On May 20-25, we are hosting a HUGE SOA IMPACT event in Orlando.
Have you signed up yet? Don't miss it......
There are over 100 customer speakers, analyst speakers, technology sessions like SOA design and architecture, how to make the case for SOA on a business case methodology for CIOs/ IT Managers, and even industry specific views of how SOA can impact your life.
We will have a great line up....all around the SOA Impact and the Adventure that it yields!!* Mark Burnett Producer of Survivor and The Apprentice* Jamie Clarke Everest Adventurer, Author & Filmmaker* Joel Cohen Writer and associate producer for The Simpsons * Carol Baroudi Best-selling author of SOA for Dummies & Internet for Dummies
Please join us!!!
Enroll me now [Read More]
Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
SOASOA 060000JRQN 673 Views
SOASOA 060000JRQN 751 Views
We have talked about SOA and the value of the SOA entry point of information. This week we went public with more focus on customers seeing value from Information as Service. In addition, to people and process, Information seems to be a big focal for many customers!
To here about this and more ... come to IMPACT 2007 -- A defining event for SOA ! Enroll me now
SOA is a diamond store's best friend By Rich Seeley, News Writer28 Feb 2007 | SearchWebServices.com
Diamonds and SOA
Customers who spend thousands of dollars for a pair of diamond earrings probably would like the jewelry store staff to remember them the next time they visit. They probably don't want to have to tell a sales associate the entire history of what they bought in the past and explain personal tastes and prices ranges.
It's basically very easy for us with any application within the enterprise to access information not only in the data warehouse, but any database within our internal network. Greg Backhus, Director of Data Warehousing, Helzberg Diamonds That is the customer service challenge faced by Helzberg Diamonds, which has been in the jewelry game since 1915. Back then, of course, store managers kept customer histories in their heads or in one of those state of the art ledger books where they could scribble information with a fountain pen. Today, Helzberg relies on SOA and Web services to put a customer's history immediately into the hands of a sales associate at any of its 270 jewelry stores nationwide. The system is so effective that Helzberg is something of a poster child for IBM's Information on Demand initiative combining SOA and data integration technology.
Using point-of-sale lookup applications built with the SOA components of WebSphere, sales representative have real-time access to customer information stored in a data warehouse at Helzberg's corporate headquarters in Kansas City, MO, explains Greg Backhus, director data warehousing for the company. Even if a customer from Kansas City visits a store in St. Louis, all his history and account information will be there so the sales associate can provide the same level of customer service as the store back home.
However, up until the implementation of the SOA lookup application using Web services to connect point-of-sale terminals to the data warehouse, that was not the case. As any database administrator knows, filling a database with information is one thing, getting specific data back out in real time right when you need it and where you need it can be a challenge.
"We have a fairly mature data warehousing environment," Backhus said. "It's enterprise-wide and hits every subject area within the organization, but we have had challenges with all the different parts of the organization accessing that information."
Prior to the SOA implementation, sales associates only had access to customer information from local stores in their city or region, he explained. So in the case of a patron from St. Louis who moves to Kansas City, the local store could not easily get the customer's previous history with Helzberg. Getting the information would have required sending a request to the data warehouse administrators at the home office and then waiting to get the data back in a spreadsheet. Not exactly real-time.
"That probably wasn't happening a lot," Backhus concedes of the old query system. Since the store in his new hometown didn't have his records, the customer might find a new favorite jewelry store, which is the last result that Helzberg Diamonds would want. So the use of the SOA lookup application has been crucial to what Backhus says is the intangible of customer retention.
"Now, by using the central lookups, it goes back to a central database where all the customer information is kept across all the markets," he explained. "So there is a 360-degree view of the relationship of that customer to the company."
While he did not have ROI dollar figures for the SOA lookup application, he said it is achieving the intangible goal of enhancing customer satisfaction.
Besides the lookup applications, Helzberg has developed an SOA customer relationship management (CRM) application, which based on customer history in the central data warehouse, pings sales associates in local stores reminding them to send thank you notes to customers or reminders of servicing appointments.
"Now we use Web services to access backend data," Backhus explained. "It's basically very easy for us with any application within the enterprise to access information not only in the data warehouse, but any database within our internal network."
SOASOA 060000JRQN 757 Views
This is a great article that I just got published in WebSphere Magazine. I think this Tailored approach -- for your company and your industry -- is the way to explore SOA!
