There are just a few short days until IBM Impact 2007 Enroll me now IBM’s largest ever event for SOA and WebSphere! Right now we’ve got about 4,000 registered attendees, who will hear the best that IBM and our customers have to offer… with dynamic keynotes, over 325 technical sessions, a hands-on SOA solution center, and much more.
If you can’t get to Orlando, I have some GREAT news. We think it’s so important for you to stay informed, that we will be bringing our opening keynotes directly to you – virtually – through the IBM Theater on Second Life, the 3D online digital world!
So on May 21st grab your avatar - and a front row seat – and join us in the IBM Theater SOA HUB starting at 8:30 a.m. ET. You’ll be virtually whisked to Orlando in time to see and hear Steve Mills, Senior VP and Group Executive of IBM Software Group, and Robert LeBlanc, IBM Global General Manager for SOA, kick off IBM’s largest-ever SOA and WebSphere event. You’ll also hear from Tom Rosamilia, General Manager of WebSphere, and myself, as we talk about the Technical Impact and Personal Impact of SOA.
To participate, you must be a registered member of Second Life. Not yet registered? It’s free – visit Second Life
Don’t miss out on an Impact-adventure… join us live in Orlando… or virtually. See you there!
Sandy Carter: Service Oriented Architecture (SOA) -- Off the Record
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Well, I have been in a whirlwind couple of weeks of travel around our 1H SOA announcements.
We started with the IMPACT event in Orlando. It was great seeing many of you there! The announcements, the great people, the partners... all were very energizing!
What did we announce? A set of announcements in Business Impact, Technical Impact, and Personal Impact. This blog will focus on the Business Impact announcements!! Let me hear from you on what questions you have!!
Well, first we had announcements in the Business Impact area.We announced 8 SOA Industry Roadmaps in 6 different industries. What is an SOA Industry Roadmap? It is an end to end horizontal view of how to get started with quick time to value with SOA enabling key processes by industry. The roadmaps have 2 parts to them: a Business Blueprint and SOA Industry Frameworks.
The Business Blueprint is a set of thought-leadership papers to help outline industry challenges and some solutions. These thought-leadership papers then drill into specific business scenarios, describing how those processes are typically run today and how they will be improved in the future with SOA. Each thought-leadership paper also includes a recommended SOA entry point so businesses know the best place to start to drive immediate business benefits. (The SOA Entry Points are People, Process, Information, Reuse and Connectivity.
IBM SOA Industry Roadmaps also include IBM SOA Industry Frameworks that provide industry-specific content available from IBM to support a client’s solution. IBM SOA Industry Frameworks contain composite business services and IBM Business Partner content that are built on a common foundation. Composite business services are packaged, interrelated, reconfigurable groups of optional software modules called business services that perform individual tasks tailored to the relevant industry’s users, policies and methods. The foundation on which they are built is made up of industry-specific domain models and defined product capabilities from the IBM SOA software portfolio. The SOA Industry Roadmaps that we announced are:*Banking (payments), to help realize a significant return on investment in electronic payments processing *Healthcare (member enrollment), to improve provider loyalty *Healthcare (benefits and eligibility verification), to optimize the benefit and eligibility inquiry process used by providers *Insurance (agent collaboration), to provide real-time access to policy, claims and related data through multiple modes of communication *Industrial: Product Lifecycle Management - Supply Chain Collaboration *Retail store integration, to deliver a personal shopping experience *Telecommunications (OSS), to improve order-to-cash efficiencies *Telecommunications (Internet Protocol [IP] multimedia service), to speed time to market for new converged voice, video and data services
If you see other processes that we should focus on? We have been planning out the next set of deliveries and I'd love to see your feedback on industries and processes.
See the next blog for the Technical Impact Announcements!!!
My top 5 highlights from IMPACT!!!
1) 104 customer speakers showcasing their SOA success was a highlight of the inaugural IBM SOA and WebSphere event which attracted 4.264 attendees. Having this many customers tell their Stories was amazing! It generated widespread interest and enthusiasm for SOA!
