Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
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As I am on the NC coast, I was surprised today to learn that over 2000 shipwrecks have occured off of these coasts, more than any other East Coast area. Why so many? Hurricanes, treacherous shoals, unpredictable weather and war caused the majority of the wrecks! Today we rented jet skis and went exploring around the area .... to check out and learn about the history. It was neat to see how many other captains had "learned" about the ways to predict and avoid such hazards in the area.....and so were able to be successful in getting to the NC Shore!
I know it sounds crazy but that is one reason we kicked off in June, the IBM SOA Business Catalog . No, it is not there to help with shipwrecks but it is there for assisting and teaching others about best practices -- how to harness the knowledge around SOA that already exists in the market. Since its launch, we've had almost 13,000 homepage hits with over 10,000 click-throughs to IBM and Business Partners SOA assets with a 77% hit-to-download rate!
The inclusion of business partner assets are so critical to the SOA Business Catalog, But the only way to get there is by achieving SOA Specialty Status which is why we've made it a direct benefit of achieving the SOA Specialty
The SOA Specialty is really taking off - we have more than 40 business partners that have achieved the specialty so far!
If you're a business partner that wants to be part of the SOA ecosystem and marketplace, you can apply for the SOA Specialty and take advantage of the SOA Business Catalog. It's a fantastic way to both share your knowledge and grow your business.
Until tomorrow's adventure!!!
I just arrived home from SOA Summits in both Paris and Prague.
In Paris, with over 500 attendees, we were able to share real customer stories and deployments as well as new news like our own SOA Business Catalog..
You should really check this out as it allows you to really bring home the value of reuse and the industry or business push of SOA. I would be curious as to your best practices around the infusion of the business and IT.
In Prague, we had 90 very high level business leaders to hear about SOA. Very insightful crowd -- we hosted a dinner at St Agnes's Convent (Klášter sv. Anežky). It is a monastery built in the 1230s -- and since one of the main value propositions is reuse, a customer from an Oil Company in Russia said "I see the tie in to SOA of this dinner location. You have us in a monastery that today we are reusing as a restaurant!"
Today, St Agnes's is used by the National Gallery to display a collection of European medieval art. Check it out!
I will talk to you later!!!
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I love pearls from Japan. After I landed in Narita, I immediately went to visit my friend Jane Yonamine for a look at the latest Pearl styles! She has such awesome merchandise and her husband was the first man of color to play for the San Francisco 49ers! Check out her store ... Click Here For Real Pearls . Although I always go and see Jane, her pearls are not the only pearls I check out here!
Tomorrow we will have Pearls of Wisdom about SOA at the Japan SOA summit. There are over 400 customers attending and there will be 12 customer speakers from top companies like Yanmar, Nissan, Hokkaido Cultural Broadcasting, Sumitomo Trust and Banking, NTT Communications, and Asahi Kasei Medical. At this conference, we will make 2 announcements -- stay tuned and I'll post the information tomorrow.
I am sitting here with Anu Ahuja and Sachiko Tsuchiya-San and they just shared with me that in Japan, IBM is very well recognized as the market leader in SOA. According to Gartner (Gartner's IT Demand Survey Report from May of 2006), IBM was chosen as the leader of all vendors as the company they want to work with around SOA engagements. This is a powerful recommmendation of IBM as the vendor of Choice for SOA. And Anu and Sachiko continued with the good news. IBM GBS was the leading consulting firm that companies count on for their SOA adoption!
Well, more from Japan tomorrow - and then its off to China!
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Silver Sponsor, Phurnace Software, Inc. talks about SOA, IMPACT and the Cloud Computing buzz. This will be Phurnace’s second year of participation at IMPACT demonstrating their WebSphere and WebSphere Portal application deployment tool.
I had the pleasure of speaking with Larry Warnock, CEO of Phurnace Software.