What are your Thoughts?
Also P.S. Enroll me now
Read it here too
SOA Manufactures Success for the Supply Chain
There's no question that Service Oriented Architectures (SOA) will continue to lead the IT and business agenda. After all, an SOA offers a flexible, extensible, and composable approach to reusing and extending existing applications and services, as well as constructing new ones.To encourage business growth while still keeping costs in check, many organizations in all industries are relying on an SOA as a way to increase the flexibility and reuse of their exiting IT assets.Of course, with any new technology, there tends to be a lot of buzz - some factual, some not so well founded - surrounding the opportunities presented by an SOA. Analysts have predicted, pundits have professed, professors have lectured, and companies have scurried to sell what they had as SOA products - often missing the point that SOA isn't a product. It's about bridging the gap between business and IT through a set of business-aligned IT services using a set of design principles, patterns, and techniques.When you view your SOA as a strategic architecture, one that will enable you to align your technology more closely with the needs of the business, you'll gain greater business flexibility and cost savings. In fact, a recent study by Aberdeen found that the world's largest companies might save up to $53 billion in information technology spending over the next five years by implementing an SOA.While many may equate SOA deployments with the traditional early adopter markets such as financial services and insurance, there's a strong movement among manufacturers to tap into the power of Service Oriented Architectures.In fact, 21% of manufacturing companies have already begun to deploy or develop SOA software while another 46% said they plan to implement or evaluate SOA software over the next 24 months, according to a recent AMR Research survey.For those manufacturers evaluating, mapping, or implementing an SOA, it's important to be aware that the architectural style defining an SOA is that it describes a set of patterns and guidelines for creating loosely coupled, business aligned services that provide unprecedented flexibility in responsiveness to new business threats and opportunities. Coming to Terms with What Exactly an SOA IsAs you know, an SOA is an enterprise-scale IT architecture for linking resources on-demand. In an SOA, resources are made available to participants in a value net, enterprise, or line-of-business (typically spanning multiple applications in an enterprise or across multiple enterprises). While SOA discussions abound in every organization at nearly every level, the conversations usually center on the following questions, "How much?", "How long will it take?", "When can I start to see the results?", and most importantly, "Do I really need an SOA?"These are all valid questions. Remember, though, that the decision to implement an SOA shouldn't be taken lightly. It's similar to committing to a lifestyle change because the IT governance to which your development and operational teams adhere to will be quite different.Still, an SOA can prove to be the most effective way to align IT more closely with the needs of your business.And though the intricacies of each SOA deployment will be unique to each organization, there's a proven path to success that relies on four fundamental aspects: model, assemble, deploy, and manage. When manufacturers follow this path, their end results have proven to be far greater than if they hadn't leveraged the methodology. Top 10 Benefits of an SOA for a ManufacturerWhile SOA continues to dominate the spotlight of most organizations, it's important to note that of any industry, manufacturing is one of the ripest for SOA adoption and acceleration based on the following 10 factors. 1. Leverages existing investments in ERP 2. Streamlines the supply chain 3. Improves customer service 4. Aligns IT with your business goals 5. Offers greater visibility into products 6. Consolidated and consistent views of information through one consolidated view; manufacturers, partners, and customers alike can better manage inventory costs, reduce duplicate orders, and curb shipment delays. 7. Maximizes inventory 8. Eliminates additional IT work 9. Helps adhere to regulatory compliance 10. Cost savings Business has gotten increasingly complex over the last couple of decades. Factors such as mergers, regulations, global competition, outsourcing, and partnering have shifted the way that business is conducted. Yet companies can be hampered in their ability to keep pace due to outdated IT systems that don't maximize their investments, align with their business goals, or extend and build their community of business partners and customers. This is where an SOA can prove most valuable. SOAs can solve immediate business problems while simultaneously laying the groundwork for flexible IT that's capable of adapting quickly to changing business conditions. Backed by robust standards, technologies and best practices, SOA will let manufacturers reap tremendous results with a tangible ROI on their IT investments allowing them to leverage their existing IT assets, dramatically improve business process productivity and ROI, and rapidly create competitive advantage by making their business processes work harder for their company.[Read More]
SOASOA 060000JRQN 718 Views
Well, I am so happy. I have a list of the top 100 things that I wanted to do in life...and one of those was to write a book. Of course, I really wanted it to be a murder mystery (maybe next time!) however, since I love SOA (as you all know!) I am thrilled.
