Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
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We have just launched a promotion to help your Business Partners save money on their Technical Sales Mastery tests. All they need to do is go to an Authorized Prometric Center use the code 20free4me and they will save 20% on any Technical Sales Mastery test they take. This offers expires on September 30, so make sure they get started soon.
For more details, please checkout following website:
Check here for the details![Read More]
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I have now talked to about 130+ partners! (Thanks for your time and honesty!)
A big request was how partners participate in Smarter Planet references! So IBM has now announced The IBM Smarter Planet Midmarket Business Partner reference selling guide.
This interactive PDF is a great resource for Business Partner references by industry, delivering real-life examples to help you communicate value and accelerate sales. This new guide is easy to use and will be updated quarterly with the most recent Business Partner references to help you talk to your clients and share information about Smarter Planet successes. Here's the link ( You must have your PartnerWorld Id)[Read More]
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IBM, also known as Big Blue, is as big and distributed as any company in the IT industry. In fact, you could say IBM is the New York City of technology companies. Huge. Diverse. Proud to call itself No. 1, though not everyone may agree. And just as the Big Apple often sets trends for the rest of the country, Big Blue has a history of calling plays for the tech market. These days, IBM is heavily promoting its Smarter Planet initiative to add a layer of intelligence to the basic processes that run today’s world, including roads, water and power. It’s just the latest milestone for the 98-year-old company. Here is a list of things you just might not know about IBM.
A nice list of IBM's achievements: Check to read full article from eweek here![Read More]
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IBM's channel initiatives made CRN's top 10 stories of the year (so far). What's really impactful to me is that we are the only vendor who is called out as making strides in helping channel partners in tough economic times with new programs, education and training opportunities.
The full list can be viewed at Click Here![Read More]
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I am here in Costa Rica meeting with our Partner GBM and customers and had the honor of being able to meet the President of Costa Rica -- Oscar Arias Sanchez. He received the Nobel Peace Prize in 1987 for his efforts to end civil wars in Central American countries. He is an amazing man well versed in IT.
Along with Gabriela Llobet, they gave us an overview of IT in Costa Rica. There are over 700 software companies here with over 10.6% of the country's GDP coming from ICT. Given they do not fund an army they invest in training and technology. They are the #1 high technology exporter in Latin American and the 4th largest in the world. They receive about $1.9B foreign investment in IT -- more than China, Brazil or Mexico.
They are super creative and technology focused. I was very impressed with the customers and partner I met here. In addition, I sat with Dr Roberto Sasso. He has helped Costa Rica with a digital strategy.Check it out!http://www.clubdeinvestigacion.com/
And their Minister of Foreign Trade is on twitter! That's right! Social Media insight abounds! Follow Marco Vinicio Ruiz at twitter.com/maviru.
I will blog and post pictures for my next post on Costa Rica...not at midnight![Read More]
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Great news! The organization has received 5 Hermes Awards! This is me celebrating in our crazy hat day!
Platinum Awards:Impact 2008 (Event Marketing category)Smart SOA Widget (Electronic Media/Other category)IBM Smart SOA Newsletter (E-Newsletter category)
Gold Awards:Smart SOA World Tour (Integrated Marketing/Other)World Tour "Get Smart" Videos (Viral Marketing category)
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
The home page for Hermes Creative Awards links to the winners' list. Awards are here![Read More]
IBM Receives the 2009 ACORD Innovation Implementation Award & ACORD Infrastructure Platform/Middleware Award
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YEA! IBM Receives the 2009 ACORD Innovation Implementation Award & ACORD Infrastructure Platform/Middleware Award
The yearly ACORD award recognizes organizations that are implementing XML standards in unique and exceptional ways and organizations that enhance the utilization of ACORD Standards. The IBM team continued the 2008 award winning tradition with a Proof of Technology and Redbook that demonstrate implementation best practices for Insurance companies. With these best practices, IBM customers can deploy end to end SOA Solutions based on Industry Standards in ACORD and the IBM Insurance Process Acceleration Framework.
Smart Work is about transforming companies to make informed decisions, build deeper relationships and work with more agile business processes. The Strategy & Technology team has established SOA as the state of the art for Smart Insurance at ACORD. With our customers, we continue to raise the bar on ACORD implementations and Smart Work.
What should you do?
First, Download this redbook !
Second, see the great Showcase!!!
Finally, I'd like to thank Donald Buddenbaum, Brian Bokor, Qiang Wang, Bruce Wallman Ph.D., Stephanie Fetzerand Rufus Credle who made this valueable work possible![Read More]
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It was a pleasure to meet Peter Segdwick at IMPACT from Primeur! Primeur is a Silver Sponsor at IMPACT 2009! I took a few minutes to chat about how Primeur tools compliment the WS software offerings.
Sandy: Do you offer tools for WMQ file transfer--that work with the new version of WebSphere MQ? Peter: Yes we do. We have had the ability, in our Spazio product, to transfer files over WMQ for a number of years. Now that IBM has introduced WMQ File Transfer Edition, we fully support WMQ FTE as the product of choice for file transfer for WMQ users. We are very excited by WMQ FTE as we see this as a tremendous opportunity for IBM customers to further improve their RoI in their ESB/SOA infrastructure by implementing File Transfer alongside their message based services and applications. Overall, WMQ v7 really has opened up new benefits with its extended Pub/Sub and Managed File Transfer.
Sandy: How are users responding to the offer of your Security toolkit download? In the current economy, do you find that security is still something people are investing in as a primary need for their business?Peter:We have been very encouraged by the increasing interest in Security, both for our toolkit download and for our full function offerings. For a long time, companies have considered that link level security (SSL) is adequate, particularly for internal networks. We are now beginning to see interest in securing data at rest for both messages and files as companies now realise the threat of highly confidential data being compromised even when stored temporarily in queues. Securing data at rest is just one of the functions of End-to-End solutions, along with authentication and digital signatures.
Sandy: Can you tell us a little about the File extensions you've developed for WebSphere? How do your utilities enhance the value of the IBM software?Peter:We at Primeur have developed three extensions for WMQ File Transfer Edition. Our Spazio File Services Governance (Spazio FSG) provides monitoring, audit and reporting not only for FTE but also for all the commonly found Internet (e.g. FTP) and proprietary (e.g. Connect:Direct) file transfer protocols. This means that users can get a single and complete view of all their file transfer flows regardless of the protocols they are using. In capturing the information needed to do this, Spazio FSG also enables users to make productivity improvements of at least 18::1 in converting and modernising from, say, Connect:Direct to FTE. Our Spazio File Services Security Suite provides end-to-end security for messages and files in a WMQ infrastructure, and Spazio MFTS can seamlessly interface an internal FTE network to the outside world using Internet or Proprietary protocols. We will be explaining and demonstrating all of the above at our stand, S1, and also in Session 2287A on Wednesday afternoon where we are jointly presenting with Ben Mann, IBM’s WMQ and WMQ FTE Product Manager.[Read More]
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I had the pleasure of chatting with Audrey at IMPACT 2009! We discussed the benefits of using WebSphere instead of open source. Check out the work they have done!
Sandy:Tell me something about Summa and the solutions you have been involved in?Audrey:Summa has been an IBM Premier Business Partner since 2003 providing mission critical IT consulting and system integration services and solutions to clients in many industries, including financial services, manufacturing, and education. One of our key solution areas is around application modernization where we help clients develop and implement incremental solutions for modernizing their legacy applications, often incorporating modern SOA frameworks utilizing IBM technology to drive agility and incremental business value. In the current environment, many customers are seeking ways to reduce their IT costs, and another solution area that we’ve been working with them on is to conduct open source viability assessments – helping IT and business leaders to evaluate the real total cost of ownership and manageability of open source software.
Sandy: Can you tell us more about Summa’s perspective on TCO as it relates to open source software?Audrey - Summa, like IBM are proponents of OSS, and often recommend and implement open source components for our customers. As companies are increasingly considering open source software solutions, we advise them to consider architecture and TCO trade offs beyond the initial licensing terms which appear attractive on the surface. Some of these factors include their level of risk tolerance, operational ease of use and required hardware costs, the specific OSS vendors track record of delivering updates and defect fixes, etc..
Sandy: What is involved in a TCO assessment on open source viability? Audrey: We start by talking to customers about their environment, including number and types of servers, and number and size of applications. The deliverable for the assessment includes a customized report that incorporates financial modeling that can be used to help the customer make informed buying decisions. The results can be eye opening, providing a perspective on the “real” costs that are often overlooked by development teams. We are here discussing the TCO process this week at the Impact conference with IBM customers, and the level of interest in our assessment process and methodology has been very high.
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Quite excited today to be sharing my conversation with James Governor, a good friend and co founder of RedMonk, the first open source analysis firm. James is an opinion leader in the enterprise middleware space and green technology. His blog Monkchips !Click Here! was recently names one of the top three industry analyst blogs.
Be sure to check it out!
Sandy: James, this will be your third time at IMPACT, the largest SOA conference in the world. What are your favorite things about the conference?James: The people, the people, and uh, the people
Sandy: Why do you think SOA has been so successful in the marketplace today and give 1-2 examples of that success.James: SOA is a 25 year overnight success. The principles have been around a long time, and this time they have been implemented with enough standards to make the approach useful. The need for more integration flexibility never lessens. It is very hard to isolate example of SOA success now- the Fortune 500 are all using the approach. One of my favourite SOA examples right now is not a traditional high endian, WS-* SOA at all: Amee.cc is a web startup that provides back end carbon calculator services for B2B and web companies. Its simple but effective- a web service that can improve the world. It’s simple and effective. [disclosure: AMEE is a client]
Sandy: I know that you are leading a number of Green and Sustainability sessions. Can you overview your major take aways?James: Sustainability and SOA go hand in glove. The key to successful SOA is helping employees and other stakeholders understand opportunities and responsibilities.
Sandy: What is the connection you see between Green and SOA? James: That would be telling ;-) Suffice to say that Sustainability is the latest –ility to join reliability, scalability, availability and so on. Organisations increasingly need to be able to pivot around green issues for strategic planning. Rather than requiring an organisation to rewrite code every time circumstances or plans change, with SOA this can potentially be achieved via configuration.
Sandy: Do you think issues of Green & Sustainability will remain as hot as they were with the economic recession?James: Sure – sustainability now means something it didn’t before. The concept carries ideas of survivability to major shocks, economics or otherwise. Sustainability is CSR taken out of the PR department and made into a stragetic, truly board-level concern. Six months ago I was worried sustainability and greening would drop off of the agenda, but I am a lot more comfortable now that won’t happen. Look at IBM- its agenda at the moment with Smart Planet is all about sustainability- and unless I am very much mistaken IBM looks a lot like the best run company in America right now – so far it has avoided major revenue shortfalls in the recession.
Sandy: Anything that you want to add?James: I am excited about this being the first Impact under the IBM Smart Planet agenda, which is the most interesting umbrella strategy I have seen at IBM in the 14 years I have watched the firm. We all need to get smarter, better instrumented, make more effective use of data, whether at home or in business. An IBMer called Andy Piper describes it beautifully here: To bring this Q&A full circle, Andy is one of the guys IBM looking forward to hanging out with in Las Vegas at Impact. People, people, people.
Awesome, James, thank you for taking the time to chat!
Folks, come hear James Governor talk about going green, soa and sustainability on Wednesday, May 6th at IBM IMPACT 2009.
Follow him on Twitter @monkchips for his latest updates from IMPACT. Don't miss out[Read More]
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DataDirect Technologies is an IBM partner and provides data connectivity and mainframe integration software for corporate enterprises and independent software vendors. DataDirect Shadow is mainframe middleware software that accelerates the participation of mainframe systems with Service Oriented Architectures (SOA), data access or business intelligence (BI) initiatives, and/or composite application development- all with unique capabilities to dramatically lower mainframe TCO through specialty engine exploitation.
I had a great discussion with Gregg Willhoitt, the Chief Software Architect at Data Direct about lowering mainframe TCO and their views on IBM IMPACT kicking of in Vegas next week.
Sandy DataDirect offers some excellent cost saving strategies. What are some of the messages you'll be sharing to help customers thrive in today's economy? (One of their Session Titles is 'From SQL to SOAP to Events - with zIIP: Cost Effective SOA Solutions for CICS TS V4.1) Gregg: I think it is very important that mainframe customers understand the tremendous opportunity that exist for lowering mainframe TCO while still growing their SOA initiatives. Sounds too good to be true, but this is what happens with innovation. The catalyst for this was the introduction of specialty engines for handling specialized workloads on the mainframe. This allowed processing that would normally be handled by the General Purpose Processor to be diverted to the specialty engine, where it could run without incurring a charge against contracted mainframe MIPS capacity. Initially the benefit was isolated to DB2, Java or Linux workloads – but not anymore. DataDirect has introduced patent-pending technology to more fully exploit specialty engines, expanding the range of environments that can use the zIIP engine to reduce mainframe TCO. With Shadow, DataDirect’s mainframe middleware, customers can offload up to 99% of their SOA-related integration processing to the zIIP specialty engine. For CICS customers, this means more control over costs and the ability to aggressively pursue their SOA initiatives. But the benefit doesn’t stop at CICS. We know the heterogeneous nature of most enterprises, so with Shadow you can leverage the zIIP specialty engine for Web services, SQL or Event processing across a wide range of environments, including Adabas, DB2, IMS, IDMS, VSAM, and Natural. The end result is extra mainframe capacity - a dividend if you will – to support the development of new business services, and in this economy, doing more with less is definitely a strategy for success. Sandy: How does the Impact 2009 SOA Conference help DataDirect, a provider of world class solutions in Data Connectivity and Mainframe Integration, reach new customers and maintain your expertise in today's marketplace? Gregg: To be honest, industry trade events have not fared very well in this down economy; however SOA Impact has been the rare exception. The event has grown to become an excellent forum for all things SOA, providing business and IT management, as well as application developers and systems programmers a great educational resource for examining the practical aspects of how to align SOA capabilities with business goals. Taking part in the technology exhibition is a great way to meet prospective customers, get a better understanding of their integration requirements and provide them with an up-close product test drive. This year, I am sure the focus will be on CICS TS v4.1 and how Shadow complements and extends the product with mainframe Web services, real-time event capture or SQL access. The education outreach this event provides is the perfect context for DataDirect to explain our product’s value proposition for accelerating mainframe SOA enablement. In addition, our technical staff always looks forward to this event for technical presentations and demonstration of the latest IBM SOA products. Sandy: DataDirect is an official sponsor of the Impact 2009 zZone which showcases SOA solutions for System z audience. In fact, this is the second year; you've been an Impact zZone sponsor. What's so special about the zZone? Gregg: The zZone makes all the sense in the world to us given as a product, DataDirect Shadow is singularly focused on the mainframe. Our goal for customers is to reduce the cost and complexity of integrating mainframe data and applications with Service Oriented Architectures, data-centric initiatives like Business Intelligence and Data warehousing, and new application development initiatives that rely on .NET or Java application frameworks. The zZone brings together an elite group of System z partners to complement the IBM System z experts and technology on-hand. It makes quite an impression to customers to see that big z10 mainframe sitting in amongst the exhibit booths. It is here, for example, where a customer can drill down into a technical discussion on zIIP offload or take a tour of our new mainframe TCO calculator for modeling MIPS savings, because it is the right context for that type of discourse. Also, the zZone is a destination for mainframe interests within a larger SOA context. Where else would you expect to find new strategies for redefining the economics of mainframe SOA? Last year, DataDirect was one of the founding members of the zZone at SOA Impact. It was then and still is an ideal setting for demonstrating how new technologies, like Shadow, can help accelerate the mainframe’s role within SOA. The new twist this year is how to make SOA cost-effective for the mainframe. In short, it is all about lowering mainframe TCO. Any mainframe customer looking for technologies to lower SOA-related integration costs will find it at the zZone at SOA Impact.
