Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
I love the "for dummies" series. You can learn about anything in a "for dummies" book! Since I travel around the world with the SOA Executive Summits, I still hear from many customers that they need a very simple way to explain SOA.
Because of these requests, when Carol Barodi (yes, the author of Internet for Dummies) approached us on sponsoring a book on SOA for dummies we jumped at it. She partnered with Judith Hurwitz, both well respected authors. and they have written “SOA for Dummies”, a special IBM Edition. SOA for Dummies IBM Edition covers what SOA is, why it matters, how it can impact businesses, how to get started with SOA, and what one IBM customer has done with SOA.
You can request a FREE copy of SOA for Dummies – IBM Edition by responding to my blog or by emailing me at firstname.lastname@example.org!
You'll also want to check out the latest SOA enablement resources including a SOA Best Practices: Real World Lessons Learned webcast scheduled for August 10. You will hear European IT industry authorities Macehiter Ward-Dutton and Freeform Dynamics discuss in detail the findings from their collaborative SOA analysis: SOA—Lessons from the Front Line. Register today for this informative webcast on ibm.com/soa!!!
Rocket Software is focused on developing and delivering software solutions to IBM mainframe customers deploying IBM DB2. In the first five years all of Rocket's products were rebranded and licensed to enterprises through IBM's worldwide sales channel. Rocket Software will be at IBM IMPACT 2009 and Sam Elias provides a preview about the benefits of SOA and IBM's Destination z community.
Sandy Carter: Seagull Software – now a Rocket Software brand – offers some exciting SOA solutions in the marketplace. Tell me how Rocket Software has helped customers realize the benefits of SOA to meet their needs to reuse and extend existing applications.Sam Elias:. SOA matches up with what our customers are looking for. We have a history of helping our customers at any point in their SOA adoption lifecycle. What’s attractive to our customers is that we allow their existing business applications to participate in whatever their SOA strategy is — in a non-invasive, cost-effective, and timely way. Our LegaSuite software [now a Rocket Software product] allows organizations to generate scalable solutions, such as new user interfaces and Web services, from their portfolio of existing business applications. This delivers many benefits to customers in all types of industries, from improving call center productivity to enabling customer self-service to integrating business applications both inside and outside the enterprise.
Sandy: As part of IBM's focus on Solutions for a Smart Planet, can you explain how Rocket’s LegaSuite software delivers smart solutions for customers requiring a dynamic infrastructure.
Sam:. Regardless of the size and breadth of the organization, integrating critical business infrastructure in a flexible, secure and seamless way is a challenge that all customers face. One example of this is in the financial sector with our banking customers. As banks are acquired and merged together, there are a common set of services that are used as part of the core application infrastructure. In conjunction with infrastructure platforms such as IBM WebSphere, Rocket’s LegaSuite software provides a cost-effective solution that allows customers to transition these changing (or dynamic) infrastructures seamlessly as application portfolio requirements change. We've used this SOA approach to help several banking customers avoid downtime as they transition to online banking services with limited to no disruption of service.
Sandy: Rocket Software is a longstanding member of IBM's Destination z community. Can you explain why this is important to Rocket?
Sam:. System z is key to many of Rocket's solutions, including LegaSuite. As a founding member of Destination z and a leading provider of System z solutions for the marketplace, it is imperative for us to play a leadership role in strengthening the market awareness of System z and the ecosystem of solutions available for this enterprise platform. Our customers benefit from the community and network of resources available through the Destination z programs, and the better we are connected through the IBM and partner channels the better we can serve and provide solutions for our customers' requirements.
Sandy: IBM recently made a preview announcement for CICS TS V4.1 and there will be further announcements at Impact. Why is this exciting news for Rocket and your customers?
Sam: We’re really excited about CICS 4.1, and it shows that IBM continues to "hit the mark" by being at the forefront of the latest technologies. CICS 4.1 is important for all of our enterprise customers because it continues to show that CICS is the state-of-the-art deployment platform for their mission critical applications. This is a constant challenge for the CICS architecture teams in many organizations as they continually compete with other platforms to remain strategic for the organization. From a solution perspective, Rocket Software has solutions in our portfolio that customers will be able to leverage from day one to take advantage of the new features of CICS 4.1. The new enhancements around Web 2.0 and event-driven architecture give customers greater flexibility and insight around their core business applications or ‘services’ that they rely on to run their business.
Great insights! Thank you, Sam. I am looking forward to meeting you at IBM Impact 2009 in Vegas next month.
Check out Rocket Software at the IMPACT Solution Center, E16 or virtually at IBM's IMPACT site http://www-01.ibm.com/software/websphere/events/impact2009/
I had the great pleasure to attend BlogHer for the first time this year. How did I get to attend? A perfect storm really. 3 things happened that allowed me to attend: first, a customer had asked me to support them in their session and to talk about how my book on social media helped them with their strategy, second, I spoke with Charlene Li at the WITI conference and she knew the founders and secured me a ticket and then finally, I was asked to speak on how to leverage social media as the only real IBM presence at the conference.
So what is BlogHer? I pulled this from the BlogHer site. It was founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone. BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer is the leading participatory news, entertainment and information network for women online and creates opportunities for its members via a community hub (http://blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency
The Top 10 Ah Ha's 1. The Business BlogHer had a lot of great case studies. While not sold out on the business side, I found the case studies innovative and best practices. I have blogged on the specific case studies that I heard ... Allstate, Tropicana, Pepsi, Sprint, Coach and many others (THE Social Media Blog!.
2. Lots of Geek Labs - Hands on! I love the hands on labs. You could set up a new blog here with step by step instructions to learning HTML and PHP.
3. Networking The conference was setup to network. They did speeddating in a new and innovative way, and arranged the sessions and breaks to stimulate discussion.
4. Community keynote I attend a lot of corporate events and shows. Usually the keynoter is the CEO or GM in charge of the work. While powerful, I have not experienced a more moving and powerful keynote that BlogHer did on Friday night. It was a community keynote where bloggers were selected to read their blog entries. It was amazing. I am glad someone who had been here before told me to make sure I didn't miss it!
5. Swag. Again, going to CeBit or GiTex is an experience and everyone gives away their toys. But I have never seen the swag that was at BlogHer. From products, to free services on site, to designer scarfs, and vendors printers, servers, and phones. If you come, be prepared. This shows me that the vendors view this show as an important way to reach the tippers. One of our competitors was here for Small Business and I saw the bump in blogs on their products in the GB space go up 3x over the last 3 days.
6. Panels. Most of the sessions here were in a set of tracks on Geek Labs, Business, Leadership, Room of your own, Identity and Passions. But most of the sessions were panels. If you don't learn this way, it may not be the way for you!
7. Q&A's are LONG! Another culture here at BlogHer is to learn from a Q&A session. The sessions here are meant for learning not gaining exposure. I would say that in the sessions over 1/2 the time was spent answering questions from the audience.
8. Amazing Women in New Media. The BlogHer team brought out the stars. From Lisa Stone to GM of CBS, to Donna Bryne, etc. This is the place for the new adventurers in the social media world!
9. Purpose I was truly impressed by the purpose that I felt from all these women and men. These guys, while looking to monetize, are truly dedicated to their mission. I heard about blogs on the homeless, soberity, raising disabled kids, traveling, shyness, and the list goes on. Everyone I met loved what they blogged on. A great lesson in you do more of what you love -- for employers getting people into the right roles.
10. Fun I loved it. It was energeric, and fun. It energized me and showed me that one with a purpose can accomplish more than you can imagine! There were over 1999 parties. That's right.. suites to teach photography, small busines skills, word of mouth marketing, silk screening, etc.
Next Year: Next year the conference will be in NYC in August. Will I go? Absolutely.
The Future - Generation C This is the future. Everything is going online. 53% of women WW are online. Generation C -- which I have defined as the next generation who wants to co create, collaboration, and use their creavitiy. They are going to be around for a while. Join the exploration and see what works for you![Read More]
While in Costa Rica, I had the pleasure of meeting with an innovative team for IT at Credomatic. Their leader & CTO, Alfonso Salvo, approaches the business with a focus on value.
Who is Credomatic? The company is a leader in Central America. Credomatic began its operations in Nicaragua in 1971. Subsequently, it expanded throughout Central America as the pioneer in the bankcard industry, forming Grupo Credomatic, a network of service providers of integrated credit card issuing and merchant acquiring services. The development of financial products and services combined with quality, state-of-the-art technology and experience has given Grupo Credomatic a leadership position in the Central American financial market. As one of the signature brands within the BAC Financial Network, Grupo Credomatic has been able to successfully adapt to changes in the competitive environment, thereby consolidating its leadership position in the payment systems industry in Central America. Grupo Credomatic has an extensive network of financial institutions across Central America, the Caribbean and Miami.
A wow team! What impressed me most about the team is their focus on the business. Their projects include Business Process Management. And a new exploration of Social Media. Watch this company for some best practices and leading IT practices!
Meet the team! [Read More]
At IMPACT 2009 on Day 1, it is all about our customers and their success stories. We just heard from our customer, Russell Irwin of Standard Life talk about his company's soa journey and I thought it would be great to get a follow up Q & A to glean more insights.
Sandy: You have a world-famous story on the value of reuse in an SOA environment. Can you start by giving us a few numbers?
Russell: To date our SOA has realised a value of £26M pounds, around $40M dollars. This is objective and conservative. It represents the value of our SOA approach over the cost of alternatives in development terms. We have not included the additional operational savings yet in our metrics. In Standard Life we sometimes debate the size of the saving, but not whether the saving is real. It is growing, the measures are all moving in the right direction. We log and measure through our software Framework and accompanying Infrastructure, so here come the numbers !