The book just arrived .... and I wanted you guys to check it out and provide me your feedback.
Thank you so much for your notes and comments as we've gone as your comments have influenced my thoughts!
I will be doing my book signing at the IMPACT 2007 event-- A defining event for SOA ! Enroll me now
For more information ... go to ... Books by Sandy! [Read More]
Yesterday I had a super experience being interviewed on the radio (yes, a live radio show!) on VoiceAmerica with Dave Sasson about SOA (what else!). Dave is not only a super cool radio personality but a CTO as well. He set up a "dialogue" with me on SOA....how to get started, lessons learned, case studies and much more. It was a fun experience and I've already gotten lots of good notes from listeners across the US!
The replay is available at: Listen now
Don't forget to sign up for IMPACT 2007! A defining event for SOA ! Enroll me now [Read More]
SOASOA 060000JRQN 684 Views
Check out this webcast!
Gary Cribbs will be my guest speaker ! He is the CFO of Delaware Electric Cooperative; see SOA Success at Delaware Electric.
"My CEO thought Flexibility & SOA were just an IT issue until I told him this...,"
Don't forget to sign up for IMPACT 2007! A defining event for SOA ! Enroll me now [Read More]
SOASOA 060000JRQN 652 Views
Check out this cool article written by my friend and colleague -- Michael Liebow!
In this article, Michael outlines how we at IBM have recently examined several leading-edge SOA projects covering 11 different industries that in one way or another exhibited the recognizable pattern of consequences and benefits that the most acute observers predicted for SOA. Michael stresses that any good business strategy involves flexibility, and since SOA liberates the full potential of IT by making it modular and more flexible, it is at the enabling core of that strategy. No matter the size of your customer’s business, if they aren’t thinking about how to do SOA today, their competition is - maybe not their largest competitor now, but their future industry leader. Read Michael’s full article in this issue of the SOA Newsletter, as well as several other recent articles on SOA.
Don't forget to sign up for IMPACT 2007! A defining event for SOA ! Enroll me now [Read More]
SOASOA 060000JRQN 709 Views
One of the new things that my 2 girls are looking for now in my refrigerator are Gogurts. What are they? Well, it is yogurt you can eat on the go. It is in a tube with a top you can just tear off and then eat Yogurt on the go. It reminds me that all the world, not just IT, is looking for the most convenient and easy way to consume!
This is happening on a daily basis with SOA. For one, the SOA appliance --- that we acquired from DataPower has really taken off. In fact, our skills base is growing given the focus on the applican. An appliance is a hard bundle of hardware and software - and in this case is one that allows for capabilities of an ESB, security and performance enhancement for XML. We just announced an IBM Certified Solution Appliance skill test that is now available on a worldwide basis.
The other interesting GoGurt like story is the pSeries configurations for SOA Entry points. The initial five configuration family members are:System p Configuration for SOA Entry Point - ProcessSystem p Configuration for SOA Entry Point - PeopleSystem p Configuration for SOA Entry Point - InformationSystem p Configuration for SOA Entry Point - ConnectivitySystem p Configuration for SOA Entry Point - Reuse
Each configuration will include the following deliverables will include reference architectures, installation, system setup, and configuration guides, certification of the Software stack on System p, common integration patterns at a stack level, best practices for problem prevention at a stack level, role specific stack documentation, answers to common operational questions at a stack level and appropriate customer-use cases. The configurations will initially be available later this spring starting with System p Configurations for SOA Entry Points - Process.
I'd be interested in further ideas on packaging etc that you think the market needs![Read More]
SOASOA 060000JRQN 659 Views
IMPACT is top of mind for me -- yes, I know for a while. I just met with a CICS customer today and he made an interesting comment about his excitement about IMPACT. He pointed out that there are more than 325 technical sessions that make this the best education event available anywhere for SOA, CICS, Messaging and WebSphere. And, that the new release of CICS Transaction Server V3.2 will be featured there.
The CICS technical track at IMPACT 2007 has the breadth of sessions and hands on Labs previously given at the T&M conference. All the best speakers direct from CICS development have been lined up.
Check it out at CICS Highlights and check out the sessions available?
You'll see that there is a great mix of sessions that not only cover how to implement SOA with CICS and MQ, but also deal with topics such as CICS migration, maintenance, diagnosis and tuning that you all typically deal with day to day.
