Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
I love the "for dummies" series. You can learn about anything in a "for dummies" book! Since I travel around the world with the SOA Executive Summits, I still hear from many customers that they need a very simple way to explain SOA.
Because of these requests, when Carol Barodi (yes, the author of Internet for Dummies) approached us on sponsoring a book on SOA for dummies we jumped at it. She partnered with Judith Hurwitz, both well respected authors. and they have written “SOA for Dummies”, a special IBM Edition. SOA for Dummies IBM Edition covers what SOA is, why it matters, how it can impact businesses, how to get started with SOA, and what one IBM customer has done with SOA.
You can request a FREE copy of SOA for Dummies – IBM Edition by responding to my blog or by emailing me at firstname.lastname@example.org!
You'll also want to check out the latest SOA enablement resources including a SOA Best Practices: Real World Lessons Learned webcast scheduled for August 10. You will hear European IT industry authorities Macehiter Ward-Dutton and Freeform Dynamics discuss in detail the findings from their collaborative SOA analysis: SOA—Lessons from the Front Line. Register today for this informative webcast on ibm.com/soa!!!
Rocket Software is focused on developing and delivering software solutions to IBM mainframe customers deploying IBM DB2. In the first five years all of Rocket's products were rebranded and licensed to enterprises through IBM's worldwide sales channel. Rocket Software will be at IBM IMPACT 2009 and Sam Elias provides a preview about the benefits of SOA and IBM's Destination z community.
Sandy Carter: Seagull Software – now a Rocket Software brand – offers some exciting SOA solutions in the marketplace. Tell me how Rocket Software has helped customers realize the benefits of SOA to meet their needs to reuse and extend existing applications.Sam Elias:. SOA matches up with what our customers are looking for. We have a history of helping our customers at any point in their SOA adoption lifecycle. What’s attractive to our customers is that we allow their existing business applications to participate in whatever their SOA strategy is — in a non-invasive, cost-effective, and timely way. Our LegaSuite software [now a Rocket Software product] allows organizations to generate scalable solutions, such as new user interfaces and Web services, from their portfolio of existing business applications. This delivers many benefits to customers in all types of industries, from improving call center productivity to enabling customer self-service to integrating business applications both inside and outside the enterprise.
Sandy: As part of IBM's focus on Solutions for a Smart Planet, can you explain how Rocket’s LegaSuite software delivers smart solutions for customers requiring a dynamic infrastructure.
Sam:. Regardless of the size and breadth of the organization, integrating critical business infrastructure in a flexible, secure and seamless way is a challenge that all customers face. One example of this is in the financial sector with our banking customers. As banks are acquired and merged together, there are a common set of services that are used as part of the core application infrastructure. In conjunction with infrastructure platforms such as IBM WebSphere, Rocket’s LegaSuite software provides a cost-effective solution that allows customers to transition these changing (or dynamic) infrastructures seamlessly as application portfolio requirements change. We've used this SOA approach to help several banking customers avoid downtime as they transition to online banking services with limited to no disruption of service.
Sandy: Rocket Software is a longstanding member of IBM's Destination z community. Can you explain why this is important to Rocket?
Sam:. System z is key to many of Rocket's solutions, including LegaSuite. As a founding member of Destination z and a leading provider of System z solutions for the marketplace, it is imperative for us to play a leadership role in strengthening the market awareness of System z and the ecosystem of solutions available for this enterprise platform. Our customers benefit from the community and network of resources available through the Destination z programs, and the better we are connected through the IBM and partner channels the better we can serve and provide solutions for our customers' requirements.
Sandy: IBM recently made a preview announcement for CICS TS V4.1 and there will be further announcements at Impact. Why is this exciting news for Rocket and your customers?
Sam: We’re really excited about CICS 4.1, and it shows that IBM continues to "hit the mark" by being at the forefront of the latest technologies. CICS 4.1 is important for all of our enterprise customers because it continues to show that CICS is the state-of-the-art deployment platform for their mission critical applications. This is a constant challenge for the CICS architecture teams in many organizations as they continually compete with other platforms to remain strategic for the organization. From a solution perspective, Rocket Software has solutions in our portfolio that customers will be able to leverage from day one to take advantage of the new features of CICS 4.1. The new enhancements around Web 2.0 and event-driven architecture give customers greater flexibility and insight around their core business applications or ‘services’ that they rely on to run their business.
Great insights! Thank you, Sam. I am looking forward to meeting you at IBM Impact 2009 in Vegas next month.