To date (August 2004 - March 2009) 227 service consuming apps in production
569 services in the catalog, where a service has to mean something to the business e.g. ‘Provide Customer Information’ is a valid service, while ‘Fetch Parm7 Yabba-Dabba Doo’ is not
Service re-use is consistently running at around 50%
~1.25 million service calls per day,
~ 300 SOA developers
1493 instances of reuse (where a service is used > once)
Multiplied by the cost of developing a typical bespoke service means £26 million sterling / nearly $40 million dollars
Or 2500 Honda Civics, or 200,000 fruit-based MP3 player-pods...
Sandy: Can you tell us how your SOA deployment has evolved over time?
Russell: We have been actively committed to SOA for 10 years. We started by getting the governance model, technology patterns, Software Framework, roles & responsibilities clear. We then began our work with some simple, but popular, services to illustrate the benefits of the approach and secure advocation and support from colleagues in Development and Business areas. The governance model has remained consistent throughout, so the costs to run our SOA remain fairly constant while the throughput and traffic has grown strongly. This offers exceptional efficiency gearing across our work. We now have an engaged community of some 300 developers who are very supportive of the overall governance and supporting patterns.
Sandy: What recommendations would you have to companies just starting their implementation of SOA?
Russell: In summary, smart SOA is working ! If you have already started your SOA journey, stick with it. If you have not started, start small with some services you know will get used, they don’t have to be the holy grail, think of the high volume traffic. Adopt a rigorous approach with strong SOA leadership and robust technology patterns. Measure as much as you can and report business value to your sponsor, not architectural purity. Report those measures in terms that your business will appreciate. Celebrate success ! Choose your technology partner carefully. And be clear on your governance model, roles and responsibilities throughout.
Sandy: What do you see in the future for Std. Life in terms of its involvement with SOA?
Russell: Smart SOA is working. We are committed to it. It has been a great success for us in the UK and we can now look to share the approach in our other markets.
Russell, what a great SOA success story and so happy to have you here at IMPACT! Thanks.[Read More]
Diamond Sponsor, Miracle Software talks about their decision to participate at IBM IMPACT and why SOA is more important to adapt to business change in today's economy.
Miracle is our Diamond Sponsor this year for IMPACT 2009! This will be their 3rd year of sponsorship! I had the pleasure of speaking with Johnny Chandra, VP at Miracle on his thoughts on the upcoming conference!----------------------------Sandy: What are you seeing in the marketplace around SOA and BPM?Johnny: Business change happens rapidly. The first to reach customers and clients with emerging technologies gain a competitive advantage. Integrating existing business assets with the intelligent and interconnected technologies can lead to efficiency, reusability and profitability for a smarter planet. Some clients are quiet mature in driving BPM while many are in an early adoption phase of SOA and deciding between a Message Vs. Process driven architecture. Miracle will be hosting Birds of a Feather Session #3221 at Impact addressing the same. The smarter SOA standards and patterns will ultimately enable SOA Driven BPM.
Sandy: Why did you decide to sponsor IMPACT again?Johnny: I believe that was a smart decision. Near term, the economy discouraged any action, but strategically we have been seeing the way IMPACT was morphing from a SOA to a SMART SOA and now to a SMARTER summit of choice for the smarter CIO & business leaders. This is an event where business & IT leaders are gathering in an impressive number in search of processes and technology for improving service delivery, while mitigating risk and a dramatic reduction in costs to meet the challenges of this New Economy. There could not have been a better platform in showcasing some of Miracle Software’s SMART SOA Accelerator Frameworks built on top of IBM’s dynamic infrastructure and middleware. In addition, this was an opportunity to hear what new challenges the industry leaders were facing and how some of them have succeeded in overcoming obstacles in their SOA enabled BPM.
Sandy: What do you see as your top value to clients in this market? Johnny: The top value that we see for our clients “in this market” is protecting existing IT investments, reducing costs through reuse, accelerating time to market via rapid SOA deployment. In addition Miracle’s deep expertise and repeatable assets made available to clients, enable SOA accelerated BPM. The Reality Show Miracle is presenting as an Impact Breakout session #3234 showcases this capability utilizing IBM’s Websphere Process Server. Sandy: Anything else you'd like to add?Johnny: Yes. SOA has been lately extending via web 2.0 into the field of Social Computing often referred to as Social Networking. Clients would like to see how it fits into their environment and how they can leverage this technology within the Enterprise. Miracle is doing a Birds of a Feather Session #3222 where participants can learn from how “Thought Leaders” (built much like Facebook & LinkedIn, but geared towards the corporate enterprise) can leveraging the power of social Networks by providing Social software as a service which encompasses all the day to day activities like collaboration, work assignments, communication, group discussion to resolve issues, follow up on targets, monitor progress and many more...all achieved through one single secure environment. Last but not least, security of the SOA environment is a grave concern and Miracle is showcasing a case study “Secure Smart Grid using IBM’s DataPower SOA Appliance” in Impact Session #3235.
Thank you, Johnny and I am looking forward to seeing you at IBM Impact 2009 in Vegas next month. Do visit Miracle at www.miraclesoft.com or at the Impact Solution Center floor either at location or virtually at IBM’s Impact site http://www-01.ibm.com/software/websphere/events/impact2009/
A new Wintergreen Report is out "Services Oriented Architecture (SOA) Market Opportunities, Market Forecasts, and Market Strategies, 2006-2012' July 2006.
IBM increased its market share to 46% in 2005, up from 2004. IBM has SOA business process management (BPM) initiatives that benefit companies by implementing streamlined processes, improved customer service, more effective compliance and risk management, and improved responsiveness to changing business conditions helped drive the results.
Our customers are really cool and I have had the privilege of working with them and learning from their success stories. Miami Dade County is a great example of working smarter with SOA.
Carmen Suarez, Acting Division Director for Enterprise Architecture Services joins me on the Day 3 keynote to discuss the Smarts of the Miami Dade Solution. Carmen is an amazing woman and I have met her several times now and never fail to be impressed by her talent!
I caught up with her at IMPACT for a quick view interview! Check it out!
Sandy: For the services your provide you county constituents, how do you see the roll of SOA and the emergence of Cloud computing working in concert to meet your business needs?Carmen: These days our “consumers” are constituents, businesses, other governments, travelers, investors. SOA, cloud computing and other enabling technology is just that, it enables us to bring service to the consumers faster and by reusing components via multiple channels like kiosks, pervasive devices, the Internet.
Sandy: What knowledge or experience is your #1 priority to take home from Impact 2009?Carmen: All the things that DataPower can do for me. Like AmberPoint's recently announced integration with WebSphere DataPower SOA Appliance since we have been AmberPoint users for a few years now. And we have integrated the AmberPoint toolset with the WAS UDDI. Next step is to include WSRR (WebSphere Registry & Repository).
Sandy: How has the agility afforded by SOA empowered your vision to change around what services and offerings you can create to empower the people you interact with to Work Smarter?Carmen: Our SOA vision and current roll out has breathed new life in to legacy applications by extending them to the Internet as self-service features. Additionally it has made our developers Countywide more efficient and given them whole new channels upon which they can deploy new functionality. Our eCommerce initiative alone has grown from $151 million in 2005 to over $468 million in 2008.,
Carmen, thank you for agreeing to do this interview! Great to hear from innovative customers like Miami Dade on how SOA done right = SOA Success.
Folks, if you are at IMPACT, don't miss the day 3 keynote coming up tomorrow[Read More]
Audi's success story is a highlight of our Day 2 keynote and Armin Buttner, CTO of Audi AG graciously agreed to be interviewed for this blog. I love their route 2015 strategy featured in the keynote and here Armin succinctly summarizes the highilights of their SOA journey and how Smart Soa helped Audi align business and IT
There is the new Audi Spyder next to the STAGE! WOW!
Sandy: How does SOA help differentiate you within your industry?Armin: SOA allows Audi to deliver solutions to our customers much quicker. We can do our IT projects quicker and with higher quality.
Sandy: What are the top things you are hoping to learn by attending Impact?Armin: I am looking forward to learning more information on the SOA roadmap and how it will influence our IT strategy and projects.
Sandy: What are the top 3 things about your SOA approach - lessons learned - that you would like to share?Armin: First, companies need to generate their SOA strategy across the company. The second is governance…it is not possible to do company-wide SOA without governance. The third lesson is that you need to build the skills internal to your organization. And I have an important fourth lessons learned – have a strong partner with experience to help you.
Sandy: How did you go about building SOA expertise/skills within your organization?Armin: Pilot projects are key to learning SOA and getting the experience and skills inside your organization.
Sandy: How did you sell your investment in your SOA journey to your CFO or CEO?Armin: SOA helps Audi get our products to market faster. I had to make sure that the CFO and CEO understood the business value. We have so many new products and our competitive advantage it so be faster to go to market. I needed to get early commitment from the CFO and CEO to make sure that our long term approach was successful.
Sandy: What is your favorite Audi car to drive? Armin: A5, however in the summertime it is a convertible TT
Armin, thank you so much for speaking at IMPACT and taking time to share these insights!!!
Folks, give it up for Audi at IBM IMPACT, a great customer with a fantastic story! Don't forget to follow us on @sandy_carter for live feed from Vegas![Read More]
I am pleased to inform you that IBM and ILOG have just announced the signing of a memorandum of understanding for IBM to acquire ILOG through a cash public tender offer. ILOG is a leading provider of software designed to help companies make better, faster business decisions.
Once the transaction closes, ILOG will supplement our Business Process Management (BPM) Enabled by SOA initiative through its software, 3,000-plus customers in 30 countries, more than 500 partners, and strong marketing expertise. ILOG’s products include the market’s leading Business Rules Management System, as well as innovative optimization and visualization tools, and supply chain application assets and middleware.