This will be a great venue to get up to date with CICS, SOA, MQ and WebSphere!
Looking forward to seeing you in Orlando, May 20 - 25! I will be doing my book signing at the IMPACT 2007 event-- A defining event for SOA ! Enroll me now
Ultramatics is the winner for our WebSphere SOA Beacon Award. The Beacon award is a huge honor for our partners!
First let me tell you a little bit about Ultramatics. They are headquartered in Tampa, Florida. Their mission is to deliver vertical domain solutions in the areas of Healthcare, Transportation, Banking, and Telecom. They focus on SOA deployments with a set of templates that are a best practice in the industry. They have many marquis accounts like The Home Depot, Starwood Hotels, Trustmark Bank, Colonial Bank, and Blue Cross Blue Shield of Florida. I have worked many times with their President and CEO, Saru Seshadri, who is a true visionary!
For the Beacon Award, they featured Crowley Maritime Corporation, a global provider of maritime services. Crowley needed to reposition its business operations to meet the challenges of its second century of operations -- including reducing operating costs; increasing profits and ROI of existing routes/platforms; and addressing legacy application modernization Integration of existing disparate systems from acquisitions creating multiple tracking, pricing and servicing process
The SOA solution implemented by Ultramatics included a lot of IBM's leading edge technology include WebSphere Process Server.
Benefits:• $15,000 saving per integration interface; anticipated $225,000 savings over previous practices • Application delivery time and costs were immediately cut in half • Enterprise specific standards and effective SOA governance led to significant operational efficiencies and productivity improvements • Errors and omissions reduced • Creation and exposure of services called for by applications within SOA leveraged for every new application rollout • Technology simplification, application modernization as a result of reusing legacy assets rather than replacement
Wow! What a great customer and partner reference!
SOASOA 060000JRQN 992 Views
There are just a few short days until IBM Impact 2007 Enroll me now IBM’s largest ever event for SOA and WebSphere! Right now we’ve got about 4,000 registered attendees, who will hear the best that IBM and our customers have to offer… with dynamic keynotes, over 325 technical sessions, a hands-on SOA solution center, and much more.
If you can’t get to Orlando, I have some GREAT news. We think it’s so important for you to stay informed, that we will be bringing our opening keynotes directly to you – virtually – through the IBM Theater on Second Life, the 3D online digital world!
So on May 21st grab your avatar - and a front row seat – and join us in the IBM Theater SOA HUB starting at 8:30 a.m. ET. You’ll be virtually whisked to Orlando in time to see and hear Steve Mills, Senior VP and Group Executive of IBM Software Group, and Robert LeBlanc, IBM Global General Manager for SOA, kick off IBM’s largest-ever SOA and WebSphere event. You’ll also hear from Tom Rosamilia, General Manager of WebSphere, and myself, as we talk about the Technical Impact and Personal Impact of SOA.
To participate, you must be a registered member of Second Life. Not yet registered? It’s free – visit Second Life
Don’t miss out on an Impact-adventure… join us live in Orlando… or virtually. See you there!
SOASOA 060000JRQN 1,138 Views
Well, I have been in a whirlwind couple of weeks of travel around our 1H SOA announcements.
We started with the IMPACT event in Orlando. It was great seeing many of you there! The announcements, the great people, the partners... all were very energizing!
What did we announce? A set of announcements in Business Impact, Technical Impact, and Personal Impact. This blog will focus on the Business Impact announcements!! Let me hear from you on what questions you have!!
Well, first we had announcements in the Business Impact area.We announced 8 SOA Industry Roadmaps in 6 different industries. What is an SOA Industry Roadmap? It is an end to end horizontal view of how to get started with quick time to value with SOA enabling key processes by industry. The roadmaps have 2 parts to them: a Business Blueprint and SOA Industry Frameworks.
The Business Blueprint is a set of thought-leadership papers to help outline industry challenges and some solutions. These thought-leadership papers then drill into specific business scenarios, describing how those processes are typically run today and how they will be improved in the future with SOA. Each thought-leadership paper also includes a recommended SOA entry point so businesses know the best place to start to drive immediate business benefits. (The SOA Entry Points are People, Process, Information, Reuse and Connectivity.