Sandy: Larry, to start off, please tell me how Phurnace applies to SmartSOA implementations?Larry: Sandy, thank you for spending time with me and I want to say that we are really looking forward to IMPACT 2009. To answer your question, Phurnace automates the deployment of applications into the WebSphere container or Portal environments automatically. As SOA becomes more of a reality in large IT organizations, it is often coupled with agile development practices -- which means frequent updates, releases and patches to mission-critical applications. This has put a stress on the configuration management of WebSphere and Portal instances. The Phurnace deployment tool makes it possible for applications to move into production much more quickly, therefore, realizing the promise of SOA. Sandy: Larry, that is interesting and makes a lot of sense, how do WebSphere and Portal customers handle those deployment issues today?Larry: Quite frankly, hand crafted…often thrown together…for sure always out of date, scripts. Customers turn to scripting for the last mile in deploying their applications and portlets. This often takes an army of highly skilled people, that in my opinion, should be working on more value-added projects. The days of scripting or “hobbled-together” script frameworks has past. I often say, why do you have your brightest java engineers building scaffolding vs. working on the building itself?
Sandy: We are hearing from IT Managers and Executives that rapid ROI is a must-have. What kind of ROI can customers expect from Phurnace?Larry: The new bar for investments appears to be less than 120 days meaning that IT must see a return on investment in 4 months to justify any purchase decision in this cost-constrained economy. Phurnace customers are seeing ROI often in half that time. That is possible because customers can immediately eliminate the costs associated with scripting and script maintenance. Believe it or not, we have found companies that actually spend hundreds of thousands of dollars per year on deployment scripts. The challenge is that the costs are usually hidden or unseen but once you shine a light on them, it is an ROI “no-brainer”. Sandy: The SMB (Small Medium Business) market seems to be quite interested in SOA and cloud computing, specifically, the recent announcement by Amazon (Amazon Web Services) and IBM around running images of WebSphere and Portal. It’s creating buzz….what are you hearing?Larry: The recent announcement by IBM and Amazon creates a viable cloud computing option for many businesses. However, the state of the “on-ramp tools” market to move applications and Portals into the cloud is still very young. While the set up of WebSphere and WebSphere Portal in Amazon Web Services is now quite easy, it is still very complex to actually deploy production-ready applications onto those images. So while the buzz is creating awareness, customers will still need deployment tools like Phurnace to actually use the cloud to run business applications. We hear from customers that there is a lot of development users and experimentation going on in the cloud, but not yet application deployments from the data center. I strongly believe that one day it will happen, especially for SMB, but the tools market to enable IT Operations still has some maturing to do.
Thank you for sharing your insights and I look forward to seeing you at IBM IMPACT 2009 in Vegas next month. For more information on Phurnace, please visit them at booth S2 at the IMPACT Solution Center or http://www.phurnace.com [Read More]
Hey Gang! I am here in Asia Pacific. I have been to Japan, Korea and am now in China. I love Asia -- the people, the food, the culture! One thing that I learned in Asia many moons ago, was the game. Gaming is very big here. It is the way people play, relax and learn. To that end, we announced here in Asia the introduction of learning SOA and BPM through serious gaming. 12 Universities here are accepting the challenge of being bold enough to test this out! The universities are: Beijing Institute of Technology (China) BUAA (China) Chuo University (Japan) Harbin Institute of Technology (China) Keio University (Japan) Peking Unversity (China) Singapore Management University (Singapore) Sun Yat-sen University (China) Tongji University (China) Tsukuba University (Japan) Waseda University (Japan) Wuhan Unversity (China) Why Serious Gaming? Well now is the generation of Xbox. Who is Generation X-box? (or Digital Natives if you dont want to use Xbox). According to the Entertainment Software Association, in 2007 the average game player is 33 years old. 47% of all gamers fall in the 18-49 age range. 