ILOG's leading-edge technologies strengthen our own solutions in several key areas:
Business Rules. Business rules describe the operations, definitions and constraints that companies use to achieve their goals. IBM currently delivers rules capabilities through the IBM BPM Suite
Optimization. Optimization software uses mathematical algorithms to identify the best use of resources to achieve business goals. Optimization, for example, can help power companies better manage power supplies, saving money and reducing carbon emissions. Supply chain management extensions leverage ILOG’s technologies to improve supply chain efficiency and business performance.
Visualization. Visualization software enables building interactive user interfaces for displaying large volumes of data in a manageable form to speed effective decision-making. One Spanish telecommunications group, for example, uses visualization software as part of an early warning system aimed at monitoring illegal activities. An IBM partner since 1996, ILOG already benefits IBM through its compatibility with software like WebSphere Business Events.
We anticipate that we can use ILOG's technology to add significant capability across our entire software platform. This includes improved rules and business optimization capabilities for Information Management offerings, better visualization for Lotus and Rational products, and enhanced optimization within Tivoli solutions. ILOG's optimization products, along with their supply chain management extensions, will also support key practices in Global Business Services, such as the Center for Business Optimization.
When completed, this acquisition will strengthen IBM’s business process management, service oriented architecture (SOA) and overall software leadership. ILOG plus IBM will provide customers with unbeatable combined value through a more complete and integrated set of offerings.
Read more about this here.[Read More]
Great news--- I found a way I can connect with all of you in the virtual world via the web! Get ready for the upcoming SOA Virtual Jam.
Join us online for IBM's upcoming SOA Community exchange. Now you can join the SOA Jam at IMPACT and let us know your thoughts on best practices as well as your questions & concerns.
During next week's Impact conference, you can join the 72-hour SOA Jam, hosted on IBM ThinkPlace technology, and participate in a global and local discussion about all things SOA. We'll have PC's available at the conference so you can log-on and network, or you can log on from the convenience of your laptop.
Simply register at: http://services.alphaworks.ibm.com/SOAJAM
I look forward to participating in the discussions with all of you!
Learn more about the SOA Jam on the IMPACT website. Click here!
The jam is open to everyone: customers, IBM Business Partners, University professors and students, analysts, the press, industry + IBM experts. Through the Jam's different discussion forums, you'll have to opportunity to interact with expert moderators as well as thousands of people around the world who are interested in accelerating the conversation around SOA.[Read More]
Well I do use a perfume.....KAI ! I love it ... but that's not what I am talking about here. Here I am talking about our pioneering Key Agility Indictors! How did this come about?
Well, I was touring Europe on our SOA Executive Summit tour and I had multiple customers come to me asking me about how to measure the agility of SOA. So we started thinking about it and talking to industry leaders and decided to really look at how to measure this concept. Since the concept of KAIs was born. But don't toss out those KPIs...(key performance indicators) because I believe that a great business uses both KPIs and KAIs. It the combo that is the killer combo! Bola on my team has been working on a great team to focus here.....
So I know you guys are looking for the newness here. What is "new" is that we have assimilated/selected a combination of open standard metrics and business drivers which I believe that together provide mechanism for evaluating agility. In addition, we have identified leading practices associated with those KAIs and incorporated them into process flows which allow us to quickly work with our clients in achieving their strategic objectives. What is also "new" is that we have collected this KAI data from thousands of organizations globally and provided them to our practitioners in a single view where they can create their own industry peer group comparisons. This view is available through an internal tool called the IBM Benchmark Wizard. Using the IBM Benchmark Wizard, practitioners have real time access to over 1,200 cross industry performance metrics; 1,100 qualitative business drivers; 700 leading practices statements, 1,600 case studies and data from over 16,000 companies from over 70 countries!! So now we can work with customers to benchmark their agility!
It is not our intent to create new proprietary metrics to measure agility. To do so would be a departure from our commitment to open standards for performance measurement. We are committed to open standards in benchmarking. Our open standards approach drives data quality by ensuring that all organizations measuring performance are doing so using one common set of process and activity definitions. We invest in the Open Standards Benchmarking CollaborativeSM and the supporting Process Classificaiton Framework facilitied by APQC, a not for profit research organization and an IBM partner for benchmarking. The open standard approach and framework for measuring performance provides objectivity, comparability and quality data by which organizations can compare.
Please read this first white paper on the Business Metrics of KPIs and KAIs...and tell me what you think!
Visit Supply Chain Agility Paper
I really want to hear from you!
I am sitting here at the US Open at what ESPN calls the best day of tennis at the US Open yet! We are hosting a set of customers here at the IBM suite (yes,this is the way to see tennis!) I got to see 2 unseeded men's double teams, Martina Navratilova with her double partner Petrova and tonight is Federer and Blake. It was a great day, great sun, and perfect games. Funny, I went shopping for my mother in law and saw Lauren and Lacoste and other name brands selling cool US Open logoed wear. Interesting how things have changed!
Now why I am here besides the tennis and weather? Well, of course, SOA is behind the US Open!! How?
Well, IBM has been the US Tennis Association’s official IT partner since 1990 because it can do things like support the 27 million visits that came from all around the world to the US Open’s web site for live scores in 2005.
Thumbnail sketch of how score updates happen: Umpires officiating each of the US Open matches hold a device in their hands that they use to keep score. All these devices feed into a database which holds all the scores from all the matches. From there, the constantly changing score information is fed to servers that can be accessed by people like you and me through the US Open web site.When score updates are sent to the Web servers, they begin their journey in a format that is incompatible for use by the Web servers. IBM uses WebSphere software to transform messages in-flight between one protocol and another so that when the message arrives, it’s usable.
All this takes place without ever altering or touching the source information. This WebSphere software has the ability to transform the messages into dozens of different formats simultaneously so that the same information can be used by many different kinds of consumers at the same time. Score information is less than 7 seconds old by the time it reaches computer screens and it reaches tens of thousands of users simultaneously.
US Open achieves outstanding flexibility by accomplishing the repeatable business tasks that make up its scoreboard processes with modular, interchangeable software services. This is a hallmark of SOA.When a match begins or ends, when a game is won, or when a point is scored, these are examples of “events”. SOA from IBM gives US Open the ability to sense and detect events such as these and trigger an appropriate reaction or response with is based on business rules.
Without the flexibility that comes from SOA, US Open would have had to custom-code the system and then suffer the cost, risk, and expense of re-coding it every time they wanted to make a change. The US Open Web site’s volume of traffic spikes to 50 times its annual average during the tournament and then falls back to a trickle during the off season. The infrastructure to support this massive jolt relies on a concept called “virtualization” which allows US Open to handle huge loads without having to over-invest in a bloated infrastructure that sits idle in the middle of winter.
Check it out!! US Open Site!!
This stuff is so very cool!!!!
China is a fabulous place -- actually one of my favorite places to visit due to the energy and excitement in the Chinese people. I would recommend several very key spots like Xian where the terra cotta soldiers are -- check it out this one !!
Because of the explosive growth in China, we designed a contest for China university students. We asked them to build an SOA application using a virtual customer that is facing application integration problem with two legacy ERP and CRM systems, and want to improve the operation process and increasing business flexibility. 5 students can form a team, act as a SI and design a SOA solution for the customer. The whole contest is to simulate a full selling cycle of an IT project: the first stage is collecting proposal, the second is to have the top solutions (in this program, top 15 teams) to do presentation and bidding, and the top 5 solution will enter last phase -- system implementation.
We have already over 410 teams from 70 universities. Teams in the IBM China SOA Contest established over 350 blogs such Leading team . They're the #1 team in the first phase of the contest. The blog's in chinese, but here's a basic transation of the blog from Google: China Blog
What do you think? I am looking forward to announcing the winner in November while I am in China![Read More]
Gang, The PartnerWorld Smarter Planet home page now has been packed full of great deliverables for you on smarter planet! Smarter Planet for our Partners!
In particular an overview deck of the announcement for BPs plus a "why IBM?" brochure which highlights the role of business partners. There are also assets on Campaign Designer plus some of this content is available for content syndication.
Check it out and tell me what else you need!!![Read More]
Big news! First the backdrop, our IBM Payments Framework provides industry specifics with accelerators and best practices, for deploying payments solutions offered by IBM and our business partners.
A new redpaper is now available on ibm.com that describes a business pattern for deploying a Corporate Payments solution using the Payments framework. The paper focuses on corporate treasury operations and how organizations can use SOA to construct solutions for corporate customers. It discusses the issues from both the bank’s and corporate client’s point of view.
It is very good! Check it out!
The REDBOOK! Get it here![Read More]
Here is a whole set of things around Governments becoming more effective that I just learned and wanted to share!!!
IBM has helped the DVLA to become the largest provider of electronic services in the UK public sector and one of Britain's top 10 online retailers. More than 40% of UK motorists now buy their car tax discs online or over the telephone.
IBM leads the International Technology Alliance (ITA) a collaboration with the UK’s MoD and the US Department of Defense/US Army Research Laboratory that is tackling some of the most difficult fundamental science and technology challenges facing our armed forces. ITA in the UK is led by the IBM Emerging Technologies Laboratory in Hursley.
From the middle of 2009, the UK weather forecasts from the Met Office that you hear on the radio and see on your television will be brought to you from an IBM supercomputer. The supercomputer is supported by a new IBM data archive system which holds several petabytes of data and is one of the largest data repositories in the world - that's several million, million megabytes (or if you prefer several million, million, million bytes).
This is the first time in meteorological history that both of Europe's foremost weather forecasting centres - the Met Office and the European Centre for Medium-range Weather Forecasting (ECMWF) - have selected the same supplier . Once operational, they will be the two most powerful systems in the UK and are expected to bring a socioeconomic benefit of hundreds of millions of pounds over the next few years from better forecasting and climate research.