IBM SOA Industry Roadmaps also include IBM SOA Industry Frameworks that provide industry-specific content available from IBM to support a client’s solution. IBM SOA Industry Frameworks contain composite business services and IBM Business Partner content that are built on a common foundation. Composite business services are packaged, interrelated, reconfigurable groups of optional software modules called business services that perform individual tasks tailored to the relevant industry’s users, policies and methods. The foundation on which they are built is made up of industry-specific domain models and defined product capabilities from the IBM SOA software portfolio. The SOA Industry Roadmaps that we announced are:*Banking (payments), to help realize a significant return on investment in electronic payments processing *Healthcare (member enrollment), to improve provider loyalty *Healthcare (benefits and eligibility verification), to optimize the benefit and eligibility inquiry process used by providers *Insurance (agent collaboration), to provide real-time access to policy, claims and related data through multiple modes of communication *Industrial: Product Lifecycle Management - Supply Chain Collaboration *Retail store integration, to deliver a personal shopping experience *Telecommunications (OSS), to improve order-to-cash efficiencies *Telecommunications (Internet Protocol [IP] multimedia service), to speed time to market for new converged voice, video and data services
If you see other processes that we should focus on? We have been planning out the next set of deliveries and I'd love to see your feedback on industries and processes.
See the next blog for the Technical Impact Announcements!!!
My top 5 highlights from IMPACT!!!
1) 104 customer speakers showcasing their SOA success was a highlight of the inaugural IBM SOA and WebSphere event which attracted 4.264 attendees. Having this many customers tell their Stories was amazing! It generated widespread interest and enthusiasm for SOA!
2) The client value of the New SOA announcements at IMPACT 2007! Dozens of new offerings were built upon the three major SOA launches executed over the past 18 months and centered on the Business, Technical and Personal Impact of SOA. Noteworthy new offerings include: Eight SOA Industry Roadmaps representing six industries (banking, healthcare, telecom, retail, insurance and industrial); six new integrated SOA professional services; BPM enabled by SOA; new support for System z and p; Innov8, a BPM Simulator; and expanded SOA education.
3) 250+ Press articles (35 business press), 100 postiive blog entries and 8 analyst reports showcase the energy momentum of the event and SOA announcements. We announced 4,500 IBM customers have used IBM SOA offerings. This amount of energy was amazing. My favorite quotes were:"SOA is the bridge between IT and business that IBM has been pioneering. And, as far as I can tell it must be hot, hot, hot! The event had the flavor of a kind of corporate Woodstock because…one got the feeling that something about this gathering was going to have a big effect on the wider culture."-- Crossing Digital Divides - Virtual Realities in World 2.
with TechTarget reporting, “SOA is now infused throughout IBM's software platform. Its WebSphere, Tivoli and Rational lines literally ooze SOA from every pore. Behind the software, IBM has an army of Global Services consultants.”
4) The interest in the Skills area. With 56% of companies seeing skills as a big inhibitor, it was incredible that over 500 clients took the SOA certification test and the interst in new forms of education like the Innov8 simulator for BPM!See the latest story on this one!!A screen shot of the game is posted on BusinessWeek's Technology section: BusinessWeek
5) Showcased the strength of the IBM SOA ecosystem. A total of 542 Business Partners attended IMPACT, including 250 attendees at Business Partner day.
This event demonstrated cross-IBM alignment and industry leadership for extreme Client Value! Business Leaders, IT Executive, Technical and Virtual IT-Business tracks highlighted the breadth of IBM offerings in SOA and WebSphere. The Business leader track included 300 business leader attendees, and there were 2100 attendees at 20 industry sessions.
Let me know how you found the conference!!
SOASOA 060000JRQN 1,231 Views
Well, I am very excited as we just went live with Project Zero, an incubation initiative focused on helping to simplify the development of next generation web applications. This project is unique in that it is being developed openly on the public website -- utilizing feedback from the internet community -- under the technical leadership of Jerry Cuomo and Jason McGee. (Great techies if you haven't met them -- they have blogs too!!)
The website will offer a radically simplified scripting runtime with application programming interfaces. The site also features forums to encourage developers to give feedback and join a community interested in taking advantage of this new technology.
Since this is a view of how SOA and Web 2.0 work together, I'd love you guys to check it out! Let me know what you think!
It’s free – visit Project Zero
SOASOA 060000JRQN 833 Views
Just last week, we announced the results of a survey of clients that concludes the strategic decisions to adopt a SOA are shifting away from the realm of IT staffers to business executives. The survey was conducted by the Link Group and consisted of a sampling of clients at our IBM IMPACT event held in Orlando.
