I have now talked to about 130+ partners! (Thanks for your time and honesty!)
A big request was how partners participate in Smarter Planet references! So IBM has now announced The IBM Smarter Planet Midmarket Business Partner reference selling guide.
This interactive PDF is a great resource for Business Partner references by industry, delivering real-life examples to help you communicate value and accelerate sales. This new guide is easy to use and will be updated quarterly with the most recent Business Partner references to help you talk to your clients and share information about Smarter Planet successes. Here's the link ( You must have your PartnerWorld Id)
Smarter Planet references -- for IBM Business Partners!
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