Southwest One, the first shared services joint venture in the country that includes both Police and local authorities, is on target to save the tax payers of Somerset County Council and Taunton Deane Borough Council, £200 million over 10 years and help the Avon and Somerset Police Authority protect and improve front-line policing.
At the UK Border Agency, IBM’s Semaphore system has tracked over 78 million passenger journeys through UK airports since 2005, and has issued over 33,500 alerts to the law enforcement authorities leading to more than 2,700 arrests.
IBM helps to keep the RAF fleet of over 500 aircraft in the air by tracking and controlling over 700,000 repairable assets and confirming that aircraft are serviceable for flight. Since 2004, IBM has helped the RAF protect UK Air Space through a real-time command and control system that at any moment in the day tracks the thousands of commercial and military aircraft in the skies above us, and enables the RAF to intercept any aircraft identified as potentially hostile or posing a terrorist threat.
Every month almost 100,000 MoD civil servants are paid through a system designed, built and supported by IBM. Every year, the Aeronautical Rescue Co-ordination Centre (ARCC) based at RAF Kinloss responds to more than 1,800 Search and Rescue incidents , saving lives through efficient co-ordination of information and assets through IBM Rescue Co-ordination System.
By the middle of 2009, four of the five worldwide top 100 supercomputers operating in the UK will be from IBM. They are at: the European Centre for Medium-range Weather Forecasting (ECMWF), the Met Office, a public sector organisation and Bristol University . The only worldwide top 100 supercomputer in the UK not from IBM, and in third position, is at Edinburgh University.
The Institute of Life Science (ILS) at Swansea University’s School of Medicine is using its IBM supercomputer, Blue C, to unlock unexpected insights from unstructured data - 20 new high quality research papers have been published in just over a year.
Cheshire County Council has achieved a 20% reduction in the time and cost required to perform in-home senior visits , and improved its ability to proactively manage the course of health and social care for senior citizens using a system designed and hosted by IBM.[Read More]
Hey Gang! We just pre-announced 2 major announcements before IMPACT -- both around SOA-enabled Clouds!
Our strategy is to enable organizations to create middleware and application clouds in the enterprise. Cloud services can be either private, on premises services or they can be public, externally hosted, such as Amazon’s EC2 cloud service. Using public clouds is a cost-effective way for companies to acquire temporary infrastructure to develop or test applications, while still running their mission-critical function in their private cloud.
So here are our SOA-enabled Cloud announcements!!
First, IBM WebSphere Cloudburst! It is new hardware appliance that provides access to software virtual images and patterns that can be used as-is or easily customized, and then securely deployed, managed and maintained in a private cloud. The initial release is targeted for private or on-premise cloud computing environments, as well as hosted public clouds and software-as-a-service environments, to simplify and standardize repeated deployments.
IBM WebSphere Application Server Hypervisor Edition is a version of IBM WebSphere Application Server software optimized to run in a virtualized hardware server environment, such as VMware, and comes preloaded in WebSphere CloudBurst.
Based on initial IBM projections, this test cloud environment can save clients as much as 50 to 75 percent on capital and licensing expenses and as much as 30 to 50 percent on operating and labor costs through automated provisioning and configuration of virtualized test resources. Additionally, these services can improve quality by reducing defects from faulty configurations and poor modeling by as much as 15 to 30 percent.
2. Public Cloud: IBM BPM BlueWorks - Available at IMPACTIBM BPM BlueWorks is a key cloud-based tool to help businesses develop the smart skills to create and deploy dynamic processes. It is the world’s first business community that lets users model processes in the cloud and create business strategies. We are also making our software available in Amazon’s EC2.
BPM BlueWorks provides tailored content to increase understanding around how BPM can drive business improvement. Hosted business design tools allow businesses to explicitly map out goals, capabilities, tasks, and business measures to identify underlying processes and improvement opportunities. Businesses can speed the development of expertise through collaboration by leveraging insight from the community, and accessing shared process maps. Finally, BPM BlueWorks provides an easy on-ramp to BPM, allowing businesses to find, study, and extend process maps – and ultimately deploy them as working processes in their business.
If you are coming to IMPACT, you can see both of these great announcements[Read More]
ZSL is a sponsor at this year's IMPACT 2009! They are one of over 50 partners that clients can visit in our Solution Showcase of economic busters and agility enablers this year in Vegas.
I had the pleasure of chatting with Shiv Kumar, Executive Vice President, ZSL,Inc. There are some great insights and nuggets to take away from the below!
Sandy: First, Shiv, thank you for taking the time to chat with me today. First, tell me a little about ZSLs, people, process and product philosophy.Shiv: It’s my pleasure to talk to you Sandy. ZSL has a long legacy of bringing People, Process and Product together to meet and exceed our clients and partners expectations.We strongly believe that People make the process better. People and Process together can bring the value added Products and Services to delight our customers. Sandy: We do a lot with web 2.0 and SOA. And I hear you have something called ‘Eco-Friendly Computing with Websphere sMash. I am intrigued. Tell me more!Shiv: I am glad that you touched up on one of ZSL’s interesting initiatives as an ISV and Solution Provider, that is our GreenWare Computing. Our GreenWare Computing practice focuses in adopting green friendly software platforms such as Websphere sMash which utilizes the processing power at the optimistic level to deliver our Enterprise Web 2.0 and SOA based solutions. I strongly feel that ISVs can do more to show their social responsibility by building Green or Eco-Friendly software products and services. We are having two sessions dedicated on this topic at the Impact conference.
Sandy: To stay with the hot topics for our joint clients today, tell me about how ZSL is working with Cloud computing?Shiv: We are seeing Cloud computing as an extension to SaaS while some of the industry experts put Cloud Computing under the SaaS 2.0 label. I personally feel, Cloud computing adoption is one of major steps towards in implementing SOA with demonstrable cost benefits.SaaS and Cloud Computing make good sense and essential to consider in today's business landscape. Our Cloud Computing initiative is focused on offering our business solutions and services built around IBM Websphere and AWS. We feel proud about launching our first business solution called Enterprise 2.0 SocNet CiC(Collaboration in Cloud) built using Websphere sMash and Amazon EC2 at Impact 2009 conference.
Sandy: What do you see as your biggest piece of advice for clients in this economic time?Shiv: It’s time to invest in optimizing and modernizing your IT infrastructure. Based on our education and recommendations, the majority of global clients deciding to begin SOA initiatives are doing so in a down economy in order to come out ahead of the competition when the turnaround hits. So think about creating ‘ Responsive Enterprise’ with the right technology investment.
Sandy: Finally, why did you sponsor IMPACT? What do you see as the value?Shiv: As we strive to thrive in these challenging economic times, it’s important to invest our time and effort where the future lies. We strongly feel that our participation in Impact 2009 Smart SOA conference is a smart decision not only add value to our partnership with IBM but take lot value, best practices and industry knowledge from the conference to our clients on the emerging technologies such as Cloud, SOA, Web 2.0 and BPM. Awesome! Folks, be sure to check out ZSL at the Solution Center at IMPACT 2009.[Read More]
Ascendant is a premier IBM business partner and an end to end solution provider and software reseller dedicated to our IBM technology specializing in web-based solutions.
I spoke to Jim Deters, Ascendant's President on our partnership and for a preview on the exciting announcements coming up at IBM Impact in Vegas next month.
Sandy: Ascendant has been a key provider of solutions based on IBM offerings for some time now, can you share with us why this partnership has worked? Jim: The partnership between Atech and IBM works because IBM is producing and delivering world-class and innovative technology that resonates in the marketplace. We in turn take this technology and create solutions and offerings for our customers that help them innovate and drive their business and, in turn, the planet forward. We often call ourselves IBM’s muse. Additionally, the partnership is successful because both Atech and IBM understand how to partner and share common values centered on the customer’s success. In many engagements, we have worked as an extension of one another’s teams, creating the optimal mix of talent and assets from our globally integrated organizations, to deliver for our collective customer.
Sandy: What types of solutions are your customers asking for in light of these challenging economic times? Jim: First, and the most obvious, solutions customers’ are requesting are those that reduce costs. Everyone has to do more with less and this is especially true when it comes to existing IT infrastructure investments – the applications and environments already running. Having deep experience in large, sophisticated WebSphere environments, we created an automation and configuration framework dubbed WICA. WICA is an acronym for WebSphere Installation and Configuration Automation. We were recognized with the SOA Innovation award at last year’s Impact for WICA. In short, it is a framework for reducing costs in SOA and WebSphere environments by automating the management and configuration of the WebSphere Infrastructure. IBM is now OEM’ing the asset and it will be launched as an IBM Rational product at this year’s event.
With WICA in place, we then focus on driving more throughput from the environment – further rationalization of the IT investment by consolidating or extending applications. We are working with many of our WebSphere Portal customers to do just that. We have used WICA to automate and manage the WebSphere Portal infrastructure and are now consolidating legacy and other customer applications onto WebSphere Portal.
After automation and software rationalization, our customers are selectively investing in new initiatives that are strategic to adapting their business to their industry’s changing landscape. We are working heavily in the health care space, both payors and providers. Additionally, we are currently engaged with several Blue Cross Blue Shields across the country to optimize their member portals and create more agile, online business processes. We have created and combined a unique set of capabilities for our customers. By combining user experience architecture, requirements engineering, and business value measurement with an SOA execution, we are helping health care payors align key business metrics to the user’s experience and then ensure end-to-end execution of the solution. The technical solution often encompasses many parts of the IBM platform, including WebSphere Portal, Process Server, Lotus Connection, DataPower, Rational Team Concert and Build Forge.