The survey validates a fundamental commitment to SOA as the future of process and application design - with both significant increases in budgets and the number of SOA projects aimed at new business challenges.
The survey also found that there is an increasing need for training staff so they possess the unique combination of both business and IT skills required for a business to realize the potential of SOA.
The survey also revealed that 67% of the respondents said the key decision makers responsible for moving to an SOA strategy are business leaders including C-level executives and business managers. And 65% of clients said that business leaders are also primarily responsible for selecting an IT partner to help achieve business goals in an SOA.
I am seeing this around the world -- not quite in 90 days -- but seeing this in spades in multiple countries!
I just arrived home from Beijing China. For IMPACT 2007 in China, we had 1340 attendees! I'll share more on all the events around the world!
But in the meantime, what do you think about these survey results? Do you see this happening in your company?[Read More]
SOASOA 060000JRQN 602 Views
I wanted to alert you to a full-day Virtual Tradeshow will take place July 25th on SOA and Composite Applications. This event offers particiates information on how to create more functional and flexible applications faster than ever before.
As we all know, more and more enterprise businesses are building applications based on SOA and Web services, exposing them to users through Web 2.0 interfaces, and orchestrating them with Business Process Management tools. At this live, interactive event, I will be delivering the Opening Keynote Address on the subject of "Composite Applications and SOA: Best Practices. This is a FREE virtual event. Register for this exciting virtual event toda
Visit Register [Read More]
SOASOA 060000JRQN 847 Views
Gang... I wanted to make you aware of our SOA Newsletter for customers!! It has great customer stories that you may want to read through! Here are two links (reg and front page -- front page to refresh later today to current July issue):
It’s free – Register!
Check out a sample! July Sample
Have a great weekend!
SOASOA 060000JRQN 747 Views
Not sure if you saw this or its significance but we have continued our focus on developers!
IBM continued its drive to stimulate SOA adoption this week giving developers a free pass to use any IBM patent related to more than 150 Web services and SOA standards.
We are trying to support the need of developers and customers who will create the next generation of SOA applications.
Check it out! Visit SOA and Web Services patents
SOASOA 060000JRQN 704 Views
Guys!! I have struggling to get my blog line up and going... I am now back on line, although I lost all my August blogs into neverland!
Watch out as we heat up for the 2H SOA Launch!!
SOASOA 060000JRQN 753 Views
Sorry I was lost in neverland for a while and lost all my August Blogs!! But I am back just in time for the 2H launch!
Did you miss this blog?
SOASOA 060000JRQN 764 Views
It's been eight months since the publication of my book on SOA, "The New Language of Business: SOA and Web 2.0." During that time it has become one of the best-selling IBM books. I've really enjoyed hearing from those of you who have read it. Thank you for all your comments - and please keep them coming!
One thing I do hear is where people can order the book. It's available online at the IBM Press Website or on Amazon - so check it out!
OR use this URL for the buyer to access the book quickly without searching for it.visit Quick Direct Hit
IBMers can order a copy of the Full book or Mini book directly and receive a 35% discount through the IBM Press Website using the coupon code: CARTER654X and ISBNs: 013195654X - The New Language of Business, during the checkout process (promotion available until end of October 2007). Bulk orders are available at a 65% discount rate. Order your copy today! IBM Press Booksvisit IBM Press Books
Also, please feel free to email Anindo Dey
Happy Reading! Sandy[Read More]
SOASOA 060000JRQN 968 Views
How SOA hits home: Five ways SOA makes a difference ZDNET
By Sandy Carter, IBM, News.com Published on ZDNet News: Sep 17, 2007
Commentary--One of the most valuable and often overlooked benefits of an Service Oriented Architecture (SOA) strategy is the impact it has on the general population. From helping reduce home energy bills, to saving money on car insurance, to safeguarding your retirement investments, SOA is quickly becoming a critical (albeit invisible) ally for today's consumers. Below are five examples illustrating how SOA is playing a role in our everyday lives: 1. SOA can reduce your energy bill. Consider the Pacific Northwest National Lab (PNNL)'s Olympic Peninsula Demand Response Demonstration study that's being funded by the U.S. Department of Energy. PNNL is working with 300 volunteers in Washington’s Olympic Peninsula and Gresham, Oregon to monitor home electricity usage and billing. The homeowners set how much they want to spend per month on energy and are alerted when usage should be modified to defray strain on the National Grid and stay within the established