 1-800-Flowers.com. To realize its vision of synergy among its 14 brands and meet ambitious growth goals, 1-800-FLOWERS.COM, INC.—the world’s largest florist and gift shop—is deploying a new e-commerce solution. Running on System p servers, WebSphere Commerce (built on SOA) is the singular front end for all the eCommerce sites and WebSphere MQ and WebSphere Message Broker comprise an enterprise service bus that through service orientation, coordinates messaging and integration between WebSphere Commerce and the company’s disparate back-end systems.
The solution makes it easy to launch (and less expensive to maintain) new eCommerce sites, in weeks rather than months – or even years. The solution enables more rapid creation and deployment of retail Web sites, allowing 1-800-FLOWERS.COM to try out new offerings with very little investment and risk.
It also facilitates cross-selling between brands by unifying the underlying technology. The solution provides the potential for information sharing across business units, opening up the possibility for more effective marketing to customers.
It also provides a rich, differentiated customer experience with reduced maintenance and development costs.
I hope my hubbie tries it out again!!![Read More]
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This is in honor of the great job done by the US Air pilot and crew and to the Ferry and rescuers. As a frequent flier, I was very thankful for their courage and safety awareness. Thank you!!!
For our SOA reference today, we will focus on Atlas Air, who is the world’s largest cargo airline and the world’s largest fleet operator of Boeing 747s.
Over the past several years, Atlas Air’s operations had become increasingly complex and process-intensive. Its infrastructure was also complicated, comprising a variety of “homegrown” messaging applications that did not integrate well with its back-end systems.
Atlas Air needed to simplify this infrastructure and coordinate the various moving parts, and it decided to do so by implementing a middleware solution that was based on Service Oriented Architecture (SOA). They replaced their existing messaging system with a true enterprise service bus (ESB) through which all messages flow.
They now have the ability to integrate real-time information with process workflows, improving efficiency, reducing costs and enhancing their ability to respond rapidly to customer needs.
As many of you know, AirBus is also a big SOA client reference![Read More]
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My SOA and Web 2.0 book has now been translated into multiple langagues and is still going strong!
We are still looking to assist customers getting started with case studies, etc.
Go here for a free eBook sampler, a discount on the books, like a buy 2 books get 1 free offer, even a podcast!
I do want to hear what you think about it!!!
OK! So IBM made some major SOA announcements this week!
The first one is around the business value IBM's customers are seeing in the marketplace! Customers are looking to break out of verticalized pillars and drive innovation and flexibility into their businesses. The recent deep dive study by the Institute for Business Value confirms that customers are achieving hard, measurable value from their SOA projects. While 97% of surveyed customers justified undertaking their SOA projects based on cost reduction after they initiated their projects, 100% of them saw increases in flexibility and 51% saw measurable revenue increases attributable to the projects.
The second announcement is about how easy and perscriptive we are making it to "GET STARTED". The announcements today are about making it easier to achieve real business value with SOA. These announcements follow the earlier announcements we made in April of a set of SOA entry points to help businesses get started with SOA. Now, with the marketing moving past that early adoption stage, we have seen a focus on ensuring that customers can build upon the lessons they’ve learned for greater business value. This is a unified IBM is leading the way, teaming with virtually every part of the company to help customers achieve higher value SOA with initiatives such as Business Services and Business Process Management enabled by SOA. We combine all our strengths to help our customers support these projects through Infrastructure and Management for SOA and help ensure successful projects with proper SOA Governance.
And the third area is around the market momentum in this space we've seen! Wintergreen just last month an independent report from Wintergreen Research (“SOA Market Opportunity, Market Forecast and Market Strategies: 2006-2012”) and found that IBM is the overwhelming leader in SOA, with 46 percent market share (up 12% ), more than three times the market share of the next closest vendor.
As Dwight Davis, lead analyst for OvumSummit, wrote in another recent report, IBM is "currently setting a SOA bar that other vendors will struggle to clear."[Read More]
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I am sitting here after IMPACT 2008 reading all the great comments from customers, partners, and others.
Yes, I am a little sad that it is over. And yes, I am planning IMPACT 2009 for May next year in May already!
A HUGE thank you to the 272 customers and partner speakers who have branded IMPACT as
THE customer event of the year. It is the power of your stories that is truly making a difference.
Feel the energy again if you dare...and yes that is Jim Haney
from Harley riding in on a Harley to open the entire show!
Sweet dreams for 2009!
I was recently hosting over 100 partners in Pinehurst. I have to sidenote here that I loved Pinehurst. Pinehurst was one of the best run facilities and a very relaxing setting. Going to course #2 was amazing and the spa was awesome. Just as a sidenote!
The conference in Pinehurst was to brief our partners on our new announcements coming from IBM on SOA. We had lots of excitement and energy and I am looking forward to having more and more of our Partner feedback.