2) The client value of the New SOA announcements at IMPACT 2007! Dozens of new offerings were built upon the three major SOA launches executed over the past 18 months and centered on the Business, Technical and Personal Impact of SOA. Noteworthy new offerings include: Eight SOA Industry Roadmaps representing six industries (banking, healthcare, telecom, retail, insurance and industrial); six new integrated SOA professional services; BPM enabled by SOA; new support for System z and p; Innov8, a BPM Simulator; and expanded SOA education.
3) 250+ Press articles (35 business press), 100 postiive blog entries and 8 analyst reports showcase the energy momentum of the event and SOA announcements. We announced 4,500 IBM customers have used IBM SOA offerings. This amount of energy was amazing. My favorite quotes were:"SOA is the bridge between IT and business that IBM has been pioneering. And, as far as I can tell it must be hot, hot, hot! The event had the flavor of a kind of corporate Woodstock because…one got the feeling that something about this gathering was going to have a big effect on the wider culture."-- Crossing Digital Divides - Virtual Realities in World 2.
with TechTarget reporting, “SOA is now infused throughout IBM's software platform. Its WebSphere, Tivoli and Rational lines literally ooze SOA from every pore. Behind the software, IBM has an army of Global Services consultants.”
4) The interest in the Skills area. With 56% of companies seeing skills as a big inhibitor, it was incredible that over 500 clients took the SOA certification test and the interst in new forms of education like the Innov8 simulator for BPM!See the latest story on this one!!A screen shot of the game is posted on BusinessWeek's Technology section: BusinessWeek
5) Showcased the strength of the IBM SOA ecosystem. A total of 542 Business Partners attended IMPACT, including 250 attendees at Business Partner day.
This event demonstrated cross-IBM alignment and industry leadership for extreme Client Value! Business Leaders, IT Executive, Technical and Virtual IT-Business tracks highlighted the breadth of IBM offerings in SOA and WebSphere. The Business leader track included 300 business leader attendees, and there were 2100 attendees at 20 industry sessions.
Let me know how you found the conference!!
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Well, I am very excited as we just went live with Project Zero, an incubation initiative focused on helping to simplify the development of next generation web applications. This project is unique in that it is being developed openly on the public website -- utilizing feedback from the internet community -- under the technical leadership of Jerry Cuomo and Jason McGee. (Great techies if you haven't met them -- they have blogs too!!)
The website will offer a radically simplified scripting runtime with application programming interfaces. The site also features forums to encourage developers to give feedback and join a community interested in taking advantage of this new technology.
Since this is a view of how SOA and Web 2.0 work together, I'd love you guys to check it out! Let me know what you think!
It’s free – visit Project Zero
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Just last week, we announced the results of a survey of clients that concludes the strategic decisions to adopt a SOA are shifting away from the realm of IT staffers to business executives. The survey was conducted by the Link Group and consisted of a sampling of clients at our IBM IMPACT event held in Orlando.
The survey validates a fundamental commitment to SOA as the future of process and application design - with both significant increases in budgets and the number of SOA projects aimed at new business challenges.
The survey also found that there is an increasing need for training staff so they possess the unique combination of both business and IT skills required for a business to realize the potential of SOA.
The survey also revealed that 67% of the respondents said the key decision makers responsible for moving to an SOA strategy are business leaders including C-level executives and business managers. And 65% of clients said that business leaders are also primarily responsible for selecting an IT partner to help achieve business goals in an SOA.
I am seeing this around the world -- not quite in 90 days -- but seeing this in spades in multiple countries!
I just arrived home from Beijing China. For IMPACT 2007 in China, we had 1340 attendees! I'll share more on all the events around the world!
But in the meantime, what do you think about these survey results? Do you see this happening in your company?[Read More]
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I wanted to alert you to a full-day Virtual Tradeshow will take place July 25th on SOA and Composite Applications. This event offers particiates information on how to create more functional and flexible applications faster than ever before.
