I still remember when the first edition of SOA for Dummies came out two years ago! These books were snapped up and the feedback was tremendous. With cost optimization and business agility being more critical than ever to companies in these economic times, the timing for a second edition could not be better. So I interviewed Judith Hurwitz a leader in the industry!
Sandy Why do you think that SOA is hot today?Judith: SOA has moved from a technology initiative to a business initiative. Many companies are looking to SOA to codify their business practices in repeatable manner. Many of the CIOs we have been speaking to are looking at the advantage of being able to create reusable services that they can use to gain flexibility. Companies are also looking at SOA to replace some of the inflexible packaged applications that are costing companies too much money to maintain and change. SOA is proving to companies that it can also allow them to innovate in ways that have direct impact on the bottom line.
Sandy: What was your motivation to work on the second edition for SOA for Dummies?Judith: When we wrote the first edition of SOA for Dummies more than two years ago most companies were still in the pilot stage. Many executives we spoke with had a sense that this was something important but didn't really understand it. Things changed dramatically in the past two years and we really wanted to provide more insight not just into the technology but into the ways that real companies across a wide spectrum of markets were being successful with SOA. We were so pleased that 24 customers were willing to not only talk to us but be named in the book.
Sandy: I understand you have spoken to 24 companies across 9 different verticals. Can you give us a sneak peek to some of their experiences?
Judith Hurwitz: There are so many significant stories that the CIOs told us. What has stayed with me is that these companies were starting with business strategy rather than starting with writing code. These companies were setting up centers of excellence to help guide the progress towards SOA. They were also spending considerable time on the organizational issues and business process issues. Several of the CIOs we talked to were able to use SOA to positively change the relationship they had with customers.
Sandy: Judith, I do believe this is your third consecutive year at IMPACT! Anything you could share with the readers about your IMPACT experience?
JudithImpact is really a unique conference. At the first Impact we noticed that attendees were so pleased to find like minded people that were trying to achieve the same goals for their companies. Before that first Impact these executives didn't realize there was a real movement happening. The next year there was a clear change. Executives and mangers now had real experience under their belts and were eagerly sharing best practices with each other. I have found Impact to be a very customer centric event offering real value. I am also struck by the fact that Impact takes a holistic view of both software and business aspects of SOA.
Great insights, Judith. Thank you!
I know we will be giving away the mini book versions at IMPACT and you will be there in person. At IMPACT, we will give away a copy of a Mini Book of SOA For Dummees V2!
Looking forward to seeing you in Vegas next month.