I am now in Prague speaking to a marketing group on viral marketing and SOA. As I am here, I just saw this in Blue Blue Article! .
Check it out !!!
Big Blue Goes for Viral MarketingComing soon to a theater near you- IBM's Service Oriented Architecture [SOA]. Is video supposed to be viral? A strange IBM spoof movie trailer which advertises a new movie called "Launch" and which seems to be about a returning executive who tried to implement SOA at a distressed company full of mystery. Is it just us, or does anyone else wish that IBM actually made the full movie. It has "cult film" written all over it and looks far more interesting than most Hollywood fare. They could do an online movie release whereby the SOA is used to conquer some pretty tough obstacles. Perhaps stubborn long term employees, supported by a mysterious Union, could try and sabotage the process. Oh well, maybe its just us. Nevertheless, good to see IBM trying new marketing techniques- we're giving it publicity at least.