As we all know, more and more enterprise businesses are building applications based on SOA and Web services, exposing them to users through Web 2.0 interfaces, and orchestrating them with Business Process Management tools. At this live, interactive event, I will be delivering the Opening Keynote Address on the subject of "Composite Applications and SOA: Best Practices. This is a FREE virtual event. Register for this exciting virtual event toda
Visit Register [Read More]
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Gang... I wanted to make you aware of our SOA Newsletter for customers!! It has great customer stories that you may want to read through! Here are two links (reg and front page -- front page to refresh later today to current July issue):
It’s free – Register!
Check out a sample! July Sample
Have a great weekend!
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Not sure if you saw this or its significance but we have continued our focus on developers!
IBM continued its drive to stimulate SOA adoption this week giving developers a free pass to use any IBM patent related to more than 150 Web services and SOA standards.
We are trying to support the need of developers and customers who will create the next generation of SOA applications.
Check it out! Visit SOA and Web Services patents
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Guys!! I have struggling to get my blog line up and going... I am now back on line, although I lost all my August blogs into neverland!
Watch out as we heat up for the 2H SOA Launch!!
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Sorry I was lost in neverland for a while and lost all my August Blogs!! But I am back just in time for the 2H launch!
Did you miss this blog?
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It's been eight months since the publication of my book on SOA, "The New Language of Business: SOA and Web 2.0." During that time it has become one of the best-selling IBM books. I've really enjoyed hearing from those of you who have read it. Thank you for all your comments - and please keep them coming!
One thing I do hear is where people can order the book. It's available online at the IBM Press Website or on Amazon - so check it out!
OR use this URL for the buyer to access the book quickly without searching for it.visit Quick Direct Hit
IBMers can order a copy of the Full book or Mini book directly and receive a 35% discount through the IBM Press Website using the coupon code: CARTER654X and ISBNs: 013195654X - The New Language of Business, during the checkout process (promotion available until end of October 2007). Bulk orders are available at a 65% discount rate. Order your copy today! IBM Press Booksvisit IBM Press Books
Also, please feel free to email Anindo Dey
Happy Reading! Sandy[Read More]
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How SOA hits home: Five ways SOA makes a difference ZDNET
By Sandy Carter, IBM, News.com Published on ZDNet News: Sep 17, 2007
Commentary--One of the most valuable and often overlooked benefits of an Service Oriented Architecture (SOA) strategy is the impact it has on the general population. From helping reduce home energy bills, to saving money on car insurance, to safeguarding your retirement investments, SOA is quickly becoming a critical (albeit invisible) ally for today's consumers. Below are five examples illustrating how SOA is playing a role in our everyday lives: 1. SOA can reduce your energy bill. Consider the Pacific Northwest National Lab (PNNL)'s Olympic Peninsula Demand Response Demonstration study that's being funded by the U.S. Department of Energy. PNNL is working with 300 volunteers in Washington’s Olympic Peninsula and Gresham, Oregon to monitor home electricity usage and billing. The homeowners set how much they want to spend per month on energy and are alerted when usage should be modified to defray strain on the National Grid and stay within the established monthly charges. Invisible to the consumer, the SOA connects PNNL with the participants so that they can exchange information about real-time pricing information on their energy usage and costs as well as the consumer's impact on the National Grid. 2. SOA helps identify and prevent consumer insurance fraud.When a consumer applies for life insurance, an insurer or healthcare provider usually consults with MIB, the largest specialty consumer reporting agency for insurance fraud detection in North America. An association of more than 500 health and life insurance companies, MIB was created to provide consumers and insurance providers with vital underwriting information about life, health, disability, income, critical illness, and long-term care insurance. MIB has created an SOA to allow its subscribers to detect potential fraud based on facts such as the applicant’s insurance and medical history; the proximity of marriage, establishment of a life insurance policy and a spouse’s untimely death, and the frequency of auto accidents resulting in medical claims. The SOA is vital to MIB identify and prevent insurance fraud that impacts the overall cost of insurance to every consumer. 