Great talking to you, Gregg! Don't forget to check out Data Direct at the Impact 2009 zZone.
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Social Media Guru at IMPACT 2009!
I got to know Jeremiah at a Social Media thought leadership event in the Valley. He is truly a leader and visionary in this space. I had the pleasure of interviewing Jeremiah and wanted to share what he has planned for IMPACT 2009!
Sandy: How has the economic downturn changed the way people leverage social networkingJeremiah: Our Technographics Research shows an increase in adoption of social tools from 2007-2008, in fact some pretty large jumps in behaviors. Basic common sense and logic tells us that social media usage for consumers will go up during a recession. Why? People will want to connect with others during crises, build personal brands, learn new skills by reading blogs. Also those who are in between jobs will have more time and certainly need to connect with others to find new job opportunities. Furthermore, we’ve found that 53% of marketers have decided to increase their social media spend during a recession on social, however it’s important to note we’re not talking about sizable budget amounts, these are still small potato budgets –all things considered.
Sandy: Is social media superficial branding, or does it truly change the company?Jeremiah: Sadly, many companies are slapping social features on their corporate websites or launching blogs –yet they are not walking the talk. Many brands don’t truly live an open an transparent workstyle, and as a result, customers see right through it. This research is telling, corporate blogs aren't trusted by consumers.
Sandy: What is the biggest finding from the many interviews you’ve done with corporate social media teams, what’s the one trend you’re finding? Jeremiah: Many companies are starting to get organized and are appointing key roles, such as the social media strategist and a handful of community managers. These specific roles, while often perform other traditional marketing tasks, are key to delivering true social media programs to the market. Why? Like all business programs, internal champions are still needed for success –especially new mediums
Sandy: On a lighter note, what's your take on the Ashton Kutcher @aplusk and CNN @cnnbrk race to 1 million followers?Jeremiah: While silly and trivial, this is a true milestone that Twitter and other social tools are about to go mainstream with media coverage. This however, doesn’t suggest they are mainstream tools, as they don’t have mainstream adoption.
Sandy: How do you feel about celebrities using Twitter? Oprah has 92,000 followers before she ever posted 1 tweet, are celebrities changing the way Twitter is being used and any lessons to be learnt by companies?Jeremiah: Expect celebrities to monetize this microblogging tool far faster than Twitter themselves. They will extend this tool to help their sponsors reach new audiences, pimp their own shows and content, and use it to broadcast content. Most celebrities won’t understand the true dialog opportunities and will use it like their other tools –broadcast. As a result, early adopters of Twitter will move on, and create a new community that hasn’t become saturated.
Sandy: You will be at IBM IMPACT in Vegas next month talking about the importance of social networking for today's commerce opportunities. Would love to get a sneak preview on this session.Jeremiah: Social Network adoption is one of the highest participated social activities by consumers –as a result, brands want to be there. In my session we’ll talk about what works, and what doesn’t. I’ll have some practical examples and best practices, and will make it interactive. I hope folks show up, and Tweeting is certainly encouraged!
Gang, come and see us at IMPACT. We have some great social media adventures planned like blogger box seats, Paint your Facebook, and more! Sign Up Here!
P.S. As everyone knows, Jeremiah's puppy is famous and no blog would be complete without a picture![Read More]
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Silver Sponsor, Phurnace Software, Inc. talks about SOA, IMPACT and the Cloud Computing buzz. This will be Phurnace’s second year of participation at IMPACT demonstrating their WebSphere and WebSphere Portal application deployment tool.
I had the pleasure of speaking with Larry Warnock, CEO of Phurnace Software.
Sandy: Larry, to start off, please tell me how Phurnace applies to SmartSOA implementations?Larry: Sandy, thank you for spending time with me and I want to say that we are really looking forward to IMPACT 2009. To answer your question, Phurnace automates the deployment of applications into the WebSphere container or Portal environments automatically. As SOA becomes more of a reality in large IT organizations, it is often coupled with agile development practices -- which means frequent updates, releases and patches to mission-critical applications. This has put a stress on the configuration management of WebSphere and Portal instances. The Phurnace deployment tool makes it possible for applications to move into production much more quickly, therefore, realizing the promise of SOA. Sandy: Larry, that is interesting and makes a lot of sense, how do WebSphere and Portal customers handle those deployment issues today?Larry: Quite frankly, hand crafted…often thrown together…for sure always out of date, scripts. Customers turn to scripting for the last mile in deploying their applications and portlets. This often takes an army of highly skilled people, that in my opinion, should be working on more value-added projects. The days of scripting or “hobbled-together” script frameworks has past. I often say, why do you have your brightest java engineers building scaffolding vs. working on the building itself?
Sandy: We are hearing from IT Managers and Executives that rapid ROI is a must-have. What kind of ROI can customers expect from Phurnace?Larry: The new bar for investments appears to be less than 120 days meaning that IT must see a return on investment in 4 months to justify any purchase decision in this cost-constrained economy. Phurnace customers are seeing ROI often in half that time. That is possible because customers can immediately eliminate the costs associated with scripting and script maintenance. Believe it or not, we have found companies that actually spend hundreds of thousands of dollars per year on deployment scripts. The challenge is that the costs are usually hidden or unseen but once you shine a light on them, it is an ROI “no-brainer”. Sandy: The SMB (Small Medium Business) market seems to be quite interested in SOA and cloud computing, specifically, the recent announcement by Amazon (Amazon Web Services) and IBM around running images of WebSphere and Portal. It’s creating buzz….what are you hearing?Larry: The recent announcement by IBM and Amazon creates a viable cloud computing option for many businesses. However, the state of the “on-ramp tools” market to move applications and Portals into the cloud is still very young. While the set up of WebSphere and WebSphere Portal in Amazon Web Services is now quite easy, it is still very complex to actually deploy production-ready applications onto those images. So while the buzz is creating awareness, customers will still need deployment tools like Phurnace to actually use the cloud to run business applications. We hear from customers that there is a lot of development users and experimentation going on in the cloud, but not yet application deployments from the data center. I strongly believe that one day it will happen, especially for SMB, but the tools market to enable IT Operations still has some maturing to do.
Thank you for sharing your insights and I look forward to seeing you at IBM IMPACT 2009 in Vegas next month. For more information on Phurnace, please visit them at booth S2 at the IMPACT Solution Center or http://www.phurnace.com [Read More]
Mobitel chose IBM and BPM powered by SOA to better align business and IT. Meet this IBM IMPACT speaker in Vegas next month to learn more about their SOA and BPM journey!
I had the pleasure of talking to our customer, Boštjan Robežnik, Director of IT at Mobitel and gleaning some great insights on their BPM and SOA journey. Mobitel is a mid-sized company which develops its own innovative mobile solutions in accordance with the needs of the Slovenian market and users’ demands. http://www.mobitel.si/english.aspx
Sandy: Why did you choose IBM software? Boštjan Robežnik: I think IBM was actually a little bit different compared to other vendors. We did quite a deep analysis of the market at that time. So the conclusion was that IBM offers--could offer to us the solution which would really help us to achieve the goals, yeah? One of the big differentiator was Telco Industry Content Pack and WebSphere Business Service Fabric. This was really something not found by other vendors. One of the goals of SOA project was the fast rollout of the standardized--industry standard business processes and data objects, and this is something which is a part of the Telco Industry Content Pack. And this is also something which is not found by other vendors as such. And WebSphere Business Services Fabric gives us a possibility to dynamically select the service based on the policy. This is also a unique feature.
Sandy: Why did you chose the Smart SOA path? Boštjan Robežnik: SOA is a clear must in the future. Also, based on the research--resources of Gartner, for example, this is something which is not hype anymore. This is something you have to adopt in order to have a clean IT. For me it means that I have a really good way how to orchestrate the whole IT landscape, all the application into the single business support system. It gives me a lot of flexibility. So I think that it is really a right decision for IBM. And for me, in the moment, IBM is really a top provider of SOA.
Sandy: How has BPM powered by Smart SOA helped you better align business and IT?
Boštjan Robežnik: Typically business and IT, of course, are quite two different worlds and SOA and Telco Industry Content Pack and WebSphere Business Service Fabric, it really gives a good bridge between those two different worlds. So business typically--of course, they know very well the business processes, they know how they would optimize them. IT, of course, they should have a capability to fulfill the needs of the business people and of the market as such. So by introducing WebSphere Business Modeler to the business people, we actually introduce a bridge between those two different worlds. So by using the Modeler, the business people have actually a communication way with IT how to communicate with IT varied ideas how the business processes should look like. So this is, for me, one of the really important tools. It is definitely a bridge between those two different worlds. On the other hand, we introduced with WebSphere Business Monitor to the business people a tool which could be used by them to improve agility of the company, because now they can measure our human tasks, they can measure our different KPIs. And, of course, this is then bidirectional communication between IT and business units, and it really gives us a better agility on the market.
Sandy: How does "the business" benefit from BPM powered by Smart SOA and the Telco Industry Content Pack? Boštjan Robežnik: Business organization sees different benefits. Of course, one of the major benefits is the possibility to monitor in the production environment the whole business process, to measure the KPIs, to have a chance to modify the business processes. And on the other hand, they see a better agility of the IT systems as such, because IT is responsible to deliver products, it's responsible to deliver new services. This architecture is cleaner, it's easier than to maintain, the governance was introduced, and everything together gives the benefits to business units, to company as such.
Sandy: What has been your experience working with IBM? Boštjan Robežnik: With IBM, since start of the project, we worked hand in hand and it was a kind of joint cooperation, and both parties--we had the full commitment to succeed with that project. Since the start of the project, IBM actually invested a lot into Mobitel with their valuable knowledge, with their experts which helped us onsite, and that was actually crucial for the success of the project, and also for the project completion.
Sandy: We are thrilled that you will be speaking next month at IMPACT 2009 in Vegas . Anything you would like to share? Boštjan Robežnik: I am really excited and looking forward to sharing our experience with you and other IT experts. For me, it will definitely be the most thrilling event ever.
Thank you for sharing your insights and I am looking forward to seeing you at IBM Impact 2009 in Vegas next month. For more information on Mobitel, please do visit http://www.mobitel.si/english.aspx[Read More]
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My Virtual Model enables consumers to "try on" clothes online and this is a business model after my own heart! For companies, using My Virtual Model technology improves their bottom-line profitability by increasing revenues while cutting costs. As an IBM SOA business partner, MVM will be at IMPACT 2009.
I had the pleasure of interviewing Louise Guay, the MVM co-founder and wanted to share her insight!
Sandy: This year will be your first trip to IMPACT! What are you most looking forward to?Louise: I hope that I will have the chance to share our experience of social centrality and target advertising with the participants. The moneytisation of the social shopping and networking is “le sujet de l’heure” and we have an experience conducive to it! We can provide in the core of the shopping experience of merchants a usage of social media (Show me me how people like me wear this product!) and how the users can buy the entire look with a buy all button. Once the users register their profiles (their 3D models of themselves with a picture of their faces), ads can be targeted to them via banners or in emails or when they make their model appear on a product page. We have also an amazing network driving new clients to our merchant clients.
Sandy: I know that My Virtual Model has incorporated Social Media within the online shopping experience for Sears, Cosmopolitan and others. What is the reaction from customers and users?Louise: Merchants are anxious to make a sound usage of social media. From a merchant perspective these times command a strong metrics oriented results, we also know that users trust more and more their peers comments. Imagine if they can see their peers wearing what they like and would wear also. They can choose seeing it on similar peers body types or same ethnicity or any physical affinity they have with peers! It influences their purchases and drives strong recommendations. It is an effective outfitting approach. Publishers want to go from mass media to personalized media. My Virtual Model brings each and everyone of their readers to literally try on their fashion picks and hints and all the trends presented regularly in their magazines.Users are more and more visual and very involved in the process. They already rate products. If they can see the products on themselves and on others people similar to them it has a direct impact on their decision to purchase. It boosts their confidence in their styles, their looks and their tastes and preferences. Confirmed in their personalities they feel good to go and get what makes them look great. When we install our product on a publisher/media site like Cosmopolitan, users read fashion tips and trends and are always wandering what it will look like on them and where can they get it? These questions are answered by the virtual models of the users and the comments of other users on their models.
Sandy: What are some of the more popular elements of social media that users have really loved within the new My Virtual Model experience?Louise: Users enjoy discovering their personal styles. They also develop friendships, affinities of interests and support the efforts of others. Many great talents appear and are encouraged by the Community. Users love to create looks, publish them on their public page and get rated by other users. They also appear in the most recent and popular looks of the Community and rate other users looks. They love to click the “Try On Outfit” button and wear on their model an outfit created by another user. It is a great way to shop and buy outfits. It is quick and highly efficient. They love to describe their looks and tell a story about their looks. They also love to see how each item of their looks is worn by other users utilizing the feature “More looks featuring this item “
Sandy: Why did you choose to base this on WebSphere Commerce?Louise: WebSphere is well know for it’s foundational excellence and architecture of openness to integrate 3rd party applications that are user centric. By choosing WebSphere we were able to concentrate on what we do best, and leverage a powerful and robust ecommerce platform to create an innovative and solid shopping experience.This is exciting and thank you for stopping by and sharing your insights! I am looking forward to seeing you in Vegas next month @IBM IMPACT 2009[Read More]
Judith Hurwitz as my Guest for Q&A! SOA for Dummies Second Edition back by popular demand! Get the ebooks at IMPACT 2009
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I still remember when the first edition of SOA for Dummies came out two years ago! These books were snapped up and the feedback was tremendous. With cost optimization and business agility being more critical than ever to companies in these economic times, the timing for a second edition could not be better. So I interviewed Judith Hurwitz a leader in the industry!
Sandy Why do you think that SOA is hot today?Judith: SOA has moved from a technology initiative to a business initiative. Many companies are looking to SOA to codify their business practices in repeatable manner. Many of the CIOs we have been speaking to are looking at the advantage of being able to create reusable services that they can use to gain flexibility. Companies are also looking at SOA to replace some of the inflexible packaged applications that are costing companies too much money to maintain and change. SOA is proving to companies that it can also allow them to innovate in ways that have direct impact on the bottom line.
Sandy: What was your motivation to work on the second edition for SOA for Dummies?Judith: When we wrote the first edition of SOA for Dummies more than two years ago most companies were still in the pilot stage. Many executives we spoke with had a sense that this was something important but didn't really understand it. Things changed dramatically in the past two years and we really wanted to provide more insight not just into the technology but into the ways that real companies across a wide spectrum of markets were being successful with SOA. We were so pleased that 24 customers were willing to not only talk to us but be named in the book.
Sandy: I understand you have spoken to 24 companies across 9 different verticals. Can you give us a sneak peek to some of their experiences?
Judith Hurwitz: There are so many significant stories that the CIOs told us. What has stayed with me is that these companies were starting with business strategy rather than starting with writing code. These companies were setting up centers of excellence to help guide the progress towards SOA. They were also spending considerable time on the organizational issues and business process issues. Several of the CIOs we talked to were able to use SOA to positively change the relationship they had with customers.
Sandy: Judith, I do believe this is your third consecutive year at IMPACT! Anything you could share with the readers about your IMPACT experience?
JudithImpact is really a unique conference. At the first Impact we noticed that attendees were so pleased to find like minded people that were trying to achieve the same goals for their companies. Before that first Impact these executives didn't realize there was a real movement happening. The next year there was a clear change. Executives and mangers now had real experience under their belts and were eagerly sharing best practices with each other. I have found Impact to be a very customer centric event offering real value. I am also struck by the fact that Impact takes a holistic view of both software and business aspects of SOA.
Great insights, Judith. Thank you!
I know we will be giving away the mini book versions at IMPACT and you will be there in person. At IMPACT, we will give away a copy of a Mini Book of SOA For Dummees V2!
Looking forward to seeing you in Vegas next month.