Check out Rocket Software at the IMPACT Solution Center, E16 or virtually at IBM's IMPACT site http://www-01.ibm.com/software/websphere/events/impact2009/
I had the great pleasure to attend BlogHer for the first time this year. How did I get to attend? A perfect storm really. 3 things happened that allowed me to attend: first, a customer had asked me to support them in their session and to talk about how my book on social media helped them with their strategy, second, I spoke with Charlene Li at the WITI conference and she knew the founders and secured me a ticket and then finally, I was asked to speak on how to leverage social media as the only real IBM presence at the conference.
So what is BlogHer? I pulled this from the BlogHer site. It was founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone. BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer is the leading participatory news, entertainment and information network for women online and creates opportunities for its members via a community hub (http://blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency
The Top 10 Ah Ha's 1. The Business BlogHer had a lot of great case studies. While not sold out on the business side, I found the case studies innovative and best practices. I have blogged on the specific case studies that I heard ... Allstate, Tropicana, Pepsi, Sprint, Coach and many others (THE Social Media Blog!.
2. Lots of Geek Labs - Hands on! I love the hands on labs. You could set up a new blog here with step by step instructions to learning HTML and PHP.
3. Networking The conference was setup to network. They did speeddating in a new and innovative way, and arranged the sessions and breaks to stimulate discussion.
4. Community keynote I attend a lot of corporate events and shows. Usually the keynoter is the CEO or GM in charge of the work. While powerful, I have not experienced a more moving and powerful keynote that BlogHer did on Friday night. It was a community keynote where bloggers were selected to read their blog entries. It was amazing. I am glad someone who had been here before told me to make sure I didn't miss it!
5. Swag. Again, going to CeBit or GiTex is an experience and everyone gives away their toys. But I have never seen the swag that was at BlogHer. From products, to free services on site, to designer scarfs, and vendors printers, servers, and phones. If you come, be prepared. This shows me that the vendors view this show as an important way to reach the tippers. One of our competitors was here for Small Business and I saw the bump in blogs on their products in the GB space go up 3x over the last 3 days.
6. Panels. Most of the sessions here were in a set of tracks on Geek Labs, Business, Leadership, Room of your own, Identity and Passions. But most of the sessions were panels. If you don't learn this way, it may not be the way for you!
7. Q&A's are LONG! Another culture here at BlogHer is to learn from a Q&A session. The sessions here are meant for learning not gaining exposure. I would say that in the sessions over 1/2 the time was spent answering questions from the audience.
8. Amazing Women in New Media. The BlogHer team brought out the stars. From Lisa Stone to GM of CBS, to Donna Bryne, etc. This is the place for the new adventurers in the social media world!
9. Purpose I was truly impressed by the purpose that I felt from all these women and men. These guys, while looking to monetize, are truly dedicated to their mission. I heard about blogs on the homeless, soberity, raising disabled kids, traveling, shyness, and the list goes on. Everyone I met loved what they blogged on. A great lesson in you do more of what you love -- for employers getting people into the right roles.
10. Fun I loved it. It was energeric, and fun. It energized me and showed me that one with a purpose can accomplish more than you can imagine! There were over 1999 parties. That's right.. suites to teach photography, small busines skills, word of mouth marketing, silk screening, etc.
Next Year: Next year the conference will be in NYC in August. Will I go? Absolutely.
The Future - Generation C This is the future. Everything is going online. 53% of women WW are online. Generation C -- which I have defined as the next generation who wants to co create, collaboration, and use their creavitiy. They are going to be around for a while. Join the exploration and see what works for you![Read More]
While in Costa Rica, I had the pleasure of meeting with an innovative team for IT at Credomatic. Their leader & CTO, Alfonso Salvo, approaches the business with a focus on value.
Who is Credomatic? The company is a leader in Central America. Credomatic began its operations in Nicaragua in 1971. Subsequently, it expanded throughout Central America as the pioneer in the bankcard industry, forming Grupo Credomatic, a network of service providers of integrated credit card issuing and merchant acquiring services. The development of financial products and services combined with quality, state-of-the-art technology and experience has given Grupo Credomatic a leadership position in the Central American financial market. As one of the signature brands within the BAC Financial Network, Grupo Credomatic has been able to successfully adapt to changes in the competitive environment, thereby consolidating its leadership position in the payment systems industry in Central America. Grupo Credomatic has an extensive network of financial institutions across Central America, the Caribbean and Miami.