3. SOA can save you money on car insurance.Since insurance rates are regulated by each state, there is little margin for competitive pricing, which leaves the local and regional players facing serious competition against the national carriers. However, AAA Carolinas used its small size and flexible infrastructure to its advantage as it built an SOA that boosted its customer acquisition and retention rate by 60 percent in just a few years. Specifically, AAA Carolinas used its SOA to cross-reference customer information from its 30 regional offices to create unique marketing campaigns based on customers’ individual needs such as insurance discounts for carrying one or more policies or travel discounts for members who purchase an insurance policy, etc. By providing more compelling offers on insurance, credit cards, etc. AAA Carolinas was able to shave part of their profit margin in order to capture greater revenue gains through their innovative offerings. 4. SOA will help protect you in an emergency. An SOA is behind the efforts of the St. Louis Area Regional Response System (STARRS) to improve response times in an emergency--from a simple traffic accident to a large-scale disaster. Until recently, local hospital and first responders communicated via a 30 year old radio system so you can imagine the challenges this presented with regard to tracking and triaging victims. The STARRS emergency patient tracking system enables first responders to relay patient data from the scene of the incident to hospitals and other authorized public officials in real time while providing a complete view of the situation so that emergency personnel can be diverted as the situation dictates. 5. SOA can safeguard your retirement investments. Imagine yourself on a telecon strategy session with an Ameriprise advisor to discuss the status of your early retirement plan. Securely integrated and displayed on the advisor’s computer screen is your portfolio, scrolling stock tickers, links to execute stock trades, international news headlines, and various other applications that are used to assist the advisor in making sound financial decisions. The ability to easily integrate these various sources of information and better advise clients on financial strategies is one of the many benefits of Ameriprise’s SOA. These successful SOA examples can--and are--being replicated by energy providers, insurers, financial services companies, and federal and local municipalities worldwide. From these scenarios it’s clear to see the value that an SOA can deliver in boosting customer satisfaction and a company’s bottom line.[Read More]
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Our upcoming launch will really emphasize the value of metrics and knowing what information is really going to help you make better business decisions!
Thinking through this you can see that: -All decisions are not equal.. need to know which decisions you need to put most focus on accuracy.. -Identify the key information needed for decision making ... & where it resides in your organization -Make sure that information is accurate & up-to-date at the time at time of decision, and delivered to the decision maker in time & in context... -Make sure that all stake holders in the decision share a common vocabulary regarding the information inputs and decision parameters.. -Have the ability to measure the quality of their decision making over time, and their ability to evolve it .. and constantly work to continuously improve both measurements
This is all related to SOA as SOA gives you the agility and KPIs through BPM enabled by SOA to address some of these questions!
In a related topic, here's the beginning of metrics first of how to determine if SOA can be sold to your board.....ROI being the critical metric! How do you help them decide.....!Visit How to Measure the Value of SOA
More to come!!!
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This past week on Thursday and Friday you probably saw the press hit the stands!
Let me give you guys a little more information!
1) We announced the connection of a Globally Integrated Enterprise (GIE) with SOA! These common capabilities are what we observe as the 6 Essential Global Competencies, the first capability is to Manage Value Through a specialized ecosystem. What we mean by a specialized ecosystem is Continually assess where, when and by whom value is created across the extended enterprise – what’s core and strategic and what can be leveraged through a partner to drive down costs or achieve global distribution. The second is to Effectively manage Risk and Control by taking innovative approaches to risk management. Examining processes in how work is done and where it flows best, the third is to Enable Modular Business Processes by enabling modular business operations. The fourth is to Foster Global Collaboration by optimizing and harnessing ideas from within the enterprise and sourced from the extended enterprise. Employing both collaborative and traditional innovation approaches are a critical competency. The fifth area is to Leverage Global Assets by using global resources most economically and effectively and lastly, to Serve Distinct Markets by seeking new customers and potential partners.