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Zapthink has referenced a TechTarget survey completed in February by SearchSOA.com and TheServerSide.com. Topics are SOA, BPM, and Cloud. Respondents (376, total) comprised a mix of developers, architects, C-level execs, managers, consultants and others. Potentially useful statistics for use in spring plan / marketing plans. Text below.
* SOA is in fact motoring forward. Among the survey respondents, 49% said their organization has one or more SOA projects under way, and 60% characterize their current or future SOA projects as enterprise level as opposed to departmental/divisional level (21%), or single, isolated projects (19%).
* Interest and uptick in Business Process Management with 29.7% of respondents marking BPM as one of the critical areas for their organization's technology efforts. At the same time, 35.8% respondents counted Business Process Management software among the types of infrastructure software currently used, with 38% planning to use it in the future.
* Grid/cloud software is now used by 17% of respondents, with 38% planning to use grid/cloud in the future.
*Today's SOA projects are largely about integration. The top benefits organizations hope to achieve are improved data integration (32%), enable legacy application integration (32%) and integrated disparate department applications (23%), followed by cost cutting (21%). Staying competitive (8.4%) and driving innovation (8%) tracked low on the expected benefits list.
*Those not doing SOA said it was because of skills.
* Governance is becoming more and more popular as an issue.
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I am so excited! Coming to the East Coast — live — a Social Media Tweetup! We had one in the Valley — that was so energizing but being an East Coast girl, we must try one here!
Every day companies are devising innovative techniques to leverage Twitter, MySpace, Facebook, Lotus Connections, WebSphere Commerce, iLog Visualization and other Social Media technologies to develop deeper customer connections. And I see that many many countries are getting more and more interested in Social Media — like India, Brazil, and others
Many of you, have stories about ways you have deployed Social Media tactics to successfully drive demand. And I want to hear about them! I love social media and if you share that passion and quest for Business Savy in measuring it for great business value.
f you do, please plan to share in a casual conversation, Social Media Tweetup, hosted by Sandy Carter, VP of Marketing for IBM’s SOA and Jeremiah Owyang, a Senior analyst for Forrester.
This event will be held in Mid Town Manhattan on Monday, March 23 from 6 - 8 PM. We are limited to 30 attendees so please RSVP quickly
To RSVP or to inquire for more details, please contact email@example.com
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In Dubai, in Poland or at the Global Virtual Forum “Work Smarter, Take Out Costs In a Tough Economy last week, there was a common thread emerging from conversations with customers. How do we work smarter in today’s economy to survive and thrive without going extinct? IBM’s vision for a Smarter Planet is based on how much smarter the world has become with all the technology that exists today. We are more interconnected, instrumented and intelligent. This smart is embedded and applies to people, to industries, to companies and countries.
You may have heard my analogy of the cheetah and chipmunk (entire transcripthere thanks to @joemckendrick). The fastest animal is in danger of going extinct despite its speed but the cartoonish chipmunk has adapted to its environment due to its agility and ability to adapt to a changing environment.
Joe’s excellent post onTime to get bullish on SOA, IT and the economy drives the point home where he states “Times of turmoil always equate to times of new opportunity. As I’ve said before time and again, the current rough-and-tumble economy is really a time for SOA — and information technology in general — to shine, to prove their mettle.” @monkchips also expands the viewpoint stating that “soa isn’t about cost cutting, it is a growth engine”
I want to elaborate further on why we believe that service orientation really is the key to agility and cost optimization. By extracting services from your applications, putting those business services in a reusable format, it allows you to quickly change, based on what's happening in the environment, or to invoke change yourself on the industry. It allows you to flexibly connect information, because you isolate the business logic from the underpinning IT and you can reuse.. not just the IT assets, but the business assets as well.
As @dortchonit nicely sums it up, “Yeah, it's hard work. But if you want to run a truly agile, intelligent, and successful business, it's work worth doing. And the alternatives are harder, I promise." More coverage on Michael’s blogThe Big Mash Up
Meanwhile, if you missed the Global Virtual Forum, you can get to the replay athttp://tinyurl.com/bv3489 and we will continue these conversations on working smarter, taking down costs and why it is important in today’s economic climate at IBM IMPACT 2009
Here's to chipmunks![Read More]
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I am just back from Dubai where I saw a lot of the marina area. (More on Dubai later!)
So I thought of Crowley Maritime for our SOA story time who operates globally in a variety of businesses with a mantra of “Small Company Mentality, Big Company Efficiency.” Founded in 1892, and family run ever since, Crowley Maritime began with a single 18 ft. rowboat servicing ships and sailors in San Francisco Bay.
Their primary logistics operations are based here in Florida. Over the following century, the Crowleys have grown and transformed the business into a major provider of maritime services ranging from tugs and barges to containerships, with operations from Central America and the Caribbean to Alaska’s North Slope.
Their CEO is not guiding a carefully paced streamlining and repositioning of the company to meet the new challenges of its second century of operations. As Crowley Maritime has grown, it has accumulated business lines and strategies that needed reexamining and improvement in light of changing market conditions that have made ‘return to core competencies’ the new reality for many industries. Crowley turned to SOA as the foundation for reshaping their business for the next century.
The started with IBM Advanced Enterprise Service Bus as the backbone for corporate integration to connect disparate application components without each application component having complete dependency on other application components by service enabling existing assets. One early benefit was a reduction — by at least half — of the usual time and costs incurred in tying new, third-party applications into the Crowley core infrastructure, which included a legacy mainframe-based customer-information system. With a 30-year-old system that was heavily customized, this was no small achievement. Under previous practices, integration projects typically ate up about 300 work hours of people in the Crowley information technology group. More important for Crowley Maritime were the strategic benefits, which are part of the ongoing savings and increased operational efficiencies. Early results were seen when a major business initiative at Crowley was launched.
This major initiative, implementation of a transportation management system for inter-modal transportation, was purchased and effectively “plugging into” the adapter framework and the ESB. This particular inter-modal transportation management system automates the routing of Crowley cargo containers — several hundred per day — to dozens of terminals across North America. The application manages and improves operational efficiency of the intermodal portion of Crowley Maritime’s ocean shipping business. As the first true test of the ability of the Crowley Service Oriented Architecture to easily integrate with a substantial package, the adapter framework and Enterprise Service Bus performed above expectations and with unprecedented flexibility. They began to see immediate operational efficiencies.
The routes chosen were, on average, better, cheaper and faster. They raised the quality of services and increased customer satisfaction. The ability to create services for legacy applications has subsequently added life to legacy applications that were not ready for replacement (due to years of heavy customization and unique abilities of that existing package).[Read More]
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I love shopping! I like the hunt for a bargain, the thrill of getting great quality and the fun of haning out with friends while we hunt!
Yansha is part of my fun of shopping in China! Yansha is one of China’s largest regional retailers. An upscale brand with revenues in the billions of Yuan each year they sell high-end, exclusive goods from brands such as Versace, Prada and Calvin Klein. In order to maintain its market leadership position, they needed to increase its competitiveness against both local retailers and new foreign competitors in an increasingly deregulated Chinese retail industry.
Yansha saw that the best way forward was to transform the way it does business with its supply chain partners through the adoption of new business processes, automation and business intelligence. Yansha deployed a first-of-its-kind supply chain management (SCM) platform that leverages SOA to integrate enterprise resource planning (ERP) and SCM applications. The platform enables Yansha and its suppliers to leverage new real-time performance information to provide transparency into supply chain business processes and generate actionable business intelligence, setting new standards of efficiency.
With the SOA solution, they have reduced order lead time from 2.5 days to 4.5 hours, improved order acknowledgement rate from 80 to 99 percent, and reduced order error rate from nine to one percent. All of this was done with a nine month ROI.
To read more, click here!
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OK. I admit it. I am hooked -- the Wii and even my daughter's DS! That's why I love this SOA reference!
Sega, as a computer game company has received worldwide praise. While focusing on their core content, Sega as a company has produced entertainment products and services one after another. In recent years it has released hit products creating a market for children’s computer entertainment, including “Mushi [Bug] King, The King of Beetles”.
The company aims at dynamically developing businesses with unique products that can create new game markets, like the first ever sensory video games, “Hang-on”, and “UFO Catcher” did in the past. New ideas and new ideas are the two most important requirements for succeeding in doing this, though of course since it is also necessary to smoothly hitch a timely ride on market trends, speed is essential for such development. This means that the information systems supporting such development, must also be very fast.
To meet this demanding business landscape, Sega had to rethink their IT systems to enable business. They decided that the solution was to build a human workflow system using Business Process Execution Language (hereinafter “BPEL”) with a Service Oriented Architecture. It could then define things like service orders and branches accessed during business processes.
For the execution environment for the BPEL human workflow system, they use IBM WebSphere Process Server IBM WebSphere Integration Developer for development. The basic principle was to start small, and initially it focused on building a new human workflow engine and a new payment slip workflow system which use BPEL for its basic functions.
After implementing this, the project grew to be company wide. Their business processes included circular memoranda of approval and 30 old workflow systems that would have been wasteful to just eliminate them, but remaking them would have been very costly. So they decided to take an SOA approach and to wrap as services the processes of the old workflow systems, allowing them to seamlessly connect with the new workflow system. What the users see is identical to what they saw before, and the application procedures are as simple to use as they were previously.
When it is demanded, each unit of existing assets is individually wrapped so through loose coupling the new system can access it as a service, thus making real the potential of SOA while designing a new process layer.The system is extremely agile and productive from the design and development stage through operational implementation.[Read More]
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On our Board of Advisors is an organization for the Finnish Defense Forces. They are a strong supporter and user of the SOA approach.
The 17,000 employees of the Finnish Defense Forces (FDF) are responsible for territorial surveillance, safeguarding territorial integrity and defending national sovereignty in all situations. Comprised of the Finnish Army, Navy and Air Force, the FDF faces the challenge of managing and adapting to increasingly dynamic and complex situations with limited resources.
The FDF realized that closer coordination between its own service branches and with those of other nations was essential, but deeply entrenched silos in its command, control, communications and computing systems presented a major barrier. FDF created an SOA-based service hub that enables all branches to share common applications and—by enabling the dynamic reuse of services—allows the FDF to get new applications out to he field in a fraction of the time.
FDF is projecting 80 percent reduction in time required to develop new systems via SOA service reuse and projected 75 percent reduction in required infrastructure through consolidation and virtualization while providing tighter coordination and information sharing between FDF service branches. The solution includes WebSphere Portal with portlets enabled as services that utilize WebSphere Enterprise Service Bus as an ESB along with Tivoli software for monitoring.Read More]
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Cape Horn is one of the most beautiful cities in the world! And they are also embracing SOA in their growth!
For instance, the Professional Provident Society (PPS) is a South African provider of insurance products to a highly-specialized market: graduate professionals such as doctors and lawyers. The company has been in existence since 1941 and is a leader in its niche. They wanted to improve their ability to bring new products to market in order to respond to changing customer demands and stiffening competition.
PPS replaced all of its legacy systems with a completely new, modular application infrastructure based on the principles of the IBM Insurance Application Architecture (IAA) which is based on SOA. The common IAA-based platform unified several previously disparate policy systems.
This solution has enabled PPS to bring nine new insurance products to market in less than one year, allowed rapid modification of new products in response to competitor actions, reduced application development costs by 50 percent, decreased audit findings by approximately 80 percent, eliminated more than 90 percent of system code, and significantly improved controls for collecting premiums.
Awesome results for South Afrcia!
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I love flowers! I love Valentine's day partially due to the flowers I receive!
My colleague Georgina Castanon has taken some amazing pictures of flowers! Check them out!
So of course, one of my favorite references, is 1-800-Flowers.com. To realize its vision of synergy among its 14 brands and meet ambitious growth goals, 1-800-FLOWERS.COM, INC.—the world’s largest florist and gift shop—is deploying a new e-commerce solution. Running on System p servers, WebSphere Commerce (built on SOA) is the singular front end for all the eCommerce sites and WebSphere MQ and WebSphere Message Broker comprise an enterprise service bus that through service orientation, coordinates messaging and integration between WebSphere Commerce and the company’s disparate back-end systems.
The solution makes it easy to launch (and less expensive to maintain) new eCommerce sites, in weeks rather than months – or even years. The solution enables more rapid creation and deployment of retail Web sites, allowing 1-800-FLOWERS.COM to try out new offerings with very little investment and risk.
It also facilitates cross-selling between brands by unifying the underlying technology. The solution provides the potential for information sharing across business units, opening up the possibility for more effective marketing to customers.
It also provides a rich, differentiated customer experience with reduced maintenance and development costs.
I hope my hubbie tries it out again!!![Read More]
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Over the last week, I have been asked a dozen times if an SOA approach requires that you start over. So today I thought I would show another example of reusing current applications and systems to achieve results toward the SOA approach.
Meyer Werft is a shipbuilder basd in Germany. Their IT infrastructure—based on siloed, heterogeneous systems that the company had inefficiently weaved together over time—no longer supported Meyer Werft’s need to run an adaptable, integrated business. To boost its competitive advantage, the shipbuilder needed to transform its IT infrastructure into a modern environment that would support the integration and automation of enterprisewide business processes as a set of linked services.
The service-oriented architecture (SOA) solution gives Meyer Werft an overall picture of the entire shipbuilding process and allows employees to quickly implement changes at every stage of the production process. Meyer Werft is now able to react quickly to customer needs, build its ships to even higher standards of quality and deeper levels of customization, and compete dynamically in the global marketplace. The company used IBM WebSphere Process Server and IBM WebSphere MQ to integrate with the company’s back-end Dassault Systèmes ENOVIA product lifecycle management (PLM) system.
Using Business Process Execution Language (BPEL) the new system provides an overall picture of the entire shipbuilding process. In addition to using the SOA approach to help it switch from a siloed IT infrastructure to an integrated IT environment, Meyer Werft is using the SOA approach to transform how various divisions conduct business.
Had the company not embraced the SOA solution, Meyer Werft estimates that it would have closed its doors within five years.
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We are running out natural resources. I am passionate about making sure that the planet is set for the next generation..my 2 precious girls!!!!
So today we are highlighting DTE Energy -- a 150-year-old company with $9B in revenues that manages $23B in assets.
DTE Energy operates non-regulated businesses in 38 states. With the utility business becoming more competitive by the day, Midwestern energy giant DTE Energy needed to position itself for the future. Disparate systems and process fragmentation across nearly 200 different business units prevented the company from realizing all of the underlying synergies from acquisitions. DTE Energy undertook a massive consolidation of its business systems, which made possible the complete redesign and standardization of its business processes across all business units. DTE Energy can now drive optimization efforts as an enterprise—not a collection of business units.
Unlocking the potential efficiencies embedded in utility business models requires a level of operational orchestration across the entire business, whether it’s common processes, common resources or supply-chain integration. In the wake of industry consolidation, many utilities have assembled a business portfolio that looks synergistic on paper, but still faces tremendous challenges in aligning with their acquired or merged businesses. Like most utilities that have grown through acquisition, DTE Energy’s efforts to consolidate the business were constrained by a proliferation of IT systems, which—by keeping information confined to pockets within business units—made it difficult to gain insight required to make critical business decisions. Disparate systems across the organization provided difficulties with a number of activities, from financial reporting to spare parts inventories.
DTE Energy used SOA to improve the management of all business units and functions, link them together and make them best-in-class. The project eliminated more than 400 legacy systems and interfaces. The broad theme of the DTE Energy story is how flexibility and integration enable even the most complex companies to think, act and optimize as a single company. It’s seen in the way process standardization and flexible, SOA-based integration enables DTE Energy’s business units to share and adopt best practices for the benefit of all, and how these same attributes enable DTE Energy to rapidly and fully integrate future acquisitions
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As you may know from my books and blogs, I love web sites that encourage two-way conversations and collaboration.
SOASocial is a new site that not only aggregates SOA news, blog postings and other activities, but also is a dynamic place for the SOA community to collectively contribute and comment on the thoughts of others.