We are also helping customers across a variety of industries adopt and execute social computing strategies. We are currently working on many corporate communication and collaboration strategies and are creating “internal Facebook-like” solutions, extending online communities to partner communities. Working with a variety of large brands to improve their online shopping experience, we are stressing the importance of “social commerce” applications and strategies in the shopping experience. Commerce is everywhere and the impetus of the “shopping inspiration” usually doesn’t occur on the vendor’s e-commerce site. We are helping customers develop strategies to leverage Facebook, iGoogle widgets, ratings and reviews, and online communities within their WebSphere Commerce implementation.
Sandy: In spite of these challenges, I know that it is a very exciting time right now with the Impact 2009 show almost upon us, Without giving away any big surprises, can you share with us some of the excitement that Ascendant is preparing for the event?
Special note - check out Jim's Video!
Jim: We have a ton in store for Impact that align to the comments above and we are happy to have you get the word out!
First, on the social commerce track, we are doing making several exciting announcements. We will be running a VIP suite (check www.atech.com/IMPACT in coming weeks for the official schedule) to provide an intimate setting to meet and ask a variety of industry, Atech and IBM experts questions. Topics will include.
We have created a strategic partnership with Pluck, a valued IBM partner, and we will be showcasing WebSphere commerce integration through iRise simulations. iRise and Atech are strategically taking to market and entire suite of simulations for IBM software customers. At Lotusphere 2009, we launched a simulation starter for Lotus Connections. At Impact, we are focused on WebSphere Commerce, and specifically WCS and Pluck and a killer “social commerce start store.” Be sure to check out our South Park parody, to be released April 20th! It will be posted to www.atech.com/IMPACT
Industry aligned session for Health Care Payors. We are going to be highlighting our end-to-end capabilities through the eyes of a health care payor. The presentation will start from the very beginning of strategy definition & value measurement, user experience, requirements and process engineering through the technical solution architecture.
The launch of a new asset – the DataPower Automation Framework. Following the patterns of WICA, we have automated Data Power for the management across proxies and as part of an SOA strategy by streamlining the management of a Datapower infrastructure.
Lastly, we will be launching Enterprise Blue ™. Enterprise Blue is our suite of fully-managed, cloud based solutions. Atech and IBM are working closely with Amazon Web Services to help customers get the best of both worlds – all the power of IBM’s enterprise software with the flexibility and low-cost of leveraging Amazon’s Elastic Compute Cloud (EC2).
Jim, thanks for visiting with me on my blog and I can't wait to hear more about Ascendant at IMPACT.
IMPACT is less than two weeks away. Don't miss it.
Sign up here![Read More]
Hostbridge Technology focuses on the development and delivery of software products that integrate existing and emerging technologies within large organizations. I chatted with Russ Teubner, Hostbridge CEO about their CICS campaign and their presence at IBM IMPACT 2009.
Sandy: HostBridge regularly consults and collaborates with the CICS Group at IBM Hursley. Why is the recent preview announcement for CICS TS V4.1 exciting news for HostBridge and your customers?
Russ: The CICS TS v4.1 announcement is great news for everybody involved with CICS. CICS still runs tremendous volumes of business transactions for many large companies, and like everyone these days, they’re looking for ways to do more with their existing resources. CICS TS v4.1 and HostBridge v6, whose releases will coincide, will help them better manage operations, control costs, and compete in a tightening marketplace.
As we have since day one, HostBridge continues to support and exploit new CICS features. We’re particularly keen on Events Processing and Web 2.0 technologies since they align with the lightweight services approach so many of our customers are adopting. They can be coupled, for example, to enable businesses to respond fast to changing situations. Let’s say a stock price rises to some predetermined level – $85 a share. CICS can now capture this event and immediately publish a series of responses via HostBridge services, mashing up relevant data feeds to traders or end-customers or issuing specific sell orders.
We think CICS TS v4.1 offers enterprises a tremendous opportunity to get more out of high-value resources.
Sandy: HostBridge is currently running a terrific “Do MORE with CICS” campaign. What are the key elements? What can we expect to see at Impact and throughout the year?
Russ: Our “Do More with CICS” theme is a direct outgrowth of conversations with customers, who feel tremendous pressure to do more with the resources they have. In the CICS world, that means finding new ways to use core data and achieve higher returns on mainframe investments. Services-based integration is a great way to do that – especially with lightweight/Web 2.0 approaches like RESTful services.
The face of the campaign is a series of ads in Mainframe Executive magazine and the CICS Spotlight e-newsletter.
We drill into the practical side of the theme in our series of joint webcasts with the CICS Group at IBM Hursley, which started in March and are planned to continue through the summer. We also continue to give talks and publish articles and white papers on the value of integrating CICS using lightweight services.
At Impact, I’ll be updating our “SOA... Give It a REST!” talk with the help of Jerry Hermes, CIO of Navy Federal Credit Union (Session 3197 for you attendees out there). The talk is designed to help IT people look at their integration needs and determine whether a formal SOAP/WSDL approach or an informal RESTful approach is right for their situation. Jerry will share how Navy Federal – the largest credit union in the world – uses lightweight services to web-enable CICS transactions for 3 million members and thousands of service employees.
Sandy: HostBridge is an active partner in IBM Destination z and an SOA Specialty partner as well. How do these associations help you establish your leadership in the marketplace and better serve your customers?
Russ: Our number one goal is to support our customers. Since they belong to the mainframe community, and Destination z is a trusted place to go for insight and information, the fit is perfect for us. Mainframe integration isn’t a cake-walk, and we stake our reputation on giving customers the straight story and doing the hard stuff. Destination z helps us do that.
That same sense of trust and confidence is what the SOA Specialty is all about. As long as businesses rely on System z and CICS, they’ll need integrate to extend the value of these core systems. HostBridge is an SOA Specialty Partner because services-based integration is one of the clearest paths to the future of enterprise computing, and CICS Web services is what we do.
Sandy: We're anticipating strong participation from the System z community at Impact 2009. As a zZone sponsor at this year's conference, what can conference attendees discover by visiting Hostbridge in the zZone?
Russ: HostBridge is sponsoring the zZone at Impact 2009 because we serve and support the System z community. Attendees visiting HostBridge will have an opportunity to learn about our very practical approach to services. One size definitely does not fit all. In complex environments or when industry requirements warrant a formal approach, we do SOAP/WSDL services. Where situations are less complex or for intra-enterprise integration, we champion informal RESTful services. In our experience in the trenches with real customers, the informal approach is often faster, easier, less costly, and just as effective.
Russ, thanks for stopping by and sharing your thoughts. I am looking forward to meeting you next month in Vegas at IBM IMPACT! http://www-01.ibm.com/software/websphere/events/impact2009/
Don't forget to stop by at the IMPACT Solution Center and talk to Hostbridge.[Read More]
I am in Atlanta due to snow in NY!!! I love Atlanta -- sun, great people, and even Sweet Ice tea!!
So in honor of Atlanta, today I will highlight AFLAC! Quack Quack! A great company using a great Approach!
AFLAC is dedicated to delivering quality products and services at affordable prices and to utilizing new technology to better serve policyholders. Georgia-based AFLAC is people-focused, providing unmatched service to its employees, policyholders and associates. The company's business philosophy is stated simply by Daniel Amos, chairman and chief executive officer of AFLAC: "If our employees do it right, our business flourishes."
The Web has created new ways to connect home-office employees, sales associates and policyholders. AFLAC’s users are demanding easier access to services such as account access and online claims processing. Taking advantage of these recent trends could help optimize AFLAC’s overall business operations, cut long-term costs and keep customers satisfied - ultimately making the company more competitive. AFLAC’s IT infrastructure, however, was ill-equipped to accommodate the changes. They needed to establish a flexible infrastructure that would allow it to Web-enable existing systems cost-effectively and continue to adapt them according to changing business needs.
AFLAC implemented an open-standards-based, services-oriented architecture that enables it to bring services online faster - keeping employees, sales associates and customers connected and informed - with less extensive development efforts. The solution allows AFLAC to reengineer existing application functionality into modular, portable Web components that can be reused, thus simplifying the development and integration of new online services. With the strategic adoption of the flexible middleware platform, AFLAC is prepared to meet the demands of a customer base that increasingly uses the Internet to do business. New process efficiencies gained through cost-effective channels mean that AFLAC can handle a greater volume of business - more policies, more quickly. The AFLAC solution represents innovation through evolution rather than revolution.
Leveraging the best attributes of previous systems with the latest, open-standards-based technology, the new solution lowers both the cost and the risk of change. The new architecture also opens existing core business systems to emerging technologies like service-oriented architecture and business process management. By extending legacy data to the Web, AFLAC dramatically shortened the time it takes to issue new insurance policies. Instead of taking days to issue new policies, it takes just hours. As a result, the revenue flow from policy premiums begins much sooner, optimizing business returns.[Read More]
My top 5 highlights from IMPACT!!!
1) 104 customer speakers showcasing their SOA success was a highlight of the inaugural IBM SOA and WebSphere event which attracted 4.264 attendees. Having this many customers tell their Stories was amazing! It generated widespread interest and enthusiasm for SOA!
2) The client value of the New SOA announcements at IMPACT 2007! Dozens of new offerings were built upon the three major SOA launches executed over the past 18 months and centered on the Business, Technical and Personal Impact of SOA. Noteworthy new offerings include: Eight SOA Industry Roadmaps representing six industries (banking, healthcare, telecom, retail, insurance and industrial); six new integrated SOA professional services; BPM enabled by SOA; new support for System z and p; Innov8, a BPM Simulator; and expanded SOA education.