24% are over 50. The average age of MBA students varies by school, but generally late 20's for full time program, late 30's for exec. mba here are already more Gen X & Gen Ys, the "digitial natives" than there are baby boomers! We at IBM are trying to use games with a curriculum to help students learn and have fun! Our mandate -- have fun and • aggressively ignore any hint of formal instruction • lean heavily on trial-and-error (afer all, failure is nearly free, you just push “play again”) • includeslots of learning from peers but virtually none from authority figures • is consumed in very small bits, exactly when the learner wants, which is usually just before the skill is needed • allow for people to take risks in a safe environment • allow for players to achieve a skill or talent which is not only meaningful but perceived as having value So we announced Innov8 at IMPACT 2007 and then GA ed it to universities in November. With INN0V8, we started with the objective of providing an immersive experience that simulates real life, with key 'teaching moments'. It is fundamentally different from traditional e-learning. For me, learning occurs through dialog with other characters - in primarily peer roles, and self-discovery, via trial-and-error, in the mini games contained in the game. Each mini-game is preceded by a tutorial that explains how the game works... just in time!! The experience is risk free.. you can drive the fictional company into the ground without major penalty and so our goal is that we teache real world skills that our customers have told us they value... and are in short demand.. Why don't you try this out and see what you think! Click here to play the INNOV8 preview video.[Read More]
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I am in Warsaw Poland! What a great place I had the chance to visit a little of the city. The Old Town is on the World Hertitage Site listing. During the Warsaw Uprising in August 1944, more than 85% of Warsaw's historic centre was destroyed by Nazi troops. It was rebuilt in 5 years using pictures to recreate the same feel and design. Pretty amazing!!!! Check it out here.....
But I am not here to tour but to learn about the business. Here is what I learned!
1) Poland growth is amazing and is growing faster that I expected! According to E&Y 2008, Poland is the most attractive location for investments in Europe!
2) The people are extremely talented -- and skilled! I was super impressed -- especially with the IBM and the IBM Business Partners!
3) SOA is becoming hot here --- it is now moving from education stage to let's get started!
Overall, the Poland team was amazing and the market is tremendous!
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Well, I am very excited as we just went live with Project Zero, an incubation initiative focused on helping to simplify the development of next generation web applications. This project is unique in that it is being developed openly on the public website -- utilizing feedback from the internet community -- under the technical leadership of Jerry Cuomo and Jason McGee. (Great techies if you haven't met them -- they have blogs too!!)
The website will offer a radically simplified scripting runtime with application programming interfaces. The site also features forums to encourage developers to give feedback and join a community interested in taking advantage of this new technology.
Since this is a view of how SOA and Web 2.0 work together, I'd love you guys to check it out! Let me know what you think!
It’s free – visit Project Zero
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We have just launched a promotion to help your Business Partners save money on their Technical Sales Mastery tests. All they need to do is go to an Authorized Prometric Center use the code 20free4me and they will save 20% on any Technical Sales Mastery test they take. This offers expires on September 30, so make sure they get started soon.
For more details, please checkout following website:
Check here for the details![Read More]
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Quite excited today to be sharing my conversation with James Governor, a good friend and co founder of RedMonk, the first open source analysis firm. James is an opinion leader in the enterprise middleware space and green technology. His blog Monkchips !Click Here! was recently names one of the top three industry analyst blogs.
Be sure to check it out!
Sandy: James, this will be your third time at IMPACT, the largest SOA conference in the world. What are your favorite things about the conference?James: The people, the people, and uh, the people
Sandy: Why do you think SOA has been so successful in the marketplace today and give 1-2 examples of that success.James: SOA is a 25 year overnight success. The principles have been around a long time, and this time they have been implemented with enough standards to make the approach useful. The need for more integration flexibility never lessens. It is very hard to isolate example of SOA success now- the Fortune 500 are all using the approach. One of my favourite SOA examples right now is not a traditional high endian, WS-* SOA at all: Amee.cc is a web startup that provides back end carbon calculator services for B2B and web companies. Its simple but effective- a web service that can improve the world. It’s simple and effective. [disclosure: AMEE is a client]
Sandy: I know that you are leading a number of Green and Sustainability sessions. Can you overview your major take aways?James: Sustainability and SOA go hand in glove. The key to successful SOA is helping employees and other stakeholders understand opportunities and responsibilities.