From the academic community to architects to business analysts, there is something for everyone. You can also to keep up with SOAsocial is by following the site at Twitter.
SOAsocial is hosted by InfoQ and exclusively sponsored by IBM. If you have not already, please visit SOAsocial today and jump into the dialog! I'd be interested to hear what you think.[Read More]
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In the same way that SOA is a business approach and not a product, when you deploy an ESB, you are deploying an abstraction layer which provides connectivity and integration across your infrastructure. This addresses a very real business need to simplify the interaction between both existing applications and any new services and this applies to any business approach – SOA or not.
We find that Businesses often first deploy an ESB to address a specific need to connect and mediate between assets in one part of the business. Once an ESB is in place it enables other parts of the business to use or reuse the assets connected to the ESB. An ESB can be deployed purely for connectivity benefits but it often is also a logical step in a move to a comprehensive SOA initiative.
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I love my iPhone. My husband would say it is my best friend! I use the iPhone apps from it to see the movie times, the weather (yes all that snow up here in the NE!), and even work!! (If you know of great iPhone apps please let me know!!) So it is exciting to see mobile providers using SOA to even provide more capabilities!
mBlox, the world’s largest mobile transaction network, enables businesses to deliver mobile services and content around the world. Specializing in global operator connectivity and mobile billing, mBlox maintains connections to more than 500 mobile operators in over 180 countries through its carrier-grade network. With the increasing maturity and standardisation of the mobile messaging market, mBlox wanted to simplify its IT platform to deliver greater efficiencies, accelerate speed-to-market, and reduce the costs of change.
Replacing its custom-developed billing system with an off-the-shelf solution and integrating it across the enterprise was a first priority. mBlox built a service-oriented architecture around 3rd party billing and accounting software.
The services are orchestrated by IBM WebSphere Process Server and surfaced through an IBM WebSphere Portal server front-end. The solution was created using a suite of IBM Rational requirements management and software development tools. Billing runs that used to take up to 10 days can now be completed within just 36 hours. Process-driven service-oriented architecture enables rapid development of new applications by reusing and orchestrating existing components, allowing mBlox to set up services for new mobile carriers within half a day.
Check out more details at http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=RF&subtype=CS&htmlfid=STRD-7MDMUK&appname=crmd[Read More]
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This is in honor of the great job done by the US Air pilot and crew and to the Ferry and rescuers. As a frequent flier, I was very thankful for their courage and safety awareness. Thank you!!!
For our SOA reference today, we will focus on Atlas Air, who is the world’s largest cargo airline and the world’s largest fleet operator of Boeing 747s.
Over the past several years, Atlas Air’s operations had become increasingly complex and process-intensive. Its infrastructure was also complicated, comprising a variety of “homegrown” messaging applications that did not integrate well with its back-end systems.
Atlas Air needed to simplify this infrastructure and coordinate the various moving parts, and it decided to do so by implementing a middleware solution that was based on Service Oriented Architecture (SOA). They replaced their existing messaging system with a true enterprise service bus (ESB) through which all messages flow.
They now have the ability to integrate real-time information with process workflows, improving efficiency, reducing costs and enhancing their ability to respond rapidly to customer needs.
As many of you know, AirBus is also a big SOA client reference![Read More]
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I love helping universities with their opportunities because I believe that education is so important. Education is important because it equips us with all that is needed to make our dreams come true and opens doors for all of us!!
Ball State University (BSU) is a multidisciplinary university located in Muncie, Indiana, with a current enrollment of more than 20,000 students.
Prior to adopting a Service Oriented Architecture (SOA) platform, BSU had applications that were up to 30 years old. They worked extremely well, but difficulty in making changes was inhibiting the adoption of modern-day applications. A seemingly minor complaint from the parent of a student unleashed a storm of activity that has resulted in BSU’s implementing an SOA platform to pave the way to the future.
The first SOA project employed services to resolve name and address inconsistencies across multiple databases. The university has now leveraged its new SOA infrastructure to streamline and automate the entire online student enrollment process.
In addition to improving student satisfaction and reducing adminstrative costs, this project helped the University recapture lost revenues by increasing the number of successful enrollments.
Go Ball State!![Read More]
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Yes, I have now lived in NY for 4 years! Coming from Texas, I don't think I have ever thawed out! And definitely not this year with the temperatures falling daily!
My SOA reference today is the Bank of New York Mellon (BNY Mellon), the world’s largest securities servicing provider. If you remember, back in 2007, it was formed through the merger between The Bank of New York Company, Inc. and Mellon Financial Corporation of Pittsburgh.
We saw something then, that we are seeing now which is the new entity, BNY Mellon, needed to integrate the operations of the two organizations—including their cultures, business processes and technology infrastructures. Equally important, the company needed an IT solution that would take into account the complex and rapidly changing nature of financial services and deliver the flexibility needed to support the bank’s business strategies as they evolved.
A driver of SOA value today is mergers. Merging two complex IT infrastructures in a dynamic business environment is an ideal setting for a Service Oriented Architecture (SOA) approach .
The company started its SOA journey by employing shared, reusable IT services as a primary strategy for achieving its stated objectives. Through the use of shared services, the bank can integrate disparate systems, processes and data, and streamline the resulting operations for maximum efficiency.
By taking a services-based approach to its integration needs, the bank has been able to hone in on application details, which has allowed the elimination of extraneous or redundant components. Taking time at the outset to clearly define its principles and standards has helped the bank ensure that future development efforts will support the company’s present and future business strategies and objectives.
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I think most of you know that I went to India for the first time last year. It is a fascinating country!! I had the pleasure to meet with one of our customers while there in Bombay! Tata Sky is part of TATA Group which is one of India’s oldest and most respected business conglomerates, recognized the significance of the opportunity in the broadcasting business, when the government decided in 2004 to grant a precious few licenses for direct-to-home satellite TV broadcasting.
TATA Group wanted to become a pioneer in the country’s newly opened direct-to-home (DTH) satellite television market. To reach its ambitious growth and market penetration goals, the company needed to gain the first-mover advantage by launching its offering faster than its competitors.
They thought long and hard about what approach to use for their next venture and chose to build a robust, flexible business model and service-oriented architecture (SOA)-based IT infrastructure to launch its Tata Sky satellite broadcasting service.
This “green field” project, in which a business is built from scratch, was the first of its kind in India. As a result of their SOA approach that drove business and IT alignment, they launched the business in a short time—about six months after work began.
The results they told me was that that just crossed the one million connections mark in its first year of operations and achieved their goal of in-home installation within a specified time limit with immediate service access.
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Go long horns! The Texas Health and Human Services Commission (HHSC) is a large and complex operation that supports many people, from employees to citizens to partners. In conjunction with the four other agencies that make up the health and services system for Texas, HHSC is responsible for approximately 8 million clients, 40,000 employees and a bi-annual budget of $54 billion.
The mandate from the State legislature required that theTexas health services structure transform into a consolidated, responsive “enterprise” that would provide greater accountability, improved service delivery and substantial cost savings. I
n order to support its new agile, multichannel CRM system, the HHSC utilized reusable services and business process management as part of an SOA transformation. They service enabled existing legacy applications and added an ESB layer and a process layer to allow choreography of business tasks.
Thus they deployed SOA while leveraging what they had in their infrastructure! Way to go!
If you want me to highlight your company, let me know!!!! I am trying to do one a days until Valentines!
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Groupe Mutuel, based in Martigny, Switzerland, provides a wide range of insurance services to more than one million customers representing 1.8 million insurance contracts. The company, made up of 14 loosely coupled business units, is the second largest health insurance provider in Switzerland.
Their goal? Much like all of us, it is becoming number one in the Swiss health insurance market! So what did Groupe Mutuel need to do? They had to become more flexible and cost efficient—but without changing the decentralized structure that is a pillar of its business model.
They mapped the key components of its business processes and built an ESB-based infrastructure that enables the reuse of services across all 14 of its business units. They reduced operational costs through the standardization of backend processes while reducing the time and cost of integrating new acquisitions via SOA-based integration that ultimately allows them to bring new insurance products to market faster.
The results impacted customer satisfaction and retention! For instance, the company's ability to provide an overall “portfolio” view of each customer’s coverage profile positions it to respond to the growing importance of consumer-oriented offerings.[Read More]
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Atlas Air is the world’s largest cargo airline and the world’s largest fleet operator of Boeing 747s. Over the past several years, Atlas Air’s operations had become increasingly complex and process-intensive. Its infrastructure was also complicated, comprising a variety of “homegrown” messaging applications that did not integrate well with its back-end systems. Atlas Air needed to simplify this infrastructure and coordinate the various moving parts, and it decided to do so by implementing a middleware solution that was based on Service Oriented Architecture (SOA). They replaced their existing messaging system with a true enterprise service bus (ESB) through which all messages flow. They now have the ability to integrate real-time information with process workflows, improving efficiency, reducing costs and enhancing their ability to respond rapidly to customer needs.
Tell me your SOA Story!!!
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Green efforts can be helped by SOA? Yep. I had a customer really hammer this one home. This large retailer had previously optimized their processes for efficiency and effectiveness. Now they are looking at how they make their processes greener.... BPM enabled by SOA can help them optimize their processes for Green!
That is why we want to elevate the conversation on Green beyond the datacenter!
James Governor and Gerry Cuomo -- 2 of my favorite people -- will be there to host the event! Gerry will give the keynote address, and then James Governor will lead the sessions. James is co-founder and principal analyst of RedMonk and author of the Greenmonk.net blog, a community dedicated to the use of open source and social software to improve the environment and encourage good behaviors. Sample discussions at the previous Energy Camp included 'Best Practices For Equating "Green IT" to Cost Savings,' 'Are Companies Ready to Consider Some 'Crazy' Ideas to Improve Data Center Energy Efficiency?,' 'Best Practices for Recycling and Refurbing Electronics,' and more!
Please check it out here!
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I am in Warsaw Poland! What a great place I had the chance to visit a little of the city. The Old Town is on the World Hertitage Site listing. During the Warsaw Uprising in August 1944, more than 85% of Warsaw's historic centre was destroyed by Nazi troops. It was rebuilt in 5 years using pictures to recreate the same feel and design. Pretty amazing!!!! Check it out here.....
But I am not here to tour but to learn about the business. Here is what I learned!
1) Poland growth is amazing and is growing faster that I expected! According to E&Y 2008, Poland is the most attractive location for investments in Europe!
2) The people are extremely talented -- and skilled! I was super impressed -- especially with the IBM and the IBM Business Partners!
3) SOA is becoming hot here --- it is now moving from education stage to let's get started!
Overall, the Poland team was amazing and the market is tremendous!
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My SOA and Web 2.0 book has now been translated into multiple langagues and is still going strong!
We are still looking to assist customers getting started with case studies, etc.
Go here for a free eBook sampler, a discount on the books, like a buy 2 books get 1 free offer, even a podcast!
I do want to hear what you think about it!!!
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I just got back from a multiple country visits and conferences!
SOA around the world is amazing!! I was just in front of audiences in Madrid, Paris, Athens, Venice, Mumbai, Beijing, Tokoyo and more.
I will try to summarize my insights from each!!!
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Hello All !!!
I am getting a lot of emails to summarize the announcements that we made at IMPACT 2008! So what I decided to do after a great dinner last night with our IBM friends in the North End of Boston, was to do a blog for each of our six announcements!
The first one I would like to highlight is the announement on our IBM BPM Suite with events capability.
Just a few facts before we get into the announcement. Fact: The BPM Market is predicted to grow over 35% CAGR to $6B by 2011 (Forrester Research)Fact: IBM is the Marketshare leader in BPMS (Gartner Dataquest)Fact: IBM is rated a leader in more Magic Quadrants and Waves than any other vendor (six), including: BPMS (Gartner), Business Process Analysis (Gartner), Integration-Centric BPMS (Forrester), Document-Centric BPMS (Forrester), Human-Centric BPMS for Banking/Financial Markets (Forrester); and Human-Centric BPMS for Insurance (Forrester).
In fact, IBM was first to market with an integrated BPM/SOA offering (Bruce Silver Associates/Bloor Research)Fact: IBM is the recognized "clear" leader in Content-Centric BPMS (Forrester)
These announcements at IMPACT took a another step ahead for our client's value -- around our announcement of the BPM Suite. Accordining to Wikipedia, a suite is "a collection of computer programs, usually application software and programming software of related functionality, often sharing a more-or-less common user interface and some ability to smoothly exchange data with each other." -Wikipedia
(By the way did you guys see Jimmy Wales speak at IMPACT? He was amazing!) IBM's BPM Suite is a comprehensive set of role-based, SOA-enabled product capabilities that provide customers with the ability to continuously optimize processes, and adapt processes rapidly to changing needs.
The suite contains key functionality from across IBM to control and manage business processes across their lifecycle, with an emphasis on business user empowerment and greater collaboration across multiple roles within a client's organization
IBM’s BPM Suite combines product capabilities from across IBM Software Group that match the way customers purchase, implement, and upgrade BPM software while protecting and reusing their existing IT investments.
To make it easier for customers to get started with BPM, we’ve created Starter Sets for the IBM BPM Suite. The IBM BPM Suite includes a choice of two starter sets – Dynamic Business Processes Set and Content-Aware Processes Set. Starter sets are packaged offerings and are designed to address key customer scenarios.
Each starter set contains tools to model, deploy and monitor core business processes. The suite also offers a number of optional extended-value offerings to enhance and advance overall capabilities.
The starter set for Dynamic Business Processes supports process optimization across heterogeneous, dynamic, transaction-rich environments, requiring enterprise-wide integration capabilities and SOA. This starter set is best for processes that require choreography across multiple divisions, departments or applications and which may involve higher frequencies of change. Products include WebSphere Business Modeler, WebSphere Business Services Fabric and WebSphere Business Monitor.
The starter set for Content-Aware Processes supports process optimization where content is core to your processes or integrated compliance requirements exist. This starter set is best for processes that require the content object to be managed as the item of work utilizing content repository services (document management, versioning, imaging, etc) that you expect in a world class enterprise content management system. Products for this starter set include FileNet Business Process Manager, FileNet Business Activity Monitor, FileNet P8 eForms, and FileNet Business Process Framework.Extended value offerings are capabilities that augment the foundational starter sets and regardless of which starter set you choose, you can leverage additional capabilities in areas such as events, rules, and analytics. Specifically, the extended value offerings include: Business event processing (through WebSphere Business Events), Asset repositories for BPM (with Rational Asset Manager and WebSphere Service Registry and Repository), Collaboration (with WebSphere Business Modeler Publishing Edition, Lotus Connections, Lotus Quickr, and plug-ins for Sametime), and Advanced analytics (with Cognos).
In addition, pre-built industry-specific solution accelerators and assets based on industry best practices are available (these include the Process Automation Accelerator for Portal, and the Dashboard Accelerator for Portal, along with Industry Content Packs and Industry Models).
Details on Suite and Starter Set packaging, pricing and support available in Q2 2008
I hope that helps! Let me know ok!!! Announcement #2 details will be coming tomorrow!!
It was great to see so many of you at last week's IMPACT conference. I really enjoyed the chance to meet with you and get your feedback.
We want to continue the dialogue we started with you at IMPACT throughout 2008 via virtual events & the SOA Social Network.
Our next virtual event is our April 30th webcast, IBM's Smart SOA™ Approach: Aligning Business & IT for Maximum Impact
This is a a great follow-on to IMPACT. The webcast gives you the opportunity to hear IBM Executives
explain new IBM SOA Announcements. We'll also offer a LIVE Q & A session as part of the program.
Steven A. Mills, Senior Vice President & Group Executive, IBM Software Group
All registrants who attend this live Web Seminar will receive complimentary access to the "IBM SOA Case Studies e-Book".
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I am sitting here after IMPACT 2008 reading all the great comments from customers, partners, and others.
Yes, I am a little sad that it is over. And yes, I am planning IMPACT 2009 for May next year in May already!