IBM’s new GIE Assessment capabilities – a detailed assessment in becoming a GIE uses 5 levels of detailed assessment criteria across 24 dimensions for deep understanding of areas to focus on as you begin your Path along the Smart SOA continuum.
We announced: The GIE Assessment
What is it? The Globally Integrated Enterprise Assessments is an assessment to identify and benchmark business model capabilities against world-class standards. Learn more about it!
2) Globally Integrated Enterprises require agility - and that agility is the value proposition of SOA!
What is Agility? Agility is the ability to quickly and effectively respond to changes, opportunities and threats.
What did we announce? Well, we pioneered the Key Agility Indicators (KAIs)...KAIs are made available through a GBS engagement. This whole concept of key agility indicators is powerful! I'll do another blog just on those!
IBM Benchmark Wizard with KAI for supply chain tool. Download the Supply Chain Agility Benchmarks white paper from IBM.com/soa
3) IBM is helping GIEs to optimize and innovate their processes. This leads up to some exciting BPM announcements!!
What did we announce?a) Business Process Management (BPM) Methodology - enhanced with combined software capabilities and business expertise to accelerate process innovation and optimizationb) Tools to work the BPM methodology:Model: WebSphere Business Modeler with advanced usabilityDeploy: IBM WebSphere Business Services Fabric and its associated pre-built, customizable IBM Industry Content PacksAdditional business services New industry content packs in banking, healthcare, insurance, and telecommunicationsMeasure: WebSphere Business Monitor - IBM WebSphere Business Monitor for users to create new KPIs and manage alerts without involving IT.New dashboards including a Business of IT Dashboard to keep tabs on overall IT metrics at a glance.
This set of announcements looks at Power to the Business user!!!! to really exploit SOA!
Let me hear what you think about these announcements!
Well I do use a perfume.....KAI ! I love it ... but that's not what I am talking about here. Here I am talking about our pioneering Key Agility Indictors! How did this come about?
Well, I was touring Europe on our SOA Executive Summit tour and I had multiple customers come to me asking me about how to measure the agility of SOA. So we started thinking about it and talking to industry leaders and decided to really look at how to measure this concept. Since the concept of KAIs was born. But don't toss out those KPIs...(key performance indicators) because I believe that a great business uses both KPIs and KAIs. It the combo that is the killer combo! Bola on my team has been working on a great team to focus here.....
So I know you guys are looking for the newness here. What is "new" is that we have assimilated/selected a combination of open standard metrics and business drivers which I believe that together provide mechanism for evaluating agility. In addition, we have identified leading practices associated with those KAIs and incorporated them into process flows which allow us to quickly work with our clients in achieving their strategic objectives. What is also "new" is that we have collected this KAI data from thousands of organizations globally and provided them to our practitioners in a single view where they can create their own industry peer group comparisons. This view is available through an internal tool called the IBM Benchmark Wizard. Using the IBM Benchmark Wizard, practitioners have real time access to over 1,200 cross industry performance metrics; 1,100 qualitative business drivers; 700 leading practices statements, 1,600 case studies and data from over 16,000 companies from over 70 countries!! So now we can work with customers to benchmark their agility!
It is not our intent to create new proprietary metrics to measure agility. To do so would be a departure from our commitment to open standards for performance measurement. We are committed to open standards in benchmarking. Our open standards approach drives data quality by ensuring that all organizations measuring performance are doing so using one common set of process and activity definitions. We invest in the Open Standards Benchmarking CollaborativeSM and the supporting Process Classificaiton Framework facilitied by APQC, a not for profit research organization and an IBM partner for benchmarking. The open standard approach and framework for measuring performance provides objectivity, comparability and quality data by which organizations can compare.
Please read this first white paper on the Business Metrics of KPIs and KAIs...and tell me what you think!
Visit Supply Chain Agility Paper
I really want to hear from you!