Sandy: What is the connection you see between Green and SOA? James: That would be telling ;-) Suffice to say that Sustainability is the latest –ility to join reliability, scalability, availability and so on. Organisations increasingly need to be able to pivot around green issues for strategic planning. Rather than requiring an organisation to rewrite code every time circumstances or plans change, with SOA this can potentially be achieved via configuration.
Sandy: Do you think issues of Green & Sustainability will remain as hot as they were with the economic recession?James: Sure – sustainability now means something it didn’t before. The concept carries ideas of survivability to major shocks, economics or otherwise. Sustainability is CSR taken out of the PR department and made into a stragetic, truly board-level concern. Six months ago I was worried sustainability and greening would drop off of the agenda, but I am a lot more comfortable now that won’t happen. Look at IBM- its agenda at the moment with Smart Planet is all about sustainability- and unless I am very much mistaken IBM looks a lot like the best run company in America right now – so far it has avoided major revenue shortfalls in the recession.
Sandy: Anything that you want to add?James: I am excited about this being the first Impact under the IBM Smart Planet agenda, which is the most interesting umbrella strategy I have seen at IBM in the 14 years I have watched the firm. We all need to get smarter, better instrumented, make more effective use of data, whether at home or in business. An IBMer called Andy Piper describes it beautifully here: To bring this Q&A full circle, Andy is one of the guys IBM looking forward to hanging out with in Las Vegas at Impact. People, people, people.
Awesome, James, thank you for taking the time to chat!
Folks, come hear James Governor talk about going green, soa and sustainability on Wednesday, May 6th at IBM IMPACT 2009.
Follow him on Twitter @monkchips for his latest updates from IMPACT. Don't miss out[Read More]
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The Full Article
You could say that behind every successful service-oriented architecture is a CEO. With its promise of using existing technology to more closely align information technology with business goals, SOAs have proven to help companies realize greater efficiencies, cost savings and productivity. Still, as many IT managers have learned, without executive endorsement, an SOA will be relegated to the confines of IT as opposed to being recognized as an organization-wide business strategy. While no two organizations are exactly alike, there are consistent themes that arise -- and pitfalls to avoid -- when aiming for approval to build an SOA. For those many IT leaders who are facing the seemingly daunting challenge of presenting the importance and value of an SOA strategy to the executive suite, following are ten tips for selling SOA to the CEO. 1. Don't call it SOA: explain the value and benefits in business terms that reflect the organization's goals -- such as cost reduction, productivity, competitive advantage, etc. -- before diving into a technical conversation.2. Vision, not version: outline the immediate and long-term results from this strategy while avoiding discussions about specific version numbers.3. Build consensus throughout the company: prove the value of SOA through small test projects conducted with volunteer departments in the organization. Make sure to include those department leaders when you later roll out the SOA. 4. Start small yet live large: when selecting those small test projects, choose to integrate and automate those business processes that can have the most widespread, positive impact across the organization. 5. Ixnay on the TLA: while it's easy to get caught up in the technical jargon that is fully understood among peers, remember that three letter acronyms (TLA) can sound as eloquent as pig Latin when trying to convince your CEO of a major new strategic undertaking. 6. Get to the powerful points: without relying on complex slides that can deter from the true purpose of the meeting. 7. Conviction and prediction: articulate goals for each step along the SOA path. By publicly stating and achieving realistic goals for the organization based on an SOA -- increasing productivity or decreasing costs by XX percent -- you can bolster confidence in the project and overall strategy.8. Reference third party validation: cite analyst data on the growth and adoption of service oriented architectures and point to relevant SOA success stories within your industry (and by your competitors). 9. The close: SOA what? Outline specific before-and-after scenarios of the impact of SOA on your particular organization to help disarm any naysayer and gain CEO approval.10. Qualify and quantify: set goals, track performance and refine methodologies at every step along the way. Be sure to share the results with interested parties on a regular basis to demonstrate the success of your company's SOA journey.The opportunity to evangelize SOA to company executives is rare. To make the most of your extended elevator pitch, remember to articulate business benefits, reiterate bottom line results and illustrate the company-wide value of an SOA.