A HUGE thank you to the 272 customers and partner speakers who have branded IMPACT as
THE customer event of the year. It is the power of your stories that is truly making a difference.
Feel the energy again if you dare...and yes that is Jim Haney
from Harley riding in on a Harley to open the entire show!
Sweet dreams for 2009!
Today was truly an incredible day at IMPACT! I arrived this morning at the MGM Boxing Arena to learn that we had 6,000 people in attendance at the conference. This morning's session was a chance for us to connect with our customers, partners, analysts and press. It's hard to believe that this is only the second annual IMPACT conference. The sheer volume of customers has grown by nearly 50 percent in the past year. Indeed, interest in SOA among companies of all sizes in all industries continues to rise at an increasingly rapid pace.
I want to share with all of you, some of the exciting news we talked about today.
Here's a quick summary with links to more information:
Please join us on the Network and share you thoughts & experiences.
And don't forget to join this week's SOA JAM. We want to hear from you!
Recently, Forrester Research published a telling report on SOA Adoption. According to Forrester's latest survey data, "the IT industry is continuing its strong adoption of service-oriented architecture (SOA)." And satisfaction with SOA implementations continues to run high. Why? Because SOA continues to help businesses solve real business problems.
IBM's IMPACT conference offers the proof of the Forrester data. Check out the number of customer speakers that will be there to talk about their SOA implementations. This is one of the conference highlights that is truly superior.
The list of companies is right out of the Fortune 500: Aetna, AllState, Bank of America, Countrywide, Harley Davidson and more. Its a rare opportunity to hear actual customer case studies and SOA best practices.
And there's more...
And just for fun...
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The Smart SOA(TM) approach is our theme for IMPACT 2008!!
A Smart SOA(TM) approach is leveraging our over 5700 customers' experiences. Smart SOA allows customers to meet the requirements of tomorrow’s advanced deployments without un-doing their current projects. Smart SOA demands that we apply the principles of simplicity and robustness at every stage of sophistication. Through the flexibility that optimizing their service oriented architecture (SOA) can deliver— a smart approach to SOA—companies are changing their businesses and seizing new opportunities for growth.Read More]
I have been working non stop on IMPACT 2008! We are getting ready for 6,000 of you to come learn, network, and have some fun!
Why is it so cool? A must come event! Check this out!! http://www.youtube.com/watch?v=txJz-gR-3go
First there are No Chart Zones, Stump the Architect, certifications, and more.
Second, there are over 500 classes available for you to deepen your technical skill. Just for SOA enabled by Web 2.0, here is what we have in place! The Web 2.0 roadmap highlights how IBM products and open source initiatives can enable Web 2.0 innovations in the enterprise. The Web 2.0 curriculum at IMPACT 2008 has sessions designed to help architects identify how the cultural and technical components of Web 2.0 are likely to affect their organizations, as well as how to use existing and new technologies to support them. In addition, application developers can select from a number of sessions, from entry level through advanced, on ways to weave Web 2.0 technologies like REST, AJAX, Feeds, Assembly, JSON/XML and other technologies into your software applications. Learn how to build and deploy applications on the Web quickly by participating in our hands-on labs using IBM tools. Take the opportunity to see how rapid development and service reuse can help your enterprise stay one step ahead in a rapidly changing global marketplace. Please join IBM Distinguished Engineers Marc-Thomas Schmidt, Jerry Cuomo, Kyle Brown, Jason McGee, and Rob Will and a host of leaders from across the IBM labs to learn about our Web 2.0 strategy.
Web 2.0 Roadmap
And Finally, we have great IBMers for you to meet and greet like Rob High, Jerry Cuomo, Craig Hayman!!!!
I hope to see you there!
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We've just completed some preview videos of IMPACT speaking sessions that I wanted to share!
The videos really give you a flavor of the event. We have three outstanding IBM technical experts talking about their upcoming sessions at IBM's IMPACT 2008 :
You can view all the IMPACT videos on YouTube IMPACT TV.
To learn more about IMPACT sessions, click here.
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IMPACT 2008: Get Ready!
Hey! I am just too excited about our latest news on Impact 2008. Guys, this is an event you won't want to miss.
We have added more of everything to make this the #1 SOA and WebSphere education event. More customer speakers (220 so far)! More technical certifications (29). More labs (31). More meet-the-experts sessions. More fun!
What's really unique about Impact is it delivers targeted education to ALL members of your team -- technical and business, developers and architects, staffers and execs. In fact, with the help of customers and Business Partners we're delivering more than 500 sessions across four role-based tracks: Technical, IT Executive, Business Executive, and Alignment of Business & IT. Plus, a fifth track just on SOA Customer Feedback.
We've really "upped the ante" on technical education this year. Technical attendees will be able to tap a powerful education network! More than 350 unique technical sessions, from novice to true black-belt -- real "double-black diamond" kind of stuff. 29 technical certifications. A cool no-charts-zone with meet-the-architects and open labs. And we are really emphasizing community networking with always-open Tech Zone lounges, special members-only Global WebSphere Community sessions, and lots more.
Dynamic Keynote Speakers
Our dynamic keynote speakers are going to get you focused on "innovation."
Plus you'll hear keynotes from IBM senior executives: Steve Mills ,Robert LeBlancTom Rosamilia, Al Zollar, Mike Rhodin, Steve Solazzzo, and others.
And we're just about sold out of sponsorships for the Solution Center which means you will have access to an awesome array of IBM and Business Partner SOA solutions. The team has put together great deals on Impact registration -- valuable education incentives, a team discount where you register 10 people from the same company and get the 11th free, and GWC members get a special conference rate.
We want you in Las Vegas for Impact 2008. Be sure to register today! Click here to register.
I look forward to seeing you at Impact 2008, April 6-11 in Las Vegas at the MGM Grand Hotel![Read More]
Happy SOA New Year!!! Another fun SOA case study ! What is SOA? The most common analogy used to describe SOA is that of building blocks. Imagine standing side-by-side a toy car, and one built using Lego® blocks. The toy car represents a traditional IT application, and the one built of blocks represents an assembled application using SOA services. Both have the same basic function, but the car built of blocks can be easily modified – or even re-assembled into something completely different such as a toy airplane. An SOA Example: HousingMaps.com A good example of a composite SOA-driven application is HousingMaps.com. This consumer facing web application takes information from Craigslist about houses for rent or for sale and merges it with location data from Google Maps. The result for users is a location-based view of all the properties for rent or sale within a specific geography. Users can click on any spot in the map to see the detailed property listing from Craigslist. The application works because both Craigslist and Google chose to expose portions of their applications as services using standard protocols. If their respective applications were completely self-contained in the model of traditional IT applications, then the only way to achieve HousingMaps functionality would be to write an entirely new application from scratch![Read More]
I just finished my final business trip of the year...with the SOA Consortium! The SOA Consortium has grown from 11 members to 81 members this year. Richard Soley, the Executive Director of the SOA Consortium, shared that the Consortium has the fastest first year growth on any user group he has been involved with in 18 years of user community experience!!! IBM was one of the founding sponsors of the SOA Consortium. As a vendor neutral organization, the Consortium is an SOA advocacy group comprised of end users, service providers, and technology vendors, committed to helping the Global 1000, major government agencies and mid-market businesses successfully adopt SOA by 2010. This is not about Standards. This is about the evangelism of SOA in the marketplace and ensuring that companies the right level of help to be successful. This year the SOA Consortium has achieved a number of successes: 1. Conducted CIO Executive Summits in New York, San Francisco, Brussels and Jacksonville, and produced a whitepaper and webcast with the findings from the New York and San Francisco Summits. 2. Collected and published a set of over 20 customer case studies submitted by members that have been widely circulated showing the business value of moving to SOA 3. Recruited client members from companies and the US Government, including Wells Fargo, Kohl's, Avis Budget and the US Army, in addition to having analyst members such as Hurwitz and Associates 4. Produced webcasts and podcasts on the topics of 'Executive Insights on SOA Adoption', 'SOA Governance', 'SOA/BPM Relationship', 'Enterprise Architecture of the Future', and 'CIO SOA Concerns' 5. SOA Consortium moderated and staffed 4 panels at key Gartner events as well as having booths in the Gartner showcase areas, and have been invited to even more Gartner events in 2008, due to 2007 success 6. SOA Consortium produced over 10 well received and often blogged deliverables and press releases, all of which list IBM as a founding sponsor IBM has had a significant influence on the organization as one of the four founding sponsors with actions such as co-leading and driving one of the three Consortium sub-groups (Executive Suite SOA), which produced the highly regarded and downloaded set of customer SOA case studies Here are the podcasts....! Take a listen! Live from the SOA Consortium - Sandy Carter of IBM Live from the SOA Consortium - CIO SOA Concerns [Read More]
Thu, Dec 13, 2007
Is Santa the Original SOA Architect?
Posted by: Sandy Carter IBM in Soapbox
It’s the most wonderful yet hectic time of the year as consumers vie for mall parking spaces and also spend their precious lunch hours shopping online. Meanwhile, vendors are busy carefully managing and monitoring inventory and their supplier relationships to ensure their goods are delivered to stores and homes on time. Of course, an SOA could help these vendors streamline, integrate and manage their various CRM, ERP and SCM applications. Ideally, this integration through the SOA would help ensure that customers are satisfied and retailers have a successful holiday season. For many retailers, however, it’s not an easy task to oversee the manufacturing and timely delivery of goods in a highly competitive, global marketplace – all during a finite period of time. With this in mind, perhaps we could all learn some important lessons about building a service oriented architecture by taking a closer look at one of the first and most successful SOA projects. This project is representative of a Smart SOA strategy, is based in the North Pole and was initiated by Santa Claus to better manage his workshop. Here are 10 reasons why Santa's SOA is exemplary:
1. Global: the infrastructure follows the sun in order to deliver goods to its client base in a timely manner.
2. Cross-company effort: the SOA bridges the gap between the executive office (Santa) and staff (elves) to execute on common goals.
3. BPM support: has built in business process management (BPM) capabilities to streamline and ensure consistency of toy manufacturing and distribution.
4. Flexibility: enables The Workshop to easily anticipate and respond to sudden spikes in end-of-year activity without resulting in any hiccups in workflow.
5. Reusability: the SOA takes advantage of reusable services so that employees can accommodate consistent customer requests (dolls, teddy bears) as well as easily manage and integrate new requests (Wii, DVD player) using the same, proven best practices.
6. Standards-based: enables Santa to protect existing investments such as the home-grown shipping and distribution application while allowing the infrastructure to integrate the latest CRM tools to manage a client base that completely turns over every few years.
7. Unified communications: supports UC by integrating and identifying the individual letters delivered via various communications methods such as email, traditional postal carriers, in person requests delivered to Santa’s helpers in the mall, and inquiries sent via Santa’s website. Additionally, the SOA infrastructure will be able to support future demands for text, instant messaging, and click-to-call capabilities.
8. Security: ensures the protection and sharing of confidential information including the list of who's naughty and who's nice.
9. Competitive advantage: consistent and timely delivery of requested toys has resulted in a satisfied customer base and a dominant market position.
10. Everybody knows that SANTA is an acronym for the North Pole's SOA approach: Strategic Architecture, Not Tactical Achievements. Not only has Santa mastered the creation of a successful SOA, he’s also the ideal employee because he gets the job done, is a well respected leader with longevity and experience, and is satisfied with a cookies and milk end-of-year bonus.[Read More]
Hey! I am sure you guys read about my world tour of Asia! The most asked question was "Is there a Tutorial available on Smart SOA?". And the answer is of course yes! I'd love for you guys to go through this one and tell me your thoughts. In addition to this tutorial, there is a white paper, and coming "pink papers" that will be arriving as well! Here you go! Have fun! Click here to learn more about SMART SOA.[Read More]
Hey Gang! I am here in Asia Pacific. I have been to Japan, Korea and am now in China. I love Asia -- the people, the food, the culture! One thing that I learned in Asia many moons ago, was the game. Gaming is very big here. It is the way people play, relax and learn. To that end, we announced here in Asia the introduction of learning SOA and BPM through serious gaming. 12 Universities here are accepting the challenge of being bold enough to test this out! The universities are: Beijing Institute of Technology (China) BUAA (China) Chuo University (Japan) Harbin Institute of Technology (China) Keio University (Japan) Peking Unversity (China) Singapore Management University (Singapore) Sun Yat-sen University (China) Tongji University (China) Tsukuba University (Japan) Waseda University (Japan) Wuhan Unversity (China) Why Serious Gaming? Well now is the generation of Xbox. Who is Generation X-box? (or Digital Natives if you dont want to use Xbox). According to the Entertainment Software Association, in 2007 the average game player is 33 years old. 47% of all gamers fall in the 18-49 age range. 24% are over 50. The average age of MBA students varies by school, but generally late 20's for full time program, late 30's for exec. mba here are already more Gen X & Gen Ys, the "digitial natives" than there are baby boomers! We at IBM are trying to use games with a curriculum to help students learn and have fun! Our mandate -- have fun and • aggressively ignore any hint of formal instruction • lean heavily on trial-and-error (afer all, failure is nearly free, you just push “play again”) • includeslots of learning from peers but virtually none from authority figures • is consumed in very small bits, exactly when the learner wants, which is usually just before the skill is needed • allow for people to take risks in a safe environment • allow for players to achieve a skill or talent which is not only meaningful but perceived as having value So we announced Innov8 at IMPACT 2007 and then GA ed it to universities in November. With INN0V8, we started with the objective of providing an immersive experience that simulates real life, with key 'teaching moments'. It is fundamentally different from traditional e-learning. For me, learning occurs through dialog with other characters - in primarily peer roles, and self-discovery, via trial-and-error, in the mini games contained in the game. Each mini-game is preceded by a tutorial that explains how the game works... just in time!! The experience is risk free.. you can drive the fictional company into the ground without major penalty and so our goal is that we teache real world skills that our customers have told us they value... and are in short demand.. Why don't you try this out and see what you think! Click here to play the INNOV8 preview video.[Read More]
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As I travel the world talking to our thousands of customers about how Service Oriented Architecture (SOA) can help bring them new levels of agility to face today’s unprecedented rate of change, one of the top questions I’m asked is what is IBM doing with SOA within its own business. Even right now as I am in Lisbon Portugal (a BEAUTIFUL country -- pictures coming!!!!) ....this is the top question I am getting!!!
It’s a little bit like looking under the hood of your auto mechanic’s car or into the portfolio of your financial advisor. I’m proud to say that IBM does indeed have heavy involvement in SOA and that we use these deployments to help make it easier for our customers to take advantage of the many benefits of SOA.
The backgroundLike lots of other companies that have been around for as long as IBM and have grown through globalization and acquisition, IBM’s IT systems were complex, monolithic, and silo-based. IBM had 128 CIO’s, both geography and business unit based, 155 different data centers and over 80 hosting centers that managed over 16,000 applications. Business processes were not clearly defined and were redundant across different business units. This arrangement was costly, prone to error and was a serious drag to success. Something needed to change.
Early stepsIBM really began the SOA journey in 2002 when we initially viewed SOA primarily as a way to cut costs. With all the redundancy and overlap in IBM’s environment at the time, taking this approach proved to be fertile ground for gaining experience with SOA and proving some of its merits internally.
The first project that IBM chose was to focus on a 25 year old legacy system called COATS which stands for Customer Order Analysis and Tracking System. It accepts hardware orders from business partners, customers and sales people and it routes those orders to over 20 different manufacturing plants. The system worked very well but to meet inevitable changes in the way IBM did business, COATS needed frequent updates. As Howie Miller, CIO for IBM explained, “Each new release took about six-months and more that 8,000 development hours to prepare. So, when IBM went looking for a good place to test the promise of SOA, COATS rose to the top of the list.
Through service-enablement of much of COATS’ functionality, IBM was able to treat the system as a set of services that flowed together as directed by business rules. We were able to do so without rewriting or altering the stable, trusted legacy system itself. As a result of this project, IBM now saves 25% in development costs whenever changes are required of the system and COATS transactions have dropped from 10 minutes to four seconds.