3) 250+ Press articles (35 business press), 100 postiive blog entries and 8 analyst reports showcase the energy momentum of the event and SOA announcements. We announced 4,500 IBM customers have used IBM SOA offerings. This amount of energy was amazing. My favorite quotes were:"SOA is the bridge between IT and business that IBM has been pioneering. And, as far as I can tell it must be hot, hot, hot! The event had the flavor of a kind of corporate Woodstock because…one got the feeling that something about this gathering was going to have a big effect on the wider culture."-- Crossing Digital Divides - Virtual Realities in World 2.
with TechTarget reporting, “SOA is now infused throughout IBM's software platform. Its WebSphere, Tivoli and Rational lines literally ooze SOA from every pore. Behind the software, IBM has an army of Global Services consultants.”
4) The interest in the Skills area. With 56% of companies seeing skills as a big inhibitor, it was incredible that over 500 clients took the SOA certification test and the interst in new forms of education like the Innov8 simulator for BPM!See the latest story on this one!!A screen shot of the game is posted on BusinessWeek's Technology section: BusinessWeek
5) Showcased the strength of the IBM SOA ecosystem. A total of 542 Business Partners attended IMPACT, including 250 attendees at Business Partner day.
This event demonstrated cross-IBM alignment and industry leadership for extreme Client Value! Business Leaders, IT Executive, Technical and Virtual IT-Business tracks highlighted the breadth of IBM offerings in SOA and WebSphere. The Business leader track included 300 business leader attendees, and there were 2100 attendees at 20 industry sessions.
Let me know how you found the conference!!
Ultramatics is the winner for our WebSphere SOA Beacon Award. The Beacon award is a huge honor for our partners!
First let me tell you a little bit about Ultramatics. They are headquartered in Tampa, Florida. Their mission is to deliver vertical domain solutions in the areas of Healthcare, Transportation, Banking, and Telecom. They focus on SOA deployments with a set of templates that are a best practice in the industry. They have many marquis accounts like The Home Depot, Starwood Hotels, Trustmark Bank, Colonial Bank, and Blue Cross Blue Shield of Florida. I have worked many times with their President and CEO, Saru Seshadri, who is a true visionary!
For the Beacon Award, they featured Crowley Maritime Corporation, a global provider of maritime services. Crowley needed to reposition its business operations to meet the challenges of its second century of operations -- including reducing operating costs; increasing profits and ROI of existing routes/platforms; and addressing legacy application modernization Integration of existing disparate systems from acquisitions creating multiple tracking, pricing and servicing process
The SOA solution implemented by Ultramatics included a lot of IBM's leading edge technology include WebSphere Process Server.
Benefits:• $15,000 saving per integration interface; anticipated $225,000 savings over previous practices • Application delivery time and costs were immediately cut in half • Enterprise specific standards and effective SOA governance led to significant operational efficiencies and productivity improvements • Errors and omissions reduced • Creation and exposure of services called for by applications within SOA leveraged for every new application rollout • Technology simplification, application modernization as a result of reusing legacy assets rather than replacement
Wow! What a great customer and partner reference!
Yesterday I had a super experience being interviewed on the radio (yes, a live radio show!) on VoiceAmerica with Dave Sasson about SOA (what else!). Dave is not only a super cool radio personality but a CTO as well. He set up a "dialogue" with me on SOA....how to get started, lessons learned, case studies and much more. It was a fun experience and I've already gotten lots of good notes from listeners across the US!
The replay is available at: Listen now
Don't forget to sign up for IMPACT 2007! A defining event for SOA ! Enroll me now [Read More]
I just attended the Gartner BPM conference in San Diego. There were over 1000 attendees -- growing considerably from last year's conference. It was a very interesting conference -- starting with Simon Hayward's Keynote walking through critical success factors for BPM. This was the talk of town -- there was a lot of discussion on the keys to success for BPM enabled by SOA.
I had lots of discussion on "What BPM is?" -- a discipline that involves thoughtful focus on process -- selecting the right process to focus on, looking at the organization, the culture, and the way you manage process improvement and innovation. Also I had lots of great discussions on the required Software Capbilitty and the value of SOA (Which to me is when you see the real value of BPM -- with SOA flexibility !)
IBM is investing heavily in BPM, and have seen numerous clients from small to enterprise across every industry see its value in growing their competitive advantage. We introduced 5 starting points -- flexible starting points -- to assist customers to deploy BPM with SOA at the rate and pace they need for real business results. The 5 starting points are Modeling and Simulation, Monitoring, Rules and Frameworks, Content centric processing, and process choregraphy. We have also expanded our BPM with SOA capability and expertise showing off the WebSphere Business Services Fabric, the BPM methodology, the SOA business catalog, the Filenet BPM capabilities, and new process models based on opens standards like PCF.
I also saw some great customers talking about their lessons learned. Speaking with me on stage was ANZ -- Barry McGibb - and he did a great job outlining his vision and approach for BPM with SOA. Another favorite of mine was the customer speaker - Tom -- from Sloan!
The biggest debates that I heard at the conference were:1) How to align business and IT and get them as excited about BPM as IT is. In fact, about 40% of the attendees at this conference were from the business side.
2) The second was the relationship of BPM and SOA -- in fact Darryl Plummer did a great talk on how BPM and SOA are joined at the hip. Here are my thoughts on the subject that we recently had published!!
The role of Business Process Management in a Service Oriented Architecture StrategySandy Carter, Vice President, SOA and WebSphere Strategy, Channels and Marketing, IBM
In today's competitive environment where companies are merging, consolidating and striving to uncover new growth opportunities, savvy business leaders are recognizing the value that comes from working more closely with information technology (IT) professionals.
Driven in large part by the growing adoption rates of a service oriented architecture (SOA) strategy, more and more organizations are realizing that the alignment of IT and business delivers tangible results and significant returns in terms of productivity, competitive advantage and cost savings.
However, to seize these new opportunities and realize the benefits that can be derived from an SOA, companies need to streamline their business processes and eliminate the recreation of the wheel that too often happens when an organization and its technology resources are locked into silos.
For example, these business processes can include such functions as ordering supplies, reimbursing expenses or booking business travel. When each department or team within a larger organization has its own ‘system’ to handle these types of business processes, it may prove effective for a smaller subset of the company but is largely ineffective for the entire business. Consider the advantages that can be reaped in terms of productivity and cost savings when there is an agreed upon approach to filing an expense report or automating travel requests.
Addressing these issues and uncovering ways to automate and improve business processes without requiring additional resources is top of mind for today’s organizations as they aim to more effectively and efficiently compete in an ever changing marketplace. This growing need has led to the rise of the business process management (BPM) market.
The Growing Demand for BPMBPM is a discipline combining software capabilities and business expertise to accelerate process improvement and facilitate business innovation. One could argue that BPM is based on the principles of SOA with both aiming to empower the organization to more quickly respond to changing market conditions that result from planned events such as mergers and acquisitions or external influences such as competitor moves.
There are several factors driving the increased focus on BPM. These include the need to:
Ensure consistency throughout the company, especially with regard to compliance;Optimize processes for maximum efficiency;Automate manual processes to reduce time consuming administrative tasks;Integrate complex, redundant processes to avoid the constant recreation of the wheel;Mitigate risks through a single, unified view of the organization.
A successful BPM solution will take existing processes, streamline them to meet business goals and ultimately impact the bottom and top lines in a positive way. The value of BPM is further evidenced by the results that can be realized from business and IT working more closely together. One of the most significant benefits is the fact that BPM helps to put business process control in the hands of business managers. By providing decision makers with up-to-date business information, BPM allows them to make better decisions immediately without relying on IT support.
The Role of Business Process Management in an SOABPM is growing in popularity and is complementary to SOA due to its ability to help make business processes more efficient and effective while enabling an organization to more easily adapt to changing business requirements.
BPM based on SOA is technology’s response to the growing demand for a flexible business environment that is not hindered by application silos.
When business processes are automated and streamlined and supported by a strong SOA governance framework, BPM can deliver on its promise of transforming IT processes to dynamically adapt to business needs. For these reasons, BPM is being widely embraced. In fact, analysts at IDC state that the BPM tools market will reach $3 billion by 2009.
The powerful combination of BPM to streamline business processes within an SOA strategy will help position companies to become industry leaders while ensuring they are poised for continued success.
For this to happen, however, business processes must become independent of specific information resources and specific task automation applications. Specifically, the integration technology must loosely couple the applications and resources that make up the process, otherwise the logic of a process will get hard-coded into a particular technology platform, which may be expensive to change and therefore defeat the entire purpose of BPM.
Business Process Modeling: The ‘Other’ BPMThe need to model business processes before they are deployed in an SOA is becoming increasingly more important, especially as the demand for BPM continues to rise. First, however, let’s understand that BPM is both a management discipline and a technology platform and that modeling is a complementary and critical aspect within a larger BPM strategy.
As a management discipline, BPM replaces traditional views of business based on discrete functional organizations, systems, and metrics with those based on cross-functional core processes aligned with high-level business objectives. As a technology platform, BPM provides the set of software tools needed to optimize performance, make abstract performance goals concrete, connect them to process data, automate and monitor process activities, and provide a platform for agile performance improvement.
I was very excited to see IBM's 3Q earnings yesterday. Due to the great acceptance and use of our SOA offerings, the 3Q results were good. Here are some of the quotes I pulled from Mark Lockridge's discussion to the financial analysts! (Mark is IBM's CFO).
To all our IBM partners and customers -- Thank you for your trust and confidence in us and our portfolio!
Some highlights:"In 2006, WebSphere technology has accelerated the emergence and acceptance of Services Oriented Architecture, contributing to double-digit revenue growth in WebSphere each quarter. IBM’s lead in SOA is well recognized and we are continuing to invest to extend our leadership position."