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I love shopping! I like the hunt for a bargain, the thrill of getting great quality and the fun of haning out with friends while we hunt!
Yansha is part of my fun of shopping in China! Yansha is one of China’s largest regional retailers. An upscale brand with revenues in the billions of Yuan each year they sell high-end, exclusive goods from brands such as Versace, Prada and Calvin Klein. In order to maintain its market leadership position, they needed to increase its competitiveness against both local retailers and new foreign competitors in an increasingly deregulated Chinese retail industry.
Yansha saw that the best way forward was to transform the way it does business with its supply chain partners through the adoption of new business processes, automation and business intelligence. Yansha deployed a first-of-its-kind supply chain management (SCM) platform that leverages SOA to integrate enterprise resource planning (ERP) and SCM applications. The platform enables Yansha and its suppliers to leverage new real-time performance information to provide transparency into supply chain business processes and generate actionable business intelligence, setting new standards of efficiency.
With the SOA solution, they have reduced order lead time from 2.5 days to 4.5 hours, improved order acknowledgement rate from 80 to 99 percent, and reduced order error rate from nine to one percent. All of this was done with a nine month ROI.
To read more, click here!
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I am sitting here after IMPACT 2008 reading all the great comments from customers, partners, and others.
Yes, I am a little sad that it is over. And yes, I am planning IMPACT 2009 for May next year in May already!
A HUGE thank you to the 272 customers and partner speakers who have branded IMPACT as
THE customer event of the year. It is the power of your stories that is truly making a difference.
Feel the energy again if you dare...and yes that is Jim Haney
from Harley riding in on a Harley to open the entire show!
Sweet dreams for 2009!
Hey! I am sure you guys read about my world tour of Asia! The most asked question was "Is there a Tutorial available on Smart SOA?". And the answer is of course yes! I'd love for you guys to go through this one and tell me your thoughts. In addition to this tutorial, there is a white paper, and coming "pink papers" that will be arriving as well! Here you go! Have fun! Click here to learn more about SMART SOA.[Read More]
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The Smart SOA(TM) approach is our theme for IMPACT 2008!!
A Smart SOA(TM) approach is leveraging our over 5700 customers' experiences. Smart SOA allows customers to meet the requirements of tomorrow’s advanced deployments without un-doing their current projects. Smart SOA demands that we apply the principles of simplicity and robustness at every stage of sophistication. Through the flexibility that optimizing their service oriented architecture (SOA) can deliver— a smart approach to SOA—companies are changing their businesses and seizing new opportunities for growth.Read More]
Gang, The PartnerWorld Smarter Planet home page now has been packed full of great deliverables for you on smarter planet! Smarter Planet for our Partners!
In particular an overview deck of the announcement for BPs plus a "why IBM?" brochure which highlights the role of business partners. There are also assets on Campaign Designer plus some of this content is available for content syndication.
Check it out and tell me what else you need!!![Read More]
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I have now talked to about 130+ partners! (Thanks for your time and honesty!)
A big request was how partners participate in Smarter Planet references! So IBM has now announced The IBM Smarter Planet Midmarket Business Partner reference selling guide.