Building on successesEarly wins like this motivated IBM to consider SOA more strategically and to look beyond cost cutting and more toward the agility that SOA brings to the company. Let’s look again at IBM’s manufacturing business for an example. IBM focuses on its core strength in many areas and partners with other industry leaders to bring valuable products and services to market. As part of this strategy, IBM is continuously on-boarding and off-boarding manufacturing partners as our needs shift. As a result, all kinds of back-end systems needed to be integrated with IBM’s supply chain. Unfortunately this usually took three weeks. In addition to the time, factory on-boarding typically took systems down and the plant would suffer from outages.
To make these changes in a more agile manner, IBM used the principles of SOA to create a set of services called “Factory In A Box” that allow for an open interface into the back end systems and streamline bringing new factories on line and severing the relationship if the need arises. As a result, this previously three week process now takes only two hours.
While IBM’s line of business owners yawned at SOA’s technical benefits like greater programmer productivity, projects like this that deliver the ability to run the business in a more agile way really got noticed.
Governance structure and cultural changeAs we recommend to our customers, IBM has not pursued SOA in a “big bang” fashion but instead has laid out a roadmap of initiatives for itself and implemented it in steps and phases. IBM demands that each project show value on its own merits but also that it contribute to the overall strategic objectives. Over the years, IBM has undertaken at least 15 separate SOA initiatives each of which encompass multiple individual projects. Along the way, we have established a governance structure to provide oversight and control of these initiatives as well as facilitate the cultural change elements that come with philosophical shifts like this.
IBM recognized that a tremendous benefit of SOA is the continuous alignment of IT efforts to business requirements. To ensure this, IBM created a governance body that brought IT leaders together with business leaders who owned end-to-end business processes. The group guides such areas as ensuring that decisions are made for the broader good of the organization, making architectural, investment, and cost-sharing decisions, and working through cross-functional issues.
This governance body has also worked to update IBM’s culture to fully realize SOA’s potential. With more patents than any other company, IBM has a longstanding heritage of invention. Developers are rewarded for patents. But to foster greater reuse, they are now also rewarded on the basis of how often their creations are reused by others. It is shifts in mindsets like this that really accelerate SOA’s value.
IBM’s involvement with SOA has been a great showcase for us. We intend to continue further investment throughout the company to make ourselves even more agile in the years to come.[Read More]
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OK Gang! One of our big announcements this 2H SOA Launch is Process Integrity. End to end process integration is required to hold your services, information and users together. This integration must be robust and scalable – otherwise it will restrict you from growing your SOA and building on your initial successes. As you move from basic to advanced SOA, you should be able to use the same products and architectures in an expanded and more advanced way.
So the architecture must start with the ability to provide Process Integrity, even if you don’t use all the capabilities in every project. Robust capabilities must be part of the middleware layer. For example, let’s look at the Enterprise Service Bus. There are several types of ESBs, depending on what they are being used for. An in fact, it’s very possible that you might have different ESBs running in different domains. But whatever ESBs you are running, they must be able to grow with you and provide scalable connectivity as your SOA becomes more advanced. This also means that you might federate multiple ESBs, so that various ESBs are integrated into a larger architecture.
Security and quality of service are key to a successful SOA environment. Even if you don’t need the full set of capabilities in your first couple of projects, you need to ensure that your SOA environment is capable of growing with you. As SOA matures, it will very likely be the basis of a large percentage of IT projects in the future. It’s hard to think of large IT projects that don’t focus on security, scalability, availability and performance. Don’t think of your initial project as something that will be thrown away in the future. Think of them as laying the groundwork for your long-term architecture.
Want to know more about this one?
Watch the process integrity video now.[Read More]
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Just a few of the press articles hitting the wire!
InfoWorld - IBM addressing beginner, advanced SOA needs InfoWorld
Internet News: IBM Says No to 'Monolithic, Unchangeable Environments' Internet News
CNET - IBM tailors SOA lineup for specific industries CNET
Just a few to date!!!! Happy Launch Reading!
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Well, this weekend we had a kids day out and I brought "Smarties" to the gig. Of course, the children all love them (I do too -- especially the "extreme sour" and "tropical" flavors.) My daugther Cassie asked me a great question. She said "Mommy if I eat lots of these, I will get extra smart, right?" of course hoping that by saying that, she would get to eat the whole bag!
I too wish there was a smart pill. Well, of course for me a Smart SOA pill!
And this is what we tried to do with our Oct 3 2007 announcement. Leverage the "Smarts" of our over 5700 customers using our SOA offerings to help others customers with a smarter approach to SOA. This Smarter SOA approach has a couple of central pillars of Smart SOA are:* There is a continuum of styles from basic to advanced for pursuing SOA projects. * All styles require simplicity and robustness regardless of how simple or advanced they are * Recognition that today’s choices have consequences for tomorrow. As business needs evolve, the systems deployed for today’s needs will have to stand up to tomorrow’s demands.
The SOA Continuum has 4 styles in it: 1. Foundational for the small, department based approach, 2. Extend End to End for those customers who are ready to take their integration further internally and externally, 3. Transform - for those customers transforming their businesses at an enterprise level and 4. Adapt dynamically - allowing the predictive nature of IT to meet business needs.
Read more about it in our brochure.....Click to download the launch brochure.Our announcements of new and enhanced products and offerings are many!
So here I'll highlight just a few!For the foundational area..the SOA Sandbox!
Play with the SOA Sandbox
It is a low risk, practical, hands-on way to get started with SOA! And get this. It is a free place for developers and architects to go for full version software trials or ‘Try online’ hosted environments. In addition to the free code, it has Quick start guide; Solution cookbooks; Demos; Decision guides; Architectural guidance; Technical whitepapers; Sample SOA applicationNote: the following products are made available for trial in the Sandbox: – Tools– Rational Software Architect – WebSphere Integration Developer – Rational Tester for SOA Quality– Runtimes (Note: the runtimes are included via the embedded unit test environment)– WebSphere Application Server – WebSphere ESB – WebSphere Process Server – WebSphere Portal – WebSphere Adapters
There are more foundational announcements....including the extension of Web 2.0 with SOA...I'll blog on that tomorrow!!!
For the more advanced function, we are talking about Process Integrity! After completing their initial SOA projects, companies will almost inevitably start quickly thinking about how to incorporate the principles of SOA into their enterprise architectures. Companies will need to leverage their IT to provide strategic advantage and to support business model innovation. In order to do this, IT will need to take advantage of reusable business services that can be quickly used to build new solutions to support rapidly changing business needs.
What is it? Process Integrity is the degree to which loosely coupled systems based on SOA can deliver the mission-critical performance of traditional, tightly coupled systems. We have leveraged its years of experience building robust computing systems to deliver an SOA portfolio that can provide unmatched reliability, scalability and security across a wide range of services. This seamless synchronization across the different services, human tasks, information sources and users is key to providing support for critical business processes.
> Play with the SOA Sandbox Process integrity covers several specific aspects of the SOA environment focused on the integrity of transactions, interactions and information. Process integrity also focuses on the key aspects of security and quality of service.Transaction integrity is the ability for both long and short-running transaction to execute consistently and recover when necessary. Interaction integrity is the ability to provide users with access to the information and content they need - when and where they need it. WebSphere Portal is key to providing this interaction integrity.Information integrity focuses on the reliability, completeness and manageability of the information that flows through the SOA environment. Information integrity is supported by the enhanced IBM Information Server.Security enhancements that support process integrity have been made to Tivoli Federated Identity Manager and the WebSphere DataPower Security Gateway.
These are 2 highlights of our announcements and there will be many many more to come!
Let me know your thoughts and how you like our announcements!
I'll post the highlighted press clips and more announcements! I am headed to Canada now for a Retail Commerce Summit!! See ya soon! Sandy
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This past week on Thursday and Friday you probably saw the press hit the stands!
Let me give you guys a little more information!
1) We announced the connection of a Globally Integrated Enterprise (GIE) with SOA! These common capabilities are what we observe as the 6 Essential Global Competencies, the first capability is to Manage Value Through a specialized ecosystem. What we mean by a specialized ecosystem is Continually assess where, when and by whom value is created across the extended enterprise – what’s core and strategic and what can be leveraged through a partner to drive down costs or achieve global distribution. The second is to Effectively manage Risk and Control by taking innovative approaches to risk management. Examining processes in how work is done and where it flows best, the third is to Enable Modular Business Processes by enabling modular business operations. The fourth is to Foster Global Collaboration by optimizing and harnessing ideas from within the enterprise and sourced from the extended enterprise. Employing both collaborative and traditional innovation approaches are a critical competency. The fifth area is to Leverage Global Assets by using global resources most economically and effectively and lastly, to Serve Distinct Markets by seeking new customers and potential partners.
IBM’s new GIE Assessment capabilities – a detailed assessment in becoming a GIE uses 5 levels of detailed assessment criteria across 24 dimensions for deep understanding of areas to focus on as you begin your Path along the Smart SOA continuum.
We announced: The GIE Assessment
What is it? The Globally Integrated Enterprise Assessments is an assessment to identify and benchmark business model capabilities against world-class standards. Learn more about it!
2) Globally Integrated Enterprises require agility - and that agility is the value proposition of SOA!
What is Agility? Agility is the ability to quickly and effectively respond to changes, opportunities and threats.
What did we announce? Well, we pioneered the Key Agility Indicators (KAIs)...KAIs are made available through a GBS engagement. This whole concept of key agility indicators is powerful! I'll do another blog just on those!
IBM Benchmark Wizard with KAI for supply chain tool. Download the Supply Chain Agility Benchmarks white paper from IBM.com/soa
3) IBM is helping GIEs to optimize and innovate their processes. This leads up to some exciting BPM announcements!!
What did we announce?a) Business Process Management (BPM) Methodology - enhanced with combined software capabilities and business expertise to accelerate process innovation and optimizationb) Tools to work the BPM methodology:Model: WebSphere Business Modeler with advanced usabilityDeploy: IBM WebSphere Business Services Fabric and its associated pre-built, customizable IBM Industry Content PacksAdditional business services New industry content packs in banking, healthcare, insurance, and telecommunicationsMeasure: WebSphere Business Monitor - IBM WebSphere Business Monitor for users to create new KPIs and manage alerts without involving IT.New dashboards including a Business of IT Dashboard to keep tabs on overall IT metrics at a glance.
This set of announcements looks at Power to the Business user!!!! to really exploit SOA!
Let me hear what you think about these announcements!
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Our upcoming launch will really emphasize the value of metrics and knowing what information is really going to help you make better business decisions!
Thinking through this you can see that: -All decisions are not equal.. need to know which decisions you need to put most focus on accuracy.. -Identify the key information needed for decision making ... & where it resides in your organization -Make sure that information is accurate & up-to-date at the time at time of decision, and delivered to the decision maker in time & in context... -Make sure that all stake holders in the decision share a common vocabulary regarding the information inputs and decision parameters.. -Have the ability to measure the quality of their decision making over time, and their ability to evolve it .. and constantly work to continuously improve both measurements
This is all related to SOA as SOA gives you the agility and KPIs through BPM enabled by SOA to address some of these questions!
In a related topic, here's the beginning of metrics first of how to determine if SOA can be sold to your board.....ROI being the critical metric! How do you help them decide.....!Visit How to Measure the Value of SOA
More to come!!!
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How SOA hits home: Five ways SOA makes a difference ZDNET
By Sandy Carter, IBM, News.com Published on ZDNet News: Sep 17, 2007
Commentary--One of the most valuable and often overlooked benefits of an Service Oriented Architecture (SOA) strategy is the impact it has on the general population. From helping reduce home energy bills, to saving money on car insurance, to safeguarding your retirement investments, SOA is quickly becoming a critical (albeit invisible) ally for today's consumers. Below are five examples illustrating how SOA is playing a role in our everyday lives: 1. SOA can reduce your energy bill. Consider the Pacific Northwest National Lab (PNNL)'s Olympic Peninsula Demand Response Demonstration study that's being funded by the U.S. Department of Energy. PNNL is working with 300 volunteers in Washington’s Olympic Peninsula and Gresham, Oregon to monitor home electricity usage and billing. The homeowners set how much they want to spend per month on energy and are alerted when usage should be modified to defray strain on the National Grid and stay within the established monthly charges. Invisible to the consumer, the SOA connects PNNL with the participants so that they can exchange information about real-time pricing information on their energy usage and costs as well as the consumer's impact on the National Grid. 2. SOA helps identify and prevent consumer insurance fraud.When a consumer applies for life insurance, an insurer or healthcare provider usually consults with MIB, the largest specialty consumer reporting agency for insurance fraud detection in North America. An association of more than 500 health and life insurance companies, MIB was created to provide consumers and insurance providers with vital underwriting information about life, health, disability, income, critical illness, and long-term care insurance. MIB has created an SOA to allow its subscribers to detect potential fraud based on facts such as the applicant’s insurance and medical history; the proximity of marriage, establishment of a life insurance policy and a spouse’s untimely death, and the frequency of auto accidents resulting in medical claims. The SOA is vital to MIB identify and prevent insurance fraud that impacts the overall cost of insurance to every consumer. 3. SOA can save you money on car insurance.Since insurance rates are regulated by each state, there is little margin for competitive pricing, which leaves the local and regional players facing serious competition against the national carriers. However, AAA Carolinas used its small size and flexible infrastructure to its advantage as it built an SOA that boosted its customer acquisition and retention rate by 60 percent in just a few years. Specifically, AAA Carolinas used its SOA to cross-reference customer information from its 30 regional offices to create unique marketing campaigns based on customers’ individual needs such as insurance discounts for carrying one or more policies or travel discounts for members who purchase an insurance policy, etc. By providing more compelling offers on insurance, credit cards, etc. AAA Carolinas was able to shave part of their profit margin in order to capture greater revenue gains through their innovative offerings. 4. SOA will help protect you in an emergency. An SOA is behind the efforts of the St. Louis Area Regional Response System (STARRS) to improve response times in an emergency--from a simple traffic accident to a large-scale disaster. Until recently, local hospital and first responders communicated via a 30 year old radio system so you can imagine the challenges this presented with regard to tracking and triaging victims. The STARRS emergency patient tracking system enables first responders to relay patient data from the scene of the incident to hospitals and other authorized public officials in real time while providing a complete view of the situation so that emergency personnel can be diverted as the situation dictates. 5. SOA can safeguard your retirement investments. Imagine yourself on a telecon strategy session with an Ameriprise advisor to discuss the status of your early retirement plan. Securely integrated and displayed on the advisor’s computer screen is your portfolio, scrolling stock tickers, links to execute stock trades, international news headlines, and various other applications that are used to assist the advisor in making sound financial decisions. The ability to easily integrate these various sources of information and better advise clients on financial strategies is one of the many benefits of Ameriprise’s SOA. These successful SOA examples can--and are--being replicated by energy providers, insurers, financial services companies, and federal and local municipalities worldwide. From these scenarios it’s clear to see the value that an SOA can deliver in boosting customer satisfaction and a company’s bottom line.[Read More]
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It's been eight months since the publication of my book on SOA, "The New Language of Business: SOA and Web 2.0." During that time it has become one of the best-selling IBM books. I've really enjoyed hearing from those of you who have read it. Thank you for all your comments - and please keep them coming!
One thing I do hear is where people can order the book. It's available online at the IBM Press Website or on Amazon - so check it out!
OR use this URL for the buyer to access the book quickly without searching for it.visit Quick Direct Hit
IBMers can order a copy of the Full book or Mini book directly and receive a 35% discount through the IBM Press Website using the coupon code: CARTER654X and ISBNs: 013195654X - The New Language of Business, during the checkout process (promotion available until end of October 2007). Bulk orders are available at a 65% discount rate. Order your copy today! IBM Press Booksvisit IBM Press Books
Also, please feel free to email Anindo Dey
Happy Reading! Sandy[Read More]
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Sorry I was lost in neverland for a while and lost all my August Blogs!! But I am back just in time for the 2H launch!