monthly charges. Invisible to the consumer, the SOA connects PNNL with the participants so that they can exchange information about real-time pricing information on their energy usage and costs as well as the consumer's impact on the National Grid. 2. SOA helps identify and prevent consumer insurance fraud.When a consumer applies for life insurance, an insurer or healthcare provider usually consults with MIB, the largest specialty consumer reporting agency for insurance fraud detection in North America. An association of more than 500 health and life insurance companies, MIB was created to provide consumers and insurance providers with vital underwriting information about life, health, disability, income, critical illness, and long-term care insurance. MIB has created an SOA to allow its subscribers to detect potential fraud based on facts such as the applicant’s insurance and medical history; the proximity of marriage, establishment of a life insurance policy and a spouse’s untimely death, and the frequency of auto accidents resulting in medical claims. The SOA is vital to MIB identify and prevent insurance fraud that impacts the overall cost of insurance to every consumer. 3. SOA can save you money on car insurance.Since insurance rates are regulated by each state, there is little margin for competitive pricing, which leaves the local and regional players facing serious competition against the national carriers. However, AAA Carolinas used its small size and flexible infrastructure to its advantage as it built an SOA that boosted its customer acquisition and retention rate by 60 percent in just a few years. Specifically, AAA Carolinas used its SOA to cross-reference customer information from its 30 regional offices to create unique marketing campaigns based on customers’ individual needs such as insurance discounts for carrying one or more policies or travel discounts for members who purchase an insurance policy, etc. By providing more compelling offers on insurance, credit cards, etc. AAA Carolinas was able to shave part of their profit margin in order to capture greater revenue gains through their innovative offerings. 4. SOA will help protect you in an emergency. An SOA is behind the efforts of the St. Louis Area Regional Response System (STARRS) to improve response times in an emergency--from a simple traffic accident to a large-scale disaster. Until recently, local hospital and first responders communicated via a 30 year old radio system so you can imagine the challenges this presented with regard to tracking and triaging victims. The STARRS emergency patient tracking system enables first responders to relay patient data from the scene of the incident to hospitals and other authorized public officials in real time while providing a complete view of the situation so that emergency personnel can be diverted as the situation dictates. 5. SOA can safeguard your retirement investments. Imagine yourself on a telecon strategy session with an Ameriprise advisor to discuss the status of your early retirement plan. Securely integrated and displayed on the advisor’s computer screen is your portfolio, scrolling stock tickers, links to execute stock trades, international news headlines, and various other applications that are used to assist the advisor in making sound financial decisions. The ability to easily integrate these various sources of information and better advise clients on financial strategies is one of the many benefits of Ameriprise’s SOA. These successful SOA examples can--and are--being replicated by energy providers, insurers, financial services companies, and federal and local municipalities worldwide. From these scenarios it’s clear to see the value that an SOA can deliver in boosting customer satisfaction and a company’s bottom line.[Read More]
SOASOA 060000JRQN 939 Views
Our upcoming launch will really emphasize the value of metrics and knowing what information is really going to help you make better business decisions!
Thinking through this you can see that: -All decisions are not equal.. need to know which decisions you need to put most focus on accuracy.. -Identify the key information needed for decision making ... & where it resides in your organization -Make sure that information is accurate & up-to-date at the time at time of decision, and delivered to the decision maker in time & in context... -Make sure that all stake holders in the decision share a common vocabulary regarding the information inputs and decision parameters.. -Have the ability to measure the quality of their decision making over time, and their ability to evolve it .. and constantly work to continuously improve both measurements
This is all related to SOA as SOA gives you the agility and KPIs through BPM enabled by SOA to address some of these questions!
In a related topic, here's the beginning of metrics first of how to determine if SOA can be sold to your board.....ROI being the critical metric! How do you help them decide.....!Visit How to Measure the Value of SOA
More to come!!!
SOASOA 060000JRQN 959 Views
This past week on Thursday and Friday you probably saw the press hit the stands!
Let me give you guys a little more information!