A wow team! What impressed me most about the team is their focus on the business. Their projects include Business Process Management. And a new exploration of Social Media. Watch this company for some best practices and leading IT practices!
Meet the team! [Read More]
At IMPACT 2009 on Day 1, it is all about our customers and their success stories. We just heard from our customer, Russell Irwin of Standard Life talk about his company's soa journey and I thought it would be great to get a follow up Q & A to glean more insights.
Sandy: You have a world-famous story on the value of reuse in an SOA environment. Can you start by giving us a few numbers?
Russell: To date our SOA has realised a value of £26M pounds, around $40M dollars. This is objective and conservative. It represents the value of our SOA approach over the cost of alternatives in development terms. We have not included the additional operational savings yet in our metrics. In Standard Life we sometimes debate the size of the saving, but not whether the saving is real. It is growing, the measures are all moving in the right direction. We log and measure through our software Framework and accompanying Infrastructure, so here come the numbers !
To date (August 2004 - March 2009) 227 service consuming apps in production
569 services in the catalog, where a service has to mean something to the business e.g. ‘Provide Customer Information’ is a valid service, while ‘Fetch Parm7 Yabba-Dabba Doo’ is not
Service re-use is consistently running at around 50%
~1.25 million service calls per day,
~ 300 SOA developers
1493 instances of reuse (where a service is used > once)
Multiplied by the cost of developing a typical bespoke service means £26 million sterling / nearly $40 million dollars
Or 2500 Honda Civics, or 200,000 fruit-based MP3 player-pods...
Sandy: Can you tell us how your SOA deployment has evolved over time?
Russell: We have been actively committed to SOA for 10 years. We started by getting the governance model, technology patterns, Software Framework, roles & responsibilities clear. We then began our work with some simple, but popular, services to illustrate the benefits of the approach and secure advocation and support from colleagues in Development and Business areas. The governance model has remained consistent throughout, so the costs to run our SOA remain fairly constant while the throughput and traffic has grown strongly. This offers exceptional efficiency gearing across our work. We now have an engaged community of some 300 developers who are very supportive of the overall governance and supporting patterns.
Sandy: What recommendations would you have to companies just starting their implementation of SOA?
Russell: In summary, smart SOA is working ! If you have already started your SOA journey, stick with it. If you have not started, start small with some services you know will get used, they don’t have to be the holy grail, think of the high volume traffic. Adopt a rigorous approach with strong SOA leadership and robust technology patterns. Measure as much as you can and report business value to your sponsor, not architectural purity. Report those measures in terms that your business will appreciate. Celebrate success ! Choose your technology partner carefully. And be clear on your governance model, roles and responsibilities throughout.
Sandy: What do you see in the future for Std. Life in terms of its involvement with SOA?
Russell: Smart SOA is working. We are committed to it. It has been a great success for us in the UK and we can now look to share the approach in our other markets.
Russell, what a great SOA success story and so happy to have you here at IMPACT! Thanks.[Read More]
Diamond Sponsor, Miracle Software talks about their decision to participate at IBM IMPACT and why SOA is more important to adapt to business change in today's economy.
Miracle is our Diamond Sponsor this year for IMPACT 2009! This will be their 3rd year of sponsorship! I had the pleasure of speaking with Johnny Chandra, VP at Miracle on his thoughts on the upcoming conference!----------------------------Sandy: What are you seeing in the marketplace around SOA and BPM?Johnny: Business change happens rapidly. The first to reach customers and clients with emerging technologies gain a competitive advantage. Integrating existing business assets with the intelligent and interconnected technologies can lead to efficiency, reusability and profitability for a smarter planet. Some clients are quiet mature in driving BPM while many are in an early adoption phase of SOA and deciding between a Message Vs. Process driven architecture. Miracle will be hosting Birds of a Feather Session #3221 at Impact addressing the same. The smarter SOA standards and patterns will ultimately enable SOA Driven BPM.
Sandy: Why did you decide to sponsor IMPACT again?Johnny: I believe that was a smart decision. Near term, the economy discouraged any action, but strategically we have been seeing the way IMPACT was morphing from a SOA to a SMART SOA and now to a SMARTER summit of choice for the smarter CIO & business leaders. This is an event where business & IT leaders are gathering in an impressive number in search of processes and technology for improving service delivery, while mitigating risk and a dramatic reduction in costs to meet the challenges of this New Economy. There could not have been a better platform in showcasing some of Miracle Software’s SMART SOA Accelerator Frameworks built on top of IBM’s dynamic infrastructure and middleware. In addition, this was an opportunity to hear what new challenges the industry leaders were facing and how some of them have succeeded in overcoming obstacles in their SOA enabled BPM.
