OK! So IBM made some major SOA announcements this week!
The first one is around the business value IBM's customers are seeing in the marketplace! Customers are looking to break out of verticalized pillars and drive innovation and flexibility into their businesses. The recent deep dive study by the Institute for Business Value confirms that customers are achieving hard, measurable value from their SOA projects. While 97% of surveyed customers justified undertaking their SOA projects based on cost reduction after they initiated their projects, 100% of them saw increases in flexibility and 51% saw measurable revenue increases attributable to the projects.
The second announcement is about how easy and perscriptive we are making it to "GET STARTED". The announcements today are about making it easier to achieve real business value with SOA. These announcements follow the earlier announcements we made in April of a set of SOA entry points to help businesses get started with SOA. Now, with the marketing moving past that early adoption stage, we have seen a focus on ensuring that customers can build upon the lessons they’ve learned for greater business value. This is a unified IBM is leading the way, teaming with virtually every part of the company to help customers achieve higher value SOA with initiatives such as Business Services and Business Process Management enabled by SOA. We combine all our strengths to help our customers support these projects through Infrastructure and Management for SOA and help ensure successful projects with proper SOA Governance.
And the third area is around the market momentum in this space we've seen! Wintergreen just last month an independent report from Wintergreen Research (“SOA Market Opportunity, Market Forecast and Market Strategies: 2006-2012”) and found that IBM is the overwhelming leader in SOA, with 46 percent market share (up 12% ), more than three times the market share of the next closest vendor.
As Dwight Davis, lead analyst for OvumSummit, wrote in another recent report, IBM is "currently setting a SOA bar that other vendors will struggle to clear."