1) We announced the connection of a Globally Integrated Enterprise (GIE) with SOA! These common capabilities are what we observe as the 6 Essential Global Competencies, the first capability is to Manage Value Through a specialized ecosystem. What we mean by a specialized ecosystem is Continually assess where, when and by whom value is created across the extended enterprise – what’s core and strategic and what can be leveraged through a partner to drive down costs or achieve global distribution. The second is to Effectively manage Risk and Control by taking innovative approaches to risk management. Examining processes in how work is done and where it flows best, the third is to Enable Modular Business Processes by enabling modular business operations. The fourth is to Foster Global Collaboration by optimizing and harnessing ideas from within the enterprise and sourced from the extended enterprise. Employing both collaborative and traditional innovation approaches are a critical competency. The fifth area is to Leverage Global Assets by using global resources most economically and effectively and lastly, to Serve Distinct Markets by seeking new customers and potential partners.
IBM’s new GIE Assessment capabilities – a detailed assessment in becoming a GIE uses 5 levels of detailed assessment criteria across 24 dimensions for deep understanding of areas to focus on as you begin your Path along the Smart SOA continuum.
We announced: The GIE Assessment
What is it? The Globally Integrated Enterprise Assessments is an assessment to identify and benchmark business model capabilities against world-class standards. Learn more about it!
2) Globally Integrated Enterprises require agility - and that agility is the value proposition of SOA!
What is Agility? Agility is the ability to quickly and effectively respond to changes, opportunities and threats.
What did we announce? Well, we pioneered the Key Agility Indicators (KAIs)...KAIs are made available through a GBS engagement. This whole concept of key agility indicators is powerful! I'll do another blog just on those!
IBM Benchmark Wizard with KAI for supply chain tool. Download the Supply Chain Agility Benchmarks white paper from IBM.com/soa
3) IBM is helping GIEs to optimize and innovate their processes. This leads up to some exciting BPM announcements!!
What did we announce?a) Business Process Management (BPM) Methodology - enhanced with combined software capabilities and business expertise to accelerate process innovation and optimizationb) Tools to work the BPM methodology:Model: WebSphere Business Modeler with advanced usabilityDeploy: IBM WebSphere Business Services Fabric and its associated pre-built, customizable IBM Industry Content PacksAdditional business services New industry content packs in banking, healthcare, insurance, and telecommunicationsMeasure: WebSphere Business Monitor - IBM WebSphere Business Monitor for users to create new KPIs and manage alerts without involving IT.New dashboards including a Business of IT Dashboard to keep tabs on overall IT metrics at a glance.
This set of announcements looks at Power to the Business user!!!! to really exploit SOA!
Let me hear what you think about these announcements!
Well I do use a perfume.....KAI ! I love it ... but that's not what I am talking about here. Here I am talking about our pioneering Key Agility Indictors! How did this come about?
Well, I was touring Europe on our SOA Executive Summit tour and I had multiple customers come to me asking me about how to measure the agility of SOA. So we started thinking about it and talking to industry leaders and decided to really look at how to measure this concept. Since the concept of KAIs was born. But don't toss out those KPIs...(key performance indicators) because I believe that a great business uses both KPIs and KAIs. It the combo that is the killer combo! Bola on my team has been working on a great team to focus here.....
So I know you guys are looking for the newness here. What is "new" is that we have assimilated/selected a combination of open standard metrics and business drivers which I believe that together provide mechanism for evaluating agility. In addition, we have identified leading practices associated with those KAIs and incorporated them into process flows which allow us to quickly work with our clients in achieving their strategic objectives. What is also "new" is that we have collected this KAI data from thousands of organizations globally and provided them to our practitioners in a single view where they can create their own industry peer group comparisons. This view is available through an internal tool called the IBM Benchmark Wizard. Using the IBM Benchmark Wizard, practitioners have real time access to over 1,200 cross industry performance metrics; 1,100 qualitative business drivers; 700 leading practices statements, 1,600 case studies and data from over 16,000 companies from over 70 countries!! So now we can work with customers to benchmark their agility!
It is not our intent to create new proprietary metrics to measure agility. To do so would be a departure from our commitment to open standards for performance measurement. We are committed to open standards in benchmarking. Our open standards approach drives data quality by ensuring that all organizations measuring performance are doing so using one common set of process and activity definitions. We invest in the Open Standards Benchmarking CollaborativeSM and the supporting Process Classificaiton Framework facilitied by APQC, a not for profit research organization and an IBM partner for benchmarking. The open standard approach and framework for measuring performance provides objectivity, comparability and quality data by which organizations can compare.
Please read this first white paper on the Business Metrics of KPIs and KAIs...and tell me what you think!
Visit Supply Chain Agility Paper
I really want to hear from you!