Sandy: What do you see as your top value to clients in this market? Johnny: The top value that we see for our clients “in this market” is protecting existing IT investments, reducing costs through reuse, accelerating time to market via rapid SOA deployment. In addition Miracle’s deep expertise and repeatable assets made available to clients, enable SOA accelerated BPM. The Reality Show Miracle is presenting as an Impact Breakout session #3234 showcases this capability utilizing IBM’s Websphere Process Server. Sandy: Anything else you'd like to add?Johnny: Yes. SOA has been lately extending via web 2.0 into the field of Social Computing often referred to as Social Networking. Clients would like to see how it fits into their environment and how they can leverage this technology within the Enterprise. Miracle is doing a Birds of a Feather Session #3222 where participants can learn from how “Thought Leaders” (built much like Facebook & LinkedIn, but geared towards the corporate enterprise) can leveraging the power of social Networks by providing Social software as a service which encompasses all the day to day activities like collaboration, work assignments, communication, group discussion to resolve issues, follow up on targets, monitor progress and many more...all achieved through one single secure environment. Last but not least, security of the SOA environment is a grave concern and Miracle is showcasing a case study “Secure Smart Grid using IBM’s DataPower SOA Appliance” in Impact Session #3235.
Thank you, Johnny and I am looking forward to seeing you at IBM Impact 2009 in Vegas next month. Do visit Miracle at www.miraclesoft.com or at the Impact Solution Center floor either at location or virtually at IBM’s Impact site http://www-01.ibm.com/software/websphere/events/impact2009/
A new Wintergreen Report is out "Services Oriented Architecture (SOA) Market Opportunities, Market Forecasts, and Market Strategies, 2006-2012' July 2006.
IBM increased its market share to 46% in 2005, up from 2004. IBM has SOA business process management (BPM) initiatives that benefit companies by implementing streamlined processes, improved customer service, more effective compliance and risk management, and improved responsiveness to changing business conditions helped drive the results.
Our customers are really cool and I have had the privilege of working with them and learning from their success stories. Miami Dade County is a great example of working smarter with SOA.
Carmen Suarez, Acting Division Director for Enterprise Architecture Services joins me on the Day 3 keynote to discuss the Smarts of the Miami Dade Solution. Carmen is an amazing woman and I have met her several times now and never fail to be impressed by her talent!
I caught up with her at IMPACT for a quick view interview! Check it out!
Sandy: For the services your provide you county constituents, how do you see the roll of SOA and the emergence of Cloud computing working in concert to meet your business needs?Carmen: These days our “consumers” are constituents, businesses, other governments, travelers, investors. SOA, cloud computing and other enabling technology is just that, it enables us to bring service to the consumers faster and by reusing components via multiple channels like kiosks, pervasive devices, the Internet.
Sandy: What knowledge or experience is your #1 priority to take home from Impact 2009?Carmen: All the things that DataPower can do for me. Like AmberPoint's recently announced integration with WebSphere DataPower SOA Appliance since we have been AmberPoint users for a few years now. And we have integrated the AmberPoint toolset with the WAS UDDI. Next step is to include WSRR (WebSphere Registry & Repository).
Sandy: How has the agility afforded by SOA empowered your vision to change around what services and offerings you can create to empower the people you interact with to Work Smarter?Carmen: Our SOA vision and current roll out has breathed new life in to legacy applications by extending them to the Internet as self-service features. Additionally it has made our developers Countywide more efficient and given them whole new channels upon which they can deploy new functionality. Our eCommerce initiative alone has grown from $151 million in 2005 to over $468 million in 2008.,
Carmen, thank you for agreeing to do this interview! Great to hear from innovative customers like Miami Dade on how SOA done right = SOA Success.
Folks, if you are at IMPACT, don't miss the day 3 keynote coming up tomorrow[Read More]
Audi's success story is a highlight of our Day 2 keynote and Armin Buttner, CTO of Audi AG graciously agreed to be interviewed for this blog. I love their route 2015 strategy featured in the keynote and here Armin succinctly summarizes the highilights of their SOA journey and how Smart Soa helped Audi align business and IT
There is the new Audi Spyder next to the STAGE! WOW!
