I think most of you know that I went to India for the first time last year. It is a fascinating country!! I had the pleasure to meet with one of our customers while there in Bombay! Tata Sky is part of TATA Group which is one of India’s oldest and most respected business conglomerates, recognized the significance of the opportunity in the broadcasting business, when the government decided in 2004 to grant a precious few licenses for direct-to-home satellite TV broadcasting.
TATA Group wanted to become a pioneer in the country’s newly opened direct-to-home (DTH) satellite television market. To reach its ambitious growth and market penetration goals, the company needed to gain the first-mover advantage by launching its offering faster than its competitors.
They thought long and hard about what approach to use for their next venture and chose to build a robust, flexible business model and service-oriented architecture (SOA)-based IT infrastructure to launch its Tata Sky satellite broadcasting service.
This “green field” project, in which a business is built from scratch, was the first of its kind in India. As a result of their SOA approach that drove business and IT alignment, they launched the business in a short time—about six months after work began.
The results they told me was that that just crossed the one million connections mark in its first year of operations and achieved their goal of in-home installation within a specified time limit with immediate service access.