You can hear all about the announcements if you are an IBM partner on Oct 4 by registering at REGISTER .[Read More]
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How SOA hits home: Five ways SOA makes a difference ZDNET
By Sandy Carter, IBM, News.com Published on ZDNet News: Sep 17, 2007
Commentary--One of the most valuable and often overlooked benefits of an Service Oriented Architecture (SOA) strategy is the impact it has on the general population. From helping reduce home energy bills, to saving money on car insurance, to safeguarding your retirement investments, SOA is quickly becoming a critical (albeit invisible) ally for today's consumers. Below are five examples illustrating how SOA is playing a role in our everyday lives: 1. SOA can reduce your energy bill. Consider the Pacific Northwest National Lab (PNNL)'s Olympic Peninsula Demand Response Demonstration study that's being funded by the U.S. Department of Energy. PNNL is working with 300 volunteers in Washington’s Olympic Peninsula and Gresham, Oregon to monitor home electricity usage and billing. The homeowners set how much they want to spend per month on energy and are alerted when usage should be modified to defray strain on the National Grid and stay within the established monthly charges. Invisible to the consumer, the SOA connects PNNL with the participants so that they can exchange information about real-time pricing information on their energy usage and costs as well as the consumer's impact on the National Grid. 2. SOA helps identify and prevent consumer insurance fraud.When a consumer applies for life insurance, an insurer or healthcare provider usually consults with MIB, the largest specialty consumer reporting agency for insurance fraud detection in North America. An association of more than 500 health and life insurance companies, MIB was created to provide consumers and insurance providers with vital underwriting information about life, health, disability, income, critical illness, and long-term care insurance. MIB has created an SOA to allow its subscribers to detect potential fraud based on facts such as the applicant’s insurance and medical history; the proximity of marriage, establishment of a life insurance policy and a spouse’s untimely death, and the frequency of auto accidents resulting in medical claims. The SOA is vital to MIB identify and prevent insurance fraud that impacts the overall cost of insurance to every consumer. 3. SOA can save you money on car insurance.Since insurance rates are regulated by each state, there is little margin for competitive pricing, which leaves the local and regional players facing serious competition against the national carriers. However, AAA Carolinas used its small size and flexible infrastructure to its advantage as it built an SOA that boosted its customer acquisition and retention rate by 60 percent in just a few years. Specifically, AAA Carolinas used its SOA to cross-reference customer information from its 30 regional offices to create unique marketing campaigns based on customers’ individual needs such as insurance discounts for carrying one or more policies or travel discounts for members who purchase an insurance policy, etc. By providing more compelling offers on insurance, credit cards, etc. AAA Carolinas was able to shave part of their profit margin in order to capture greater revenue gains through their innovative offerings. 4. SOA will help protect you in an emergency. An SOA is behind the efforts of the St. Louis Area Regional Response System (STARRS) to improve response times in an emergency--from a simple traffic accident to a large-scale disaster. Until recently, local hospital and first responders communicated via a 30 year old radio system so you can imagine the challenges this presented with regard to tracking and triaging victims. The STARRS emergency patient tracking system enables first responders to relay patient data from the scene of the incident to hospitals and other authorized public officials in real time while providing a complete view of the situation so that emergency personnel can be diverted as the situation dictates. 5. SOA can safeguard your retirement investments. Imagine yourself on a telecon strategy session with an Ameriprise advisor to discuss the status of your early retirement plan. Securely integrated and displayed on the advisor’s computer screen is your portfolio, scrolling stock tickers, links to execute stock trades, international news headlines, and various other applications that are used to assist the advisor in making sound financial decisions. The ability to easily integrate these various sources of information and better advise clients on financial strategies is one of the many benefits of Ameriprise’s SOA. These successful SOA examples can--and are--being replicated by energy providers, insurers, financial services companies, and federal and local municipalities worldwide. From these scenarios it’s clear to see the value that an SOA can deliver in boosting customer satisfaction and a company’s bottom line.[Read More]
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On our Board of Advisors is an organization for the Finnish Defense Forces. They are a strong supporter and user of the SOA approach.
The 17,000 employees of the Finnish Defense Forces (FDF) are responsible for territorial surveillance, safeguarding territorial integrity and defending national sovereignty in all situations. Comprised of the Finnish Army, Navy and Air Force, the FDF faces the challenge of managing and adapting to increasingly dynamic and complex situations with limited resources.
The FDF realized that closer coordination between its own service branches and with those of other nations was essential, but deeply entrenched silos in its command, control, communications and computing systems presented a major barrier. FDF created an SOA-based service hub that enables all branches to share common applications and—by enabling the dynamic reuse of services—allows the FDF to get new applications out to he field in a fraction of the time.
FDF is projecting 80 percent reduction in time required to develop new systems via SOA service reuse and projected 75 percent reduction in required infrastructure through consolidation and virtualization while providing tighter coordination and information sharing between FDF service branches. The solution includes WebSphere Portal with portlets enabled as services that utilize WebSphere Enterprise Service Bus as an ESB along with Tivoli software for monitoring.Read More]