Sandy: How does SOA help differentiate you within your industry?Armin: SOA allows Audi to deliver solutions to our customers much quicker. We can do our IT projects quicker and with higher quality.
Sandy: What are the top things you are hoping to learn by attending Impact?Armin: I am looking forward to learning more information on the SOA roadmap and how it will influence our IT strategy and projects.
Sandy: What are the top 3 things about your SOA approach - lessons learned - that you would like to share?Armin: First, companies need to generate their SOA strategy across the company. The second is governance…it is not possible to do company-wide SOA without governance. The third lesson is that you need to build the skills internal to your organization. And I have an important fourth lessons learned – have a strong partner with experience to help you.
Sandy: How did you go about building SOA expertise/skills within your organization?Armin: Pilot projects are key to learning SOA and getting the experience and skills inside your organization.
Sandy: How did you sell your investment in your SOA journey to your CFO or CEO?Armin: SOA helps Audi get our products to market faster. I had to make sure that the CFO and CEO understood the business value. We have so many new products and our competitive advantage it so be faster to go to market. I needed to get early commitment from the CFO and CEO to make sure that our long term approach was successful.
Sandy: What is your favorite Audi car to drive? Armin: A5, however in the summertime it is a convertible TT
Armin, thank you so much for speaking at IMPACT and taking time to share these insights!!!
Folks, give it up for Audi at IBM IMPACT, a great customer with a fantastic story! Don't forget to follow us on @sandy_carter for live feed from Vegas![Read More]
I am pleased to inform you that IBM and ILOG have just announced the signing of a memorandum of understanding for IBM to acquire ILOG through a cash public tender offer. ILOG is a leading provider of software designed to help companies make better, faster business decisions.
Once the transaction closes, ILOG will supplement our Business Process Management (BPM) Enabled by SOA initiative through its software, 3,000-plus customers in 30 countries, more than 500 partners, and strong marketing expertise. ILOG’s products include the market’s leading Business Rules Management System, as well as innovative optimization and visualization tools, and supply chain application assets and middleware.
ILOG's leading-edge technologies strengthen our own solutions in several key areas:
Business Rules. Business rules describe the operations, definitions and constraints that companies use to achieve their goals. IBM currently delivers rules capabilities through the IBM BPM Suite
Optimization. Optimization software uses mathematical algorithms to identify the best use of resources to achieve business goals. Optimization, for example, can help power companies better manage power supplies, saving money and reducing carbon emissions. Supply chain management extensions leverage ILOG’s technologies to improve supply chain efficiency and business performance.
Visualization. Visualization software enables building interactive user interfaces for displaying large volumes of data in a manageable form to speed effective decision-making. One Spanish telecommunications group, for example, uses visualization software as part of an early warning system aimed at monitoring illegal activities. An IBM partner since 1996, ILOG already benefits IBM through its compatibility with software like WebSphere Business Events.
We anticipate that we can use ILOG's technology to add significant capability across our entire software platform. This includes improved rules and business optimization capabilities for Information Management offerings, better visualization for Lotus and Rational products, and enhanced optimization within Tivoli solutions. ILOG's optimization products, along with their supply chain management extensions, will also support key practices in Global Business Services, such as the Center for Business Optimization.
When completed, this acquisition will strengthen IBM’s business process management, service oriented architecture (SOA) and overall software leadership. ILOG plus IBM will provide customers with unbeatable combined value through a more complete and integrated set of offerings.
Read more about this here.[Read More]
Great news--- I found a way I can connect with all of you in the virtual world via the web! Get ready for the upcoming SOA Virtual Jam.
Join us online for IBM's upcoming SOA Community exchange. Now you can join the SOA Jam at IMPACT and let us know your thoughts on best practices as well as your questions & concerns.
During next week's Impact conference, you can join the 72-hour SOA Jam, hosted on IBM ThinkPlace technology, and participate in a global and local discussion about all things SOA. We'll have PC's available at the conference so you can log-on and network, or you can log on from the convenience of your laptop.
Simply register at: http://services.alphaworks.ibm.com/SOAJAM
I look forward to participating in the discussions with all of you!
Learn more about the SOA Jam on the IMPACT website. Click here!
The jam is open to everyone: customers, IBM Business Partners, University professors and students, analysts, the press, industry + IBM experts. Through the Jam's different discussion forums, you'll have to opportunity to interact with expert moderators as well as thousands of people around the world who are interested in accelerating the conversation around SOA.[Read More]
Well I do use a perfume.....KAI ! I love it ... but that's not what I am talking about here. Here I am talking about our pioneering Key Agility Indictors! How did this come about?