Did you miss this blog?
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Guys!! I have struggling to get my blog line up and going... I am now back on line, although I lost all my August blogs into neverland!
Watch out as we heat up for the 2H SOA Launch!!
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Not sure if you saw this or its significance but we have continued our focus on developers!
IBM continued its drive to stimulate SOA adoption this week giving developers a free pass to use any IBM patent related to more than 150 Web services and SOA standards.
We are trying to support the need of developers and customers who will create the next generation of SOA applications.
Check it out! Visit SOA and Web Services patents
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Gang... I wanted to make you aware of our SOA Newsletter for customers!! It has great customer stories that you may want to read through! Here are two links (reg and front page -- front page to refresh later today to current July issue):
It’s free – Register!
Check out a sample! July Sample
Have a great weekend!
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I wanted to alert you to a full-day Virtual Tradeshow will take place July 25th on SOA and Composite Applications. This event offers particiates information on how to create more functional and flexible applications faster than ever before.
As we all know, more and more enterprise businesses are building applications based on SOA and Web services, exposing them to users through Web 2.0 interfaces, and orchestrating them with Business Process Management tools. At this live, interactive event, I will be delivering the Opening Keynote Address on the subject of "Composite Applications and SOA: Best Practices. This is a FREE virtual event. Register for this exciting virtual event toda
Visit Register [Read More]
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Just last week, we announced the results of a survey of clients that concludes the strategic decisions to adopt a SOA are shifting away from the realm of IT staffers to business executives. The survey was conducted by the Link Group and consisted of a sampling of clients at our IBM IMPACT event held in Orlando.
The survey validates a fundamental commitment to SOA as the future of process and application design - with both significant increases in budgets and the number of SOA projects aimed at new business challenges.
The survey also found that there is an increasing need for training staff so they possess the unique combination of both business and IT skills required for a business to realize the potential of SOA.
The survey also revealed that 67% of the respondents said the key decision makers responsible for moving to an SOA strategy are business leaders including C-level executives and business managers. And 65% of clients said that business leaders are also primarily responsible for selecting an IT partner to help achieve business goals in an SOA.
I am seeing this around the world -- not quite in 90 days -- but seeing this in spades in multiple countries!
I just arrived home from Beijing China. For IMPACT 2007 in China, we had 1340 attendees! I'll share more on all the events around the world!
But in the meantime, what do you think about these survey results? Do you see this happening in your company?[Read More]
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Well, I am very excited as we just went live with Project Zero, an incubation initiative focused on helping to simplify the development of next generation web applications. This project is unique in that it is being developed openly on the public website -- utilizing feedback from the internet community -- under the technical leadership of Jerry Cuomo and Jason McGee. (Great techies if you haven't met them -- they have blogs too!!)
The website will offer a radically simplified scripting runtime with application programming interfaces. The site also features forums to encourage developers to give feedback and join a community interested in taking advantage of this new technology.
Since this is a view of how SOA and Web 2.0 work together, I'd love you guys to check it out! Let me know what you think!
It’s free – visit Project Zero
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Well, I have been in a whirlwind couple of weeks of travel around our 1H SOA announcements.
We started with the IMPACT event in Orlando. It was great seeing many of you there! The announcements, the great people, the partners... all were very energizing!
What did we announce? A set of announcements in Business Impact, Technical Impact, and Personal Impact. This blog will focus on the Business Impact announcements!! Let me hear from you on what questions you have!!
Well, first we had announcements in the Business Impact area.We announced 8 SOA Industry Roadmaps in 6 different industries. What is an SOA Industry Roadmap? It is an end to end horizontal view of how to get started with quick time to value with SOA enabling key processes by industry. The roadmaps have 2 parts to them: a Business Blueprint and SOA Industry Frameworks.
The Business Blueprint is a set of thought-leadership papers to help outline industry challenges and some solutions. These thought-leadership papers then drill into specific business scenarios, describing how those processes are typically run today and how they will be improved in the future with SOA. Each thought-leadership paper also includes a recommended SOA entry point so businesses know the best place to start to drive immediate business benefits. (The SOA Entry Points are People, Process, Information, Reuse and Connectivity.
IBM SOA Industry Roadmaps also include IBM SOA Industry Frameworks that provide industry-specific content available from IBM to support a client’s solution. IBM SOA Industry Frameworks contain composite business services and IBM Business Partner content that are built on a common foundation. Composite business services are packaged, interrelated, reconfigurable groups of optional software modules called business services that perform individual tasks tailored to the relevant industry’s users, policies and methods. The foundation on which they are built is made up of industry-specific domain models and defined product capabilities from the IBM SOA software portfolio. The SOA Industry Roadmaps that we announced are:*Banking (payments), to help realize a significant return on investment in electronic payments processing *Healthcare (member enrollment), to improve provider loyalty *Healthcare (benefits and eligibility verification), to optimize the benefit and eligibility inquiry process used by providers *Insurance (agent collaboration), to provide real-time access to policy, claims and related data through multiple modes of communication *Industrial: Product Lifecycle Management - Supply Chain Collaboration *Retail store integration, to deliver a personal shopping experience *Telecommunications (OSS), to improve order-to-cash efficiencies *Telecommunications (Internet Protocol [IP] multimedia service), to speed time to market for new converged voice, video and data services
If you see other processes that we should focus on? We have been planning out the next set of deliveries and I'd love to see your feedback on industries and processes.
See the next blog for the Technical Impact Announcements!!!
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There are just a few short days until IBM Impact 2007 Enroll me now IBM’s largest ever event for SOA and WebSphere! Right now we’ve got about 4,000 registered attendees, who will hear the best that IBM and our customers have to offer… with dynamic keynotes, over 325 technical sessions, a hands-on SOA solution center, and much more.
If you can’t get to Orlando, I have some GREAT news. We think it’s so important for you to stay informed, that we will be bringing our opening keynotes directly to you – virtually – through the IBM Theater on Second Life, the 3D online digital world!
So on May 21st grab your avatar - and a front row seat – and join us in the IBM Theater SOA HUB starting at 8:30 a.m. ET. You’ll be virtually whisked to Orlando in time to see and hear Steve Mills, Senior VP and Group Executive of IBM Software Group, and Robert LeBlanc, IBM Global General Manager for SOA, kick off IBM’s largest-ever SOA and WebSphere event. You’ll also hear from Tom Rosamilia, General Manager of WebSphere, and myself, as we talk about the Technical Impact and Personal Impact of SOA.
To participate, you must be a registered member of Second Life. Not yet registered? It’s free – visit Second Life
Don’t miss out on an Impact-adventure… join us live in Orlando… or virtually. See you there!
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IMPACT is top of mind for me -- yes, I know for a while. I just met with a CICS customer today and he made an interesting comment about his excitement about IMPACT. He pointed out that there are more than 325 technical sessions that make this the best education event available anywhere for SOA, CICS, Messaging and WebSphere. And, that the new release of CICS Transaction Server V3.2 will be featured there.
The CICS technical track at IMPACT 2007 has the breadth of sessions and hands on Labs previously given at the T&M conference. All the best speakers direct from CICS development have been lined up.
Check it out at CICS Highlights and check out the sessions available?
You'll see that there is a great mix of sessions that not only cover how to implement SOA with CICS and MQ, but also deal with topics such as CICS migration, maintenance, diagnosis and tuning that you all typically deal with day to day.
This will be a great venue to get up to date with CICS, SOA, MQ and WebSphere!
Looking forward to seeing you in Orlando, May 20 - 25! I will be doing my book signing at the IMPACT 2007 event-- A defining event for SOA ! Enroll me now
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One of the new things that my 2 girls are looking for now in my refrigerator are Gogurts. What are they? Well, it is yogurt you can eat on the go. It is in a tube with a top you can just tear off and then eat Yogurt on the go. It reminds me that all the world, not just IT, is looking for the most convenient and easy way to consume!
This is happening on a daily basis with SOA. For one, the SOA appliance --- that we acquired from DataPower has really taken off. In fact, our skills base is growing given the focus on the applican. An appliance is a hard bundle of hardware and software - and in this case is one that allows for capabilities of an ESB, security and performance enhancement for XML. We just announced an IBM Certified Solution Appliance skill test that is now available on a worldwide basis.
The other interesting GoGurt like story is the pSeries configurations for SOA Entry points. The initial five configuration family members are:System p Configuration for SOA Entry Point - ProcessSystem p Configuration for SOA Entry Point - PeopleSystem p Configuration for SOA Entry Point - InformationSystem p Configuration for SOA Entry Point - ConnectivitySystem p Configuration for SOA Entry Point - Reuse
Each configuration will include the following deliverables will include reference architectures, installation, system setup, and configuration guides, certification of the Software stack on System p, common integration patterns at a stack level, best practices for problem prevention at a stack level, role specific stack documentation, answers to common operational questions at a stack level and appropriate customer-use cases. The configurations will initially be available later this spring starting with System p Configurations for SOA Entry Points - Process.
I'd be interested in further ideas on packaging etc that you think the market needs![Read More]
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Check out this cool article written by my friend and colleague -- Michael Liebow!
In this article, Michael outlines how we at IBM have recently examined several leading-edge SOA projects covering 11 different industries that in one way or another exhibited the recognizable pattern of consequences and benefits that the most acute observers predicted for SOA. Michael stresses that any good business strategy involves flexibility, and since SOA liberates the full potential of IT by making it modular and more flexible, it is at the enabling core of that strategy. No matter the size of your customer’s business, if they aren’t thinking about how to do SOA today, their competition is - maybe not their largest competitor now, but their future industry leader. Read Michael’s full article in this issue of the SOA Newsletter, as well as several other recent articles on SOA.
Don't forget to sign up for IMPACT 2007! A defining event for SOA ! Enroll me now [Read More]
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Check out this webcast!
Gary Cribbs will be my guest speaker ! He is the CFO of Delaware Electric Cooperative; see SOA Success at Delaware Electric.
"My CEO thought Flexibility & SOA were just an IT issue until I told him this...,"
Don't forget to sign up for IMPACT 2007! A defining event for SOA ! Enroll me now [Read More]
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Well, I am so happy. I have a list of the top 100 things that I wanted to do in life...and one of those was to write a book. Of course, I really wanted it to be a murder mystery (maybe next time!) however, since I love SOA (as you all know!) I am thrilled.
The book just arrived .... and I wanted you guys to check it out and provide me your feedback.
Thank you so much for your notes and comments as we've gone as your comments have influenced my thoughts!
I will be doing my book signing at the IMPACT 2007 event-- A defining event for SOA ! Enroll me now
For more information ... go to ... Books by Sandy! [Read More]
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This is a great article that I just got published in WebSphere Magazine. I think this Tailored approach -- for your company and your industry -- is the way to explore SOA!
What are your Thoughts?
Also P.S. Enroll me now
Read it here too
SOA Manufactures Success for the Supply Chain
There's no question that Service Oriented Architectures (SOA) will continue to lead the IT and business agenda. After all, an SOA offers a flexible, extensible, and composable approach to reusing and extending existing applications and services, as well as constructing new ones.To encourage business growth while still keeping costs in check, many organizations in all industries are relying on an SOA as a way to increase the flexibility and reuse of their exiting IT assets.Of course, with any new technology, there tends to be a lot of buzz - some factual, some not so well founded - surrounding the opportunities presented by an SOA. Analysts have predicted, pundits have professed, professors have lectured, and companies have scurried to sell what they had as SOA products - often missing the point that SOA isn't a product. It's about bridging the gap between business and IT through a set of business-aligned IT services using a set of design principles, patterns, and techniques.When you view your SOA as a strategic architecture, one that will enable you to align your technology more closely with the needs of the business, you'll gain greater business flexibility and cost savings. In fact, a recent study by Aberdeen found that the world's largest companies might save up to $53 billion in information technology spending over the next five years by implementing an SOA.While many may equate SOA deployments with the traditional early adopter markets such as financial services and insurance, there's a strong movement among manufacturers to tap into the power of Service Oriented Architectures.In fact, 21% of manufacturing companies have already begun to deploy or develop SOA software while another 46% said they plan to implement or evaluate SOA software over the next 24 months, according to a recent AMR Research survey.For those manufacturers evaluating, mapping, or implementing an SOA, it's important to be aware that the architectural style defining an SOA is that it describes a set of patterns and guidelines for creating loosely coupled, business aligned services that provide unprecedented flexibility in responsiveness to new business threats and opportunities. Coming to Terms with What Exactly an SOA IsAs you know, an SOA is an enterprise-scale IT architecture for linking resources on-demand. In an SOA, resources are made available to participants in a value net, enterprise, or line-of-business (typically spanning multiple applications in an enterprise or across multiple enterprises). While SOA discussions abound in every organization at nearly every level, the conversations usually center on the following questions, "How much?", "How long will it take?", "When can I start to see the results?", and most importantly, "Do I really need an SOA?"These are all valid questions. Remember, though, that the decision to implement an SOA shouldn't be taken lightly. It's similar to committing to a lifestyle change because the IT governance to which your development and operational teams adhere to will be quite different.Still, an SOA can prove to be the most effective way to align IT more closely with the needs of your business.And though the intricacies of each SOA deployment will be unique to each organization, there's a proven path to success that relies on four fundamental aspects: model, assemble, deploy, and manage. When manufacturers follow this path, their end results have proven to be far greater than if they hadn't leveraged the methodology. Top 10 Benefits of an SOA for a ManufacturerWhile SOA continues to dominate the spotlight of most organizations, it's important to note that of any industry, manufacturing is one of the ripest for SOA adoption and acceleration based on the following 10 factors. 1. Leverages existing investments in ERP 2. Streamlines the supply chain 3. Improves customer service 4. Aligns IT with your business goals 5. Offers greater visibility into products 6. Consolidated and consistent views of information through one consolidated view; manufacturers, partners, and customers alike can better manage inventory costs, reduce duplicate orders, and curb shipment delays. 7. Maximizes inventory 8. Eliminates additional IT work 9. Helps adhere to regulatory compliance 10. Cost savings Business has gotten increasingly complex over the last couple of decades. Factors such as mergers, regulations, global competition, outsourcing, and partnering have shifted the way that business is conducted. Yet companies can be hampered in their ability to keep pace due to outdated IT systems that don't maximize their investments, align with their business goals, or extend and build their community of business partners and customers. This is where an SOA can prove most valuable. SOAs can solve immediate business problems while simultaneously laying the groundwork for flexible IT that's capable of adapting quickly to changing business conditions. Backed by robust standards, technologies and best practices, SOA will let manufacturers reap tremendous results with a tangible ROI on their IT investments allowing them to leverage their existing IT assets, dramatically improve business process productivity and ROI, and rapidly create competitive advantage by making their business processes work harder for their company.[Read More]
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We have talked about SOA and the value of the SOA entry point of information. This week we went public with more focus on customers seeing value from Information as Service. In addition, to people and process, Information seems to be a big focal for many customers!
To here about this and more ... come to IMPACT 2007 -- A defining event for SOA ! Enroll me now
SOA is a diamond store's best friend By Rich Seeley, News Writer28 Feb 2007 | SearchWebServices.com
Diamonds and SOA
Customers who spend thousands of dollars for a pair of diamond earrings probably would like the jewelry store staff to remember them the next time they visit. They probably don't want to have to tell a sales associate the entire history of what they bought in the past and explain personal tastes and prices ranges.
It's basically very easy for us with any application within the enterprise to access information not only in the data warehouse, but any database within our internal network. Greg Backhus, Director of Data Warehousing, Helzberg Diamonds That is the customer service challenge faced by Helzberg Diamonds, which has been in the jewelry game since 1915. Back then, of course, store managers kept customer histories in their heads or in one of those state of the art ledger books where they could scribble information with a fountain pen. Today, Helzberg relies on SOA and Web services to put a customer's history immediately into the hands of a sales associate at any of its 270 jewelry stores nationwide. The system is so effective that Helzberg is something of a poster child for IBM's Information on Demand initiative combining SOA and data integration technology.