The WebSphere family of software grew 30 percent, and 28 percent at constant currency.WebSphere provides the foundation for web-enabled applications and is a key product set in deploying a client’s Services Oriented Architecture.
In July, we introduced DB2 version 9, commonly referred to as Viper, with enhanced XML and data compression technologies. This new database is a key component of our SOA and Information on Demand strategies and has proven to be particularly effective in SAP installations.
We are continuing to invest in high value-add Business Solutions. For example, we are enhancing our Global Development Center capabilities in China and India to leverage our Webify acquisition, and to accelerate SOA within our Industry solutions.
Security, energy and cooling efficiency, virtualization, and SOA, together with improved economics, continue to play to the strength of System z. These features are attracting new mainframe customers to this platform. Let me give you a couple of examples:
The largest profit contributor was our Software business. This quarter, our software results once again reflected strong demand for products deploying Services Oriented Architectures and Information on Demand, as well as the value of our systems management, security, and storage offerings.[Read More]
I am now in Prague speaking to a marketing group on viral marketing and SOA. As I am here, I just saw this in Blue Blue Article! .
Check it out !!!
Big Blue Goes for Viral MarketingComing soon to a theater near you- IBM's Service Oriented Architecture [SOA]. Is video supposed to be viral? A strange IBM spoof movie trailer which advertises a new movie called "Launch" and which seems to be about a returning executive who tried to implement SOA at a distressed company full of mystery. Is it just us, or does anyone else wish that IBM actually made the full movie. It has "cult film" written all over it and looks far more interesting than most Hollywood fare. They could do an online movie release whereby the SOA is used to conquer some pretty tough obstacles. Perhaps stubborn long term employees, supported by a mysterious Union, could try and sabotage the process. Oh well, maybe its just us. Nevertheless, good to see IBM trying new marketing techniques- we're giving it publicity at least.[Read More]
OK! So IBM made some major SOA announcements this week!
The first one is around the business value IBM's customers are seeing in the marketplace! Customers are looking to break out of verticalized pillars and drive innovation and flexibility into their businesses. The recent deep dive study by the Institute for Business Value confirms that customers are achieving hard, measurable value from their SOA projects. While 97% of surveyed customers justified undertaking their SOA projects based on cost reduction after they initiated their projects, 100% of them saw increases in flexibility and 51% saw measurable revenue increases attributable to the projects.
The second announcement is about how easy and perscriptive we are making it to "GET STARTED". The announcements today are about making it easier to achieve real business value with SOA. These announcements follow the earlier announcements we made in April of a set of SOA entry points to help businesses get started with SOA. Now, with the marketing moving past that early adoption stage, we have seen a focus on ensuring that customers can build upon the lessons they’ve learned for greater business value. This is a unified IBM is leading the way, teaming with virtually every part of the company to help customers achieve higher value SOA with initiatives such as Business Services and Business Process Management enabled by SOA. We combine all our strengths to help our customers support these projects through Infrastructure and Management for SOA and help ensure successful projects with proper SOA Governance.
And the third area is around the market momentum in this space we've seen! Wintergreen just last month an independent report from Wintergreen Research (“SOA Market Opportunity, Market Forecast and Market Strategies: 2006-2012”) and found that IBM is the overwhelming leader in SOA, with 46 percent market share (up 12% ), more than three times the market share of the next closest vendor.
As Dwight Davis, lead analyst for OvumSummit, wrote in another recent report, IBM is "currently setting a SOA bar that other vendors will struggle to clear."[Read More]
I was recently hosting over 100 partners in Pinehurst. I have to sidenote here that I loved Pinehurst. Pinehurst was one of the best run facilities and a very relaxing setting. Going to course #2 was amazing and the spa was awesome. Just as a sidenote!
The conference in Pinehurst was to brief our partners on our new announcements coming from IBM on SOA. We had lots of excitement and energy and I am looking forward to having more and more of our Partner feedback.
You can hear all about the announcements if you are an IBM partner on Oct 4 by registering at REGISTER .[Read More]
Today, we jointly announced a curriculum at GeorgeTown university around SOA! This is in response to the needed skills that will be required from the market as SOA continues to be deployed.
Executives from Marriott International, The US Department of Interior and the Air Force today joined Paul Burnet, one of my lead soa marketeers, Professor Blake and Judith Hurwitz. Customers attending the event next week include the World Bank, Fannie Mae, Navy Federal Credit Union, FBI, IRS, and the Department of Homeland Security. In addition to these customers, other influences from the National Science Foundation, Educause, American Society for Engineering Education and the National Institute of Standards & Technology.
Here is the agenda! Very cool!
ABSTRACT“Applying SOA to Real World Problems”
Imagine a world where organizations and individuals can realize their capabilities, products, knowledge, even talents into services that can be accessible from the Internet. In the electronic commerce domain, it is easy to imagine when we consider product ordering and purchasing (e.g. Amazon or E-bay). Other examples transcend business, military, and even space travel. The purpose of this event is to introduce this emerging area of service-oriented computing and to illuminate the benefits of this methodology to organizations and consumers.
AGENDA8:15am – 8:45am Light Breakfast, ICC Auditorium Foyer
8:45am – 9:00am Introduction, ICC AuditoriumDr. M. Brian Blake, Associate Professor, Department of Computer Science, Georgetown Univ.
9:00am – 9:30 am Welcome: ICC AuditoriumMarjory Blumenthal, Associate Provost, Georgetown UniversityPaul Brunet, Director, SOA Strategy and Product Marketing, IBMDr. M. Brian Blake
9:30am – 10:00 am: Applying SOA to Real-World: Commercial SectorMarriott InternationalSteve Wolf, Senior Enterprise Architect
10:00 am - 10:30 a.m: Applying SOA to the Real World: Government SectorUnited States Department of the InteriorDaud Santosa, Chief Technology Officer
10:30 am – 10:45 am Break
10:45 am – 11:15 am Applying SOA to the Real-World: Government SectorUS Air Force, Global Combat Support Services (GCSS)Harvey Reed, Chief Engineer, GCSS Air Force
11:15 am -11:45 am SOA Promises and Challenges Dr. M. Brian Blake, Associate Professor
11:45 am -12:30 pm SOA Panel Discussion Moderator: Judith Hurwitz, IT Industry Analyst and Author of "SOA for Dummies"Panelists: Steve Wolf, Daud Santosa, Harvey Reed, Paul Brunet, Brian Blake, Owen Cline (ISSW)
12:15 pm – 1:30pm Lunch and Poster Sessions, Copley Formal Lounge
1:30 pm – 2:00 pm What does SOA look like? Tools demonstration Russ Weaver, IBM, WebSphere Integration Developer and WebSphere Modeler
2:00 pm – 2:15 pm Closing Remarks
2:15 pm – 3:00 pm Ad-hoc Special Interest Group Session
Many thanks for the notes and pings on our SOA for Dummies -- the IBM edition! If you want a copy, please send me your address in a note to email@example.com!!
Thanks for the great response!!![Read More]
Good day to all! Well, this southern girl broke her ankle about 2 weeks ago! Since there can be no "weight bearing on that leg now" for a while, I started thinking about where we put our weight in our first SOA implementations! From our recent survey, most companies are viewing BPM capablilities are the highest rating SOA capability. BPM being Business Process management. BPM is how you design, automate, and manage operational business processes at the pace required by changing market conditions and business priorities, aligned with strategic and operational goals. The value comes in around your ability to adapt quickly and cost effectively. By deploying the right BPM tooling, infrastructure, and methods, you will be able to respond at the speed of business while maintaining business controls and, where necessary, regulatory compliance. BPM improves your bottom line and enables innovation, helping you to compete effectively and win. Gartner recently gave a Market Opportunity number of $806M in 2006. Business Process Management Suites will be the Next Big Thing, February 2005, Jim Sinur
I am curious how many of our SOA folks are leveraging this capability of BPM and what processes are top of your list?
Til next time!
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We have just launched a promotion to help your Business Partners save money on their Technical Sales Mastery tests. All they need to do is go to an Authorized Prometric Center use the code 20free4me and they will save 20% on any Technical Sales Mastery test they take. This offers expires on September 30, so make sure they get started soon.
For more details, please checkout following website:
Check here for the details![Read More]
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I have now talked to about 130+ partners! (Thanks for your time and honesty!)
A big request was how partners participate in Smarter Planet references! So IBM has now announced The IBM Smarter Planet Midmarket Business Partner reference selling guide.
This interactive PDF is a great resource for Business Partner references by industry, delivering real-life examples to help you communicate value and accelerate sales. This new guide is easy to use and will be updated quarterly with the most recent Business Partner references to help you talk to your clients and share information about Smarter Planet successes. Here's the link ( You must have your PartnerWorld Id)[Read More]
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IBM, also known as Big Blue, is as big and distributed as any company in the IT industry. In fact, you could say IBM is the New York City of technology companies. Huge. Diverse. Proud to call itself No. 1, though not everyone may agree. And just as the Big Apple often sets trends for the rest of the country, Big Blue has a history of calling plays for the tech market. These days, IBM is heavily promoting its Smarter Planet initiative to add a layer of intelligence to the basic processes that run today’s world, including roads, water and power. It’s just the latest milestone for the 98-year-old company. Here is a list of things you just might not know about IBM.
A nice list of IBM's achievements: Check to read full article from eweek here![Read More]
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IBM's channel initiatives made CRN's top 10 stories of the year (so far). What's really impactful to me is that we are the only vendor who is called out as making strides in helping channel partners in tough economic times with new programs, education and training opportunities.