Well, I was touring Europe on our SOA Executive Summit tour and I had multiple customers come to me asking me about how to measure the agility of SOA. So we started thinking about it and talking to industry leaders and decided to really look at how to measure this concept. Since the concept of KAIs was born. But don't toss out those KPIs...(key performance indicators) because I believe that a great business uses both KPIs and KAIs. It the combo that is the killer combo! Bola on my team has been working on a great team to focus here.....
So I know you guys are looking for the newness here. What is "new" is that we have assimilated/selected a combination of open standard metrics and business drivers which I believe that together provide mechanism for evaluating agility. In addition, we have identified leading practices associated with those KAIs and incorporated them into process flows which allow us to quickly work with our clients in achieving their strategic objectives. What is also "new" is that we have collected this KAI data from thousands of organizations globally and provided them to our practitioners in a single view where they can create their own industry peer group comparisons. This view is available through an internal tool called the IBM Benchmark Wizard. Using the IBM Benchmark Wizard, practitioners have real time access to over 1,200 cross industry performance metrics; 1,100 qualitative business drivers; 700 leading practices statements, 1,600 case studies and data from over 16,000 companies from over 70 countries!! So now we can work with customers to benchmark their agility!
It is not our intent to create new proprietary metrics to measure agility. To do so would be a departure from our commitment to open standards for performance measurement. We are committed to open standards in benchmarking. Our open standards approach drives data quality by ensuring that all organizations measuring performance are doing so using one common set of process and activity definitions. We invest in the Open Standards Benchmarking CollaborativeSM and the supporting Process Classificaiton Framework facilitied by APQC, a not for profit research organization and an IBM partner for benchmarking. The open standard approach and framework for measuring performance provides objectivity, comparability and quality data by which organizations can compare.
Please read this first white paper on the Business Metrics of KPIs and KAIs...and tell me what you think!
Visit Supply Chain Agility Paper
I really want to hear from you!
I am sitting here at the US Open at what ESPN calls the best day of tennis at the US Open yet! We are hosting a set of customers here at the IBM suite (yes,this is the way to see tennis!) I got to see 2 unseeded men's double teams, Martina Navratilova with her double partner Petrova and tonight is Federer and Blake. It was a great day, great sun, and perfect games. Funny, I went shopping for my mother in law and saw Lauren and Lacoste and other name brands selling cool US Open logoed wear. Interesting how things have changed!
Now why I am here besides the tennis and weather? Well, of course, SOA is behind the US Open!! How?
Well, IBM has been the US Tennis Association’s official IT partner since 1990 because it can do things like support the 27 million visits that came from all around the world to the US Open’s web site for live scores in 2005.
Thumbnail sketch of how score updates happen: Umpires officiating each of the US Open matches hold a device in their hands that they use to keep score. All these devices feed into a database which holds all the scores from all the matches. From there, the constantly changing score information is fed to servers that can be accessed by people like you and me through the US Open web site.When score updates are sent to the Web servers, they begin their journey in a format that is incompatible for use by the Web servers. IBM uses WebSphere software to transform messages in-flight between one protocol and another so that when the message arrives, it’s usable.
All this takes place without ever altering or touching the source information. This WebSphere software has the ability to transform the messages into dozens of different formats simultaneously so that the same information can be used by many different kinds of consumers at the same time. Score information is less than 7 seconds old by the time it reaches computer screens and it reaches tens of thousands of users simultaneously.
US Open achieves outstanding flexibility by accomplishing the repeatable business tasks that make up its scoreboard processes with modular, interchangeable software services. This is a hallmark of SOA.When a match begins or ends, when a game is won, or when a point is scored, these are examples of “events”. SOA from IBM gives US Open the ability to sense and detect events such as these and trigger an appropriate reaction or response with is based on business rules.
Without the flexibility that comes from SOA, US Open would have had to custom-code the system and then suffer the cost, risk, and expense of re-coding it every time they wanted to make a change. The US Open Web site’s volume of traffic spikes to 50 times its annual average during the tournament and then falls back to a trickle during the off season. The infrastructure to support this massive jolt relies on a concept called “virtualization” which allows US Open to handle huge loads without having to over-invest in a bloated infrastructure that sits idle in the middle of winter.
Check it out!! US Open Site!!
This stuff is so very cool!!!!