Using point-of-sale lookup applications built with the SOA components of WebSphere, sales representative have real-time access to customer information stored in a data warehouse at Helzberg's corporate headquarters in Kansas City, MO, explains Greg Backhus, director data warehousing for the company. Even if a customer from Kansas City visits a store in St. Louis, all his history and account information will be there so the sales associate can provide the same level of customer service as the store back home.
However, up until the implementation of the SOA lookup application using Web services to connect point-of-sale terminals to the data warehouse, that was not the case. As any database administrator knows, filling a database with information is one thing, getting specific data back out in real time right when you need it and where you need it can be a challenge.
"We have a fairly mature data warehousing environment," Backhus said. "It's enterprise-wide and hits every subject area within the organization, but we have had challenges with all the different parts of the organization accessing that information."
Prior to the SOA implementation, sales associates only had access to customer information from local stores in their city or region, he explained. So in the case of a patron from St. Louis who moves to Kansas City, the local store could not easily get the customer's previous history with Helzberg. Getting the information would have required sending a request to the data warehouse administrators at the home office and then waiting to get the data back in a spreadsheet. Not exactly real-time.
"That probably wasn't happening a lot," Backhus concedes of the old query system. Since the store in his new hometown didn't have his records, the customer might find a new favorite jewelry store, which is the last result that Helzberg Diamonds would want. So the use of the SOA lookup application has been crucial to what Backhus says is the intangible of customer retention.
"Now, by using the central lookups, it goes back to a central database where all the customer information is kept across all the markets," he explained. "So there is a 360-degree view of the relationship of that customer to the company."
While he did not have ROI dollar figures for the SOA lookup application, he said it is achieving the intangible goal of enhancing customer satisfaction.
Besides the lookup applications, Helzberg has developed an SOA customer relationship management (CRM) application, which based on customer history in the central data warehouse, pings sales associates in local stores reminding them to send thank you notes to customers or reminders of servicing appointments.
"Now we use Web services to access backend data," Backhus explained. "It's basically very easy for us with any application within the enterprise to access information not only in the data warehouse, but any database within our internal network."
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On May 20-25, we are hosting a HUGE SOA IMPACT event in Orlando.
Have you signed up yet? Don't miss it......
There are over 100 customer speakers, analyst speakers, technology sessions like SOA design and architecture, how to make the case for SOA on a business case methodology for CIOs/ IT Managers, and even industry specific views of how SOA can impact your life.
We will have a great line up....all around the SOA Impact and the Adventure that it yields!!* Mark Burnett Producer of Survivor and The Apprentice* Jamie Clarke Everest Adventurer, Author & Filmmaker* Joel Cohen Writer and associate producer for The Simpsons * Carol Baroudi Best-selling author of SOA for Dummies & Internet for Dummies
Please join us!!!
Enroll me now [Read More]
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I know you 'speak the language of SOA' very well .... and so I wanted to give you a sneak preview of my new book "The New Language of Business: SOA and Web 2.0" available this week. It was one of my top 100 things that I wanted to do in life...write a book!!! This one I think is cool as I actually got to profile successful SOA projects at more than 40 companies around the world... big companies like Sprint, Pep Boys, the U.S. Open, People’s Bank of China... and smaller ones that are really pushing the envelope with SOA.
Here's a digital sampler Chapter View for you to check out - let me know what you think![Read More]
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In the January 1, 2007 issue of CIO Magazine they did a piece on the State of the CIO.
SOA is Top of Mind There were some very interesting findings like: 1) Process Improvement replaced cost- cutting as a top mgmt priority 2) Top technology priorities is Integration/enhancing existing systems and processes 3) And a whole piece on "Why SOA is good for CIOs" - CIOs working with SOA make more money, get more budget and have more access to the executive committee's within their companies.
What do you guys think? Are you seeing the same?[Read More]
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On May 20-25, we are hosting a HUGE SOA IMPACT event in Orlando.
I'd love to hear from you on the types of IMPACT ....Business Impact of SOA, Technology Impact of SOA, IMPACT of Life....I'd like to hear your thoughts on what's most impactful?
Have you signed up yet? Don't miss it......
There are over 100 customer speakers, analyst speakers, technology sessions like SOA design and architecture, how to make the case for SOA on a business case methodology for CIOs/ IT Managers, and even industry specific views of how SOA can impact your life.
Enroll me now [Read More]
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Well we just completed another SOA case competition with Duke University and UNC. Each year we do this as a business case competition between the top-ranked business schools. Here is was extra fun since the schools are already renown cross-town rivals on the sports field. Well, I guess we will see on the sports side this year!!
Fifteen teams of MBA students were given a case about SOA with just 14 hours to analyze the case and craft recommendations that they would present to a panel of IBM executives and subject matter experts. The MBA students work through th night to meet a 7:00 am deadline and are asked to apply what they have learned in the classroom to a real world situation.
Aside from getting 60 superstar business students to think about solutions, the case competition drives thought leadership with future business leaders. These MBA students will graduate and go back into the global corporate environment where many of them will eventually become leaders of industry. The case competition also is an opportunity for the students to showcase their abilities and for IBM executives to identify talent for their teams.
Read all about it!!! Click Here! a>
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The Full Article
You could say that behind every successful service-oriented architecture is a CEO. With its promise of using existing technology to more closely align information technology with business goals, SOAs have proven to help companies realize greater efficiencies, cost savings and productivity. Still, as many IT managers have learned, without executive endorsement, an SOA will be relegated to the confines of IT as opposed to being recognized as an organization-wide business strategy. While no two organizations are exactly alike, there are consistent themes that arise -- and pitfalls to avoid -- when aiming for approval to build an SOA. For those many IT leaders who are facing the seemingly daunting challenge of presenting the importance and value of an SOA strategy to the executive suite, following are ten tips for selling SOA to the CEO. 1. Don't call it SOA: explain the value and benefits in business terms that reflect the organization's goals -- such as cost reduction, productivity, competitive advantage, etc. -- before diving into a technical conversation.2. Vision, not version: outline the immediate and long-term results from this strategy while avoiding discussions about specific version numbers.3. Build consensus throughout the company: prove the value of SOA through small test projects conducted with volunteer departments in the organization. Make sure to include those department leaders when you later roll out the SOA. 4. Start small yet live large: when selecting those small test projects, choose to integrate and automate those business processes that can have the most widespread, positive impact across the organization. 5. Ixnay on the TLA: while it's easy to get caught up in the technical jargon that is fully understood among peers, remember that three letter acronyms (TLA) can sound as eloquent as pig Latin when trying to convince your CEO of a major new strategic undertaking. 6. Get to the powerful points: without relying on complex slides that can deter from the true purpose of the meeting. 7. Conviction and prediction: articulate goals for each step along the SOA path. By publicly stating and achieving realistic goals for the organization based on an SOA -- increasing productivity or decreasing costs by XX percent -- you can bolster confidence in the project and overall strategy.8. Reference third party validation: cite analyst data on the growth and adoption of service oriented architectures and point to relevant SOA success stories within your industry (and by your competitors). 9. The close: SOA what? Outline specific before-and-after scenarios of the impact of SOA on your particular organization to help disarm any naysayer and gain CEO approval.10. Qualify and quantify: set goals, track performance and refine methodologies at every step along the way. Be sure to share the results with interested parties on a regular basis to demonstrate the success of your company's SOA journey.The opportunity to evangelize SOA to company executives is rare. To make the most of your extended elevator pitch, remember to articulate business benefits, reiterate bottom line results and illustrate the company-wide value of an SOA.
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Well, I haven't communicated in a while....getting a rest over the holidays and then of course, being slammed upon my return with 2007 planning.
I wanted to catch up with a few blogs on some hot news.
To focus on SOA, yes SOA again!, we are having a powerful event called IBM Impact 2007 – May 20 – 25, Orlando. We expect to have over 4000 attendees....and will have about 100 customer speakers. If you'd like to be one, let me know!
We will have 3 tracks ... one for Technical, one for Business and one for CXOs that is sort of a combo view.
Mark Burnett, creator of "The Apprentice" and "Survivor”; Carol Baroudi, co-author of SOA for Dummies; Steve Mills, SVP of IBM Software Group, and the GM of WebSphere and many more innovators will be there speaking!
And don't forget the fun ... there will be lots of networking opportunities (maybe I can even meet some of you guys in person!!!)
Registration is now open!
Enroll me now [Read More]
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On the twelfth month of Chrismas, my true love gave to me.
Twelve months of great SOA marketshare! Wintergreen Report: Wintergreen shows IBM #1 marketshare leader in SOA in 2005!
Eleven chapters written I fulfilled one of my "Top 100 Things in Life" by completing my 1st book on what else? SOA! Check it out at
Ten SOA Summits Yep, 10 SOA Summits! (Dubai, Prague, Tokyo, London, Beijing, Frankfurt, Toronto, NY & Dallas (yes, Dallas is a country!) and Rome!
Nine screws in Sandy's Ankle (which was getting her to the SOA scene) Sandy broke her ankle in February and had 9 screws and a plate inserted to heal it.
Eight games a playin' We have a cool internal SOA Game and have you been to Second Life? We are launching an SOA Land in December!! Stay tuned!!!
Seven great SOA movie reviews!! And our own DVD coming out soon! Have you seen it?
Six Kicks for Orange Belt My daughter loves Tae Kwon Do and is due to get her orange belt in December. It is giving her strength, self confidence, and fun and of course, gives her energy to study her SOA!
Five SOA Entry Points People, Process, and Information. And Reuse and connectivity!!! Four thousand students in the SOA contest in China!! And bylines...check them out!
Three quartesr of great SOA growth! “We had a great quarter.”.. “Our advanced new technologies, such as SOA ... are resonating well with customers. These technologies form the underpinnings of more integrated solutions – incorporating IBM software, services and hardware. This quarter, our software results once again reflected strong demand for products deploying SOAs.” Mark Loughridge, IBM Senior VP and CFO "IBM Q3 2006 Earnings"
2 (Touchee) to our SOA China Contest Winners!! Congrats to Blackstone our SOA contest winner from a key China University!
And wonderful bloggers!! Thanks for reading my BLOG!!![Read More]
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IBM is the SOA Market Leader and Vendor of choice for SOA Deployments! (Based on results from Springboard Research conducted in Asia Pacific)
A recently published report from Springboard Research. IBM and other SOA vendors were interviewed. Assessments were made on 261 CIOs and IT decision-makers' level of awareness, familiarity and a range of issues related to SOA deployment. Countries involved in the study were Australia, China, India and Singapore. Springboard has been kept up to date re our SOA solutions and strategy through various briefing sessions and through the recently concluded Analyst Insights event in New Delhi, India.
IBM is a clear leader in the Asia Pacific SOA market; among the 113 SOA users interviewed in the region, 47% said they have deployed a solution from IBM while 41% of these said they consider IBM as the market leader. IBM is a favourite with respondents planning to deploy SOA also as 49% of the 128 respondents interviewed by Springboard Research considered it best suited to help them migrate to SOA..."
* Vendors Best Suited for SOA Deployment IBM ranked highest at 49% * Leading SOA Vendors in Asia Pacific - IBM leads with 47% * Perceived SOA Leaders in Asia Pacific - IBM leads with 41%[Read More]
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I love pearls from Japan. After I landed in Narita, I immediately went to visit my friend Jane Yonamine for a look at the latest Pearl styles! She has such awesome merchandise and her husband was the first man of color to play for the San Francisco 49ers! Check out her store ... Click Here For Real Pearls . Although I always go and see Jane, her pearls are not the only pearls I check out here!
Tomorrow we will have Pearls of Wisdom about SOA at the Japan SOA summit. There are over 400 customers attending and there will be 12 customer speakers from top companies like Yanmar, Nissan, Hokkaido Cultural Broadcasting, Sumitomo Trust and Banking, NTT Communications, and Asahi Kasei Medical. At this conference, we will make 2 announcements -- stay tuned and I'll post the information tomorrow.
I am sitting here with Anu Ahuja and Sachiko Tsuchiya-San and they just shared with me that in Japan, IBM is very well recognized as the market leader in SOA. According to Gartner (Gartner's IT Demand Survey Report from May of 2006), IBM was chosen as the leader of all vendors as the company they want to work with around SOA engagements. This is a powerful recommmendation of IBM as the vendor of Choice for SOA. And Anu and Sachiko continued with the good news. IBM GBS was the leading consulting firm that companies count on for their SOA adoption!
Well, more from Japan tomorrow - and then its off to China!
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I am here at the Gartner IT Expo which is always held in Orlando Florida. Yesterday we unveiled our newest SOA announcements for BPM. Jim Hanley, from Harley .
Jim Haney, their CIO and biggest buyer of Harley's clothesline, outlined his challenges as a fairly new executive at Harley! His challenges were around the business challenges...his business needed to steamline their key business processes, provide quicker access to information, and basically make it easy to do business with. This sounds very simliar to alot of customers that I talk with daily! And simliar to the CIO conference where the challenge to CIOs was to become more linked to the business and become Chief Innovation Officiers!
Using the SOA approach, Jim has seen some amazing results at Harley -- one of my favorite brands! He was able to present a “business process” lens to his users, provide more business flexibility through loosely coupled integration, and lowered his costs through faster delivery of capabilities through reuse and common process component.
His closing top 3 points were....Run the IT like a business, Protect the Brand and Instill trust………AND……Invest in your people....
This is similar to Gartner's keynote and focus on people. Interesting way to kick off the conference...Discussion occured around...Aging baby boomers that must nurture next generation.. VERSATILISTS.. multi talented professionals who will likely not be the same mix as the people around the table today. The impact of Geographic diversification (offshore outsourcing)...etc
The bottom line....Accept the VERSATILISTS .. change focus & culture of your IT organization… REPROGRAM THE IT CULTURE!
Identify what kills ideas stone dead… We tried that didn’t work Consultant speak I could have done that in cobol..
Well, that's enough for now!
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OK...now I am in Monte Carlo at the IBM CIO event. There are about 100+ of the most influential CIOs around the world here. Why am I here? Of course, SOA. We have several discussion points around SOA that were quite interesting!
But back to the CIO event, Sam Palmisano kicked off the meeting around Innovation being the path to growth. It was very interesting as he outlined some of the changes needed in the market place thinking....business model innovation being a key differentiator over just new products, new services. For external innovation, collaboration is critical and most companies get their best ideas from employees and customers. He challenged the CIOs with 2 results from IBM 's CIO study .... #1 challenge is that CIO's role are misunderstood because the business acumen is not a strength, and #2 how should CIOs be measured -- not cost so should it be productivity ... or?
A very cool panel followed led by one of my ex Harvard professors Linda Applegate! She led off challenging the audience on the new "inflexion" point. And that innovation is becoming more radical -- it is not what you do but how you do it! She asked how we viewed threats...and said that entrepreneurs viewed threats as opptys ... and innovation is the relentless pursuit of new opportunities regardless of the resources at your disposal. (very cool thought!)
The other folks on the panel were from ING and Astrazeneca. Some important points that came up were: How do we form a relationship between CIO and CFO? How do we manage Maintenance type activities and innovation -- same team, different teams, can they be done by the same person? Are you a risk taker or a risk manager?
It was interesting to see how much alignment there was around the concept of moving from processes that are sequence driven to processes that are now multi-layered and filled with various forms of collaboration! All the items that we have been discussing as part of SOA! Also the concept that innovation is really about a series of incremental steps!!
A thought to depart on for this very late night....are you a Business Outcome Manager? What outcomes are you managing and what are you really measured on!
Well, I'll be here for one more day ... then back to NY! I'll blog on new discussion points tomorrow!
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