The full list can be viewed at Click Here![Read More]
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I am here in Costa Rica meeting with our Partner GBM and customers and had the honor of being able to meet the President of Costa Rica -- Oscar Arias Sanchez. He received the Nobel Peace Prize in 1987 for his efforts to end civil wars in Central American countries. He is an amazing man well versed in IT.
Along with Gabriela Llobet, they gave us an overview of IT in Costa Rica. There are over 700 software companies here with over 10.6% of the country's GDP coming from ICT. Given they do not fund an army they invest in training and technology. They are the #1 high technology exporter in Latin American and the 4th largest in the world. They receive about $1.9B foreign investment in IT -- more than China, Brazil or Mexico.
They are super creative and technology focused. I was very impressed with the customers and partner I met here. In addition, I sat with Dr Roberto Sasso. He has helped Costa Rica with a digital strategy.Check it out!http://www.clubdeinvestigacion.com/
And their Minister of Foreign Trade is on twitter! That's right! Social Media insight abounds! Follow Marco Vinicio Ruiz at twitter.com/maviru.
I will blog and post pictures for my next post on Costa Rica...not at midnight![Read More]
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Great news! The organization has received 5 Hermes Awards! This is me celebrating in our crazy hat day!
Platinum Awards:Impact 2008 (Event Marketing category)Smart SOA Widget (Electronic Media/Other category)IBM Smart SOA Newsletter (E-Newsletter category)
Gold Awards:Smart SOA World Tour (Integrated Marketing/Other)World Tour "Get Smart" Videos (Viral Marketing category)
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
The home page for Hermes Creative Awards links to the winners' list. Awards are here![Read More]
IBM Receives the 2009 ACORD Innovation Implementation Award & ACORD Infrastructure Platform/Middleware Award
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YEA! IBM Receives the 2009 ACORD Innovation Implementation Award & ACORD Infrastructure Platform/Middleware Award
The yearly ACORD award recognizes organizations that are implementing XML standards in unique and exceptional ways and organizations that enhance the utilization of ACORD Standards. The IBM team continued the 2008 award winning tradition with a Proof of Technology and Redbook that demonstrate implementation best practices for Insurance companies. With these best practices, IBM customers can deploy end to end SOA Solutions based on Industry Standards in ACORD and the IBM Insurance Process Acceleration Framework.
Smart Work is about transforming companies to make informed decisions, build deeper relationships and work with more agile business processes. The Strategy & Technology team has established SOA as the state of the art for Smart Insurance at ACORD. With our customers, we continue to raise the bar on ACORD implementations and Smart Work.
What should you do?
First, Download this redbook !
Second, see the great Showcase!!!
Finally, I'd like to thank Donald Buddenbaum, Brian Bokor, Qiang Wang, Bruce Wallman Ph.D., Stephanie Fetzerand Rufus Credle who made this valueable work possible![Read More]
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It was a pleasure to meet Peter Segdwick at IMPACT from Primeur! Primeur is a Silver Sponsor at IMPACT 2009! I took a few minutes to chat about how Primeur tools compliment the WS software offerings.
Sandy: Do you offer tools for WMQ file transfer--that work with the new version of WebSphere MQ? Peter: Yes we do. We have had the ability, in our Spazio product, to transfer files over WMQ for a number of years. Now that IBM has introduced WMQ File Transfer Edition, we fully support WMQ FTE as the product of choice for file transfer for WMQ users. We are very excited by WMQ FTE as we see this as a tremendous opportunity for IBM customers to further improve their RoI in their ESB/SOA infrastructure by implementing File Transfer alongside their message based services and applications. Overall, WMQ v7 really has opened up new benefits with its extended Pub/Sub and Managed File Transfer.
Sandy: How are users responding to the offer of your Security toolkit download? In the current economy, do you find that security is still something people are investing in as a primary need for their business?Peter:We have been very encouraged by the increasing interest in Security, both for our toolkit download and for our full function offerings. For a long time, companies have considered that link level security (SSL) is adequate, particularly for internal networks. We are now beginning to see interest in securing data at rest for both messages and files as companies now realise the threat of highly confidential data being compromised even when stored temporarily in queues. Securing data at rest is just one of the functions of End-to-End solutions, along with authentication and digital signatures.
Sandy: Can you tell us a little about the File extensions you've developed for WebSphere? How do your utilities enhance the value of the IBM software?Peter:We at Primeur have developed three extensions for WMQ File Transfer Edition. Our Spazio File Services Governance (Spazio FSG) provides monitoring, audit and reporting not only for FTE but also for all the commonly found Internet (e.g. FTP) and proprietary (e.g. Connect:Direct) file transfer protocols. This means that users can get a single and complete view of all their file transfer flows regardless of the protocols they are using. In capturing the information needed to do this, Spazio FSG also enables users to make productivity improvements of at least 18::1 in converting and modernising from, say, Connect:Direct to FTE. Our Spazio File Services Security Suite provides end-to-end security for messages and files in a WMQ infrastructure, and Spazio MFTS can seamlessly interface an internal FTE network to the outside world using Internet or Proprietary protocols. We will be explaining and demonstrating all of the above at our stand, S1, and also in Session 2287A on Wednesday afternoon where we are jointly presenting with Ben Mann, IBM’s WMQ and WMQ FTE Product Manager.[Read More]
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I had the pleasure of chatting with Audrey at IMPACT 2009! We discussed the benefits of using WebSphere instead of open source. Check out the work they have done!
Sandy:Tell me something about Summa and the solutions you have been involved in?Audrey:Summa has been an IBM Premier Business Partner since 2003 providing mission critical IT consulting and system integration services and solutions to clients in many industries, including financial services, manufacturing, and education. One of our key solution areas is around application modernization where we help clients develop and implement incremental solutions for modernizing their legacy applications, often incorporating modern SOA frameworks utilizing IBM technology to drive agility and incremental business value. In the current environment, many customers are seeking ways to reduce their IT costs, and another solution area that we’ve been working with them on is to conduct open source viability assessments – helping IT and business leaders to evaluate the real total cost of ownership and manageability of open source software.
Sandy: Can you tell us more about Summa’s perspective on TCO as it relates to open source software?Audrey - Summa, like IBM are proponents of OSS, and often recommend and implement open source components for our customers. As companies are increasingly considering open source software solutions, we advise them to consider architecture and TCO trade offs beyond the initial licensing terms which appear attractive on the surface. Some of these factors include their level of risk tolerance, operational ease of use and required hardware costs, the specific OSS vendors track record of delivering updates and defect fixes, etc..
Sandy: What is involved in a TCO assessment on open source viability? Audrey: We start by talking to customers about their environment, including number and types of servers, and number and size of applications. The deliverable for the assessment includes a customized report that incorporates financial modeling that can be used to help the customer make informed buying decisions. The results can be eye opening, providing a perspective on the “real” costs that are often overlooked by development teams. We are here discussing the TCO process this week at the Impact conference with IBM customers, and the level of interest in our assessment process and methodology has been very high.
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Quite excited today to be sharing my conversation with James Governor, a good friend and co founder of RedMonk, the first open source analysis firm. James is an opinion leader in the enterprise middleware space and green technology. His blog Monkchips !Click Here! was recently names one of the top three industry analyst blogs.
Be sure to check it out!
Sandy: James, this will be your third time at IMPACT, the largest SOA conference in the world. What are your favorite things about the conference?James: The people, the people, and uh, the people
Sandy: Why do you think SOA has been so successful in the marketplace today and give 1-2 examples of that success.James: SOA is a 25 year overnight success. The principles have been around a long time, and this time they have been implemented with enough standards to make the approach useful. The need for more integration flexibility never lessens. It is very hard to isolate example of SOA success now- the Fortune 500 are all using the approach. One of my favourite SOA examples right now is not a traditional high endian, WS-* SOA at all: Amee.cc is a web startup that provides back end carbon calculator services for B2B and web companies. Its simple but effective- a web service that can improve the world. It’s simple and effective. [disclosure: AMEE is a client]
Sandy: I know that you are leading a number of Green and Sustainability sessions. Can you overview your major take aways?James: Sustainability and SOA go hand in glove. The key to successful SOA is helping employees and other stakeholders understand opportunities and responsibilities.
Sandy: What is the connection you see between Green and SOA? James: That would be telling ;-) Suffice to say that Sustainability is the latest –ility to join reliability, scalability, availability and so on. Organisations increasingly need to be able to pivot around green issues for strategic planning. Rather than requiring an organisation to rewrite code every time circumstances or plans change, with SOA this can potentially be achieved via configuration.
Sandy: Do you think issues of Green & Sustainability will remain as hot as they were with the economic recession?James: Sure – sustainability now means something it didn’t before. The concept carries ideas of survivability to major shocks, economics or otherwise. Sustainability is CSR taken out of the PR department and made into a stragetic, truly board-level concern. Six months ago I was worried sustainability and greening would drop off of the agenda, but I am a lot more comfortable now that won’t happen. Look at IBM- its agenda at the moment with Smart Planet is all about sustainability- and unless I am very much mistaken IBM looks a lot like the best run company in America right now – so far it has avoided major revenue shortfalls in the recession.
Sandy: Anything that you want to add?James: I am excited about this being the first Impact under the IBM Smart Planet agenda, which is the most interesting umbrella strategy I have seen at IBM in the 14 years I have watched the firm. We all need to get smarter, better instrumented, make more effective use of data, whether at home or in business. An IBMer called Andy Piper describes it beautifully here: To bring this Q&A full circle, Andy is one of the guys IBM looking forward to hanging out with in Las Vegas at Impact. People, people, people.
Awesome, James, thank you for taking the time to chat!
Folks, come hear James Governor talk about going green, soa and sustainability on Wednesday, May 6th at IBM IMPACT 2009.
Follow him on Twitter @monkchips for his latest updates from IMPACT. Don't miss out[Read More]