This interactive PDF is a great resource for Business Partner references by industry, delivering real-life examples to help you communicate value and accelerate sales. This new guide is easy to use and will be updated quarterly with the most recent Business Partner references to help you talk to your clients and share information about Smarter Planet successes. Here's the link ( You must have your PartnerWorld Id)[Read More]
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Well, this weekend we had a kids day out and I brought "Smarties" to the gig. Of course, the children all love them (I do too -- especially the "extreme sour" and "tropical" flavors.) My daugther Cassie asked me a great question. She said "Mommy if I eat lots of these, I will get extra smart, right?" of course hoping that by saying that, she would get to eat the whole bag!
I too wish there was a smart pill. Well, of course for me a Smart SOA pill!
And this is what we tried to do with our Oct 3 2007 announcement. Leverage the "Smarts" of our over 5700 customers using our SOA offerings to help others customers with a smarter approach to SOA. This Smarter SOA approach has a couple of central pillars of Smart SOA are:* There is a continuum of styles from basic to advanced for pursuing SOA projects. * All styles require simplicity and robustness regardless of how simple or advanced they are * Recognition that today’s choices have consequences for tomorrow. As business needs evolve, the systems deployed for today’s needs will have to stand up to tomorrow’s demands.
The SOA Continuum has 4 styles in it: 1. Foundational for the small, department based approach, 2. Extend End to End for those customers who are ready to take their integration further internally and externally, 3. Transform - for those customers transforming their businesses at an enterprise level and 4. Adapt dynamically - allowing the predictive nature of IT to meet business needs.
Read more about it in our brochure.....Click to download the launch brochure.Our announcements of new and enhanced products and offerings are many!
So here I'll highlight just a few!For the foundational area..the SOA Sandbox!
Play with the SOA Sandbox
It is a low risk, practical, hands-on way to get started with SOA! And get this. It is a free place for developers and architects to go for full version software trials or ‘Try online’ hosted environments. In addition to the free code, it has Quick start guide; Solution cookbooks; Demos; Decision guides; Architectural guidance; Technical whitepapers; Sample SOA applicationNote: the following products are made available for trial in the Sandbox: – Tools– Rational Software Architect – WebSphere Integration Developer – Rational Tester for SOA Quality– Runtimes (Note: the runtimes are included via the embedded unit test environment)– WebSphere Application Server – WebSphere ESB – WebSphere Process Server – WebSphere Portal – WebSphere Adapters
There are more foundational announcements....including the extension of Web 2.0 with SOA...I'll blog on that tomorrow!!!
For the more advanced function, we are talking about Process Integrity! After completing their initial SOA projects, companies will almost inevitably start quickly thinking about how to incorporate the principles of SOA into their enterprise architectures. Companies will need to leverage their IT to provide strategic advantage and to support business model innovation. In order to do this, IT will need to take advantage of reusable business services that can be quickly used to build new solutions to support rapidly changing business needs.
What is it? Process Integrity is the degree to which loosely coupled systems based on SOA can deliver the mission-critical performance of traditional, tightly coupled systems. We have leveraged its years of experience building robust computing systems to deliver an SOA portfolio that can provide unmatched reliability, scalability and security across a wide range of services. This seamless synchronization across the different services, human tasks, information sources and users is key to providing support for critical business processes.
> Play with the SOA Sandbox Process integrity covers several specific aspects of the SOA environment focused on the integrity of transactions, interactions and information. Process integrity also focuses on the key aspects of security and quality of service.Transaction integrity is the ability for both long and short-running transaction to execute consistently and recover when necessary. Interaction integrity is the ability to provide users with access to the information and content they need - when and where they need it. WebSphere Portal is key to providing this interaction integrity.Information integrity focuses on the reliability, completeness and manageability of the information that flows through the SOA environment. Information integrity is supported by the enhanced IBM Information Server.Security enhancements that support process integrity have been made to Tivoli Federated Identity Manager and the WebSphere DataPower Security Gateway.
These are 2 highlights of our announcements and there will be many many more to come!
Let me know your thoughts and how you like our announcements!
I'll post the highlighted press clips and more announcements! I am headed to Canada now for a Retail Commerce Summit!! See ya soon! Sandy